Media Kit

essentials is the go-to lifestyle glossy for thoroughly modern Millennium Moms. these family-orientated, working women lead busy lives, and turn to essentials for practical advice on fashion, beauty, health, home and food. essentials is all about advice, tips and solutions that help this 30-something simplify her life so she can devote time and energy to things that matter.

essentials is a ‘Monthly

practicals glossy’ that

reflects real south african

woMen. aBo

ut

the

Bra

nd insights

Brand

online

website: 10,071 uBs

facebook: 9,637twitter: 4,635Mailer: 10,868

we produce quality television and online programming, underpinned by our iconic magazine brands, that showcases key sponsors within a glossy, magazine-style content marketing strategy. a first of its kind.

fashion & Beauty trendsthe inspiration issue

tV/Video

special issues

Bra

nd

pla

tfo

rMsprint

Monthly readership: 133,000circulation: 34,105

sources: aMps 2014 (Jan-dec) aBc apr-Jun, 2015, effective Measure, everlytic, individual social media platforms

deM

og

raph

ics

15-2

415

-24

Blac

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hite

pref

er n

ot t

o sa

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efer

no

t to

sayM

ale

Mal

e14

%

19%

37%

33%

37%

22%

0%

86%

feM

ale

feM

ale

25-3

425

-34

35-4

935

-49

50+

50+

lsM 7-lsM 10 lsM 4-lsM 6 lsM 1-lsM 3

81% 19% 0%

print

weBsite

6%

94%

7%

7%4%

3%

11%

24%

62%

86%

r0-r

5 999

r0-r

5 999

r6 0

00 -

r11

999

r6 0

00 -

r11

999

r12

000

- r19

999

r12

000

- r19

999

r20

000+

r20

000+

13%

21%

8%58

%0%

12%

11%

27%

29%

21%

othe

rot

her

genderage

race

hh incoMe

sources: aMps 2014 (Jan-dec), effective Measure

11%

41%

aBo

ut

the

au

die

nce

fashion & Beauty*59% fashion and beauty influencers

85% like to dress well 62% are intrested in fashion and beauty content 71% regularly visit the hair salon

health *66% health influencers 76% are interested in health and wellbeing content

73% enjoy participating in sport

food *73% foodie influencers 86% enjoy cooking for pleasure 81% are interested in cooking and entertaining content

craft 54% enjoy diy activities

décor and gardening*67% home, decor and gardening influencers

80% are interested in home, decor and gardening content

75% regularly decorate their homes

traVel 72% enjoy reading about holiday and travel content 47% have gone on holiday to the beach/coast in the past year

online81% have a facebook account 64% shop online Buy online; music, media, home and kitchen items, and health and beauty items

*influencers Brandmapp indicates influencer level by asking the following: • how interested are you in the content category and the likelihood of friends and family to ask your advice about a content category. • More than 50% of the audience consider themselves to be highly influential to their networks in this content category.

sources: aMps 2014 (Jan-dec), creaM 2014, BrandMapp 2014

prin

t ra

tec

ard print ratecard

SMALL AD SIZESPlease contact our classified department on 011-889-0885 for all small colour or black and white ad sizes.

* The advertorial rate covers normal photography, recipe development

(if applicable), layout, design and production costs.

* However, it excludes agency commission and the costs of any specialised

photography, models, styling, hair and/or make-up artists.

For terms and conditions, refer to Caxton Magazines’ general conditions.

2015

FULL COLOURDPS

FP

1/2 DPS

1/2 Hor/Ver

1/3 Hor/Ver

2/3 Hor/Ver

2/3 By 2 Col

2/3 DPS

Ch/Board

R61 000.00

R30 500.00

R45 400.00

R22 700.00

R21 200.00

R25 900.00

R24 100.00

R51 500.00

R24 100.00

R8 540.00

R4 270.00

R6 356.00

R3 178.00

R2 968.00

R3 626.00

R3 374.00

R7 210.00

R3 374.00

R69 540.00

R34 770.00

R51 756.00

R25 878.00

R24 168.00

R29 526.00

R27 474.00

R58 710.00

R27 474.00

SPECIAL POSITIONInside Front

Inside Back

Outside Back

1st Double-Page Spread

2nd Double-Page Spread

3rd Double-Page Spread

Any Guaranteed Full Page

ADVERTORIAL* RATESDouble-Page Spread

Full Page Full Colour

Half Page

R37 900.00

R34 700.00

R36 300.00

R66 600.00

R66 600.00

R66 600.00

R33 400.00

R5 306.00

R4 858.00

R5 082.00

R9 324.00

R9 324.00

R9 324.00

R4 676.00

R43 206.00

R39 558.00

R41 382.00

R75 924.00

R75 924.00

R75 924.00

R38 076.00

R69 600.00

R34 700.00

R26 000.00

R9 744.00

R4 858.00

R3 640.00

R79 344.00

R39 558.00

R29 640.00

RATES COST VAT TOTAL

ThE AbOVE RATES INCLUDE AgENCy COMMISSION bUT ExCLUDE VAT.ADVERTORIAL RATES ExCLUDE VAT AND AgENCy COMMISSION.

dea

dli

nesdeadlines

2015

TEChNICAL SPECIFICATIONS

TRIM 276mm deep x 210mm wideBLEED 286mm deep x 220mm wideTYPE AREA 256mm deep x 190mm wideMATERIAL X1A PDF supplied via Adsend or QuickcutSCREEN 150#

(All deadlines to be understood as 12 NOON on each respective day)

