Managementul Strategic.doc

7/25/2019 Managementul Strategic.doc

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UNIVERSITATEA DIN ORADEAFACULTATEA DE INGINERIE MANAGERIAL I TEHNOLOGIC

DOMENIUL INGINERIE I MANAGEMENTPROGRAMUL DE STUDIU: IMDA

FORMA DE NV MNT ZI

PROIECTMANAGEMENT STRATEGIC

Studiu de caz: Carrefour Romania

ndrumator: Prof. dr. ing. Abrudan Ioan

Student:Morar Ionu -Valentin

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Curin!

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Ca." Generalit$%i

Ino&area 'i (reati&itatea organi)a%ional$

A4a *(- in)i5i+ii )i,er! 6n a0ili!"ile l.r )e a74i ran1,.r-a alenele *rea.are 6n re+(lae8.r%ani+a"iile )i,er! 6n a0ili!"ile l.r )e a ra)(*e alen(l -e-0ril.r 1!i 6n n.i $r.)(1e8 $r.*e1e 1a(1er5i*ii& Pr.*e1(l *reai5 6n .r%ani+a"ii i-$li*a rei $a4i: %enerarea )e i)ei8 re+.l5area $r.0le-ei 1a()e+5.larea i)eil.r 4i i-$le-enarea&

Generarea de idei& Generarea i)eil.r )e$in)e 6n $ri-(l r9n) )e ,l((rile )e .a-eni 4i )ein,.r-a"ii 6nre ,ir-a 4i -e)i(l ei 6n*.n;(r!.r& Marea -a;.riae a in.5a"iil.r e


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-ana%erii )e -ar=ein%8 *are 1(n re1$.n1a0ili $enr( e1ele )e $ia"!8 re*la-e 4i a*"i(nile )e $r.-.5are&Or%ani+a"iile *( 1r(*(ri ri%i)e a( -ari )i,i*(l!"i 6n ine%rarea a*i5i!"il.r l.r& n *.nra18 *.-(ni*area,re*5en! 4i in,.r-al! 6n *a)r(l .r%ani+a"iei $.ae a5ea e,e*e $.+ii5e 6n in.5a"ie&

Pro(e!ul ino&ati&

Pr.*e1(l in.5ai5 i-$li*! rei ea$e: re*(n.a4erea8 ini"ierea 4i i-$le-enarea& nre ne5.ia )ere*(n.a4ere a $r.0le-ei 4i ini"iere a$are )e*i+ia $enr( a in.5a8 *are e1e (n $.1i0il r!1$(n1 la . ne5.ie&nre ini"iere )e-er1(l(i in.5ai5 4i i-$le-enare 5ine )e*i+ia )e a a).$a . in.5a"ie $ari*(lar!8%enera! 6n 1a)i(l )e ini4iere& n i-$ *e ea$ele 1(n8 *.n*e$(al8 )i1in*e8 ele n( 1(n la ,el )e *lar)eli-iae 6n $ra*i*!& A)e1ea ini"ierea )e1*.$er! -ai -(le ne5.i )e re*(n.a4ere8 iar $r.0le-ele6n9lnie 6n i-$(l i-$le-en!rii $. 1! ne*e1ie -ai -(l! -(n*! 6n ,a+a )e ini"iere& In.5a"iile )e 1(**e1i-$li*! -(n*! )e e*


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& Ne$re5!+((l: S(**e1(l 1a( in1(**e1(l nea4e$a8 e5eni-en(l ne1*.na )in eeri.r&

& In*.n%r(en"a: Di1*re$an"a 6nre realiaea a4a *(- e1e 4i *(- *re)ea- n.i *! e1e&

'& Ne*e1i!"ile $r.*e1(l(i& M.)i,i*!ri i-$(1e )e -.)i,i*area *ererii8 .$i-i+!ri8 e*&

2& S*la *are re0(ie r!1$(n1?

@&De1*.$eriri ,(n)a-enale&

Te+ni(i de (reati&itate.

De mii de ori experiena a demonstrat, c modul cel mai bun de a aunge la o idee buneste s la!i s curg g"ndul dup placul propriilor capricii !i nclinaii, dar supraveg#iindu$l cu o

atenie care s par distrat, !i deodat te repezi asupra ideii neatente ca tigrul asupraprzii% ...%& reflecie duce la urmtoarea !i, de multe ori, aungi de la una la alta fr s bagi deseam drumul care le$a unit%

'ose (aramago

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Ca. II Studiu de (a) ,n (adrul firmei CARRE/R

HIPERMARKET CARREFOUR Oradea

Luni - Duminica: 8:30 - :00

KT.(l a 6n*e$( la 1,9r4i(l an(l(i : %r($(l Carre,.(r n( $(ea 1a i%n.re . "ar! *a R.-9nia8

*( . $.$(la"ie )e $e1e )e -ili.ane )e l.*(i.ri 4i *( (n n(-!r i-$.ran )e .ra4e *( $e1e 33&333

)e l.*(i.ri8 . "in! ,a5.ri! $enr( . re"ea )e


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ini"iai5a a*e1(i $r.ie*8 a $r.$(1 %r($(l(i H$arl. .$.r(niaea )e a1.*iere 6n reali+area a*e1(i

$r.ie*& E1e (n *.n*e$ *are are 1(**e1 6n 1$e*ial 6n "!rile laine8 iar *.n1(-a.r(l r.-9n8 (n

*.n1(-a.r $rin e*elen"! lain8 a- *.n1aa *a ii $la*e 1a 5in! la


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F(n)a-enarea 1rae%iei )e $ia"! a


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Srae%ia )e -ar=ein% )e5ine re+(la(l ,inal al *.n,r(narii )inre 1*


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-$re(n! *( H$arl. 7 $ri-a *.-$anie ,ran*i+a! Carre,.(r 78 a lan1a la 1,ar4i(l l(nii i(nie

33 $ri-(l 3 7 3?8 738 la 1(!? 4i a $re"(ril.r la ener%ie >7382 la 1(!?8

iar $e )e al! $are8 )e )i-in(area ri-(l(i )e *re4ere a $re"(ril.r $enr( ali-ene >)e la '8/ la 1(! 6n

)e*e-0rie 33' la '8 la 1(!? 4i $enr( 1er5i*iile )e ran1$.r >)e la 8@ la 8' la 1(!?&

Raa in,la"iei 6nre%i1ra! 6n l(na ian(arie 332 a ,.1 )e 8 la 1(!8 6n $rin*i$al $e 1ea-a1*(-$irii $r.)(1el.r *( $re"(ri a)-ini1rae >W8' la 1(!?8 a *!r.r $.n)ere 6n n.(a 1r(*(r! a *.4(l(i )e

*.n1(- a *re1*( )e la 8@ la 1(! la 8 la 1(!&

Raa in,la"iei are (n i-$a* i-$.ran a1($ra e,.r(ril.r )e -ar=ein% ale ,ir-ei Carre,.(r7 . ra!

