Maruti Suzuki Mm Project

7/28/2019 Maruti Suzuki Mm Project

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MARUTI SUZUKI

History Maruti Suzuki

Maruti Suzuki India Limited (MSIL, formerly Maruti Udyog Limited) is a subsidiary of

Suzuki Motor Corporation of Japan. Maruti Suzuki is a leading manufacturer of passengervehicles in India. Lovingly referred to as the people's car maker; over the past three decades

Maruti Suzuki has changed the way people in India commute and travel.

Full Range of cars

We offer 15 brands and over 150 variants ranging from people's car Maruti 800 to the latest

Life Utility Vehicle, Ertiga. Our portfolio includes Maruti 800, Alto, A-star, Estilo, WagonR,

Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Kizashi, Grand Vitara, Gypsy and Ertiga.

THE JOURNEY OF MARUTI SUZUKI

The journey began 28 years ago with the principle of "Give" - a principle that has been bedrockof Maruti Suzuki's approach to sustainability. Get and Grow have been the natural outcomes over

the years. Maruti Suzuki has now gone beyond its business and contributed to the society at

large, as envisioned by its founders. Maruti Suzuki has strived towards offering high quality,

latest technology and value for money products to its customers.
http://www.marutisuzuki.com/about-us.aspxhttp://www.marutisuzuki.com/about-us.aspxhttp://www.marutisuzuki.com/showroom.aspxhttp://www.marutisuzuki.com/showroom.aspxhttp://www.marutisuzuki.com/showroom.aspxhttp://www.marutisuzuki.com/showroom.aspxhttp://www.marutisuzuki.com/showroom.aspxhttp://www.marutisuzuki.com/showroom.aspxhttp://www.marutisuzuki.com/showroom.aspxhttp://www.marutisuzuki.com/about-us.aspx


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The Company started its business in the year 1909 as

Suzuki Loom Works and then was incorporated as Suzuki

Motor Corporation in the year 1920.

With headquarters at Hamamatsu, Japan, Suzuki has

steadily grown and expanded its business acrossgeographies. During the post WW II period, the company's'Power Free' motorized bike earned a good reputation.

Post the success of its first motorized bike 'Power Free', thecompany launched a 125cc motorcycle 'Colleda', and later

launched its first lightweight car 'Suzulight' that marked the

start of Japan's automotive revolution. Each of these

products were epoch- making in their own right as theywere developed and manufactured by optimizing the most

advanced technologies of that period.

Suzuki today offers its customers a wide range of motorcycles, automobiles, outboard motorsand related products such as generators and motorized wheelchairs.

Suzuki's trademark is recognized throughout the world as a brand that offers high quality,

reliable and genuine products. Suzuki stands behind this global symbol with a determination to

maintain this confidence in the future as well, never stopping in creating such advanced 'value-

packed' products.

Vision:

Visions of any company are those values on which company works. As the MUL is started by

Governmental initiatives it tends to be more consumer oriented and hence cost effective, but on the

other hand Suzukis participation ensures not only need of the profit, but of the need of maximum profit.

The only way for this Noras dilemma of selecting principals for companys working vision ,was to

maximize profit and reducing cost by maximizing output and sales Hence MUL declared its Vision as-

The Leader in the Indian Automobile Industry, Creating Customer Delight1 and Shareholder's Wealth2;

eventually become a pride of India

Customer Delight1 is making sure that performance, after sales service and customer support are best

and beyond expectation. Shareholders wealth2 is the prime concern for running business smoothly.MUL

knows this and understands customer is king, he can change the fortune of any company, hence goes

companys brand line: COUNT ON US!

Mission:

Mission is the statement of an organizations purpose, what it want to accomplish in the larger

environment and its goals which are specific, realistic and motivating. Missions are described over visions

and visions demand certain objectives. The main objectives/Missions of MUL are:

- Modernization of the Indian Automobile Industry.


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- Developing cars faster and selling them for less.

- Production of fuel-efficient vehicles to conserve scarce resources.

- Production of large number of motor vehicles which was necessary for economic growth.

- Market Penetration, Market Development Similarly Product Development and Diversification.

- Partner relationship management, Value chain, Value delivery network .

