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TOPIC :- PRODUCTION PROCESS OF CAR

SWOT ANALYSIS OFMAHINDRA AND MAHINDRA CO.

Mahindra & Mahindra

Mahindra & Mahindra Limited (BSE: 500520) is part of the Indian Industrial Conglomerate Mahindra Group based in Mumbai.

The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed.

In 1947 , Mahindra introduced India to utility vehicles. More than 65 years later Mahindra is the premier utility vehicle company of India.

In addition to making groundbreaking utility vehicles like Scorpio, Bolero etc Mahindra also offers cars, electric vehicles, pickups and commercial vehicles that are rugged, reliable, environmental friendly and fuel efficient.

INTRODUCTION

MAHINDRA XUV MAHINDRA CENTUROMAHINDRA SCORPIO

Mahindra is now a globalised company and its global presence means we can find Mahindra vehicles on the roads both paved and unpaved of Australia, Europe, Latin America, Malaysia, South Korea and South Africa. Mahindra has now entered into 2 wheelers market too and the motor bikes which are produced are very reliable, light weight and fuel efficient.

SWOT Analysis

ASWOT analysis(alternativelySWOT matrix) is a structuredplanningmethod used to evaluate thestrengths,weaknesses,opportunities, andthreats involved in aprojector in abusiness venture.Identification of SWOTs is important because they can inform later steps in planning to achieve the objective.internal factors thestrengthsandweaknessesinternal to the organizationexternal factors-theopportunitiesandthreatspresented by the environment external to the organizationSWOT ANALYSISMahindra has been one of the strongest brands in the Indian automobile market.Mahindra group give employment to over 110,000 employees.excellent branding and advertising, and low after sales service cost.sturdy SUVs' good for Indian roads and off-road terrain.supply chain is main advantage of Mahindra.size advantage helps to grow Mahindra.cost advantage.implementing new technology.customer loyalty. STRENGTH (S)

does not give products like xuv 500 time to time.Mahindra's partnership with Renault did not live up to international quality standards through their brand Logan.high cost for some products.lack of co-ordination.competitors.

WEAKNESSES (W)

developing hybrid cars and fuel efficient cars for the future.fast growing automobile market.fast growing in market through electric car Reva (controlling stake) and entry into two-wheeler segments.advancement of technologies.new products like Mahindra centuro,xuv etc.new markets.international expansion.higher chance to spread the reputation of the new product.unfulfilled needs. OPPORTUNITIES (O)

government policies for the automobile sector across the world.ever increasing fuel prices.intense competition from global automobile brands.number of substitutes like maruti suzuki,tata motors etc.substitute products.possible shifts in consumer taste.possible increase in trade barriers due to economic crash.new trading regulations. THREATS (T)

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