6nal! 6n1ea-n! . e*.n.-ie 6n )i,i*(lae 4i $rin (r-are (n $.en"ial )e -ar=ein% 1*!+(& De a1e-enea8

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*9n) 5eni(rile n.-inale )e$!4e1* raa in,la"iei are l.* . *re4ere a 5eni(ril.r reale 4i *.n1(-a.rii 64i

$. $r.*(ra *ani!"i 1$.rie )e 0(n(ri 4i 1er5i*ii& A1,el8 . ra! a in,la"iei 6n 1*!)ere e1e (n -.-en 6n

*are ,ir-a re0(ie 1! a*.r)e . i-$.ran"! ri)i*a! $r.)(1el.r ali-enare 4i 1! 6n*er*e . re)(*ere a

$re"(ril.r la *ele neali-enare $enr( a 1i-(la 59n+!rile&

Dina-i*a e-$era! *.n1e-na! )e $re"(rile $r.)(1el.r ali-enare >W382 la 1(!? 17a )a.ra

re)(*erii 1e+.niere a *.n1(-(l(i 6n a*ea1! $eri.a)!& Cele -ai i-$.rane 5aria"ii ale $re"(ril.r a( ,.1

*.n1e-nae )e (r-!.arele *ae%.rii: $r.)(1e )e -.r!ri 4i $ani,i*a"ie >W82 la 1(!?8 ,r(*e $r.a1$ee

>W la 1(!? 4i ele-ea )e 5a*! >W8 la 1(!?& Ie,inirea *( @8 la 1(! a .(!l.r8 e$li*a! )e in,l(en"e

1e+.niere8 a re$re+ena *el -ai i-$.ran ,a*.r )e *.-$en1are a -a;.r!ril.r )e $re"(ri 1(r5enie la

ni5el(l *el.rlale %r($e )e ali-ene& n *.n)i"iile -a;.r!rii *.1(ril.r )e $r.)(*"ie8 *a (r-are a 1*(-$irii

-aeriei $ri-e8 a ener%iei ele*ri*e8 %a+el.r 4i *ar0(ran"il.r8 $re"(rile $r.)(1el.r )e -.r!ri 4i $ani,i*a"ie

a( r!-a1 *el -ai $(erni* ,a*.r )e $re1i(ne >*ir*a @2 la 1(! )in 5aria"ia $re"(ril.r $r.)(1el.r

ali-enare 17a( )a.ra a*e1ei %r($e?& n *eea *e $ri5e4e 1*(-$irea ,r(*el.r $r.a1$ee8 e$li*a"ia

*.n1! 6n ).-inan"a i-$.r(ril.r $e a*e1 1e%-en )e $ia"! 4i )e$re*ierea *(r1(l(i )e 1*i? ne*e1iaea a*.$eririi $ier)eril.r $rin*i$alil.r $r.)(*!.ri )e ener%ie ele*ri*!8 %enerae

6n 1$e*ial )e %ra)(l in1(,i*ien )e *.le*are a 5eni(ril.r 4i )e $ier)erile $r.5.*ae )e 1e*e! >ii?

$r.*e1(l )e aliniere re$a! a $re"(ril.r )e 5al.ri,i*are a %a+el.r na(rale )in $r.)(*"ia inern! la

ni5el(rile ei1ene $e $ie"ele inerna"i.nale& n *eea *e $ri5e4e 1*(-$irea *ar0(ran"il.r8 a*ea1a a ,.1

)eer-ina! )e -a;.rarea a**i+el.r8 *a (r-are a )e$re*ierii -.ne)ei na"i.nale 6n ra$.r *( e(r.& De*i+ia

)e a;(1are $eri.)i*! a ari,el.r la ener%ie ele*ri*! 4i %a+e 5a *.n1i(i $rin*i$al(l ,a*.r )e $re1i(ne

in,la"i.ni1! 6n an(l 3328 a59n) 6n 5e)ere e,e*(l $r.$a%a al a*e1.ra a1($ra $re"(ril.r *el.rlale

*ae%.rii )e $r.)(1e&

N(-!r(l )e 1alaria"i )in e*.n.-ie a *re1*( 6n l(na ian(arie 332 *( 8 -ii $er1.ane8 6n

1$e*ial )a.ri! an%a;!ril.r e,e*(ae 6n in)(1ria $rel(*r!.are 4i 6n (nele a*i5i!"i $re1a.are )e

1er5i*ii& Prinre ra-(rile in)(1riale *are 4i7a( -a;.ra *ererea )e ,.r"! )e -(n*! >1e-nal9n) a1,el

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5ii.are 1$.r(ri )e $r.)(*"ie? 17a( n(-!ra in)(1riile $r.)(*!.are )e eile 4i *.n,e*"ii8 e*i? $ri-a ea$! a in)e!rii 1alariil.r $er1.nal(l(i 0(%ear >W/ la 1(!?8 6n ,(n*"ie )e

e5.l("ia e1i-a! a in)i*el(i $re"(ril.r )e *.n1(- >ii? -a;.rarea 1alari(l(i -ini- 0r( $e e*.n.-ie la