Customer Delight

Over three decades, Maruti Suzuki has won the hearts of customers through high quality products

and services. Individual customers vouch for the quality and low Cost of Ownership of Maruti

Suzuki products. Structured, independent studies like the J D Power Asia Pacific CustomerSatisfaction Index, has ranked Maruti Suzuki as number one for the last twelve years in a row.

This unique achievement is unparalleled in the world, across industries, as nowhere else in the

world is the market leader no. 1 in customer satisfaction.

Awards and Accolades

During FY 2011-12, the company, its products and services received reputed awards and

accolades instituted by independent expert groups, media houses and research agencies.

To Maruti Suzuki

Ranked No. 1 in the J D Power Customer Satisfaction Index for the 13th time in a row

Maruti Suzuki wins the Businessworld International Business Awards 2012 (Exports Autoand Engineering Category)

Ranked fourth in an Index of thought leaders in India published by London-based

communication agency- Globe scan

To Maruti Suzuki Products

Maruti Suzuki Swift

Indian Car of the Year 2012 (ICOTY 2012)

Premium hatchback of the year by NDTV Car and Bike Awards 2012

Small car of the year 2012 by BBC India Top Gear Awards 2011

Car of the Year 2012 by CNBC TV 18 Overdrive

Compact Car of the Year by Bloomberg UTVi and Autocar

Golden Steering Wheel Awards 2012 by AutoBild India

Business Standard Motoring Car of the Year 2012
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Maruti Suzuki Swift Dzire

ranked as the most dependable cars by customers in the J D Power Asia Pacific 2011 IndiaVehicle Dependability Study (VDS)

ranked the highest in the entry midsize segment in the J D Power Initial Quality Survey (IQS)

2011Maruti Suzuki Estilo

ranked as the most dependable cars by customers in the J D Power Asia Pacific 2011 IndiaVehicle Dependability Study (VDS)

Manufacturing Excellence

With the merger, Maruti Suzuki India Limited will bring its entire diesel engine capacity under

one single management control.

We began our operations in 1983, with the first Maruti 800 rolling out from our Gurgaon plant.

Over the next two decades Maruti Suzuki car models led by Maruti 800 brought about arevolution in the Indian car market.

As the automobile market grew so did our production capacities, production process andinfrastructure. Our scale and manufacturing today is completely different from when it began.

Today, Maruti Suzuki's plants are comparable with the best in the world in terms of quality,

productivity and operational efficiency.Maruti Suzuki India Limited approves merger with Suzuki Powertrain India Limited.

Suzuki Powertrain India Limited, a subsidiary of Suzuki Motor Corporation, Japan, supplies

diesel engines as well as transmissions for vehicles to Maruti Suzuki India Limited.

Recently Maruti Suzuki Board of Directors approved a proposal to merge Suzuki PowertrainIndia Limited (SPIL) with Maruti Suzuki India Ltd.

It is expected that the necessary regulatory approvals and legal requirements for the merger maybe completed by end December 2012.

Once the merger is approved, the books of accounts of SPIL will be merged with MSIL with

effect from April 1, 2012

Facilities

Gurgaon Facility

The Gurgaon facility spread over 300 acres is located around 25

kms south of Delhi. This facility houses three fully integrated

plants. Together the three plants churn out around 9 lakh unitsannually.


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K- series Plant

The Gurgaon premises also houses the 'K Engine' Plant.Commissioned in 2008, the K-series engine plant has an installed

capacity of over 7.7 lakh units per annum. Since the launch of the

engine cumulatively, over 10 lakh K-series engines have beenrolled out.

K-series engines are available in 1 litre, 1.2 litre and 1.4 litrecapacities. The highly fuel efficient, technologically advanced K-

series engines have been very well appreciated by our customers for

their performance.

Several Maruti Suzuki cars such as the Alto K10, A-star, Estilo,

WagonR, Swift, Swift Dzire, Ritz and Ertiga are powered by the K-

series engines.

Manesar Facility

The 600 acre Manesar facility located around 25 kms south of

Gurgaon facility was inaugurated in February 2007. The Manesarfacility houses two fully integrated plants with a capacity of 5.5

lakh units annually. The third assembly line is in advanced stage of

completion and is expected to be completed in the year 2013.

