Getting to the Top in Google-Your Blueprint for Search

Engine SuccessTom Snyder

Trivera Interactive

Benefits of Membership

Wisconsin BuildersConference

February 22, 2012

Tom SnyderTrivera Interactive

Getting to the Top in GoogleYour Blueprint For

Search Engine Success

Holy Grail: Page 1, Position 1

1. Deserve to be therefor the appropriatesearch terms

2. Optimized better than others vying for the same search terms.

Tactics without strategy is the

noise before defeat

Strategy without tacticsis the

slowest route to victory

-Sun Tzu

Strategy •Needs and Goals •Keyword Research •Competitive Analysis•Tactical Recommendations

On-Page Optimization•Sitemap Creation•Website Development•Content Population

Off-page Optimization•Search Engine & Directory Submission•Social Media•Backlinks

Measurement and Improvement

Choose your Keywords

• Words vs. Phrases

• Competition

• Searcher’s Mind

• Click Thru Rates

• Bounce Rates

Build Your Site

• Sitemap & Navigation

• Page Titles & Meta Tags

• SEO Friendly URLS

• Content

• Blog

• Landing Pages

Submit and Publicize

• Search Engines

• Directories

• Bookmark Sites

• Blogs

• PR

• Social Media

Target the Search Engines

Add Social Media

• YouTube

• Twitter

• Facebook

• Flickr

• LinkedIn

• Pitchengine

Measure and Improve

• Google Webmaster Tools

• Google Analytics

• Raw Traffic Reports

• SEO Moz

• WebPosition

• Hubspot

Final Thoughts

• Domain Registration

• Site Load Speed

• Insource vs. Outsource

• Black vs. White Hat

• PPC vs. Organic

• Local Search

Triveraguy Tips (updated hourly M-F)http://bit.ly/pbVoso

Tom Snyder's Blog –http://Triveraguy.com

Resources -

http://www.trivera.com/resources/

Contact: Trivera

N88 W16447 Main St., Menomonee Falls, WI 53051

262-250-9400 - tom@trivera.com