33 333 lei >iii? a*.r)area $re-i(l(i an(al $enr( an(l 33' >al rei1$re+e*elea 1alari(?& n *elelale

a*i5i!"i )e 1er5i*ii8 6n *.n1r(*"ii 4i $e an1a-0l(l in)(1riei8 1alari(l ne real 17a re)(1 >*( $9n! la 82

la 1(! 6n a*i5i!"ile )e iner-e)iere ,inan*iar!?8 *a (r-are a a*.r)!rii )e $ri-e 4i ale )re$(ri 1alariale

6n l(na aneri.ar!& n in)(1rie8 1*!)eri 1e-ni,i*ai5e ale 1alari(l(i ne real 17a( *.n1e-na 6n in)(1ria

era*i5!8 in)(1ria )e $rel(*rare a ((n(l(i8 in)(1ria $.li%ra,i*! 4i *ea a -i;l.a*el.r )e ran1$.r&

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RGANIGRAMA CMITET/7/I 3IRECTR

S(r1a: www.carrefour.ro

O-(l: *enr(l ,il.+.,iei Carre,.(r

F.are )e1 5ia"a (nei *.-$anii e1e e$li*a! *( a;(.r(l *i,rel.r8 re+(lael.r8 in1r(-enel.r8

ale%eril.r8 e


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De+5.larea *.-$een"el.r8 re1$.n1a0ili+area8 ran1$aren"a8 1(n . a9ea 5al.ri $e *are 1e

1$ri;in! $.lii*a %e1i.n!rii re1(r1el.r (-ane 6n ,ie*are "ar! 6n *are %r($(l a*"i.nea+!&C


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Me)i(l )e-.%ra,i* e1e re$re+ena )e $.$(la"ie 4i 1r(*(rile 1ale8 $er1.anele *e ,a* $are )in

+.na )e a*i5iae a ,ir-ei& Prin anali+a -.)elel.r 4i ren)7(ril.r 6n 1r(*(ra $.$(la"iei e1e $.1i0il!

ani*i$area *.-$.r!rii *.n1(-a.ril.r )e $e . an(-i! $ia"!8 6n -!1(ra 6n *are n(-!r(l -are )e ne5.i

4i ).rin"e ale a*e1.ra 1(n e$ri-ae )e r!1!(ri )e-.%ra,i*e $re*(-: 59r1a8 1e(l8 1area *i5il!8

.*($a"ia& O 1erie )e -.)i,i*!ri 1e-ni,i*ai5e 6n )aele )e-.%ra,i*e >a**en(area $r.*e1(l(i )e

6-0!r9nire a $.$(la"iei8 $r.li,erarea ,a-iliei nera)i"i.nale8 1*!)erea naali!"ii? 1e re,le*! 6nr7(n -.)

1e-ni,i*ai5 a1($ra *.-$.ra-en(l(i )e *(-$!rare al $.$(la"iei8 a1($ra )i-en1i(nil.r 4i 1r(*(rii

*ererii&

Un $ri- a1$e* (il 6n anali+a ,a*.ril.r )e-.%ra,i*i e1e n(-!r(l 4i 1r(*(ra $e 1ee a

$.$(la"iei *e ,a*e $are )in $ia"a Carre,.(r a9 1(0 a1$e*(l 5.l(-(l(i8 *9 4i al )ina-i*ii 4i e5.l("iei 6n

i-$& n %eneral8 $e an1a-0l(l e*.n.-iei 1e *.n1a! . (4.ar! 1*!)ere a $.$(la"iei8 )a.ri! 1*!)erii

naali!"ii8 a *!1!.riil.r la 59r1e -ai 6nainae 4i en)in"ei %enerale )e a $(ne $e $ri- $lan *ariera8 )ar 4i

)a.ri! ,a*.ril.r *e "in )e 1il(l )e 5ia"! 4i ai()inea ,a"! )e 5ia"a $er1.nal!&

Tran+i"ia )e la e*.n.-ia *enrali+a! la e*.n.-ia )e $ia"! a a5( (n $(erni* i-$a* a1($ra

1il(ril.r )e 5ia"! )in R.-9nia& Tre+irea )in lear%ia *.-(ni1! a a5( e,e*e )i,erie a1($ra r.-9nil.r:

$enr( (nii e1e $rea 9r+i( $enr( a 1*)e la / la $er1.anele *( 5eni(ri 1(0 USD @ la

2 la $er1.ane *( 5eni(ri $e1e USD 3 4i )e la @ 6n *a+(l $er1.anel.r *( e)(*a"ie -ai -i*! )e

3 *la1e la ' 6n *a+(l $er1.anel.r *( e)(*a"ie (ni5er1iar!?& !r0a"ii 4i ,e-eile a( (n *.-$.ra-en)e a*3 )e $r.)(1e )i,erie 1a( -ai -(le?&

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C.-$.ra-en(l )e a* )in $er1.anele *( 5eni(l )e $e1e USD 3 4i & )in $er1.anele *(

e)(*a"ie (ni5er1iar!?& L.*a"iile )in *are a( ,.1 a*)e la 8@ la 8' la 1(!?&

Raa in,la"iei 6nre%i1ra! 6n l(na ian(arie 332 a ,.1 )e 8 la 1(!8 6n $rin*i$al $e 1ea-a

1*(-$irii $r.)(1el.r *( $re"(ri a)-ini1rae >W8' la 1(!?8 a *!r.r $.n)ere 6n n.(a 1r(*(r! a *.4(l(i )e

*.n1(- a *re1*( )e la 8@ la 1(! la 8 la 1(!&

Raa in,la"iei are (n i-$a* i-$.ran a1($ra e,.r(ril.r )e -ar=ein% ale ,ir-ei Carre,.(r7 . ra!6nal! 6n1ea-n! . e*.n.-ie 6n )i,i*(lae 4i $rin (r-are (n $.en"ial )e -ar=ein% 1*!+(& De a1e-enea8

*9n) 5eni(rile n.-inale )e$!4e1* raa in,la"iei are l.* . *re4ere a 5eni(ril.r reale 4i *.n1(-a.rii 64i

