Lucent Technologies Convergence Solutionsfor Service Providers

Solutions to help service providers rapidly develop and deploy truly converged services

Benefits• Gives service providers a way to migrate efficiently and cost-effectively

to next generation networks

• Offers service providers new revenue sources

• Delivers an Bell Labs innovations the enrich the end userscommunications experience

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It’s no secret that the telecom industry is in transition.But in the push to deliver converged services,providers may not realize that their customers areundergoing a convergence of their own—one that’sblurring the line between conventional categories like“professional” and “consumer.”

A new class of end-users is emerging. These“prosumers” are looking for “blended” services thatbridge the gap between work and home. They wantsimple access to everything from e-mail andentertainment to contact lists and content—from theoffice, from home, and from anyplace in between.And they want the flexibility to switch between PCs,laptops, cellphones, POTS phones, and PDAs—withoutbeing forced to maintain separate accounts.

These sophisticated subscribers want far more thanlow-cost Voice over IP (VoIP). That’s why LucentTechnologies has created Value over IP™, a portfolioof products and applications that help providersrapidly develop and deploy truly converged services.Rather than being organized around technologies andtransports, these value-added services are defined bythe attributes that matter most to end-users: seamless,portable, personalized, simple, and secure. Since theseservices can only be delivered over a fully functionalnext-generation network (NGN), Value over IP alsogives service providers a way to migrate efficiently andcost-effectively from legacy technologies to NGN.

Adding Value to Value Over IP

Value over IP leverages Lucent’s technologyleadership, business insight, and global experiencewith converged services. Value over IP also givesservice providers the benefit of Bell Labs, Lucent’sunique “innovation engine” that’s designing theproducts, services, and applications that define next-generation networks.

NGNs and converged services hold out enormouspromise for providers at a time when traditionalrevenue streams have slowed to a trickle. They offer arich source of new profit. They enable providers toextend their brands into new markets, like video ondemand. They can help reduce operating expenses(OPEX), which have become a crushing burden onlegacy networks. And they can help boost return oninvestment (ROI).

Harnessing the Power of IMS

The cornerstone of Lucent’s Value over IP strategy is the IP Multimedia Subsystem (IMS) architecture.IMS is an open standard that supports access- anddevice-independent networks, making it the perfectvehicle for NGNs.

With an intimate understanding of IMS, Lucent isenhancing elements defined by the standard. Theresult is Lucent’s Accelerate™ Next GenerationCommunications Solutions.

Lucent’s Accelerate Solutions realizes the visioninherent in IMS and puts the promise of next-generation networks within service providers’ reach.Lucent’s Accelerate product portfolio is access agnostic:It delivers data, voice, and multimedia applicationsover the Internet, private IP networks, Ethernet, cable, DSL, 3G/2G wireless, and packet- and circuit-based mobile networks. In addition, the AccelerateSolutions’ native intelligence lets it identify andaccommodate a variety of end-user devices. Thus,service providers can deliver the seamless connectivityprosumers crave, as well as the freedom and flexibility they demand.

Ensuring Application Intelligence

What truly sets Lucent apart is the ability to addressthe real question of how to unleash the core value ofconvergence. OpEx and CapEx of course are critical,but Lucent also understands the needs of the end-user.Lucent is bringing to market applications thatproviders can deploy to answer subscribers’ demandsfor simple, personal, lifestyle enhancingcommunications. Some examples:

Active Phone Book – Offers the end-user one simpleinterface between all their contact lists, eliminating theneed for managing separate contact lists for eachservice, application or device. Active Phone Book alsoprovides a contact’s current dynamic information,such as presence, availability and location.

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Mobile/Broadband roaming – One of the key factors ofthe arrival of true convergence is the ability to accessany network with any device. Mobile-Broadbandvoice roaming represents the first example towardsthat goal. With one device, that is smart enough todetermine whether the optimal connection is throughthe cellular network or via WiFi, end users will enjoyseamless lifestyle communications.

iLocator – This presence and location enabled serviceallows a service provider to display an end-user’spresence information based on the user’s preferenceand location. This allows a user to have a certainpreference at work and another at home.

Powered by Bell Labs end-user managementinnovations, Lucent has the applications that enableservice providers to offer a seamless experience to the end-user.

Putting Service Providers on the MAP

Lucent also has developed the Lucent MarketAdvantage Program (MAP), which includes advancedbusiness modeling from Bell Labs, joint marketingprograms, and a wide array of sales tools. As part ofMAP Lucent will:

• Deliver research and analysis to identify, size, and segment markets

• Support key market strategies with case studies and other tools

• Improve sales effectiveness with training andco-selling

• Create demand through lead generation, marketeducation, and co-marketing

MAP has already been embraced by more than 20 Lucent customers worldwide.

IP/MPLSCore

Applications

IP MultiserviceEdge

Call/Session Control

SONET/SDHULHDWDM

Internet

Data

Voice

Video

Optical Transport

Access Networks

PSTN

Consumer

3G Mobile

DSLAMCMTS

OLT

Enterprise

DSLAMCMTS

OLT

Data Center

ContentServices

SessionControlLayer

Media andEnd Point

Layer

ApplicationLayer

Copyright © 2004Lucent Technologies Inc.All rights reserved

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To learn more about our comprehensive portfolio, please contactyour Lucent Technologies Sales Representative or visit our website at http://www.lucent.com

This document is for planning purposes only, and is not intendedto create, modify or supplement any Lucent Technologiesspecifications or warranties relating to these products or services.Information and/or technical specifications supplied within thisdocument do not waive (directly or indirectly) any rights orlicenses – including but not limited to patents or other protectiverights – of Lucent Technologies or others.

Accelerate and Value over IP are trademarks of Lucent Technologies.

The Lucent advantage…

Lucent is a driving force behind the push to develop and adopt IMS. With anintimate understanding of IMS, Lucent helps put the promise of next-generationnetworks within service providers’ reach.

• Enables a service provider to deploy what matters most to end-users: seamless, portable,personalized, simple, and secure communications.

• Provides access to Lucent’s world-class portfolio of proven products and solutions, as well as the strategic partnerships needed to build best-of-breed multivendor networks.

• Leverages Bell Labs end-user management innovations. Lucent has the applications that enable access to any network, any time with any device.

Lucent Technologies Convergence Solutionsfor Service Providers