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Business Summit Lauren M. Small, MBA
Small Business Development Center
December 3, 2015
Marketing Your Early Education
Program
Goals for Today Strategic Marketing
Marketing Musts
Google for Business
Good Blurb
Pictures Strategy!
Website Content
Social Media Lauren Small Business Consulting, [email protected]
Marketing Must’s Awesome Quality Service
Trained Staff
Strong Parent Communication
Your Space – Wow Factor!
Branding
Signage
Lauren Small Business Consulting,
The Phone Inquiry
Do We Have STRONG First Impression!! Are there Children Crying? Make Sure a Person Answers Promptly Use a Phone Script Prices Over the Phone ASK for the Tour Build Trust Over the Phone
Lauren Small Business Consulting, [email protected]
Entrance to the Center
Do We Have STRONG First Impression!!
Outside & The Entrance Foyer
Is There Children’s Work Displayed?
Think about Hitting 5 Senses
How Does It Smell? Are Children Crying?
Security
Lauren Small Business Consulting, [email protected]
The Tour Strive For 100% Close
Rate
Keep A Tour Log
Develop A Tour Guide
Listen
Offer Benefits
Engaged Staff Are Part Of
A Tour
Lauren Small Business Consulting, [email protected]
Why is Google King?
Top Search Engine
Own YouTube
Google+ Pages Are Gaining An Enormous Audience And Are Added To Top Of Search
July 2014
Google 67.3%
Bing 19.4 %
Yahoo – 10%
Ask Network 2%
AOL – 1.3%
Lauren Small Business Consulting, [email protected]
Your On-line Presence
Website
Social Media
Google for Business
Business Listings
Lauren Small Business Consulting,
Lauren Small Business Consulting, [email protected]
Lauren Small Business Consulting, [email protected]
Your Blurb A Business Introduction and Summary
of you Key Selling Points
Able to Use on Google and Your
Business Listings
Incorporate Key Words!!
Lauren Small Business Consulting,
Photos
People Are Drawn To Clean, Up-close Photos
Can Your Website And Social Photos Be Improved?
Brighten Photos, Crop Them, And Upload Photos As Proper Size
Lauren Small Business Consulting, [email protected]
Photo Editing Software
Recommend Picasa By Google
Use The Crop Function
No Dark Or Blurry Photos
Keep Pixel Size To 800 Or Less
Save In A Website Photo Folder
Lauren Small Business Consulting, [email protected]
Testimonials
New Word of Mouth
Vital to Your On-line Presence
ASK!
What if You Get a Bad Review?
Lauren Small Business Consulting, [email protected]
Lauren Small Business Consulting, [email protected]
Lauren Small Business Consulting, [email protected]
Your Website
Top Marketing Tool
Get Leads
Show Expert in ECE
Connect with Families
Parent Communication
Recruit Staff
Lauren Small Business Consulting, [email protected]
Optimize Your Website Improve each Page Title and Page
Description
Add Keywords To The Image Alternate Text
Tag
Improve Webpage Content To Include
Location, Education, Product Keywords
Add New Content Regularly!!!!!
Lauren Small Business Consulting, [email protected]
Site:www.Mywebsite Lauren Small Business Consulting, [email protected]
Spruce Up Your Website
Add New Photos
Add Videos
Showcase Your
Products/Location/Services
Add Customer Recommendations
Add Social Links
Lauren Small Business Consulting, [email protected]
Use Video
You Can Take Video And Use It On Your
Website And Post To Youtube
Opportunity to Give Parents an
Online-Tour
Simple to Do – Use Your Phone
Lauren Small Business Consulting, [email protected]
Get Traffic to Your Website
Use Facebook, Google+, Pinterest, Directories and YouTube to drive traffic to your website
Credible Links
Lauren Small Business Consulting, [email protected]
Google Analytics
Helpful to understand how your Website is doing
How long are they staying on each page
Bounce Rate
Many users are using Mobile /Tablets to access your site
Is your site Mobile Optimized?
What key words they use
What links are sending users to your site
Lauren Small Business Consulting, [email protected]
Update Your Business Listings
Great Schools
Yelp
Savvy Source
Yellow Pages
Bing
Yahoo
Google your
Business Name
and See where you
Pop Up
Lauren Small Business Consulting, [email protected]
How Is Your Website Doing
In Search?
Search Several Keyword Phrases- Does Your Business Show Up On The First Page?
How Are You Pages Listed In Google? Go To Google.Com And Enter In The Search Box
Site:www.Mywebsite.Com And See What Pages Come Up- What Page Title And Descriptions Are Listed- Can They Be Improved?
Lauren Small Business Consulting, [email protected]
Resources
Kris Murray Resources
VSBDC Network
Google to Great Series www.virginiasbdc.org/training-2/live-webinars
Eric Spellman Videos www.ericspellmann.com/videos.html
Lauren Small Business Consulting, [email protected]
My Contact Info:
Lauren M. Small, Business Consultant
Lauren Small Business Consulting, LLC
Cell (757) 618-9218
Lauren Small Business Consulting, [email protected]