$. $r.*(ra *ani!"i 1$.rie )e 0(n(ri 4i 1er5i*ii& A1,el8 . ra! a in,la"iei 6n 1*!)ere e1e (n -.-en 6n

*are ,ir-a re0(ie 1! a*.r)e . i-$.ran"! ri)i*a! $r.)(1el.r ali-enare 4i 1! 6n*er*e . re)(*ere a

$re"(ril.r la *ele neali-enare $enr( a 1i-(la 59n+!rile&

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Dina-i*a e-$era! *.n1e-na! )e $re"(rile $r.)(1el.r ali-enare >W382 la 1(!? 17a )a.ra

re)(*erii 1e+.niere a *.n1(-(l(i 6n a*ea1! $eri.a)!& Cele -ai i-$.rane 5aria"ii ale $re"(ril.r a( ,.1

*.n1e-nae )e (r-!.arele *ae%.rii: $r.)(1e )e -.r!ri 4i $ani,i*a"ie >W82 la 1(!?8 ,r(*e $r.a1$ee

>W la 1(!? 4i ele-ea )e 5a*! >W8 la 1(!?& Ie,inirea *( @8 la 1(! a .(!l.r8 e$li*a! )e in,l(en"e

1e+.niere8 a re$re+ena *el -ai i-$.ran ,a*.r )e *.-$en1are a -a;.r!ril.r )e $re"(ri 1(r5enie la

ni5el(l *el.rlale %r($e )e ali-ene& n *.n)i"iile -a;.r!rii *.1(ril.r )e $r.)(*"ie8 *a (r-are a 1*(-$irii

-aeriei $ri-e8 a ener%iei ele*ri*e8 %a+el.r 4i *ar0(ran"il.r8 $re"(rile $r.)(1el.r )e -.r!ri 4i $ani,i*a"ie

a( r!-a1 *el -ai $(erni* ,a*.r )e $re1i(ne >*ir*a @2 la 1(! )in 5aria"ia $re"(ril.r $r.)(1el.r

ali-enare 17a( )a.ra a*e1ei %r($e?& n *eea *e $ri5e4e 1*(-$irea ,r(*el.r $r.a1$ee8 e$li*a"ia

*.n1! 6n ).-inan"a i-$.r(ril.r $e a*e1 1e%-en )e $ia"! 4i )e$re*ierea *(r1(l(i )e 1*i? ne*e1iaea a*.$eririi $ier)eril.r $rin*i$alil.r $r.)(*!.ri )e ener%ie ele*ri*!8 %enerae

6n 1$e*ial )e %ra)(l in1(,i*ien )e *.le*are a 5eni(ril.r 4i )e $ier)erile $r.5.*ae )e 1e*e! >ii?

$r.*e1(l )e aliniere re$a! a $re"(ril.r )e 5al.ri,i*are a %a+el.r na(rale )in $r.)(*"ia inern! la

ni5el(rile ei1ene $e $ie"ele inerna"i.nale& n *eea *e $ri5e4e 1*(-$irea *ar0(ran"il.r8 a*ea1a a ,.1

)eer-ina! )e -a;.rarea a**i+el.r8 *a (r-are a )e$re*ierii -.ne)ei na"i.nale 6n ra$.r *( e(r.& De*i+ia

)e a;(1are $eri.)i*! a ari,el.r la ener%ie ele*ri*! 4i %a+e 5a *.n1i(i $rin*i$al(l ,a*.r )e $re1i(ne

in,la"i.ni1! 6n an(l 3328 a59n) 6n 5e)ere e,e*(l $r.$a%a al a*e1.ra a1($ra $re"(ril.r *el.rlale

*ae%.rii )e $r.)(1e&

N(-!r(l )e 1alaria"i )in e*.n.-ie a *re1*( 6n l(na ian(arie 332 *( 8 -ii $er1.ane8 6n

1$e*ial )a.ri! an%a;!ril.r e,e*(ae 6n in)(1ria $rel(*r!.are 4i 6n (nele a*i5i!"i $re1a.are )e

1er5i*ii& Prinre ra-(rile in)(1riale *are 4i7a( -a;.ra *ererea )e ,.r"! )e -(n*! >1e-nal9n) a1,el

5ii.are 1$.r(ri )e $r.)(*"ie? 17a( n(-!ra in)(1riile $r.)(*!.are )e eile 4i *.n,e*"ii8 e*


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-a;.rarea n(-!r(l(i )e 1alaria"i& S*!)eri )e $er1.nal a( ,.1 6nre%i1rae 6n 1$e*ial 6n *.n1r(*"ii8 $e

,.n)(l re1r9n%erii 1e+.niere a a*i5i!"ii8 )ar 4i 6n in)(1ria )e $rel(*rare a le-n(l(i8 in)(1ria )e -a4ini

4i e*i? $ri-a ea$! a in)e!rii 1alariil.r $er1.nal(l(i 0(%ear >W/ la 1(!?8 6n ,(n*"ie )e

e5.l("ia e1i-a! a in)i*el(i $re"(ril.r )e *.n1(- >ii? -a;.rarea 1alari(l(i -ini- 0r( $e e*.n.-ie la

33 333 lei >iii? a*.r)area $re-i(l(i an(al $enr( an(l 33' >al rei1$re+e*elea 1alari(?& n *elelale

a*i5i!"i )e 1er5i*ii8 6n *.n1r(*"ii 4i $e an1a-0l(l in)(1riei8 1alari(l ne real 17a re)(1 >*( $9n! la 82

la 1(! 6n a*i5i!"ile )e iner-e)iere ,inan*iar!?8 *a (r-are a a*.r)!rii )e $ri-e 4i ale )re$(ri 1alariale

6n l(na aneri.ar!& n in)(1rie8 1*!)eri 1e-ni,i*ai5e ale 1alari(l(i ne real 17a( *.n1e-na 6n in)(1ria

era*i5!8 in)(1ria )e $rel(*rare a ((n(l(i8 in)(1ria $.li%ra,i*! 4i *ea a -i;l.a*el.r )e ran1$.r&