Both manufacturing facilities are highly automated with advanced

robotics, contemporary paint, weld and machining infrastructure.While the different models can be assembled on same lines, inter

plant flexibility helps to increase productivity. On a single line

diverse car models can be made conveniently. Automatic tool

changers, centralized weld control systems and advance numericalcontrol machines help for quick change over between models.

Suzuki Powertrain

Suzuki Powertrain India Limited is a joint

venture of Maruti Suzuki with Suzuki Motor

Corporation, Japan.at Manesar. It manufacturesworld class diesel engines and transmissions

for cars.

SMC holds 70 per cent equity in SPIL the rest

is held by Maruti Suzuki.

This diesel engine plant has a capacity to manufacture 300,000 diesel engines a year.


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Stakeholders

The company follows a partnership approach with its various stakeholders, and believes that the

prosperity and wellbeing of the stakeholders will fuel the growth of the company in the future.

EXPORTS

In recent years, the Company has expanded its presence in the overseas markets.

It is not uncommon to find a Suzuki badge car in countries as different as Algeria, Netherlands, Chile,

Sri Lanka, France and Italy.

The Company has exported over one million units cumulatively.

Some leading overseas markets for the Company include advanced western markets such as

Netherlands, Germany, France and UK besides non European markets like Australia South

Africa, Algeria, Chile, Indonesia, Sri Lanka and Nepal.

Today, Maruti Suzuki exports, models such as A-star, Alto, Estilo, Ritz, M-800 across to over125 countries. In 2011-12 the Maruti Suzuki exported over 127,300 units.

For its sustained efforts in developing new international markets Maruti Suzuki won theBusinessworld International Business Awards 2012 (in Exports Auto and Engineering Category).


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Our Export Infrastructure of A-star :

The A-star is produced at Manesar facility with over 150 variants for exports. It is then

transported on Auto wagon railway rake to our dedicated car terminal facility at Mundra Port.

Maruti Suzuki has developed a world class washing & inspection centre with a capacity of 7500

cars parking at the port

A-star cars are transported to Mundra by Auto-Wagon Railway Rake is also a revolutionary eventfor country's automotive logistics and a step towards putting in place required infrastructure for

large scale exports of automobiles from India.

The mega car terminal facility at Mundra is a part of the long term agreement signed between

Maruti Suzuki and MPSEZL in year 2008 to develop a dedicated car handling facility. The mega

car terminal, being built with an initial investment of INR 1 billion conforms to latest

international standards.

Current automobiles

1. 800(Launched 1983)2. Omni(Launched 1984)3. Gypsy(launched 1985)4. WagonR(Launched 1999)5. Alto(Launched 2000)6. Swift(Launched 2005)7. Estilo(Launched 2006)8. SX4(Launched 2007)9.

Swift DZire(Launched 2008)10.A-star(Launched 2008)

11.Ritz(Launched 2009)12.Eeco(Launched 2010)13.Alto K10(Launched 2010)14.Maruti Ertiga(Launched 2012), seven seater MPV R3 designed and developed in India, will

compete withToyota Innova, Mahindra Xylo, and Tata Sumo Grande. In early 2012, Suzuki

