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10 keywords were selected per category. Each category represents a stage in the buyer’s journey. Top of the funnel keyword searches involve more general questions around Car/Auto Insurance. Bottom of the funnel keywords are represented by more transactional keywords that have intent to quote/policy.
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These keywords may not have the highest search volume but they are the keywords that would be most likely to convert into quotes and policies.
Intent to Quote & Buy
Buy Car Insurance Online
Buy Auto Insurance Online
Buy Car Insurance
Find Car Insurance
Get Car Insurance
Shop Auto Insurance
Purchase Auto Insurance Online
Shop Car Insurance
Buy Auto Insurance
Get Auto Insurance
These are the keywords that would be optimial for a sub-prime auto insurance company and any other insurance company who has competitive rates to use.
Cheap Car Insurance
Cheapest Car Insurance
Cheapest Auto Insurance
Affordable Car Insurance
Affordable Auto Insurance
Low Cost Car Insurance
Cheaper Car Insurance
Car Insurance Cheap
Inexpensive Auto Insurance
Very Cheap Car Insurance
Price Sensitive Searches
These are the keywords that would be most likely to convert into quotes. They represent leads that can be focused on for retargeting and other follow up marketing tactics.
Searching for Quotes
Car Insurance Quotes
Auto Insurance Quotes
Car Insurance Quote
Auto Insurance Quote
Auto Insurance Quotes Online
Cheap Auto Insurance Quotes
Insurance Quotes Auto
Online Car Insurance Quotes
Free Auto Insurance Quotes
Online Auto Insurance Quotes
While these people may not be in the bottom of the funnel they do show intent to eventually buy.
Comparing Auto/Car Insurance
Car Insurance Comparison
Auto Insurance Comparison
Compare Car Insurance
Auto Insurance Quotes Comparison
Compare Auto Insurance
Compare Car Insurance Quotes
Car Insurance Quotes Comparison
Compare Car Insurance Rates
Compare Auto Insurance Quotes
Car Insurance Quote Comparison
These searchers may be looking for the higest quality insurance providers and are interested in hearing what others have to say. Overall perceived company trust and quality are factors here.
Searching for Auto/Car Insurance Providers
Auto Insurance Companies
Best Auto Insurance Companies
Best Car Insurance Companies
List of Auto Insurance Companies
Car Insurance Company
Auto Insurance Company Ratings
Auto Insurance Agency
List of Car Insurance Companies
Vehicle Insurance Companies
Car Insurance Providers
Google's hummingbird algorithm makes conversational search more important. Building content targeting these types of phrases will pull in searchers at the top of the funnel.
Car/Auto Insurance Questions
How Much is Car Insurance?
How Much Car Insurance Do I Need?
How Much Auto Insurance Do I Need?
How to Get Car Insurance?
How to Buy Car Insurance?
What is Auto Insurance?
What is Car Insurance?
How Much is Auto Insurance?
How to Buy Auto Insurance?
How Much Car Insurance?
10 keywords were selected per category. Each category represents a stage in the buyer’s journey. In the early stages of the buyer’s journey keyword searches involve more general questions around Car/Auto Insurance. In the end stages of the buyer’s journey keywords are represented by more transactional keywords that have intent to quote/policy.
This list of keywords is not comprehensive, but will provide a solid start to an organic search strategy if a great content strategy is built utilizing this as a foundation.