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Lancashire County Cricket Club Websites

credentials

Cricket is enjoyed by countless people in numerous countries throughout the world. Some cricket clubs go beyond just the sport and develop their grounds to be absolutely beautiful.

Lancashire County Cricket Club is one of those clubs and Emirates Old Traffordis one of those locations that bring form and function to a perfect intersection.

After significant investment in the grounds and venues available at Emirates Old Trafford, a website was needed that could reflect the culture and experience of the new spaces that made it easy for visitors to learn about the new facilities.

Skylab delivered a strategy organising the site into four key sections. These sections allow visitors an opportunity to Explore each venue, view examples of the various Events, review the Expertise of the organisation and Experience the look and feel of the grounds.

There is a range of content on www.emiratesoldtrafford.co.uk including photography of the grounds, case studies of relevant events and a collection of videos highlighting many of the conferences, exhibitions, dinners and parties that have taken place in across the venues.

The new Emirates Old Trafford hosts a wealth of information including:

• Detailed floor plans, venue capacities and potential configurations for each venue.

• Video content and photography providing insights into the look and feel of each venue and previous events.

• Highly effective pathways allowing customers to quickly contact Emirates Old Trafford

• Pricing information and individual venue benefits.

• Options for overnight stays.

• Reviews from customers.

• Catering options.

• Downloadable content for easy reference.

• Easy cross-sales to Match Day Hospitality opportunities.

Angela Hodson, Venue Sales Manager at Emirates Old Trafford said:

“We are delighted that Skylab has produced a website to reflect and highlight the wide range of conference and event services we can offer. With room capacity from 2 to a 1,000, the new digital platform makes it easy for visitors to view the versatility provided by The Point, the

Pavilion and the AJ Bell Players and Media Centre.”

Nigel Collier Managing Director, Skylab

“It was a privilege to work with such a historic club. Skylab was selected due to our strong blend of innovation, creative and technical skills, married with our unashamedly commercial approach to helping clients generate new revenue online.

The partnership with Emirates Old Trafford further underpins Skylab’s natural sector strength in digital strategy and sports marketing.”

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