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An1a-0l(l ele-enel.r *are $ri5e1* 1i1e-(l )e 5al.ri8 .0i*ei(rile8 ra)i"iile8 *re)in"ele 4i

n.r-ele *are %(5ernea+! 1a((l .a-enil.r 6n 1.*ieae ' *.n1i(ie -e)i(l *(l(ral& A*e1e ele-ene

,.r-ea+! *.-$.ra-en(l )e *(-$!rare 4i *.n1(-8 )eli-iea+! 1e%-enele )e $ia"! 4i )eli-iea+!

i$.l.%iiile 1$e*i,i*e ale *(-$!r!.ril.r& Me)i(l *(l(ral *.nri0(ie la e$ri-area ei%en"ei (nei an(-ie

$ie"e8 *.n)i"i.n9n) a9 ,el(l $r.)(1el.r 4i -aniera )i1ri0(irii l.r8 *9 4i *.n"in((l 4i ,.r-a

*.-(ni*a"iil.r ,ir-ei *( $ia"a8 ale -e1a;el.r ran1-i1e&

I-$a*(l -e)i(l(i *(l(ral a1($ra a*i5i!"ii ,ir-ei e1e *.n)i"i.na )e . 1erie )e *ara*eri1i*i:

5al.rile *(l(rale ,(n)a-enale re+i1! 6n i-$8 ,ie*are *(l(r! e1e *.-$(1! )in *(l(ri 1e*(n)are8

5al.rile *(l(rale 1e*(n)are 1e ran1,.r-! 6n i-$2&

Un al a1$e* *are *.nri0(ie la i)eni,i*area a1$e*el.r le%ae )e -e)i(l *(l(ral8 6l re$re+in!

ni5el(l e)(*a"i.nal8 iar ,ir-a $ri5e4e a*e1! in,l(en"! $rin ).(! $er1$e*i5e: $.en"ial )e in1r(ire al$er1.nal(l(i $r.$ri( 4i ni5el(l )e *(n.4in"e al *lien"il.r& A*ea1! )(0l! i$.1a+! a -e)i(l(i *(l(ral

re0(ie 5al.ri,i*a! )e ,ir-! $rin anali+a 4i i-$a*(l ni5el(l(i )e in1r(ire al $.$(la"iei a9 1(0 a1$e*(l

)ina-i*ii 6n in$8 *9 4i al i-$.ran"ei a*.r)ae )e a*e4ia&

Ori*e )e*i+ie a).$aY )e (n in)i5i) e1e $are a rea*"iei a*e1(ia la in,l(en"ele )e na(rY 1.*ialY

la *are a ,.1 1($(1: *(l(rY8 a$arenen"a la (n %r($8 1a( *la1Y 1.*ialY& F.are a$r.a$e )e a re(ni .ae

a*e1e in,l(en"e e1e r.l(l $e *are 6l 6n)e$line4e in)i5i)(l la (n -.-en )a8 6n"ele%9n) $rin r.l a*el 1e

)e a*"i(ni $e *are . $er1.anY 1e a4ea$Y 1Y le )e1,Y4.are 6n an(-ie 6-$re;(rYri&

Me)i(l $.lii*.7le%i1lai5

Me)i(l $.lii* e1e ,.r-a )e 1r(*(rile 1.*iale ale 1.*ie!"ii8 ,.r"ele $.lii*e *e a*"i.nea+! 4i )e

ra$.r(rile 1a0ilie 6nre a*e1ea& T.ae a*e1ea )eer-in! (n *li-a $.lii* 1a0il 1a( -ai $("in 1a0il *(

in,l(en"e )ire*e a1($ra -e)i(l(i )e a,a*eri )inr7. re%i(ne8 *a 4i %ra)(l )e iner5en"ie a 1a(l(i 6n

e*.n.-ie 4i ai()inea %eneral! a a)-ini1ra"iei ,a"! )e 5ia"a e*.n.-i*! a 1.*ie!"ii&

Me)i(l le%i1lai5 *($rin)e an1a-0l(l n.r-el.r ;(ri)i*e 4i a*el.r n.r-ai5e *are re%le-enea+!

)e1,!4(rarea a*i5i!"il.r *.-er*iale ale 6nre$rin)eril.r& Me)i(l ;(ri)i* 4i in1i("i.nal n( *($rin)e ).ar

le%i1la"ia *.-er*ial! inern!8 *i 4i re%le-en!rile 1a0ilie )e .r%ani1-ele inerna"i.nale a0iliae&

'ala(re8 V&>*..r)? 0ar1etingB E)& Uran(18 (*(re4i8 3338 $a%& @2X.ler8 P


22/44

n *.n*l(+ie8 -.ni.ri+area ((r.r ,a*.ril.r )e -a*r.-e)i( re0(ie 1! ai0! l.* *.nin((8 ,ie*are

*.-$.nen! a -e)i(l(i )e -ar=ein% n( re0(ie r($! )in *.ne8 *i (r-!ri! 6n iner)e$en)en"! *( ."i

*eilal"i ,a*.ri& Ur-!rirea e5.l("iil.r 4i en)in"el.r -e)i(l(i )e -ar=ein% e1e . 1ar*in! )i,i*il!8 )ar

.ri*e 1*


23/44

7 la re*.-an)area *(-$!r!rii 1a( 59n+!rii a*"i(nil.r (nei 1.*ie!"i *er*eae87 1()i(l (n(i *.n*(ren8 *lien 1a( ,(rni+.r8 $e $lan(l %e1i(nii8 a 1.l5a0ili!"ii8 a rena0ili!"ii&

S*.$(l anali+ei ,inan*iare e1e )e 1a0ilire a (n(i )ia%n.1i* a1($ra 1i(a"iei ,inan*iare a6nre$rin)erii& In 1en1 lar% ,inaliaea anali+ei ,inan*iare *.n1! 6n .,erirea )e in,.r-a"ii a9 *el.r )inineri.r(l *9 4i )in eeri.r(l 6nre$rin)erii&

Informa%iile ne(e!are anali)ei finan(iare.

