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Media kit 2018

What is fondsweb?

A financial website with a clear focus on mutual funds, having attributed sustainably to the transparency of the German speaking fund market since its launch (.de in 1999, .at in 2004 and .ch in 2018). fondsweb serves as an indispensable

professional base – or is relied on as a trustworthy source for information on fund investments. As an on-line medium, fondsweb.de is accessible 24/7 for our users. The fund industry

will find here various options for target-oriented marketing support, while at the same time minimizing losses due to non selective advertising.

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fondsweb.de fondsweb.at fondsweb.ch

on-line since 1999

on-line since 2004

on-line since 01/2018

330,000 visits p.m.

n/a n/a

2,000,000 Impressions p.m.

180,000 impressions p.m.

n/a

130,000 unique visitors p.m.

19,000 unique visitors*

n/a

12,000 newsletter-subscribers

n/a

n/a

Facts and figures

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Breakdown of fondsweb

• With its relaunch in Jan. 2018, fondsweb puts the fund profile in the usage focus. The search for funds is now less complicated and even more target-oriented.

• fondsweb has been designed, repsonsively.

• The vast majority of fondsweb.de users are high earning men and most of them are between the ages of 35 and 54.

Information DE: 27,000 AT: 22,000 CH: 20,000 retail and institutional share classes from over 400 companies

Quality Fund data and tools stem from our sister company FWW Fundservices GmbH, market leader in Germany

User focus fund profiles 55%

fund search 13%

fund comparison 11%

Solutions Advertising

PremiumService

newscube

FWW® FundStars

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Fondsweb in a nutshell

Professional users 1/2

HBS study Adjacent, please find a summary of the latest brand and media study 2017 by HBS International GmbH. Even if, with mutual funds, only a single topic out of the whole financial market is being covered, www.fondsweb.de is playing in the upper league of financial websites in Germany.

Significantly larger websites that cover more financial topics are being left behind by fondsweb.de in the study. fondsweb.de finds itself trailing even Germany‘s largest (in terms of IVW Online figures) financial websites. Therefore it is not the size that matters, it rather is the quality, being offered.

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peer group fondsweb.de’s rank 2017

Bank advisors (private banks)

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IFAs

9

Insurance intemediaries 9

Fund of fund managers 7

Depot-A Manager (=own investment)

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Family Offices 9

VAG-Investors (=Insurance Supervision Act)

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Professional users 2/2

iq media/Handelsblatt

This graphic is part of an exclusive study conducted from December 2011 to March 2012 on behalf of iq media marketing gmbh (part of the Handelsblatt group), in which 160,000 decision makers from the financial industry were interviewed about their professional media usage.

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Ad formats on fondsweb.de

Wallpaper

73.89%

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10

20

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40

50

60

70

80

By ad format

Ad campaigns on fondsweb.de since 2011

Size matters

MPU/Medium Rectangle

24.38%

Leaderboard

9.52%

Skyscraper

8.32%

Ad format Average click rate

Highest click rate

Lowest click rate

Wallpaper 0.62% 1.47% 0.15% MPU/Medium Rectangle 0.17% 0.27% 0.09% Skyscraper

0.08% 0.08% 0.08% Leaderboard 0.07% 0.07% 0.07% (Flash Layer)

0.83% 1.43% 0.68%

Ad formats – Leaderboard

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Specifications Leaderboard

Way of booking Rotation

Placement Top of the page

Format Min. 728 x 90 pixels Max. 1,100 x 90 pixels

Data format GIF, JPG, HTML

File size Max. of 80 Kb

CPM 35 €

Ad formats – Billboard

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Specifications Billboard

Way of booking Rotation

Placement Between navigation and content

Format

Min. 800 x 250 pixels Max. 1,000 x 250 pixels Hintergrundeinfärbung (optional), Öffnen- und Schließen-Button (optional)

Data format GIF, JPG, HTML

File size Max. 80 Kb

CPM 45 €

Ad formats – MPU/Medium Rectangle

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Specifications MPU/Medium Rectangle