Ertiga will be exported first to Indonesia in Completely Knock Down car.
http://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Maruti_WagonRhttp://en.wikipedia.org/wiki/Maruti_WagonRhttp://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_MR_Wagon#First_generationhttp://en.wikipedia.org/wiki/Suzuki_MR_Wagon#First_generationhttp://en.wikipedia.org/wiki/Maruti_Suzuki_SX4http://en.wikipedia.org/wiki/Maruti_Suzuki_SX4http://en.wikipedia.org/wiki/Maruti_Suzuki_Swift_DZirehttp://en.wikipedia.org/wiki/Maruti_Suzuki_Swift_DZirehttp://en.wikipedia.org/wiki/Maruti_Suzuki_A-STARhttp://en.wikipedia.org/wiki/Maruti_Suzuki_A-STARhttp://en.wikipedia.org/wiki/Maruti_Suzuki_A-STARhttp://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/Maruti_Eecohttp://en.wikipedia.org/wiki/Maruti_Eecohttp://en.wikipedia.org/wiki/Maruti_Eecohttp://en.wikipedia.org/wiki/Maruti_Alto_K10http://en.wikipedia.org/wiki/Maruti_Alto_K10http://en.wikipedia.org/wiki/Maruti_Alto_K10http://en.wikipedia.org/wiki/Maruti_Ertigahttp://en.wikipedia.org/wiki/Maruti_Ertigahttp://en.wikipedia.org/wiki/Maruti_Ertigahttp://en.wikipedia.org/wiki/Toyota_Innovahttp://en.wikipedia.org/wiki/Toyota_Innovahttp://en.wikipedia.org/wiki/Toyota_Innovahttp://en.wikipedia.org/wiki/Toyota_Innovahttp://en.wikipedia.org/wiki/Maruti_Ertigahttp://en.wikipedia.org/wiki/Maruti_Alto_K10http://en.wikipedia.org/wiki/Maruti_Eecohttp://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/Maruti_Suzuki_A-STARhttp://en.wikipedia.org/wiki/Maruti_Suzuki_Swift_DZirehttp://en.wikipedia.org/wiki/Maruti_Suzuki_SX4http://en.wikipedia.org/wiki/Suzuki_MR_Wagon#First_generationhttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_WagonRhttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Maruti_800


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15.Maruti XA Alphabased compact SUV to compete with the Ford EcoSport & Renault Dusterwill be launched in the year 2014

16.Maruti Alto 800(Launched 2012), Maruti Alto 800 is finally out with a price tag of Rs.2.44 lakh(ex-showroom New Delhi). Maruti has rolled out three standard variants-Alto 800 Base, Alto

800 LX and Alto 800 LXi and three CNG variants -Alto 800 CNG Base,Alto 800 CNG LX and

Alto 800 CNG LXi.The 0.8 litre of petrol engine is very fuel efficient and pushes the car toproduce high class mileage of 17 to 22 km per litre. The 45.7BHP of peak power produced by

the engine is also successful on road by delivering top-notch performance.

Imported automobiles

1. Grand Vitara(Launched 2007)2. Kizashi(Launched 2011)

Discontinued automobiles

1. 1000(19902000)2. Zen(19932006)3. Esteem(19942008)4. Baleno(19992007)5. Versa(20012010)6. Grand Vitara XL7(20032007)

Sales and service network

As of 31 March 2011 Maruti Suzuki has 933 dealerships across 666 towns and cities in all states and

union territories of India. It has 2,946 service stations (inclusive of dealer workshops andMaruti

uthorised Service Stations) in 1,395 towns and cities throughout India. It has 30 Express ServiceStations on 30 National Highways across 1,314 cities in India.

Service is a major revenue generator of the company. Most of the service stations are managed on

franchise basis, where Maruti Suzuki trains the local staff. Other automobile companies have not been

able to match this benchmark set by Maruti Suzuki. The Express Service stations help many stranded

vehicles on the highways by sending across their repair man to the vehicle.
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Maruti Cars in India

Formerly known as Maruti Udyog Limited, Maruti Suzuki India Limited (MSIL) has come to be

synonymous with India, like no other. The brand is to Indias automobile industry as haute couture is tofashion for Maruti cars wouldnt command 44.9 per cent of the market share without some ground to itssupremacy. Commonly referred to as just Maruti, the Japanese auto giant Suzuki Motor Corporation

currently holds a 54.2 per cent share in the company. Leading the nations automobile market for

almost two and a half decades now, Maruti cars in India were the first of its kind in India to be mass-produced. It also went on to become the first company in India to sell more than a million cars. There is

surprise that Maruti is given the credit for bringing about the automobile revolution in our country.

Maruti Udyog Limited was first established in 1981, though production did not start until 1983. And

the first Maruti car to roll out was the iconic Maruti 800. Given the fact that the only other known cars

available at that time were Hindustan Ambassador and Premier Padmini, Maruti cars in India brought

about the much-needed technological evolution. It also held the title of Indias largest selling car until2004. And with that, Maruti never looked back because it went on to sell over six million cars since the

first 800 rolled out. However, it wasnt until 2007 that the top-brass at the firm decided to rename it to

Maruti Suzuki India limited. They have two manufacturing facilities located in Gurgaon and Manesar,and together they have a production capacity of over 1.5 million units per year. Maruti plans to expand

the capacity to up to 1.75 million units by 2013.

