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Kylie LaSota Hand Kutztown Area School District
Inside Berks Business:West Reading Community Revitalization Foundation
August 9, 2018
4-Day Internship with West Reading Main Street Manager
Mark Radcliffe
K-12 Educators + Local business partner
=Glimpse into workplaces
&Relevant curricular and instructional approaches
inside Berks business
West Reading Community Revitalization Foundation
West Reading Community Revitalization Foundation, a 501 (c) (3) nonprofit organization, is committed to advance the vitality of commercial areas through the Main Street program and livability of residential areas through the Elm Street program in West Reading.
West Reading Community Revitalization Foundation (WRCRF)
WRCRF Board
Main Street Program Manager
Elm Street Program Manager
Residential DevelopmentMural CorridorBusiness
DevelopmentLove West Reading
CLICK HERE FOR FULL STORY
West Reading, Pennsylvania
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West Reading’s Main Street : Penn Avenue
WRCRF’s Greatest Asset: LOCATION
West Reading’s Neighborhood Vitality -Businesses -Young professionals-Low cost of home ownership-School district-Attractions-Hospital-Park system
Challenge: Growth / Maturation: -Team Capacity-Next Priorities & Expansion of Vision Maturation-Funding
Solutions:-Working Board + Internships-Community Action Plan-Graphic Design / Marketing
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WRCRF’s Greatest Challenge & How It’s Being Addressed
Summary of Internship Business Experience
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1. Introductions and Goals: Why iBb?2. Observing West Reading: Seeing / Thinking / Wondering3. Sharing: Observations + Questions + Ideas4. Listening: History, Successes, Opportunities, Barriers, Vision5. Assessing Needs: Funding, 5-Year Plan, Capacity, Operations6. Planning: Mission + Vision, Community Action Plan Drafting,
Internship Program Development, Operations Research7. Iteration & Invitation: Sharing & Ongoing Discussions
Projects I Worked On:
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Projects I Worked On:
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WRCRF’s Technology
-Financial software-Event Management Software-Email-Social Media Platforms
Projects I Worked On:
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@lovewestreading#lovewestreading
Projects I Worked On:
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Salary Ranges & Benefits of Entry Level Positions
Funding: -PA Main Street Program → WRCRF-West Reading Borough-Events Revenue
Entry-level Salary: $30,000 with benefits
-Finance-Management-Leadership-Event Planning-Marketing: Data & Analytics-Strong Organizational Skills-Understanding of Urban Affairs & Community Redevelopment
Educational Skills Requirements of New Hires
Synthesis of Skills Students Would Need
From Marketing Internship Description:
“-Thinking Routines:
-See / Think / Wonder -Stopping to observe during various activities, especially when looking at design of places.
-Cafeteria, Classroom, Township Field Trips (sidewalks, grass cutters, traffic, signage, drivers,
bikers), Playground-Parts / Purposes / Complexities
-Stopping to observe designed products-Thinking of areas of innovation / improvement
-Designing and redesigning learning spaces & objects-Finding ways to improve communities
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K-12 Activity # 1: What Would a Designer Think? [Ongoing]
Future focused skills & dispositions include empathy, innovation, and agency.
“1. Think like designers:Approach current conditions by first understanding and asking how we can improve to better serve the audience.
2. Understand the design process: Ask, Imagine, Plan, Create, Improve3. Act as agents and proponents of change.
Objectives: 1. Understand that the built environment is designed.2. Analyze parts, purposes, complexities of design.3. Create questions about design.4. Empathize with audiences.5. Design and redesign spaces/ products.
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K-12 Activity # 1: What Would a Designer Think? [Ongoing]
Goal: Develop overarching design thinking dispositions and skills.
“
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K-12 Activity # 1: What Would a Designer Think? [Ongoing]
“1. Break my students into groups of four or five, each assigned a specific community job based on their chosen careers of interest/research.
2. Students in the group will have to create a verbal story-line about how the careers are interrelated.
3. Students will then line up their group from the beginning to end of their story-line and will join their group’s end career with the beginning career of another group.
4. Forming a large circle, the class will come up with ways that the “beginnings” and “ends” from separate groups can be related.
5. Afterwards, the students will go around the circle expressing how their careers relate to the careers of those students standing next to them or what other possibilities could be. This activity demonstrates the inner workings and necessity of all roles in a community.
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K-12 Activity # 2: Community Connection
Goal: Analyze the interconnectedness and necessity of all roles in a community.
“● Mark Radcliffe, West Reading Main Street Manager
● West Reading Community Revitalization Foundation
● Berks County Intermediate Unit
● Dr. George Fiore, Superintendent, Kutztown Area School District
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Thank you
