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90% of home buyers start their search on the web. For small local agencies and brokers it's hard to beat out the nation wide companies like Zillow and Trulia in search rankings. In order to do so you need to us their size against them and unlock the power of Google Plus Local to jump to the top of search results. Find out how.
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Burke SmithFounder of YourNetCoach
Chief Communications Officer, HSA Home Warranty
Technology will Never replace agents, but agents using
technology will!™
Burke Smith – Career Highlights
• Chief Communications Officer at HSA Home Warranty
• Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty
• Licensed California Broker & Real Estate Coach/Consultant/Trainer
• Personally responsible for over 1000 closed real estate transactions
• Featured on CNN & in the New York Times• Nominated 2 years in a row Inman Innovator of
the Year
Clients have closed over $25 billion in residential real estate!
WHY CARE ABOUT
GOOGLE +?
Who Wants to be #1?
Who is #1 Agent in Your Area?
real estate agent in RichmondPaid
Homes in CharlottesvillePaid
Homes For Sale in Norfolk
Paid
Google represents over 70%
of all searches on the Internet.
#1 Social Media Platform for
Boosting SEO
SEO
• a URL's number of Google +1s is more highly correlated with search rankings than any other factor.
G+ Profile
• Personal reputation• Increase awareness and sphere of influence• Build trust
“Nobody buys
anything important
from a stranger”
Getting Started on Google +
• Most of you already have a profile• Log into www.google.com
• Look for +YOURNAME
• Using the menu under Home, select Profile
• Talk about who you are, what you do and where you do it
• Enter Your Current and Past employers • Enter Real Estate Related Skills
New Home Sales; 1st Time Home Buyers; Listing Homes; Short Sales; Seller Representation; 1st Time Home Sellers; Vacation Homes; National Association of Realtors; Relocation; Buyers Agent; etc.
Fill Out Your Info
• Fill out all of your contact info• Set your Work information to Public
• Link to your other social profiles– Facebook, YouTube, Twitter, LinkedIn
• Add a Link to your Website under Links towards the bottom
• If you blog add those sites under Contributor To
Upload a Cover Photo
Find People and Create Circles
• Group people together based on how you think of them in real life
• They do not know how they’re listed– People in your circles (but not the name of
the circle) will appear to others on your Google Profile
What happens when you add someone to a circle?
• They may receive a notification that you've added them.
• Anything that you previously shared with that circle (before he or she became a member) will now be visible to them.
• If they add you to their circles, posts you've shared with them may appear within their stream of posts.
Finding People
• Place your cursor in the top left corner for the Google+ main menu. Click People.
• Use Suggestions to find people who’ve added you to circles or to add people to your circles.
• Use 'Find coworkers' or 'Find classmates' to find additional people and add them to your circles.
Shared Endorsements
Shared Endorsements
• Part of Google Ads• You can choose whether your name and photo
may be used in conjunction with reviews and ratings you have left online
What Is It?
Google Authorship
https://plus.google.com/authorship
• Enter your email • When the email arrives click the Verify button
Check Your Links
• Go back to edit the Links section on your profile
• Make sure you list all of the websites that your contribute content to
Google + Pages
Get found, right when your customers are most interested.
Google Places?
• Now Google + Local
Google + Local
• They place this group of businesses on page #1 of search results, at the top, in prime position each time they sense that a Consumer is “Searching” for an agent.
• When they use words like Realty, Real Estate Office, Real Estate Agents, ect Google inserts “Places” right at the top.
Google + Local
• Think of it as “This generations Yellow Pages”! Just as you HAD TO BE in the Yellow Pages, you really HAVE TO BE in Google+ Local!
Top Results
Verified Google +
Local Business
Page
When your customers search on Google, the results to the right may include relevant posts, photos, and
videos from your Google+ page.
Search: HSA Home Warranty
Create a G+ Page• Place your cursor over Home on the top left and
select Pages
• Choose Create A Page
• Select Local Business or Place and enter your number
• Select Add your business to Google
• Enter your business name and address• Select a category (Real Estate Consultant)
• Choose a page name and enter your web address
You Did It!
Complete your profile
• Click Edit Business Information to update your contact info and other details which will help people find you on Google
Verifying Your Page
Request a Pin
When The Pin Arrives
After Verification
Google+ Pages in Gmail
Follow HSA on G+
Video Walkthroughs
• www.YouTube.com/HSAWarranty
HSA Social Media Resources
Facebook.com/HSAhomewarranty