Maruti Suzuki India Limited has an impressive portfolio with a total of 15 brands and over 150 variants

of Maruti cars in India, ranging from the Maruti 800 to the latest Ertiga. The company offers equally

competitive services through its network of 933 dealerships, 2, 946 service stations and 30 expressservice stations spread across the nation. Other than Maruti cars, the company also offers a wide range

of services to enhance their customersexperience via Maruti Insurance, Maruti Finance, MarutiTrueValue, and Maruti Driving School among others.

Also, Maruti does not believe in limiting its presence within our national boundaries, and hence, Maruti

cars reach many advanced international markets such as Netherlands, Germany, France, UK, Australia,South Africa, Algeria, Chile, etc. While the company sold its 10th million vehicle in early 2012, it also

exported over 1, 27, 300 units in the fiscal year of 2011-12

Maruti has 16 car models available in India. The available models are Maruti Suzuki 800,Maruti Suzuki

Omni,Maruti Alto 800,Maruti Suzuki Eeco,Maruti Suzuki Alto K10,Maruti Suzuki Zen,Maruti Suzuki

Wagon R,Maruti Suzuki A-Star,Maruti Suzuki Ritz,Maruti Suzuki Swift,Maruti Suzuki Swift Dzire,Maruti

Suzuki Gypsy,Maruti Ertiga,Maruti Suzuki SX4,Maruti Suzuki Kizashi,Maruti Suzuki Grand Vitara,. Theminimum priced model of Maruti is Maruti Suzuki 800 priced at Rs 2,10,027 and the maximum priced

model of Maruti is Maruti Suzuki Grand Vitara priced at Rs 24,60,529


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533 Maruti Car Dealers and Showrooms Available in India

Maruti Car Dealers in Ahmedabad

11 Maruti Car Dealers in Ahmedabad

o KATARIA AUTOMOBILES LTDo Address : OUTSIDE DARIYAPUR DARWAJA AHMEDABAD.o City : Ahmedabad, Gujarat.o Fax No : 079-22174304 .o View Service Center for Maruti in Ahmedabad

View Location

o KATARIA AUTOMOBILES LTDo Address : OPP. APPAREL PARKNEAR KOKHARA BRIDGE MANINAGAR AHMEDABAD.o City : Ahmedabad, Gujarat.o Fax No : 079-22123599 .o View Service Center for Maruti in Ahmedabad

View Location
http://maps.google.com/maps?ll=23.037175,72.595959&z=15&t=m&hl=en-GB


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o KATARIA AUTOMOBILES LTDo Address : BEHIND ADANI PUMP NR. MAKARBA RAILWAY CROSSING MAKARBA S.G.

HIGHWAY AHMEDABAD.

o City : Ahmedabad, Gujarat.o View Service Center for Maruti in Ahmedabad

View Location

o KIRAN MOTORS LIMITEDo Address : G/14 NARNARAYAN COMPLEX SWASTIK CHAR RASTA NAVRANGPURA

AHMEDABAD.

o City : Ahmedabad, Gujarat.o Fax No : 079-26420077 .o View Service Center for Maruti in Ahmedabad

View Location
http://maps.google.com/maps?ll=23.006688,72.501405&z=15&t=m&hl=en-GBhttp://maps.google.com/maps?ll=23.00651,72.610404&z=15&t=m&hl=en-GB


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o KIRAN MOTORS LIMITEDo Address : SARKHEJ-GANDHINAGAR HIGHWAY OPP. RAJPATH CLUB AHMEDABAD.o City : Ahmedabad, Gujarat.o Fax No : 079-26871132 .o View Service Center for Maruti in Ahmedabad

View Location

o KIRAN MOTORS LIMITEDo Address : SURVEY NO 82/1/1 NEAR H.P. PETROL PUMP MOTERA ROAD AHMEDABAD.o City : Ahmedabad, Gujarat.o View Service Center for Maruti in Ahmedabad

View Location


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o MANAN AUTO LINK PVT. LTD.o Address : NR. VIJAY CROSS ROADNAVARAGPURA AHMEDABAD.o City : Ahmedabad, Gujarat.o Fax No : 079-66063411 .o View Service Center for Maruti in Ahmedabad

