© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Allan Knudsen, Business Development Manager

Microsoft Licensing on AWSRunning Microsoft workloads on AWS

Agenda

• Windows workloads on AWS• Utilizing licenses on AWS• License Mobility• Bringing licenses to AWS• Licensing for common Microsoft solutions

• Windows Server introduced 2008 on AWS• Windows Server 2003, 2008, 2012, 2016• SQL Server 2005, 2008, 2012, 2014, 2016

• Full AD integration for hybrid and cross-cloud deployments

• Lots of case studies on website

Windows workloads on AWS

LOB Apps

Corp Apps

Management

Typical Windows workloads on AWS

Why does customers migrate to AWS?

• Performance – I/O performance, Scalability, High Availability

Regions & Availability Zones

AZ

AZ

AZ AZ AZ

Transit

Transit

A Region• 2 or more Availability Zones (AZ) and

Transit Centers

• Redundant paths to Transit Centers

• Transit Centers connect to:– Private links to other AWS Regions– Private links to customers– Internet through peering & paid transit

Availability Zone• 1 or more datacenters

Why does customers migrate to AWS?

• Performance – I/O performance, Scalability, High Availability

• Flexibility – Breadth & Depth, Innovation, Quality & Maturity

• Cost – Technical Debt, Cost options, Licensing options

Utilizing licenses on AWS

Before we begin

• Gold Certified Microsoft Partner Network member

• Licensed to sell Microsoft software under the Services Provider License Agreement (SPLA)

• Authorized License Mobility participant

Microsoft and AWS Relationship

• Public cloud infrastructure is multitenant

• Individual servers host multiple customers

• Customers utilize Windows instances licensed by the Public Cloud Provider

Microsoft Licensing in Public Cloud

• For on-premises environments • Identifiable server hardware• Need access to an identifiable

number of sockets and physical cores

• License can be assigned to a physical server

• Allow SQL to be brought to Public Cloud under License Mobility

Microsoft Server Software Licenses

AWS Licensing Options

AWS Licensing

Buy License-included instances from AWS

Bring Licenses to AWS

Dedicated options for licenses not eligible for License

Mobility

Default tenancy for License Mobility eligible products with

Software Assurance

Buy License-Included Instances From AWS

Advantages:

§ Provides “pay-as-you-go” option with no upfront costs or long-term investments

§ Manages licensing compliance § Supports current and many legacy

versions of Microsoft software § Eliminates the requirement of Windows

Server Client Access Licenses (CALs)

Customer Choices:• Amazon Machine Images (AMIs)

with Microsoft Windows Server• Pre-installed Windows Server• Pre-installed Microsoft SQL Server

License Included

§ Windows Server (2003, 2008/R2, 2012/R2, 2016)§ Includes two administrative Remote Desktop Services

connections

§ SQL Server (2005, 2008, 2012, 2014, 2016)§ Standard, Enterprise, Web Editions § Per-core, no CAL needed§ Amazon EC2 or Amazon RDS

§ Pricing models§ On-Demand (per hour)§ Reserved Instances (1 year, 3 years, with or without upfront)§ Spot Instances

License Mobility

License Mobility through software assurance allows existing on premise licenses to be moved to shared tenant instances in the cloud. As such you:§ Leverage the Software Assurance section of

Volume License Agreement§ Must maintain active Software Assurance§ Complete license verification

process within 10 days of deployment.

License Mobility

License Mobility

§ Several Microsoft Products are Eligible§ SQL Server§ Productivity Applications: SharePoint, Exchange, Lync/Skype for Business, Dynamics§ Windows Remote Desktop Services

§ Allowing use on shared tenant Amazon EC2§ Per-Core licensing § Per-User licensing

§ Notes§ Per-Core Licensing applies per vCPU (hyperthread) and not by physical core§ SQL Server has a minimum of 4 Cores licensed per instance§ OS Licenses not eligible(Windows Server / Desktop)§ Desktop Applications not eligible (Office, Visual Studio)§ SQL Server passive failover benefits within the public cloud are enabled

Bringing licenses to AWS

Bringing Licenses to AWS

BYOL is the process of bringing volume licenses to dedicated hosts or dedicated instances.

Advantages:

• Take advantage of the efficiencies of the AWS Cloud while utilizing existing investments in on-premise software

• Extend the lifecycle of prior software versions• Import your existing Windows images to the

AWS Cloud

BYOL: Dedicated Hosts

Bring on-premise licenses that do not have SA or that do not qualify for License Mobility

Take advantage of AWS Linux compute pricing

Manage expenses by utilizing existing on-premise software

Maintain control and visibility into physical core and processor count

Customer defines which host it will be running on for its placement and declares an affinitybetween the instance and the host

Comparing Dedicated Hosts to Standard EC2 Instances

§ Single-tenant servers host instances for only your workloads (1 AWS Account)

