Mary Lou Roberts

BASICS OF SOCIAL MEDIABASICS OF SOCIAL MEDIA

November 2007

Mary Lou Roberts

WHAT DOES “SOCIAL MEDIA” MEAN TO YOU?

January 2009

2

Mary Lou RobertsNovember 2007

3

WHERE WE’VE BEEN -THE MASS MEDIA MODEL

Mary Lou RobertsNovember 2007

4

WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS

Mary Lou Roberts

WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS

March 2008

5

Mary Lou Roberts

SOCIAL MEDIASOCIAL MEDIA

November 2007

6

Discussion Boards/ Forums/ Chat Rooms Clubs/ Groups/ Communities Review/ Rating Sites Direct Feedback (Solicited) Blogs RSS Social Networks Personalized Search (Tags or Search-Engine Powered) Wikis and Other Collaboration Tools Podcasts Virtual Worlds “Mash Up”

“Web 1.0”

“Web 2.0”

Mary Lou Roberts

KEY STRATEGY ELEMENTS

January 2009

7

Mary Lou Roberts

The Semantic Web???

WEB 3.0 ???

March 2008

8

March 20089

http://www.youtube.com/watch?v=T0QJmmdw3b0

Mary Lou Roberts

THE PRO

March 2008

10

http://www.marketingcharts.com/interactive/study-marketing-execs-must-realize-and-learn-to-use-power-of-social-media-3657/

Mary Lou Roberts

and THE CON

March 2008

11

However, marketers still admit they don’t know enough about it. This was evident in results from a November 2008 MENG social media study showing 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes.

http://www.marketingcharts.com/interactive/top-marketing-trends-for-2009-execs-sick-of-web-20-7448/

Mary Lou Roberts

A B2C BRAND MARKETER’S VIEW

January 2009

12

http://adage.com/brightcove/single.php?title=1548122816

Mary Lou Roberts

INSIGHTS FROM B2B MARKETERS

January 2009

13

http://www.btobonline.com/apps/pbcs.dll/section?category=best2008-video

Mary Lou Roberts

WHAT ARE SOCIAL MEDIA IMPLICATIONS FOR MARKETERS?

January 2009

14

Mary Lou Roberts

• Many-to-Many• Continuous Interaction• Open/Transparent• Consumer Chooses Content• Marketer Must Provide Content

– On Demand– With Permission

November 2007

15

NEW APPROACH

Mary Lou RobertsNovember 2007

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AN INTERACTIVE VISION

LISTEN

ENGAGE

Mary Lou Roberts

FOR 2009?

January 2009

17

http://www.imediaconnection.com/content/21682.asp