Supermarkets

• 59% of commuters shop for groceries online

• 41% plan to do more grocery shopping online in the coming year

• 60% of commuters view branded products as better quality

• However, price is the most important factor in supermarket selection

• 35% agree that posters would prompt them to find out more about a specific supermarket

• 9 in 10 commuters do ‘top up shops’

• However, 4 in 5 still do a main weekly shop

• 56% of commuters buy dinner in the station or on their way home

• 91% buy on impulse