E5.l("ia (nei 6nre$rin)eri e1e %enera! )e . 1erie )e ,a*.ri:

7 ,a*.ri inerni:.r%ani+area 6nre$rin)erii8 $r.*e1ele e


24/44

]in5e1i"iile 4i $.lii*a 6n a*e1 ).-eni(8

]i-$.ran"a $ie"ii 4i $er1$e*i5ele )e )e+5.lare8

]a*i5iaea )e *er*eare

Informa%ii ri&ind ,ntrerinderea (er(etat$ Sur!a a(e!tor informa%ii e!te )i5er1!& Unele 1(n.0li%a.rii8 alele 1(n .,erie n(-ai (n.r $er1.ane8 . $are 1(n *.n,i)en"iale& S(r1a $rin*i$al! )ein,.r-are . *.n1i(ie 1i(a"iile ,inan*iare& In l(-ina n.il.r 1an)ar)e ale *.na0ili!"ii 1e(l *.-$le )e1i(a"ii ,inan*iare in*l()e:

9 bilanul,

Contul de profit i pierdere,

o situaie care s reflecte:

^ ,ie .ae -.)i,i*!rile *a$ial(l(i $r.$ri(

^ ,ie -.)i,i*!rile *a$ial(l(i $r.$ri(8 alele )e*9 a*elea $r.5enin) )in ran+a*"ii )e*a$ial *( $r.$riearii8

] situaia fluxurilor de numerar,

politici contabile i note explicative

n *.nin(are 5.- $re+ena *ae5a )ae e*.n.-i*e )e1$re CARREFOUR ROMANIA S&A&A- a5( a**e1 ).ar la Indi(atorii finan(iari )ealiai )in 33 1i 33& Pe 0a+a a*e1.r in)i*a.ri a-,a*( *al*(le $ri5in) rena0iliaea *.-$aniei&

Dar a- %a1i Indi(atori din bilan !i Indi(atori din (ontul de rofit !i ierdere5 e 0a+a a*e1.rin)i*a.ri a- $re+ena (r-a.arele %ra,i*e:

24


25/44

25


26/44

26


27/44

Penr( a a$re*ia efi(a(itatea utili)$rii mi8loa(elor fi*e8 e5en(al a -.)i,i*!rii l.r a1($ra re+(lael.re*.n.-i*e 1e *al*(lea+! (r-!.rii in)i*i:

Profitul (al(ulat in ,(n*ie )e *i,ra )e a,a*eri *a 1i )e 5eni:

27


28/44

Anali)a diagno!ti( a ratelor de rentabilitate.

Raa )e rena0iliae re$re+in! (n ra$.r 6nre (n in)i*a.r )e re+(lae >$r.,i 1a($ier)ere?4i (n in)i*a.r *are re,le*! (n ,l( )e a*i5iae >*i,ra )e a,a*eri8 re1(r1e *.n1(-ae8e*? 1a( (n1.* >*a$ial $r.$ri(8 a*i5e .ale?&

Prin*i$alele rae )e rena0iliae .$era"i.nale 6n anali+a ,inan*iar! a ,ir-ei 1(n: raarena0ili!"ii re1(r1el.r *.n1(-ae 1a( raa $r.,i(l(i8 raa rena0ili!"ii *.-er*iale8 raa rena0ili!"iie*.n.-i*e8 raa rena0ili!"ii ,inan*iare&

A*e1e rae )e rena0iliae a( 5alen"e in,.r-a"i.nale )i,erie 4i .%lin)e1* -(li$le la(ri

ale a*i5i!"ii e*.n.-i*. ,inan*iare ale ,ir-ei&

De.are*e 6n *al*(l(l a*e1.r rae )e rena0iliae 8 la ni5el -i*r.e*.n.-i*8 1e ia $r.,i(l*.na0il& -!ri-ea a*e1.ra e1e in,l(en"a! )e . 1erie )e ,a*.ri $re*(- : $.lii*ile 4i $ra*i*ile *.na0ile,.l.1ie )e 6nre$rin)ere>-e.)a )e a-.ri+area a*i5el.r ,ie8 -e.)ele )e e5al(area a 1.*(ril.r,.l.1ie8 $.lii*ile )e a$r.5i+i.nare8 $.lii*a )e $r.5i+i.ane& ?

Anali)a ratei rofitului

Are 6n 5e)ere *.-$ararea 5.l(-(l(i )e $r.,i .0"in( )in reali+area $r.)(1el.r *( *


29/44

Anali)a ratei rentabilit$%ii finan(iare.

Rena0iliae ,inan*iar! e$ri-! a$i()inea *a$ial(ril.r $r.$rii )e a $r.)(*e 0ene,i*ii 4i 1e *al*(lea+!*a ra$.r 6nre $r.,i(l ne >Pn? 4i *a$ial(rile $r.$rii >C$?& M.)el(l 1inei* )e *al*(l a raei )erena0iliae ,inan*iar! e1e:

Anali)a ratei rentabilit$%ii e(onomi(e.

Pragul de rentabilitate

2

D33C$r

PnR, =


30/44

Re+(la(l 6nre$rin)erii are la 0a+! rei ,a*.ri $rin*i$ali: *ani!"ile 59n)(e8 *.1(l (niar 4i $re"(l )e$r.)(*"ie& Fie*are ,a*.r e1e 1($(1 an(-i.r re1ri*"ii i-$(1e )e 5aria"ia8 -.)i,i*area8 -e)i(l(ie*.n.-i*.71.*ial8 iar $e )e al! $are8 ,ie*are ,a*.r $rin -.)i,i*area 1a eer*i! . in,l(en"! )i,eri!a1($ra re+(la(l(i&

D($! na(ra a*i5i!"ii 4i )($! $.+i"ia 1a 6n -e)i(l 1!( e*.n.-i*8 re+(la(l 6nre$rin)erii e1e -ai -(l1a( -ai $("in 1en1i0il la (n(l 4i a*ela4i e5eni-en: -.)i,i*area $re"(l(i ener%iei 4i -aeriil.r $ri-e8*re4erea 1alariil.r8 a**en(area *.n*(ren"ei8 in.5a"ia e$(n*(l -.r8 $ra%(l )e rena0iliae? *are *.n1i(ie (n in1r(-en ,inan*iar&Ni5el(l *.1(ril.r $r.)(1el.r 4i -!ri-ea raei rena0ili!"ii 1(n 6nr7. 1r9n1! )e$en)en"! *( ra$.r(l)inre *ani!"ile 59n)(e 4i *


