Made by:- Aatish KumarSunny Kumar

COMPANY INTRODUCTION

Maruti Udyog Limited (MUL) was established in Feb 1981 [Exhibit 1] through an Act of Parliament. Its main purpose of establishment was to meet the growing demand of a personal mode of transport, caused by the lack of an efficient public transport system.

COMPANY PROFILE COMPANY MARUTI SUZUKI

INDUSTRY AUTOMOTIVE

FOUNDED 1981

HEADQUARTERS NEW DELHI, INDIA

KEY PEOPLE RC Bhargava (Chairman)

REVENUE₹432.72 billion (US$7.2 billion) (2013-14)

NET INCOME₹24.69 billion (US$410 million) (2013-14)

MARKET SHARES

MARKETING STRATEGY

The strategy of the company Is to offer a compact, modern and fuel efficient car. Maruti released its first Maruti 800 car on 14 December 1983 to fulfil the dreams of Indian customers and became the market leader. Since 1983 till date Maruti Suzuki gradually offered several choices to the consumer.

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Due to aggressive competitors today Maruti Suzuki believes in Innovative Marketing Strategies. With the changing needs, wants & requirements of customers and markets, Maruti Suzuki is altering their Brand Positioning, Advertising and Distribution strategy.

FINANCIAL STABILITY

• Price is justified on the basis of benefits it provides to the consumer.

• MUL provides excellent after sales servicing to the customers. This provides

consumers with service benefits.

• MUL provides excellent buying experience with much state of art showrooms.

This provides consumers with service benefits.

MANUFACTURING FACILITIES

Maruti Suzuki vehicles are made through `Green Manufacturing’ process.

All our power plants use natural gas. We discharge Zero waste outside factory premises. In FY 2012-2013, a total of 12,34,767 cubic metres water was recycled and reused.

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7 process shops.

5 assembly lines.

Around 1,700 robots.

3 stages of inspection.

Takes just 12 hour to make one car and they make one car every 12 second

PRODUCTION PROCESS FLOW

COMPETITVE STRATEGIES

In an effort to counter competition from local and foreign players. Maruti started restructuring it’s operations . The continuous decline in market share and sales forced the company to rethink it’s strategy and formulate a new company strategy.

Maruti upgraded it’s manufacturing facilities to meet the foreign challenge with it’s claims of high-end technology.

Key to success of the company:

Team work and recognition that each employee’s future growth and prosperity is totally dependent on the company’s growth and prosperity.

Strict work discipline for individuals and the organisation

Customer orientation Respect of law, ethics and human beings

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