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3 Lucent Technologies – Proprietary - Use pursuant to company instruction Some Key Drivers in our Sector Service Providers transforming multiple single-purpose networks to single multi-purpose (IP-based) networks, in order to –Reduce operational expenses –Improve on service variety and speed of delivery –Converge wireline and wireless infrastructures and services De-regulation increases competition for end-customers’ wallets –New entrants can use the incumbent’s infrastructure –New Services offerings are bundled with traditional services such as voice and TV (gives new entrants reach into every household while adding ‘something new’) Key focus for Service Providers is to increase end customer stickiness and ARPU –Through the introduction of new services and new services bundles targeted at specific customer segments –Through the introduction of higher speed broadband access, wireline and wireless
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Creating value through true convergence™
Victor AgnelliniPresidentLucent Technologies - Caribbean and Latin America
Lucent Technologies – Proprietary - Use pursuant to company instruction
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Lucent Technologies – Proprietary - Use pursuant to company instruction
True convergence encompasses all of these themes to deliver blended lifestyle services to the end user
What is Convergence in the market?
Enterprise and Service Provider
Voice over IP
Enterprise and Consumer
Personal and Professional
Circuit and Packet Wireline and Wireless
Voice, Video and DataVoice and DataOptical and Ethernet
Voicemail and email
Collaboration
Multi-function Devices
CUSTOMER
APPS
NETwORK
IMS vs. UMA
Consumer
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Lucent Technologies – Proprietary - Use pursuant to company instruction
Some Key Drivers in our Sector • Service Providers transforming multiple single-purpose
networks to single multi-purpose (IP-based) networks, in order to– Reduce operational expenses – Improve on service variety and speed of delivery – Converge wireline and wireless infrastructures and services
• De-regulation increases competition for end-customers’ wallets– New entrants can use the incumbent’s infrastructure– New Services offerings are bundled with traditional services
such as voice and TV (gives new entrants reach into every household while adding ‘something new’)
• Key focus for Service Providers is to increase end customer stickiness and ARPU – Through the introduction of new services and new services
bundles targeted at specific customer segments – Through the introduction of higher speed broadband access,
wireline and wireless
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Lucent Technologies – Proprietary - Use pursuant to company instruction
Service Provider EnvironmentMarket Opportunity
“Value over IP” Opportunity
IP TV
Active Phone BookiLocator
SMSMMS
1996 2000 2008 20122004
+30%
+20%
+10%
-10%
-20%
Cha
nge
in T
elec
om S
ervi
ces
Rev
enue
s
Impact of Packet Services on Traditional Services
- 4-5% annualized line loss for RBOCs for 2005-2007 (Deutsche Bank)
- 14% drop in landline transport revenues in the US, 2000-2004 (TIA 2005)
- Enterprise IP traffic in the US growing 70% a year (TIA 2005)
- U.S. and international BB access revenues projected to triple from 2004 to 2008 (TIA 2005)
- International wireless revenues projected to grow at 12% through 2008 (TIA 2005)
- 13% mobile subscriber CAGR for emerging markets, 2004-2009 (Pyramid)
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Market Trends – Seamless Communications!• Users want access to their communications
and entertainment services from many places… – Home, office, on-the-go
• …using several different devices…– PC, telephone, mobile phone, PDA
• …without having separate accounts– Single sign-on, common contacts,
information/content delivery• …simply managed so that ‘always on’ does not mean
‘always available to everyone’• New family of intelligent, interactive, location-based broadband
services– Anytime, anywhere access to messages, contact lists,
calendars and conferencing– Live video to handheld devices– Mobile access to speech-enabled web services
With seamless communications, a service provider can gain larger share of the “telecom wallet”
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Lucent Technologies – Proprietary - Use pursuant to company instruction
Internet
2G/3G
PacketMobile
Network
802.xxAccess
CircuitMobile
Network
IP Network
Cable
Service convergence across networks
UnifiedMessaging
iLocator
Multicast Service
Video Communications
Presence and Location
Mobile / BB Roaming
Active Phone Book
Telematics
People simply want services that fit their lifestyle and are available anywhere, anytime.
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Lucent Technologies – Proprietary - Use pursuant to company instruction
Creating a Value in the changing paradigm
The Challenge is to provide value in both domains
RTP/RTSPIGMP
MM1SMS
WAPetc.
HTTP SMTP, IMAP
MIME, SOAPXML etc..