31/44

,ir-ei 4i e5.l("ia $ie"ei8 1(n (ile 6n 1a0ilirea 1rae%iei ,ir-ei Carre,.(r& O$"i(nile *e (r-ea+! a ,i ale1e

(ili+ea+! *a $(n* )e re,erin"! -ari*ea -aril.r 1rae%ii 8 *e *.n"ine $ar( *a)rane re+(lae )in

*.-0inarea ,a*.ril.r inerni 4i eerni ai ,ir-ei&

n e1en"!8 -ar=ein%(l(i 1rae%i* 6i e1e 1$e*i,i* anali+a *.nin(! a -e)i(l(i eern8 $e )e .$are8 $enr( a ani*i$a 1a( 1e1i+a la i-$ 1*


32/44

_ Uili+area 1i1e-el.r in,.r-a"i.nale $e,.r-ane 6n .r%ani+area inern! a ,ir-ei8 $rin 0a+a )e

)ae re,eri.are la *lien"i8 1i1e-(l )e $la! $rin *ar)8 re"ea(a )e *al*(la.are *e %e1i.nea+! r.a"ia

1.*(l(i8 *lien"ii8 e,e*(area $l!"il.r 4i 1i1e-ele a()i.75i)e. )e 1($ra5e%


33/44

I

N

T

E

R

N

E

PUNCTE TARI (strenghts)

Aspecte pozitie interne (care au un contro! minor)pe care !e puteti fo!osi "n p!anificare.

Promotii im#ata#i!e Este aproape $e tine

Nu necesita carte!a $e intrare

Posi#i!itatea $e a a!ege pro$usu! $orit

%a in$emana oricarui c!ient

Ama#i!itate cu c!ientii

Usor $e cumparat

Aproizionarea cu noi aparitii

Acor$area $e faci!itati anga&ati!or (asigurare me$ica!a

anua!a' #onusuri $in anzari' te!efoane mo#i!e

$econtari)

Posi#i!itatea $e sco!arizare a anga&ati!or

pecia!izarea persona!u!ui prin p!ecari in ranta timp

$e un an

PUNCTE %A*E (+ea,nesses)

Aspecte negatie interne (care au un contro!minor) pe care !e puteti mo$ifica-

Uneori pro$use $e proasta ca!itate Ag!omerat

Uneori greu accesi#i! cu masina

Persona! re$us

Uneori putine pro$use

Program re$us $e munca in zi!e!e $e sar#atoare

In!ocuirea unor pro$use

E

X

T

E

R

N

E

PRTUNIT/0I 1N CARIER/ (opportunities)

Con$itii e2terne pozitie pe care nu !e puteti contro!a$ar pe care !e puteti transforma "n aanta&e-

Atragerea unor pro$ucatori $e ca!itate superioara

E2tin$erea in mai mu!te zone

Contracte cu pro$ucatorii $e ca!itate $e o !unga $urata

Co!a#orarea cu ce!e!a!te centre Carrefour

A3ENIN0/RI 1N CARIER/ (threats)

Con$itii e2terne negatie pe care nu !e puteticontro!a si a! caror efect a re$uc sanse!e "ncariera-

Respingerea unor noi pro$ucatori $in cauza

contracte!or $e !unga $urata Pier$erea c!ienti!or prin infiintarea unor noi

magazine a!aturate

Pier$erea persona!u!ui prin infiintarea noi!or

magazine a!aturate

Ca. III Imbunatatirea !ituatiei finan(iare

33


34/44

T((r.r ne $la*e la *(-$!r!(ri8 6n 1$e*ial ,e-eil.r& Penr( *a )i5er1iaea ari*.lel.r8 .$"i(nil.r

1! ,ie la (n ni5el 6nal *( ."ii ne .rien!- *!re -arile -a%a+ine& Ma%a+ine -ari8 -(l! l(-e8 (n n(-!r

)e1(l )e re)(1 )e $er1.nal la *a1ele )e -ar*a .ae a*e1ea )(* la ,.r-(larea a%l.-era"iei& Mai ale1 6n

$eri.a)a 1!r0!.ril.r *(-$!r!(rile )e5in )in *e 6n *e -ai in,ernale& Da.ri! a*e1.r i-$e)i-ene 6n

,(i)i+area *(-$!r!(ril.r8 -7a- %9n)i *! ar ,i 0ine 1! i-$le-en!- ni e *a1e )e -ar*a *( a(.1er5ire&

P.1e1.rii )e ,ir-e 6n *a)r(l *!r.ra 1e )e1,! .ar! .$era"i(ni )e 59n+are *(a-an(n(la( .0li%a"ia>*.n,.r- Or).nan"ei )e Ur%en"! a G(5ern(l(i n(-!r(l )in 8 alinea(l )in ari*.l(l ? 1!$.1e)e i 1! ,.l.1ea1*! *a1e )e -ar*a6n a*i5iaea l.r& A*e1e )i1$.+ii5e ele*r.ni*e 1(n(ili+ae $enr( a 6nre%i1ra .ae 59n+!rile *are a( l.* 6n *a)r(l (nei ,ir-e& n a,ar! )e ,(n*"ia )e "inere a(nei e5i)en"e 1ri*e i ran1$arene8 a*e1e -a ini -ai a( i r.l(l )e a e,e*(a ra$i) i *.re* *al*(lele

a,erene .ri*!rei ran+a*"ii.