Way of booking Rotation

Placement In the middle of the content

Format 300 x 250 pixels

Data format GIF, JPG, HTML

File size Max. of 80 Kb

CPM 40 €

Ad formats – Wallpaper

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Specifications Wallpaper

Way of booking Rotation

Placement Top and right

Format Leaderboard and skyscraper, optionally background colour

Data format GIF, JPG, HTML

File size Max. of 160 Kb

CPM 75 €

Ad formats – Skyscraper

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Specifications skyscraper

Way of booking Rotation

Placement Right

Formats Min. 120 x 600 pixels Max. 200 x 600 pixels

Data format GIF, JPG, HTML

File size Max. of 80 Kb

CPM 40 €

Ad formats – Half Page

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Spezifications Half Page

Way of booking Rotation

Placement Right

Formats 300 x 600 pixels

Data format GIF, JPG, HTML

File size Max. of 80 Kb

TKP 40 €

Ad formats – Microsite

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Specifications Microsite

Way of booking Fixed booking

Placement Upon agreement

Format

Iframe with a maximum width of 1.100 pixels, length upon agreement, name for the section max. 20 characters, URLs must open in new window

File size Max. of 300 Kb for your content per page

Price 2,500 € p.m.

Ad formats – Mobile Ads/Interstitial

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Specifications Mobile Ads/Interstitial

Way of booking Fixed booking

Placement Upon agreement

Formats 320 x 416 pixels

Data format GIF, JPG

File size Max. 50 Kb

TKP 45 €

Ad formats – Newsletter

Banner Part of the regular fondsweb®-newsletter, placed in front of the headlines

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Banner* Stand Alone*

Way of booking

Fixed booking Way of booking

Fixed booking

Placement

Regular fondsweb®-newsletter, placed in front of the summary

Placement Your individual newsletter

Format 468 x 60 pixels Format

Max. of 650 x 950 pixels, alternatively in HTML

Data format GIF / JPG plus hyperlink

Data format GIF / JPG plus hyperlink

File size Max. of 25 Kb File size Max. of 150 Kb

CPM 75 € CPM 100 €

*Please note: A disclaimer will be applied. Our newsletter ist being sent via Outlook 2010.

Stand Alone Your own individual newsletter for our subscribers.

Further specifications

Ad Server

With „One Ad Server“ by Oath, we are providing you with all the features a state-of-the-art ad server has to offer.

Technical requirements

We are accepting all popular data formats, e.g. GIF, JPG or HTML.

Delivery of ad material

All advertising-related material needs to be sent to the following e-mail address at least three working days prior to the publishing date: ads@fww.de. With microsites it is 10 working days.

Targeting and exclusivity

Surcharge for targeting CPM €5.-. Exclusive arrangements available upon request. Other formats or placements available upon request.

Exchanging of ads Upon agreement, it is possible to change the ads. We do not charge an extra fee for this process.

Reportings We will provide you with reportings on a weekly basis. When the campaign expires you will also receive our final reportings. Impressions exceeding the guaranteed amount will not be charged, whereas falling below the guaranteed amount should result in delivering it later upon agreement.

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Terms of payment

• All payments are due on the first day of the campaign‘s schedule. We grant 2% cash discount for prompt payments before the first day of the campaign‘s schedule.

• All prices are given strictly net plus VAT.

• We do grant 15% agency commission.

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Contact

Stefan Kainrath

Director

Product manager fondsweb®

FWW Media GmbH

stefan.kainrath@strategic-i.com

T +49 89 46 26 18-32

M +49 177 60 99 101 FWW Media GmbH, Münchener Straße 14, 85540 Haar bei München Executive board: Matthias Rothe, Marc Bonnet Commercial registry: Munich HRB 163 686 Domicile: Haar bei München

Bank details Deutsche Bank AG München, IBAN DE31700700100719537300 , BIC (Swift) DEUTDEMMXXX VAT-ID: DE 251 731 204

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