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© Lokus Design Pvt. Ltd. Pune 2009
New projects
Research & Analysis
Brand, Communication & Marketing Strategy
Design Innovation
© Lokus Design Pvt. Ltd. Pune 2009
New clients: for whom we have helped solve their key concerns
© Lokus Design Pvt. Ltd. Pune 2009
Strategy I Brand custodians I Design & Implementation
© Lokus Design Pvt. Ltd. Pune 2009
Key concerns
Would we loose our core values and brand sanctity while we are growing aggressively
Would we be able to transpire & maintain our philosophy, values & brand guidelines in varied items like
people, processes, culture, infrastructure, forms, formats, signage, presentations, etc.
How would we implement, maintain & monitor the consistency of brand across all touch points
How to develop procedures to manage and monitor key strategic brand touch points
© Lokus Design Pvt. Ltd. Pune 2009
Key concerns
How do we expand the current portfolio from low ticket consumer durable finance to
high ticket portfolio of products
How do we become a key player in these segments
How do we build service experience for high class clientele
© Lokus Design Pvt. Ltd. Pune 2009
Key Concerns
Would we loose our our core infrastructure identity and brand sanctity while we are growing aggressively
We are growing aggressively & expanding our infrastructure (at any given point of time we are executing more
than 20-25 projects involving 30-40 architects & interior designers)
We are facing major problem in explaining & getting competitive quotes for our projects from vendors
Large amount of business time is wasted in co-ordination and explaining the requirements
It is extremely difficult to align all the project stakeholders, save time and effort
© Lokus Design Pvt. Ltd. Pune 2009
© Lokus Design Pvt. Ltd. Pune 2009
Synefra Engineering & Construction Ltd.
Key concerns
We are a young construction company how can we compete with big names in our
industry?
How should we market ourselves then?
How can we become a preferred choice of decision makers / influencers
© Lokus Design Pvt. Ltd. Pune 2009
Strategy I Brand Identity I Packaging I Design & Implementation
© Lokus Design Pvt. Ltd. Pune 2009
Key concerns
1.How does one modernize the existing brand which has very strong brand & visual equity?
2.Would this change negatively affect the brand?
3.Would it improve sales?
© Lokus Design Pvt. Ltd. Pune 2009
Key concerns
1.Can a parent brand be created for contradictory businesses like Clinical (sterile/ professional)
& Care (emotional)?
2.How would this brand be communicated & marketed to both B2B & B2C industry?
© Lokus Design Pvt. Ltd. Pune 2009
To re-invent brand identity for “Premium”
1.How does one modernize the existing brand which has very strong brand & visual equity?
2.Would this change negatively affect the brand?
3.Would it improve sales?
© Lokus Design Pvt. Ltd. Pune 2009
Key concerns
New product range to be extended from the Nutrela range of products
We want to position our product below the cartonized product but above the mass brands (packed in flexibles)
Cartonized product is perceived as a premium product compared to pillow pack (flexibles)
Existing packs (pillow/ flexibles) when kept on shelf remain crumpled (branding/ graphics effect is lost)
We can’t spend (equal to a carton) for our packaging but still need to achieve the above
Open sides, saves material, costs less than a carton
Flexible pouch inside
Large Branding surface with part carton
© Lokus Design Pvt. Ltd. Pune 2009
Key concerns
1.How do we differentiate our expensive & superior product from other edible oils?
2.How do we create sales in a non existent category?
3.How do we create sizable mind share in a non-essential product category (when typical
cooking/ edible oil is half the cost)?
© Lokus Design Pvt. Ltd. Pune 2009
Key concerns
How do we create a superlative experience & image for our tissue products
in a very small category (tissues) and yet get sales nos
© Lokus Design Pvt. Ltd. Pune 2009
Key concerns
How do we find counterfeit drugs in Indian markets which is up to 35% of the total market
One in five strips of medicines sold is a fake. How does one control?
How do we reduce/ stop loss to Pharma companies (Revenue losses are between 4% and 5% annually)
Solution should simple to use & implement and should be robust and reliable
© Lokus Design Pvt. Ltd. Pune 2009
Anti-counterfeit scanner and pack
Push open the device cap exposing the groove
Slide the blister with special printed label passing through the groove
Device will detect the counterfeit blister immediately
1 2 3
Cap
Blister pack with unique screen printed pattern
Anti Counterfeit Device
© Lokus Design Pvt. Ltd. Pune 2009
The Growth Catalyst