Mercedes Benz

Since 1886….

• Mercedes Benz was built by Gottlieb Daimler and Karl Benz who were the great German engineers .

• There are 11 factory and 43 branches in Germany.• Head gutters is at Stuttgart , Germany.• Mercedes-Benz manufacturer luxury cars, buses, coaches,

and trucks.

• Mercedes Benz is a luxury car and very expensive .• Even very expensive but this German car has a good

performance , safety , and luxury .• The first Benz car was a gasoline engine.

PRICE OF MERCEDES BENZ CARS

S - class• S 500 BEL - Rs 1,02,21,494• S 300 L -Rs. 78,07,733 E - class• E 350 CDIAvn - Rs. 51,88,267• E 220 CDI Elg - Rs. 38,98,293C-class • C 250 CDI (Avantgarde) Blue EFFICIENCY -Rs. 30,50,133• C 200 CGI Classic Blue EFFICIENCY - Rs. 26,34,667

Target market The target market are upper middle class and upper class

people.Mercedes Benz target age category 20 - 40 years…..The market of Benz is about 55% in luxury car .

The company Managing Director and CEO Peter Honegg planed to start a program -- MTV Date with Speed -- for college students to acquaint them with motor sports.

• In 2010, BMW became the largest luxury car maker in India for the second consecutive year, with sales of 6,246 units as compared to Mercedes Benz''s sales of 5,819 units. Audi had sold 3,003 units in the country.