Knjiga grafickih standarda

8/18/2019 Knjiga grafickih standarda

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KNJIGA STANDARDA COMPANY DESIGN GUIDELINES M Z

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Design Guidelines MZLZ 2

Dragi čitatelju,

ova knjiga standarda definira sve parametre logotipa i simbola,njihove proporcije, boje, međusobne odnose, ispravno i neispravnokorištenje, te osnovnu podjelu uporabnih fontova. Detaljno se opisujusvi parametri osnovnih predmeta promocije: od listovnih papira, prekokuverata sve do podsjetnica i stolnih zastavica, dakle kompletan

uredski paket jednog branda.

Dear Reader,

This book of design guidelines defines all parameters of logos and symbols,their proportions, colors, relationships, correct and incorrect usage, andbasic division of usable fonts. Provides detailed descriptions of all theparameters of the basic items promotions from dobby paper, envelopesover to the business stationery and table flags. So complete office suite ofbrand.

Naslov standarda za interne dokumente je označen u plavoj boji.

Title of Design guidelines for internal documents are in blue color.

Content

01. Korporativni logo • Corporate Logo ........................ ................ ...... 3

02. Boja • Color ................................................................................... 9

03. Tipograja • Typography ............................................................. 12

04. Vizualni jezik • Visual Language .................................................. 13

05. Principi vizuala • Layout Principle ................ ............... ................ 14

06. Tablice • Tables / Diagrami • Diagrams ....................................... 15

07. Ilustracije i piktogrami • Illustrations and Pictograms ..................... 17

08. Poslovne tiskanice • Business Stationery ...................................... 18

09. Komplementarna kartica • Complementary Card ........................ 21

10. Uredska komunikacija • Ofce Communication ............................ 22

11. E-mail ........................................................................................... 25

12. Brošure • Brochures ..................................................................... 26

13. Oglašavanje • Advertisements ..................................................... 28

14. Knjižice / Mape / Datoteke • Booklets / Folders / Files .................. 32

15. Power Point prezentacija • Power Point Presentation ................... 37

16. CD / DVD ..................................................................................... 40

17. Zastave • Flags ........................................................................... 42

18. Promo materijali • Promotional items ............................................ 43

19. Radna odjeća • Work Clothing ..................................................... 45

20. Označavanje vozila • Vehicle Identication ................................... 46

21. Internet oglašavanje • Online Advertising ...................................... 48


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Simbol: Vizual koji predstavlja rafinirani oblik zrakoplovazamišljen je kao amblem. Trokutasti oblik daje mu prirodnudinamiku koja vas zove da pogledate u smjeru prema van.Trokut je sastavljen od različitih elemenata koji predstavljajuraznolikost i komplementarnost usluga koje nudi MZLZ. Način

na koji su postavljeni asociraju na nebo i let ptica ili zrakoplova.Ta slika predstavlja snažnu vrijednost i znanje osoblja.

The symbol: A visual representing a rened aircraft form has been

imagined to be the emblem of the brand. Its triangular shape gives naturaldynamic which invites you to look outside. The triangle is composed ofdifferent elements representing the diversity of services provided by MZLZand their complementarity. The way they are organized makes reference

to bird or airplane flying in the sky. That stands for strong value of teamand know-how.

Boje: Boje loga su boje sa zastava Hrvatske i Francuske. One ističuspremnost MZLZ-a za stvaranje lokalnih partnerstava i interesa uekonomskim izazovima regije.

Tipografija: Tipografija je odabrana zbog lake čitljivosti i tehničkogizgleda. Suvremeni stil i forma daju logu moderan štih. Zato je tip

slova Helvetica odabran kao jedno od centralnih obilježja vizualnogidentiteta MZLZ-a.

The colors: Colors of the logo are those of both Croatian and French ags.

They underline MZLZ willingness to create local partnerships and interest ineconomic challenges within the region.

The typography: Typography has been chosen for its easy legibility and itstechnical appearance. Its contemporary style and its shapes give the logo a

modern touch.For the above reasons, Helvetica has become one of the central features ofMZLZ visual identity.

MZLZ Design Guidelines3 1. Korporativni logo - Simbolizam • Corporate Logo - Symbolism


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Logo MZLZ se u većini slučajeva koristina bijeloj podlozi. Druga varijantauporabe je na tamnim jednobojnimpodlogama. Ukoliko je potrebno moguće je koristiti logo na slikama i to na djeluslike gdje prevladava jednolična boja.