Video on Demand,Pay Per View,
Wireless BCMC,IP TV, etc.
StreamingServices
Video on Demand,Pay Per View,
Wireless BCMC,IP TV, etc.
BroadcastingServices
Web/WAP, Email,Calendar, PIM,
On Line Transactions,Content Services,
Gaming, etc.
Web / WAPServices
Web/WAP, Email,Calendar, PIM,
On Line Transactions,Content Services,
Gaming, etc.
Web / WAPServices
Voicemail, Email,MMS, IM, SMS,
MessagingServices
Voicemail, Email,
VoIP, etc.
Telecom/Services
The boundaries between the Telecom world and the IT world are getting increasingly blurred.
The constant is customer personalization
SIPH323
IMS Core Network
IP Networks
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Lucent Technologies – Proprietary - Use pursuant to company instruction
TelevisionNetworks
Phone Networks
Data Networks(Internet)
IMS & Convergence
Messaging,Ring Tones
TV Studios, Ads,Movies
CONTENT USERSNETWORKS
Web Servers,AOL, Yahoo
IP Multimedia Subsystem
(IMS) NETWORK
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Lucent Technologies – Proprietary - Use pursuant to company instruction
New Application-Enabling ArchitectureIP Multimedia Subsystem
Common Back Office Resources
Session Control• Policy Management• Privacy and personalization• Single sign-on• Sharing of common
data across applications
Access Agnostic• Downloadable SIP client• Seamless mobility• Common user experience
Simplified Converged Applications
…
ENDPOINTS
SESSION
APPLICATION
Portals & ContentVoIP
…
Multi-Media
Converged services providers can build and launch services faster, efficiently adapting to market changes
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Lucent Technologies – Proprietary - Use pursuant to company instruction
Active Phone Book One Simple Interface
voice
video
IM
Collaboration
Tom User 657 555-1234 Sear
ch
Mail and Messages Missed Calls
PrefsPABLogsCallsContacts
Buddy
Active phone book uses presence data to deliver Value over IPTM
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Lucent Technologies – Proprietary - Use pursuant to company instruction
•Tracks people that carry mobile phones (your family, work group, buddies)
•Provides customized alerts when your designated group arrives at or departs from your designated areas, via email, SMS or phone call
•Provides privacy: users control if they can be tracked and from how far
•Supports SMS’ing from within the application
•Provides personalization: what buddies to display based on the current context and interest groups
•Buddy alerts, Teen Tracker
• iLocator Application•MiLife Application Server R25 /
(Platform for iLocator and ISG)•MiLife Intelligent Services
Gateway R4.0/5.0•Handset & Client Software•eSM R24/25 (Optional for
Trials)
Value over IPTM
Solution Components:
iLocator Presence & Location-Enabled Services
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Lucent Technologies – Proprietary - Use pursuant to company instruction
• Allows subscribers to define what the “Caller” (Calling Party) sees or hears during the call set-up.
• Text, Animated-Image, Audio, Video where audio is played concurrently with text/animated-image/video, but no synchronization is guaranteed.
• The subscriber of the service is able to define different treatments (rings, images, songs, etc.) for different calling parties.
• The subscriber can set conditions for when, to whom and what is played. (time, day of week, group, individual, media clip selection).
Increasing Consumer Network Voice and Data Traffic
Called Party
Calling Party
Jingle Bell Jingle Bell jingle all the way……
I’m Gone Fishing, I got me a line, …
Calling Party
Multimedia RingBack (MmRB) Service
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Lucent Technologies – Proprietary - Use pursuant to company instruction
Acuity™ ArchitectureFrom Quality of Service to Quality of Experience
Broadband DataLocal
Voice
BasicIP TV
Family Finder
Caller ID on TV
Mobile Multimedia
HDTV
DVR
VoD
Video Conferencing on TV
Feature Driven
Long Distance
Premium Video
Blended Services Drive QoE Requirements
Blended Services on a Massive Scale
•End-users willing to pay for new, dynamic personalized services, many of which require Service Aware QoS – VOIP, BB, Video
•Video applications driving additional growth in network usage
Networks must provide more sophisticated management, integration, migration and maintenance services
•Dynamic, continuous session-state, end-to-end QoS
•Service aware to efficiently manage costs
•Network QoE: Scale, QoS, Reliability, Resiliency
•Multi-network, multi-vendor management
•Legacy Migration
Creating the Network Experience for End Users