Ca1ele )e -ar*a 1e *(-$ar! )e la a*ele ,ir-e *are 59n) a$arae $enr( ).-eni(l ,i1*al8 *(- ar,i: 1*anere i PDA8 *9nare ele*r.ni*e8 1erare )e 0ani8 *.n1(-a0ile8 1.l("ii $enr( ei*


35/44

E,.r(rile l.r a( ,.1 6n*(n(nae )e 1(**e18 a1,el *! 6n an(l @8 ,ra"ii Ri a( $aena)i1$.+ii5(l -e*ani* *rea )e ei8 *are re$re+in! $ri-a *a1! )e -ar*a)in i1.rie. De a(n*i8 a*e1ea$arae a( e5.l(a ,.are -(l8 a;(n%9n) 1! ,ie 6n +i(a )e a+i e*


36/44

S! 5.r0i- )e1$re *9 ne7ar *.1a . a$ara(r! n( ,.are -.)ern!:

Denumire componente sistem MINI-MARKET 3 Pret standard

cu tva

Casa marcat ACTIVA RA7 sau ACTIVA RA7 E; 744.

Cititor !A"ER pentru coduri de #are


37/44

Avanta9 C'ient

Reducere Pac/et MINI-MARKET 3 -$: - 4%4.

a'oare Tota'a "istem 8

MINI-MARKET 3 ; 3.)$3* 6tvainc'us

A*e1ea ,iin) a$ara(ra $enr( (n -ini7-ar=e8 5a $(e"i i-a%ina *! $enr( (n


38/44

O)a! *( r!1$9n)irea -a1i5! a *.-$(erel.r $er1.nale>PC? )in )e*eni(l )e 3 8 a 6n*e$( *a

(n re%i1r( )e n(-erar (ili+are a a*e1.r )i1$.+ii5e8 *( $.1i0iliaea )e a a)!(%a $eri,eri*e $enr( a

1ai1,a*e . 5arieae )e ,(n*"ii a%re%ae8 *(- ar ,i:

I-$ri-ane$enr( i-$ri-area *


39/44

n -arile lan"(ri )e reail8 4i )e .0i*ei 6n 1($er-ar=e1(n (ili+ae re"ele iner*.ne*ae )e

*al*(la.r *are 1(n $(n*e )e 59n+are *are 1e 1$e*iali+ea+! 6n *al*(la.arele )e .$erare 4i )e *a1e )e

-ar*a&

Controler de #rut n a$r.a$e .ae "!rile )in A-eri*a Lain! %(5ernele re1$e*i5e a( i-$(1 6n (li-ii ani8 1i1e-(l

le%al al *.nr.alel.r ,i1*ale8 *are 1(n -i*r.*i$(riin5i.la0ile a)a(%! la ara0e8 1a( 0.e *are 1(n $e

)e$lin a$r.0ae $enr( a 6nre%i1ra ran+a*"iile i-.0iliare e,e*(ae8 *are $.ae ,i re5i+(i! 6n .ri*e

-.-en )e *!re in1$e*.rii ,i1*ali& 2Ei1! ).(! i$(ri )e a()i ,i1*al: re%i1re 4i i-$ri-ane& Re%i1rele

4i *.n(rile *( .ae *.-$.nenele ne*e1are $enr( a e,e*(a .$era"ia 4i la 1,9r4i(l +ilei 4i )e a ,a*e 0ani

)e 6n*INCHIDERE Z? 1e 6nre%i1rea+! 6n 59n+!rile .ale ,i1*al EPROM& Penr( i-$ri-anele

Pr.1e1a e1e 1i-ilar *( e*e$"ia ,a$(l(i *! i-$ri-ana ar re0(i 1! l(*re+e *( (n 1.,are 6n

*.n,.r-iae *( *erin"ele& I-$ri-ane a( )e .0i*ei rei $la*i8 1(r1a $la*a8 .$era.r(l )e 0.r) i-$ri-anei

4i $la*a )e 0a+! 1a( )e $r.*(r.r $la*a )e 0a+a&Pla*a *.nr.ler(l(i I-$ri-ana e1e (na *are are )ri5erele

$enr( a$ara(l *are a e-i1 0ile(l& C.n1ili(l )e i-$.+iare e1e )e $rel(*rare IMFORMACION *are

5ine )e la 0(*& A*ea1a $la*a are . 1r(*(r! RAM 6n *are 59n+area e1e a*(-(larea )e +i *( +i 4i . )a!

*9n) 6n*


40/44

Ei1ena ei n( 5a ne*e1ia (n $er1.nal $enr( a . (ili+a8 a*e1a a*i(ne e1e $rel(aa )ire* )e

*are *lien& E1e ).aa *( (n 1.,are -.)ern *e $.ae ,i (ili+a in / li-0i )e *ir*(laie inernai.nala&

A*ea1a .0i(ne e1e ,.are 0ene,i*a )e.are*e in iner-e)i(l (nei ari 1e a,la 1i . -(li()ine )e

nai.naliai&

Din $(n* )e 5e)ere al $l!ii8a*ea1a 1e ,a*e aa *( *a1< *a 1i *( *ar)(l )ar 1i *( i*


41/44

$r.$(1 %r($(l(i H$arl. .$.r(niaea )e a1.*iere 6n a*e1 $r.ie*& H$arl. e1e . 1.*ieae )e reail

,a-ilial!8 ,ran*i+! a %r($(l(i Carre,.(r8 *are )e"ine


42/44

Inen"ia *.-$aniei Carre,.(r e1e )e a74i *rea . re$(a"ie )e *.-er*ian *( $re"(ri )e )i1*.(n&

T.*-ai )e a*eea8 6n*e$9n) *( an(l 33'8 a 6n*e$( . *a-$anie a%re1i5! )e re)(*ere a $re"(ril.r 4i

*.-er*iali+area (nei %a-e 1(0 -ar*! $r.$rie& A*ea1! 1rae%ie 5a ,i $(1! 6n $ra*i*! $enr( a ,i re)(1e

)a.riile nee8 6n 5al.are )e @@ -il USD&

Srae%ia a ,.1 a$li*a!8 $e $ar*(r1(l an(l(i 33' 4i *.nin(! 4i 6n $re+en 6n


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7)e+5.larea


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E$(re Man(ela Pr.%ra-e )e -ar=ein%B8 E)& F(n)a"iei R.-9nia )e -9ine8 33

Fl.re1*( C&8 An%

Documents

Managementul Strategic.doc