§ You can determine which host instances run on

§ You pay per host§ You can continually reuse the same physical

server through targeted placement, or let EC2 place your instances automatically

§ Visibility into physical cores and sockets

Standard Amazon EC2 Instances Amazon EC2 Dedicated Hosts

EC2 Instance

Customer 1

Customer 3

Customer 5

Customer 2

Customer 4

Customer 6

Customer X

§ Multi-tenant servers host instances for multiple customers’ workloads

§ AWS determines which host instances run on

§ You pay per instance

Dedicated Host: Licensing Models

Dedicated hosts allow for:

§ Windows Server BYOL

§ MSDN

§ Maximum virtualization using Windows Datacenter and SQL Enterprise

• User and server based licensing deployment

Dedicated Hosts: Licensing Models

Microsoft Product Terms allow for dedicated outsourcing

Outsourcing Software ManagementCustomer may install and use licensed copies of the software on Servers and other devices that are under the day-to-day management and control of third parties, provided all such Servers and other devices are and remain fully dedicated to Customer’s use. Customer is responsible for all of the obligations under its volume licensing agreement regardless of the physical location of the hardware upon which the software is used.

Customer must bring Windows Server. License Included is NOT available

Customer must host (or connect to) a Windows Key Management Server

Bringing your licenses to Dedicated Hosts

Allocate Dedicated hosts3 Launch onto

Dedicated Hosts4Activate AWS

Config2Import VM images with VM Import/Export1

”

“Deltek experiences significant annual savings on Microsoft licensing costs with EC2 Dedicated Hosts

Deltek is an enterprise software and information solutions provider for professional services firms

and government contractors.

When we moved our SQL Server licenses to Amazon EC2 Dedicated

Instances, we were able to save 15% on SQL licensing costs. Additionally, when

we move our Windows licenses to Amazon EC2 Dedicated Hosts, we will

save 10% on Windows licensing.

• Needed to gain agility, enable innovation, integrate acquired companies, and save on licensing costs

• Running customer-facing production applications on AWS for over 20,000 organizations in 80+ countries

• Regulatory compliance a key driver (e.g., FedRamp, ITAR, SOC)

• Many products integrate with Microsoft SharePoint, Exchange, and SQL Server

• Keeps pace with global business growth

Cris CarlinVice President of Operations

”

“

BYOL: Dedicated Instances

Bring on-premise licenses that do not have SA or that do not qualify for License Mobility

Utilize Windows Server instances that are physically isolated at the host hardware level

Manage expenses by utilizing existing on-premise software

Comparing Dedicated Instances to Standard EC2 Instances

§ Multi-tenant servers host instances for multiple customers’ workloads

§ AWS determines which host instances run on

§ You pay per instance

§ Single-tenant servers host instances for only your workloads (1 AWS Account)

§ AWS determines which host instances run on

§ You pay per instance§ You have a regional fee

Standard Amazon EC2 Instances Amazon EC2 Dedicated Instances

EC2 Instance

Customer 1

Customer 3

Customer 5

Customer 2

Customer 4

Customer 6

Customer X

© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Dedicated Instances: Licensing Models

Dedicated Instances allow for:

§ MSDN deployment

§ User based BYOL options including Windows Desktop OS and Microsoft Office

§ BYOL SQL Server Virtual OSEs

§ BYOL Windows Server Licenses NOT eligible

Licensing for Common Microsoft Solutions

Exchange Server is eligible for License Mobility under the Software Assurance program.

A license must be assigned for each instance of the server software that is being run.

There are two main licensing models that apply to SQL Server:

• Server+Client Access License (CAL)

• Per Core licensing

SharePoint Server is eligible for License Mobility under the Software Assurance program.

Mixed Licensing Model is a Win-Win situation

§ Use BYOL for core (slowly varying) infrastructure§ Large potential savings by reusing licenses

and

§ Use License Included for varying infrastructure§ Take advantage of AWS Auto Scaling§ Less management overhead, pay-as-you-go

Summary

License Included

•On demand, Spot, or Reserved Instance

•Pay-as-you-go pricing

•Multi-tenant or Dedicated Instance

•AWS provides images

•Legacy versions supported

•Amazon manages the licensing and compliance

License Mobility

•Requires active Software Assurance

•Includes SQL Server, Remote Desktop Services, Exchange, SharePoint

•Does not include Windows Server, Windows Desktop and Microsoft Office

•Requires a verification process with Microsoft

•Customers import and use their own software

BYOL

•Includes Dedicated Host and Dedicated Instances

•Software Assurance/license mobility not required

•Windows Server can be deployed on a Dedicated Host

•MSDN eligible for Dedicated Host or Dedicated Instance

•Customer is responsible for compliance with Microsoft

•Customers import and use own their software

References

• For more information on Microsoft Licensing on AWS, visit our FAQ: https://aws.amazon.com/windows/faq/

• To view the steps to sign up for License Mobility, visit the link: https://aws.amazon.com/windows/resources/licensemobility/

• For any questions on Microsoft licensing on AWS, write to Microsoft@Amazon.com