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Contact:LisaBiankFasigFORIMMEDIATERELEASE BrandcraftStrategy
MarshSupermarketstoCarryNewProductthatWillChangetheWayKidsEatVegetables
VegyVidaAll-NaturalDipandToppertoRollOuttoAllMarshLocations
ReleaseTimedtoCelebrateNationalEatYourVegetablesDayCINCINNATI(June6,2016)–VegyVida,theall-naturaldipandtopperthathelpskidslovethepuretasteofvegetablesforlife,isexpandingproductintoall70MarshSupermarketlocations,apartnershipthatsupportstheretailer’smissiontoinspirepeopletoeathealthierfoods.TheexpansionwilltakeeffectJune17commemoratingNationalEatYourVegetablesDay,withspecialeventsovertheweekendincludingtastings,children’sprizes,socialmediacontestsandthelaunchofthe“EatYourVegysDay”campaign.VegyVida,madeinCincinnati,istheonlyhealthyvegetabledipandtoppercreatedespeciallyforkidsandtheirsensitivepalates.Turnsoutkidsarenotfussy;theyjusthavethreetimesthenumberoftastebudsasadults,socertainfoods,suchasvegetables,canbeoverwhelming.VegyVida’sspecialrecipeincludesanaturalplantextractthattrainstastebudstoacceptthenaturaltasteofvegetables,solvingalong-standingmealtimechallenge:gettingkidstoeattheirvegetables.“That’swhatmakesusdifferent,”saidHeatherYoung,creatoroftheVegyVidarecipe.“VegyVidadoesn’tcoverupthetasteofveggies–itjusttakesthe‘bite’out,sokidslearntoenjoythepuretasteofveggiesforlife.”Young–aformerflavorscientistuntilsheandherhusband,Josh,decidedtousetheirformulationandcommercializationskillstoimprovehowpeopleeat–createdVegyVidainherkitchenafterspendingtwodecadesdevelopinggreatflavorsforfoodsshefeltwerenotveryhealthy.Theresultisahealthy-ingredientdipandtopperfreeofsugar,preservatives,GMOsandotheradditives.TheYoungshavesincebuiltateamofveggieadvocatesandarenowdedicatedfull-timetocreatinghealthy,artificial-freeproducts.TheretailersthatcarryVegyVidahaveexpressedaninterestinimprovingthewayfamilieseat.Marshhasmadenutritionakeyfocusofitsoperations.ItsGuidingStarsprogramisanutritionalratingsystemthattakestheconfusionoutofreadingfoodlabelsbyemphasizingsmarterfoodchoices.Marshalsoemploysadietician,MarySnell,asitsdirectorofnutritionandwellness.
“PartofMarsh’smissionistosupportandimprovethecommunitiesitserves,andgoodnutritionisamongthebestplacestostart,”saidDaveRhodes,vicepresidentofproduceandfloralmerchandisingatMarsh.“VegyVidasupportsnutritionwhereitismostimportant,amongkids.”Marsh’sdistributionofVegyVidafollowsthatofRemkeMarketsinGreaterCincinnatiandatDorothyLaneMarketsintheDaytonarea.AtbothRemkeandDorothyLanestores,salesofVegyVidahaveexceededexpectationsbyatleast200percent.VegyVidaisavailableinfivekid-friendlyflavors–CreamyRanch,CheesyCheddar,SavoryBacon,ZestySouthwestandButteryGarlic–withasuggestedretailpriceof$3.99.
•••••AboutVegyVidaVegyVidaistheonlyhealthydipandtoppermadeespeciallyforkidsandtheirsensitivepalatestohelpthemloveveggiesforlife.Madewith100percentall-naturalingredients,itisformulatedtoappealtotheuniquetastesofkids,whohavethreetimesthetastebudsofadultsandthereforearemoresensitivetovegetablesandotherfoods.VegyVidaismadeinfivekid-friendlyflavors:CreamyRanch,CheesyCheddar,SavoryBacon,ZestySouthwestandButteryGarlic.VegyVidaisthefirstproductofHealthyNation,aCincinnati-basedcompanyhelpingfamiliestakebacktheirnutritionwithpure-ingredientproductsthatmakeeatingwelldelicious.Visitusatwww.vegyvida.com.AboutMarshSupermarketsHeadquarteredinIndiana,Marshoperates72MarshSupermarketsandO’MaliaFoodMarketsinIndianaandOhio,with38Indianapharmacylocations.Marshwasthefirstgrocerystoreintheworldtouseelectronicscannerstoringuppurchases,andtodayit’sthefirstretailerintheU.S.tousebeacontechnology–whichusesgeolocationtosendcouponstoshoppers’smartphoneswhilethey’reinthestore–inallofitsstores.
