Mary Lou Roberts ITS AN ON DEMAND CONSUMER CONTROLLED WORLD OUT
THERE! October 2009
Slide 2
Mary Lou Roberts MARKETER TALKS CONSUMER LISTENS (MAYBE)
October 2009 2 WHERE WEVE BEEN -THE MASS MEDIA MODEL
Repurchase/Regular
UseTrialPreferenceLikingComprehension/KnowledgeAwareness
Slide 3
Mary Lou Roberts October 2009 3 WHERE WE NEED TO BE GOING -
MASS MEDIA MODEL NO LONGER WORKS Many Communications Channels
(Young) Consumers Ignore Traditional Media Traditional
Communications Increasingly Ineffective
Slide 4
Mary Lou Roberts WHERE WE NEED TO BE GOING - MASS MEDIA MODEL
NO LONGER WORKS October 2009 4
Slide 5
Mary Lou Roberts WHAT IS SOCIAL MEDIA? October 2009 5
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Mary Lou Roberts SOCIAL MEDIA October 2009 6 Discussion Boards/
Forums/ Chat Rooms Clubs/ Groups/ Communities Review/ Rating Sites
Direct Feedback (Solicited) Blogs RSS Social Networks Personalized
Search (Tags or Search-Engine Powered) Wikis and Other
Collaboration Tools Podcasts Virtual Worlds Mash Up Web 1.0 Web
2.0
Slide 7
Mary Lou Roberts ALREADY AT NEXT STAGEWEB 2 October 2009 7
Webcast (58 min) http://www.youtube.com/watch?v=sVtN8jlTCUM
Presentation
http://www.slideshare.net/oreillymedia/web-squared?src=embed
Slide 8
October 20098
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Mary Lou Roberts Web as platform Harnessing collective
intelligence Data subsystems get better as used Mobile sensors
connected to cloud databases Information shadows WEB MEETS WORLD
October 2009 9
Slide 10
Mary Lou Roberts WE NEED A FACEBOOK PAGE STRATEGY IMPERATIVE
October 2009 10 SOCIAL MEDIA STRATEGY WE NEED A SOCIAL MEDIA
STRATEGY
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Mary Lou Roberts KEY DRIVERSB2C AND B2B October 2009 11 Web 2.0
Web 2.0 Web Squared G2C Communication?
Slide 12
Mary Lou Roberts DEVELOPING SOCIAL MEDIA STRATEGY October 2009
12
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Mary Lou Roberts EXPERIENTIAL BRANDS LED WAY October 2009
13
Slide 14
Mary Lou Roberts IT IS COMPLEX, DIFFICULT October 2009 14
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Mary Lou Roberts RAZORFISH RECOMMENDATIONS October 2009 15
http://fluent.razorfish.com/publication/?m=6540&l=1
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October 200916 B2B NOT THAT DIFFERENT!
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Mary Lou Roberts B2B PARTICIPATING IN BIG WAY October 2009 17
Access from this page:
http://www.searchengineguide.com/sage-lewis/b2b-buyers-are-using-social-media-in-a-h.php
Slide 18
Mary Lou Roberts INTERESTING B2B SITE October 2009 18
http://socialmediab2b.com /
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Mary Lou Roberts.GOV ALSO! October 2009 19
http://adage.com/brightcove/lineup.php?lineup=1266084202
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Mary Lou Roberts IS IT NOW INBOUND MARKETING? October 2009 20
http://diy-marketing.blogspot.com/2009/07/now-its-inbound-marketing.html
Slide 21
Mary Lou Roberts Many-to-Many Continuous Interaction
Open/Transparent Consumer Chooses Content Marketer Must Provide
Enormous Content On Demand With Permission
People/Visitors/Customers Expect to Contribute THINKING ABOUT
MARKETING NEW WAY OF THINKING ABOUT MARKETING October 2009 21
Slide 22
Mary Lou Roberts Optimize Blog Posts Tag Photos, Videos Press
Releases Web Pages Links RSS Feeds November 2007 22 SEARCH IS ONE
KEY COMPONENT Create Visibility at Every Opportunity
Slide 23
Mary Lou Roberts November 2007 23 AN INTERACTIVE VISION BECOME
PLACE WHERE LIKE- MINDED PEOPLE CONNECT ENCOURAGE CONTRIBUTION
INCORPORATE INTERACTIVITY LISTEN ENGAGE ENCOURAGE COCREATION
Slide 24
October 200924
Slide 25
Mary Lou Roberts 1.Google Alerts
(www.google.com/alerts)www.google.com/alerts 2.TweetBeep
(www.tweetbeep.com)www.tweetbeep.com 3.Online ID Calculator
(www.onlineidcalculator.com)www.onlineidcalculator.com 4.Bit.ly
(www.bit.ly) tracking toolswww.bit.ly 5.Addictomatic
(www.addictomatic.com)www.addictomatic.com YOUR PERSONAL BRAND
November 2007 25 Five Tools for Tracking, Measuring, and Evaluating
Your Personal Brand Online by William ArrudaWilliam Arruda
http://www.marketingprofs.com/9/tools-tracking-measuring-evaluating-personal-brand-online-arruda.asp
Mitch Joel http://www.twistimage.com/blog/