View Location

o POPULAR WHEELERS (INDIA) PVT. LTD.o Address : DEVNANDAN MALL NEAR M.J. LIBRARY ASHRAM ROAD AHMEDABAD.o City : Ahmedabad, Gujarat.o View Service Center for Maruti in Ahmedabad

View Location


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o POPULAR WHEELERS (INDIA) PVT. LTD.o Address : BESIDES SOLA BRIDGE S.G. HIGHWAY AHMEDABAD.o City : Ahmedabad, Gujarat.o View Service Center for Maruti in Ahmedabad

View Location

o POPULAR WHEELERS (INDIA) PVT. LTD.o Address : PATEL TRUST BUILDING NR. AVTAR HOTEL NAROL NARODA HIGHWAY

ISANPUR CROSS ROADS AHMEDABAD.

o City : Ahmedabad, Gujarat.o Fax No : 079-25736885 .o View Service Center for Maruti in Ahmedabad


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View Location

o UDAY AUTOLINK PVT. LTD.o Address : GALAXY CORPORATE HOUSE OPP. GALAXY INTERCITY NR. DASTAN FARM S. P.

RING ROAD KATWADA AHMEDABAD. AHMEDABAD.

o City : Ahmedabad, Gujarat.o View Service Center for Maruti in Ahmedabad

View Location


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Maruti Suzuki Cars

Maruti Suzuki offers 2 new car models in Luxury segment, 2 in Midsize segment, 8 in Small segment,

4 in Utility segment in India. Choose a Maruti Suzuki car to know prices, features, reviews and photos.

Car ModelAvg Ex-Showroom Price

Maruti Suzuki Omni Rs. 2,13,615

Maruti Suzuki 800 Rs. 2,14,819

Maruti Suzuki Alto 800 Rs. 2,50,007

Maruti Suzuki Eeco Rs. 3,16,574

Maruti Suzuki Alto Rs. 3,27,660

Maruti Suzuki Zen Estilo Rs. 3,52,211

Maruti Suzuki Wagon R 1.0 Rs. 3,71,186

Maruti Suzuki A-Star Rs. 3,87,482
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Maruti Suzuki Ritz Rs. 4,42,593

Maruti Suzuki Swift Rs. 4,60,881

Maruti Suzuki Swift DZire Rs. 5,05,763

Maruti Suzuki Gypsy Rs. 5,99,325

Maruti Suzuki Ertiga Rs. 6,12,818

Maruti Suzuki SX4 Rs. 8,32,516

Maruti Suzuki Kizashi Rs. 16,97,521

Maruti Suzuki Grand Vitara Rs. 23,65,275

Strategies of Maruti Suzuki

New Delhi: Maruti Suzuki which controls slightly over half of the domestic car market in the country

has said that it would design small cars suitable for the Indian conditions as a strategy to beat the stiff

competition with the entry of global auto makers.

It would be launching compact cars with more features to meet the needs of the customers locally.

In its annual report released on Wednesday, the company's Chairman, Mr R. C. Bhargava, stated, "The
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car market is growing increasingly competitive. This is not surprising as global manufacturers are

bound to come where they see a growing market. Maruti has a strategy for the future."

He said that the company would capitalise on Suzukis research and development capabilities and

internal resources to finance its expansion, thereby cushioning itself from the higher interest rates

and borrowing costs and become cost competitive.

Maruti is also betting on a faster growth in the small car market as fuel prices trend upwards boosting

demand for such models worldwide. The Indian small car market is set to witness a plethora of

compact models being launched starting from Tata Motors' much awaited 'Nano' to foreign players

like Honda, Volkswagen, Toyota who are also either customising their existing model or launching a

new model to cater to this market.

Explaining the company's plan to stay away from the ultra low-cost segment, Mr Shinzo Nakanishi,

Managing Director and CEO, said, "With growing incomes and aspirations, Indian consumers have

exposure to global design. Most of them would want compact cars to be more stylish, loaded withfeatures and superior engines and at least as reliable and fuel efficient as their earlier cars. We would

meet the needs of these customers."