ISSUE DATEADVERTORIAL bOOKINg & MATERIAL

DEADLINE DATE

ADVERTISEMENT bOOKINg

DEADLINE DATE

ADVERTISEMENT MATERIAL

DEADLINE DATE

DELIVERALL ADDED

VALUE/INSERT

ON SALE DATE

January

February

March

April

May

June

July

August

September

October

November

December

30 Oct

20 Nov

05 Jan

29 Jan

05 Mar

02 Apr

07 May

04 Jun

02 Jul

06 Aug

03 Sep

01 Oct

13 Nov

04 Dec

15 Jan

12 Feb

18 Mar

16 Apr

21 May

18 Jun

16 Jul

20 Aug

17 Sep

15 Oct

20 Nov

11 Dec

22 Jan

19 Feb

26 Mar

23 Apr

28 May

25 Jun

23 Jul

27 Aug

23 Sep

22 Oct

26 Nov

15 Dec

28 Jan

25 Feb

01 Apr

29 Apr

03 Jun

01 Jul

29 Jul

02 Sep

30 Sep

28 Oct

15 Dec

19 Jan

16 Feb

16 Mar

20 Apr

18 May

22 Jun

20 Jul

17 Aug

21 Sep

19 Oct

16 Nov

inse

rt r

atec

ard insert ratecard

2015

ALL NON-STANDARD bOUND INSERTS REQUIRE

PRE-INSERTION.R405.00 PER 1000 COPIES

LOOSE INSERTS LARgER ThAN 32 PAgES REQUIRE bAggINg R765.00 PER 1000 COPIES

320.00 450.00 500.00 550.00 650.00 750.00 850.00 900.00

1 000.00 1 100.00 1 200.00 1 250.00 1 300.00 1 400.00 1 450.00 1 400.00 1 550.00 1 650.00 1 700.00 1 750.00

44.80 63.00 70.00 77.00 91.00 105.00 119.00 126.00 140.00 154.00 168.00 175.00 182.00 196.00 203.00 196.00 217.00 231.00 238.00 245.00

364.80 513.00 570.00 627.00 741.00 855.00 969.00

1 026.00 1 140.00 1 254.00 1 368.00 1 425.00 1 482.00 1 596.00 1 653.00 1 596.00 1 767.00 1 881.00 1 938.00 1 995.00

400.00 500.00 550.00 650.00 750.00 800.00 900.00

56.00 70.00 77.00 91.00 105.00 112.00 126.00

456.00 570.00 627.00 741.00 855.00 912.00 1026.00

24

6+810+12

16202432364044485256606468727680

PAgES COST VAT TOTAL COST VAT TOTAL

loose pre-printed inserts(per 1000)

Bound/stitched pre-printed inserts(per 1000)

TIP-ONS, gATEFOLDS, PRODUCT SAMPLES, bAggINg AND ANy OThER NON-STANDARD

INSERTS - PRICE PROVIDED ON APPLICATION

dig

ita

l ra

tec

ard

WEb bANNERS

RICH MEDIA

EMAIL MARKETINg

Leaderboard

Half page

MPU/Island

R350 CPM

R350 CPM

R350 CPM

R400 CPM

R400 CPM

R400 CPM

Leaderboard

Half page

MPU/Island

728 x 90

300 x 600

200 x 250

DIgITORIALS

728 x 90

300 x 600

200 x 250

ELEMENT PLACEMENT SIZES COST

SOCIAL MEDIA

Digital Extensions (sold as part of a holistic campaign)

Editorial mention

or banner in

magazine’s

newsletter

Digitorial

development,

design & hosting

(R10,000 per month)

Facebook &

Twitter standard

campaign

E-cards

Microsite development, design & hosting (R10,000 per month)Advent calendarNative articlesAugmented RealitySMS/USSD campaignVideoSite takeoversSite skins/wallpaperPop-up banners

Banner:

468 x 60,

Max size:

40KB

2 Facebook

posts & 2 tweets

per month

Standard social

media campaign

with 2 e-cards

R3500

R12,000 to

R20,000

depending

on execution

R8000

R11,000

R50,000

*POA

*POA

*POA

*POA

*POA

*POA

*POA

*POA

all rates are cpM (cost per thousand iMpressions). rates suBJect to change with 2015 supplier increases. cost is suBJect to client Brief, actiVity Mechanic,

production requireMents and editorial approVal.all prices include agency coMMission. all prices exclude Vat, and are suBJect to the standard terMs and conditions of caxton Magazines. if content is supplied

‘BooKed as’, no changes will Be Made except agreed upon otherwise.

*poa - price on applicationset of three online Banners design cost: r3 000

studio design fee: r1 000 per hourdigital deVelopMent fee: r850 per hour

content creation at r1 000 per hour (all costs excl content creation, except social Media)

2015

digital ratecard

ca

xto

n e

Ven

ts

caxton events provides the opportunity to engage with readers on a more intimate level. whether the event concept is small or majestic, caxton events puts the stylish essentials stamp on every event, scouting the hottest venues and most in-demand decor trends to ensure your brand integration makes maximum impact. events are designed based on client requirements and a tailor-made package is applied to each event, ensuring maximum consumer engagement.

for more information,

please contact: reinhard lotz

group Marketing Manager reinhardl@caxton.co.za

CAXTONmagazines

JOhANNESbURg 368 Jan Smuts Avenue, Craighall, 2196 • PO Box 1610, Parklands, 2121 • tel 011 889 0600

DURbAN 1st floor, 8 Richefond Circle, Ridgeside Office Park, Umhlanga Ridge • tel 031 536 8165

CAPE TOWN Uitvulgt, 3 Howard Drive, Pinelands • tel 021 530 8600

caxtonmags.co.za