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TracyLocke – Katie Frye5/31/11

MAY COMPETITIVE BRAND SNAP SHOT

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TOSHIBA

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OfficeMax 5/30 Circular Cover PageTOSHIBA SATELLITE LAPTOP– Featured the Toshiba

Satellite laptop on the cover of OfficeMax’s Memorial Day Savings Circular, with a $150 savings message.

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MOTOROLA

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Sam’s Club Insider Email Blast – 5/9MOTOROLA XOOM– Feature Banner POV promoting Motorola XOOM tablet. Has an early

BTC message with the header, “Memorable gifts for Graduates.”

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Sam’s Club Homepage Banner Ad – 5/11MOTOROLA XOOM– Homepage Banner featuring the Xoom Tablet and Dell Notebook

with graduation gift messaging

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Sam’s Club Savings Spotlight – May – 5/14 MOTOROLA XOOM– Sam’s Club introduced a monthly Savings Spotlight program in their

email blast. Just one click away is a list of featured products with savings offers. Motorola Xoom tablet had a $20 savings offer - $579 vs. $599.

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OfficeMax 5/30 Circular Cover PageMOTOROLA XOOM– Featured the Motorola

Xoom tablet on the cover of OfficeMax’s Memorial Day Savings Circular.

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KODAK

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Kodak.com Homepage – 5/2KODAK MOTHER’S DAY PROMO– POV pop-up banner promoting Kodak photo creations for Mother’s

Day and a POV pop-up banner with gift ideas for Mom.

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Kodak Picture Kiosk Landing Page – 5/2KODAK MOTHER’S DAY PROMO– Feature Banner ad promoting creating photo gifts for Mother’s Day

at your local Kodak Picture Kiosk.

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Kodak’s First Consumer Mobile Marketing CampaignKODAK GOES MOBILE WITH QR CODE CAMPAIGN– Kodak made a Facebook post to their fan page on

May 3rd, announcing their first ever consumer-facing mobile marketing campaign, using QR codes.

– The QR code campaign launched in March 2011 and is expected to reach 2 million people in more than 50 countries.

– QR codes will be printed on Kodak packaging, POS material and in-box user guides across 9 models of digital cameras & pocket video cameras.  The first products with QR codes are rolling out to retail stores in April, with the rest soon to follow.

– Even though digital cameras & PV cameras don’t compete with our HP IPG products, this announcement may be a sign that Kodak could be making plans to also put the QR codes on their printer packaging.

Source: http://1000words.kodak.com/thousandwords/post/?ID=6265977630154109796

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Kodak POV Banner in 5/31 Walmart Email Blast – “In Stores Now”KODAK BANNER - WALMART EMAIL BLAST– Kodak POV banner under the “In Stores Now” section of the 5/31

Walmart email blast to shoppers. Features a NEW product – the Kodak ESP C310 All-in-One printer. Kodak has consistently had presence within the Walmart email blasts.

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LEXMARK

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Staples Circular Feature – 5/1 – 5/7 Weekly CircularLEXMARK FEATURES $350 SAVINGS ON BIZ PRINTERS– Right next to an HP business printer spread, Lexmark has a huge message

that you can save $350 instantly on Lexmark printers. In addition, if you spend $50 on Lexmark ink or toner, you get 20% back in Staples Rewards.

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Lexmark Printer Endcap Featuring Pinnacle & Genesis – Best Buy Store on 5/3LEXMARK PRINTER ENDCAP

– Printer endcap in Best Buy store featuring Lexmark printers, including the new Genesis printer.

– Endcap had multiple messages and was very cluttered, making it difficult to sift through the product information.

– Overarching message was from Outsmart Evil Ink campaign, along with an innovation message for the Genesis printer.

– Small LCD screen in upper right corner played product video for Genesis printer.

– Genesis printer was powered up and within demo mode, you could quickly print a sample print out.

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Additional PhotosLEXMARK PRINTER ENDCAP CONT’D

Output Sample

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Lexmark Homepage – Top Banner & POV Banner – Week of 5/8LEXMARK SMALL BUSINESS WEEK EVENT– Week of 5/8: Lexmark has Small Business Week event on

their website, offering up to 40% off select printers, as well as free shipping on select products.