The company's annual report also emphasised its growing focus on the export market. Maruti Suzuki

is looking to make India an exclusive base to manufacture small cars for Europe. "We want to export 2

lakh units annually by 2010-11. At that time our target for the domestic market would be to sell one

million cars for which we are expanding capacity," Mr Nakanishi said. In the fiscal 2007-08, Maruti

exported 53,000 units, the highest ever till date.

The company, however, painted a bleak picture on its outlook in the current financial year in the

domestic market on account of US economy slowing down and high crude prices which has led toinflationary pressure globally. It has also expressed concerns over interest rates and tightened money

supply.

"The general expectation is that industrial growth including sale of automobiles will be adversely

impacted. The company posted a 12 per cent increase in domestic sales in the first quarter of the

current fiscal and will continue to make all efforts to maintain a reasonable rate of growth," the

company outlined in the report.

MARUTI SUZUKI SEGMENTATION AND SALES TREND

INTRODUCTION

The Indian Automobile Market is expected to grow at a CAGR of 9.5 percent amounting to Rs. 13,008

million by 2010. The Commercial Vehicle Segment has been contributing to the automobile market to

a great extent.

Many foreign companies have been investing in the Indian Automobile Market in various ways such as

technology transfers, joint ventures, strategic alliances, exports, and financial collaborations. The auto


19/22

market in India can boast of attractive finance schemes, increasing purchasing power, and launch of

the latest products.

Total sales of major car manufacturers in India registered a figure of 0.674 million units at the end of

March, 2007. The number of car exports in India was 39,295 units. General Motors, Maruti, and Honda

accounted for 60 percent of the market sales at the end of April, 2007. There has been an increase inthe purchase of motorcycles and cars both, in the rural as well as urban areas.

Maruti Suzuki is Indias No. 1 customer satisfaction car company. Its sale is more than 50% ofcare of

Indian car market. But now it is getting a good competition with other new car company and foreign

companies and its sales is going down because other car companies are trying to present different

types of new car in different segment. So in our study in we had tried to study Maruti Suzuki

segmentation of cars and its sales trend and its effect on customer. This project is all about

segmentation and sales trend study of Maruti Suzuki. Through our study we are trying to analyze the

customer demand in different segments and advancement required in Marutis segmentation. We are

also analyzing Maruti Suzuki sales trend. We had visited different dealers of Maruti Suzuki in pune and

asked some question and based on that we are tying to analyze the data and sales trend of Maruti

Suzuki. We had also collected some secondary data of different study done on Maruti Suzuki and

based on that we are trying to present the sales trend analysis of Maruti Suzuki.

OBJECTIVES

The main objective of the study is to recognize the sales trend and segmentation of Maruti Suzuki .

Special challenges that must be identified and addressed:

To know the segmentation and sales trend of Maruti Suzuki.

Along with this we are trying to assess companys performance compared with that of the

competition..

To know the way Maruti has segmented its cars

To know the areas in which the dealers satisfy their customer and the areas that they do not satisfy.

To come out with the conclusion and recommendations based on the analysis and interpretation.

METHODOLOGY

In our market research process we had followed different steps of marketing research, such as :-

There are six steps involve in effective marketing research process:

Step 1:-

Define the problem and research objectives It is extremely important to define the problem very

clearly. The Objectives of the research have to be very clearly defined. No amount of Vagueness is

acceptable here. More specifically defined the objectives would be to find out the kind of accounts

being closed down and the objective would be stated as To study the reasons for closure of savings

accounts in urban and metro areas.

Step 2:-

Develop the research plan The second stage of marketing research calls for developing the most

efficient plan For gathering the needed information. The marketing manager needs to know the Cost


20/22

of the research plan before approving it. Designing a research plan calls for Decisions on the data

sources, research approaches, research instruments, Sampling plan, and contact methods.

Data sources: - The researcher can gather secondary data, primary data, or both. Secondary data are

data that were collected for another purpose and already exist somewhere. Primary data are data

freshly gathered for a specific research Project. Research approaches: - Primary data can be collected in five main ways: through Observation, focus

groups, surveys, behavioral data, and experiments.

Research instruments:- Marketing researchers have a choice of three main research Instruments in

collecting primary data:

a) Questionnaires: - A questionnaire consists of questions presented to respondents for their answers.