PRIMARNI LOGOTIP / PRIMARY LOGO

Logo MZLZ in most cases is applied on awhite background. The other alternative

is to use dark monochrome surfaces. Ifnecessary it is possible to use the logo onthe pictures, where the predominant uniformcolor is present.

Primarni logotip grupacije MZLZnosi sve potrebne podatke kojidefiniraju tvrtku. Sastoji se od

skraćenice “MZLZ”, tipografije“Međunarodna zračna luka Zagreb / Zagreb International Airport” iznaka.Koristi se u većini slučajeva kadaveličina logotipa dopušta jasan ičitljiv ispis tipografije.

Primary logo carries all the necessaryinformation to define the company.It consists of acronym “MZLZ”,

typography “Međunarodna zračnaluka Zagreb / Zagreb International

Airport” and sign.

It is used in most cases when thesize of the logo allows clear andlegible print typography.

1. Korporativni logo - Upotreba • Corporate Logo - UseDesign Guidelines MZLZ 4


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Logo MZLZ se u većinislučajeva koristi na bijelojpodlozi. Druga varijantauporabe je na tamnim jednobojnim podlogama.Ukoliko je potrebno moguće je koristiti logo na slikama i tona djelu slike gdje prevladava

jednolična boja.

Logo MZLZ in most casesis applied on a whitebackground. The otheralternative is to use darkmonochrome surfaces. Ifnecessary it is possible touse the logo on the pictures,where the predominant

uniform color is present.

SEKUNDARNI LOGOTIP / SECONDARY LOGO

Alternativa logotipa za potrebe ispisivanja naziva kompanije. Ovavarijanta se koristi jedino ukoliko je negdje već prisutan Primarnilogotip ili Sekundarni logotip. Za potrebe časopisa, knjiga, brošura...

Znak se može koristiti odvojeno od logotipa, ali nikada kao Primarni logotip.

To print the name of the company we use alternative logo. This variant is

used only if somewhere Primary logo or Secondary logo is present on thepage. For the purposes of magazines, books, brochures ...

The sign can be used separately from the logo, but never as a Primary logo.

Sekundarni logotip grupacije MZLZ sastoji se od skraćenice “MZLZ”i znaka. On se koristi u slučajevima kada veličina Primarnog logotipane dopušta jasan i čitljiv ispis tipografije i kada se ispod njega nalazitekst “Međunarodna zračna luka Zagreb / Zagreb International Airport”.Primjer: E-mail potpis, navedeni su svi relevantni podaci kompanije, a

iznad njih se nalazi Sekundarni logotip.

The Secondary logo consists of acronym “MZLZ” and sign.It is used in cases where the size of the Primary logo does not allow a clearand legible print typography and when the text “Međunarodna zračna luka

Zagreb / Zagreb International Airport” is below. Example: E-mail signature

- all relevant information of the company are given, and above them is a

Secondary logo.

1. Korporativni logo - Upotreba • Corporate Logo - Use MZLZ Design Guidelines5


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Odnos MZLZ logotipa i zaštićene površine koja gaokružuje je definirana sa površinom x. Kod primjenedrugih logotipa kraj MZLZ logotipa potrebno je držatirazmak x kao i kod udaljenosti MZLZ logotipa od nekihdrugih elemenata.

Relationship of MZLZ logo and surrounding protectedarea is dened by a surface x. When using other logos

with MZLZ it is necessary to keep the distance x as well tocomply other objects by distance x.

Odnos Primarnog logotipa i

Sekundarnog logotipa

The relationship of the Primary logoand Secondary logo

Minimum Size4 pt font




41 mm 20 mm 15 mm 9,6 mm

Krovni logo i logo članica su udaljeni za x. Veličina

logotipa članice je definirana veličinom fontakrovnog logotipa y.

The minimum spacing between the umbrella logoand other members logos is defined by x. Size ofmembers logos is defined by the size of the font ofumbrella logo y.

MZLZUpravitelj zračne luke ZagrebZagreb Airport Operator

MZLZUpravitelj zračne luke Zagreb

Zagreb Airport Operator

Design Guidelines MZLZ 61. Korporativni logo - Minimalna veličina / Razmaci • Corporate Logo - Minimum size / Spacing


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Prikazane su neke od zabranjenih aplikacija logotipa, kao izabranjene preinake odnosa između logotipa i znaka.