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Interactive Printer Display – Installed in Clubs week of 5/15LEXMARK PRINTER DISPLAY AT SAM'S

– Lexmark installed a really impressive display that includes an LCD screen that loops a demo video, as well as a QR code that takes you to a mobi site for that printer. The mobi site was very well done – included additional details/explanation for the product features, demo video, user reviews and awards that that printer has received.

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Interactive Printer Display – Installed in Clubs week of 5/15 – Screen Shots of Mobi SiteLEXMARK PRINTER DISPLAY AT SAM'S

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DELL

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Sam’s Club Homepage Banner Ad – 5/11DELL INSPIRION NOTEBOOK– Homepage Banner featuring the Xoom Tablet and Dell Notebook

with graduation gift messaging

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Dell Facebook Fan Page – 5/12DELL FACEBOOK PAGE LAPTOP LID STYLE QUIZ– Dell launched a

promotion targeting the Millennial shopper, where you can take a style quiz and find one of twenty laptop lid designs that fits your style and personality. They have designs to fit the savvy shopper or hardcore gamers – just in time for graduation gifts.

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Dell Facebook Fan Page – 5/12DELL FACEBOOK PAGE LAPTOP LID STYLE QUIZ CONT’D

– Clicking on the “See all Lids” link takes you to a page where you can scroll through all twenty designs and find the one that fits your style. Note: I tried clicking on the link to take the style quiz, but it would not launch.

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Staples Weekly Circular Feature – 5/30 DELL STREAT™ TABLET– Dell tablet featured in

full page ad within Staples circular, with $100 saving message. Full page ad allowed for space to include more in-depth product feature bullets.

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SONY

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Sony Facebook Page – 5/12SONY MAKE.BELIEVE CONTEST– Sony held a contest through their

Facebook page that supported their make.believe™ program. With Sony’s make.believe™ program, they enable their customers’ dreams to come true through the support of their technology and products.

– Sony believes that anything you can imagine, you can make real and therefore held a contest where consumers could submit make believe photos into a gallery. The grand prize winner had his image take over YouTube.com, Sony.com and the Sony Billboard in Times Square.

– Sony’s objective was to show their unending dedication to building the tools that help customers succeed and inspire them to pursue their dreams.

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Sony Facebook Page – 5/12SONY MAKE.BELIEVE CONTEST CONT’D– Interactive gallery page where you could view other contest entries.

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Sony Facebook Page – 5/12SONY MAKE.BELIEVE CONTEST CONT’D– The page included a link to a

gallery where you could view other make.believe™ contest entries.

– A video was embedded at the bottom of the page and helped you learn more about the make.believe™ program and showcased examples of people who at a dream and were able to pursue and accomplish it through Sony tools/technology. Some of the examples included:• The founders of Sony• The produces of the animated movie,

Cloudy with a Chance of Meatballs• Country super star Carrie Underwood

– How it could’ve been better: There wasn’t a link or any demand generation aspect to the contest to generate sales of Sony products.

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ACER

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Target Circular Feature – 5/2 Weekly CircularACER NB FEATURED IN TARGET CIRCULAR– Acer Aspire 10.3’’ Netbook featured in Target circular with a free laptop

sleeve.

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Walmart Mother’s Day Circular Feature – 5/2 Weekly CircularACER NB FEATURED IN WALMART CIRCULAR– Acer 10.1’’ Aquamarine Netbook featured in Walmart’s weekly circular, with a

Mother’s Day theme. Staying connected with Mom in a budget friendly way, with an Acer Netbook.

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BBY Mother’s Day Circular Cover Feature – 5/1 – 5/7 Weekly CircularACER TABLET FEATURED IN BBY CIRCULAR– Acer Iconia Tablet featured on cover of BBY circular with Mother’s Day gifting

theme.

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OfficeMax Mother’s Day Circular Cover Feature – 5/1 – 5/7 Weekly CircularACER NB FEATURED IN OMAX CIRCULAR– Acer Aspire Laptop - $379.99

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Acer Tablet Introduced in Staples 5/8 – 5/14 CircularNEW ACER TABLET LAUNCH– Acer introduces their Iconia Tablet

with nearly a full page ad in the Staples circular. Note: Cover page of the circular featured “Top Tablet Brands.”

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APPLE

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Featuring iPad2 – 5/22APPLE COLLEGE EMAIL BLAST– Email blast featuring the Apple

iPad2 with a gifting message for recent graduates. Subhead copy includes back to college message: “Apple iPad 2 will help your grad work, play and learn like never before.”