Because of its flexibility, the questionnaire is by far the most common Instrument used to collect

primary data. Questions can be open-ended or closed-Ended.

b) Qualitative measures: - Some marketers prefer more qualitative methods for gauging consumer

opinion because consumer actions do not always match their answers to survey questions. Qualitativeresearch techniques are relatively unstructured measurement approaches that permit a range of

possible responses, and they are a creative means of ascertaining consumer perceptions that may

other-Wise be difficult to uncover.

c) Mechanical devices: -Mechanical devices are occasionally used in marketing research .Mechanical

devices like galvanometers measure the respondents interest or emotions aroused by exposure to a

specific ad or picture.

Sampling plan: - After deciding on the research approach and instruments, the marketing researcher

must design a sampling plan. This calls for three decisions:

a) Sampling unit: - Who is to be surveyed? The marketing researcher must define the target populationthat will be sampled.

b) Sample size: - How many people should be surveyed? Large samples give more reliable results than

small samples. However, it is not necessary to sample the entire target population or even a

substantial portion to achieve reliable results

c) Sampling procedure: - How should the respondents be chosen? To obtain a representative sample o

the population should be drawn. Probability sampling allows the calculation of confidence limits for

sampling error. Some marketing researchers feel that no probability samples are very useful in many

circumstances, even though they do not allow sampling error to be measured.

Contact methods:- Once the sampling plan has been determined, the marketing researcher must

decide how the subject should be contact:

a) Mail questionnaire: - The mail questionnaire is the best way to reach people who would not give

personal interviews or whose responses might be biased or distorted by the interviewers. Mail

questionnaires require simple and clearly worded questions.

b) Telephone interview: - Telephone interviewing is the best method for gathering information quickly;

the interviewer is also able to clarify questions if respondents do not understand them. The response


21/22

rate is typically higher than in the case of mailed questionnaires.

c) Personal interview: - Personal interviewing is the most versatile method. The interviewer can ask

more questions and record additional observations about the respondent, such as dress and body

language. Personal interviewing takes two forms. In arranged interviews, respondents are contacted

for an appointment, and often a small payment or incentive is offered. Intercept interviews involvestopping people at a shopping mall or busy street corner and requesting an interview.

d) Online interviews: - There is increased use of online methods. There are so many ways to use the

Net to do research. In this method, researcher can include a questionnaire on its Web site and offer a

people to answer the questionnaire.

Step 3:-Collect the information

The data collection phase of marketing research is generally the most expensive and the most prone to

error. In this case of surveys, four major problems arise. Some respondents will not be at home and

must be contacted again or replaced. Other respondents will refuse to cooperate. Still others will give

biased or dishonest answers. Finally, some interviewers will be biased or dishonest. Getting the right

respondents is critical. It is important to recognize that not everyone in the sample population will be

online.

Step 4:-Analyze the information

The next-to-last step in the process is to extract findings from the collected data. The researcher

tabulates the data and develops frequency distributions. Averages and measures of dispersion are

computed for the major variables. The researcher will also apply some advanced statistical techniques

and decision models in the hope of discovering additional findings.

Step 5:-Present the findings

As the last step in marketing research, the researcher presents his or her findings to the relevant

parties. The researcher should not overwhelm management with lots of numbers and fancy statistical

techniques, but rather should present major findings that are pertinent to the major marketing

decisions facing management.

Step 6:-make the decision

The managers who commissioned the research need to weigh the evidence. If their confidence in the

findings is low, they may decide against introducing the in-flight internet service. If they are

predisposed to launching the service, the findings support their inclination. They may even decide to

study the issues further and do more research. The decision is theirs, but hopefully the research

provided them with insight into the problem.

Along with this there may be 3 type of research methodology these are :-

They are

Exploratory Research

Descriptive Research

Casual Research

Our research is based on the exploratory research.


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Exploratory Research

the objective of this research is to gather preliminary information that will help us to define the

problem and to suggest any hypothesis.

Which means first we have to define the problem and research objective . then we have to develop

the research plan for collecting information. Now after collection data we have to interpret those datafor any suggestion,

THANK YOU

Documents

Maruti Suzuki Mm Project