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MERCEDES-BENZ”The Best or Nothing!”

By – I. LokeshDiv – ARoll – G17

Business Research Methodology

About the Company

Mercedes-Benz ranked among the top global premium car brand

Founded by Karl Benz on June 28, 1926 Mercedes-Benz is headquartered

in Stuttgart, Germany. Leader in luxury automobiles, buses,

coaches, and trucks. Multinational division of the German

manufacturer Daimler AG

History

Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car patented in January 1886.

The first Mercedes-Benz brand name vehicles were produced in 1926.

Throughout the 1930s, Mercedes-Benz produced the 770 model,a car driven by ADOLF HITLER.

Logo Says It All The ‘three-pointed star’ is

better recognised around the world than the Christian cross

– International Olympic Committee: Worldwide Symbol Recognition Survey, 1995

– Enduring Passion/Leslie Butterfield

Product LineUp and Models

Cars - Models such as Mercedes SLS AMG,   Mercedes S-Class

Buses and Trucks- Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia.

Limousines - Mercedes-Benz 600 or 600S Pullman Guard limousines offer a "bulletproof" option

Market in India

After six years of indifferent performance, it sold more cars than market leader Audi in the July-September quarter.

Among the Top-3 luxurious car maker.

Car ranges from 21 Lacs to 6 Crores(Pullman).

Market Share among Luxurious Vehicles in India

30

34

25

11

Market Share

BMWAUDIMERCEDESOTHERS

Example Mercedes-Benz World Firsts

Crumple Zone

Collapsible SafetySteering Column

SafetyHeadrests

ABS

Standard Airbag

SeatbeltTensioner

Front PassengerAirbag

Seats withintegrated SeatbeltsSide Airbag

ESP

Brake Assist

Production ChartC-Class having highest car sales among all the Mercedes Benz car models

Innovations, R&D Mercedes-Benz pioneered a system called

Pre-Safe to detect an imminent crash – and prepares the car's safety systems to respond optimally

Mercedes-Benz was the first to introduce pre-tensioners to seat belts, ESP.

Airbags were first introduced in the European market, beginning with model year 1981 S-Class

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Current Models

Compact luxury Saloons Tourer Coupes Cabriolets and Roadsters SUV

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Compact Luxury

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Saloons

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Tourer

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Coupes

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Cabriolets & Roadsters

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SUV

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Thank You