Forbidden applications of the logo, as well as forbidden modications

in relationship between logo and sign.

MZLZ Design Guidelines7 1. Korporativni logo - Kako se ne smije koristiti • Corporate Logo - How not to Use the Logo


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Povezana društvaMZLZ - Zemaljske usluge d.o.o.MZLZ - Zaštita d.o.o.MZLZ - Trgovina d.o.o.MZLZ - Ugostiteljstvo d.o.o.MZLZ - Upravitelj zračne luke Zagreb d.o.o.

Subsidiary companiesMZLZ - Ground Handling Services Ltd.

MZLZ - Security Ltd.MZLZ - Trading Ltd.MZLZ - Catering Ltd.

MZLZ - Zagreb Airport Operator Ltd.

Design Guidelines MZLZ 81. Korporativni logo - MZLZ i tvrtke kćeri • Corporate Logo - MZLZ and Subsidiary Companies

MZLZZemaljske usluge

Ground Handling Services

MZLZZaštita

Security

MZLZTrgovina

Trading

MZLZUgostiteljstvo

Catering




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CMYK 0 55 55 0 CMYK 0 100 100 0

CMYK 100 65 0 15

CMYK 100 55 0 15

CMYK 100 40 0 15

CMYK 0 55 55 0

Primary blue

CMYK

100 65 0 15

PANTONE

288 C

RGB0 83 153

Secondary blue1

CMYK

100 55 0 15

PANTONE

7455 C

RGB0 94 161

Secondary blue2

CMYK

100 40 0 15

PANTONE

7456 C

RGB0 109 173

Primary red

CMYK

0 100 100 0

PANTONE

485 C

RGB237 28 36

Secondary red

CMYK

0 55 55 0

PANTONE

7416 C

RGB246 141 111

Black

CMYK

0 0 0 100

PANTONE

Black c

RGB35 31 32

Glavna boja MZLZ-a je Primaryblue. Ona predstavlja snagu istabilnost. To je ujedno bojakoja asocira na plavu boju gradaZagreba.

The main color of MZLZ is Primaryblue. It represents strength andstability. It is also a color thatassociates with the blue color of thecity of Zagreb.

MZLZ Design Guidelines9 2. Boja - Primarne boje • Color - Primary Colors


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N e k e o d k o m p

l e m e n t a r n i h b o j a /

S o m e o f c o m p l e m e n t a r y c o l o r s

N e k e o d k o m p l e m e n t a r n i h b o j a /

S o m e o f c o m p l e m e n t a r y

c o l o r s

Primary blue

CMYK

100 65 0 15

CMYK 70 57 19 0

RGB98 113 158

CMYK 1 88 100 0RGB236 70 36

CMYK 68 79 20 0

RGB111 83 140

CMYK 24 100 100 0RGB159 29 33

CMYK 57 0 81 0RGB118 194 101

CMYK 65 45 16 0RGB104 130 171

CMYK 81 72 25 17RGB68 77 121

CMYK 63 80 50 20

RGB102 67 90

CMYK 25 94 100 24

RGB154 43 31

CMYK 27 66 100 16RGB165 96 38

Primary red

CMYK

0 100 100 0

2. Boja - komplementarne boje • Color - Complementary Colors


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Puna boja i transparencija u stupnjevima od 10%.

Za upotrebu kod izrade dijagrama i ilustracija, Primary blue i crnamogu se printati u stupnjevima od 10%, stupnjevi su veći kodPower point prezentacija. Vrijednosti od 100% se u tom slučajuuvijek koriste za popunjavanje prostora.

For use in diagrams and illustrations, Primary blue and black may be

printed in 10% steps in the print area; the steps are larger for Power pointpresentations. The 100% value is always employed for filling spaces.

Kod primjene jednobojnih logotipau printu ukoliko je moguće koristitipantone boje kako bi se osiguralakonzistentnost uporabe boja.

When using monochrome logo in print

if it is possible to use pantone colorsto ensure the consistency of the use ofcolor.

Full color and transparent in steps of 10 %.

Primary blue

CMYK

100 65 0 15

PANTONE

288 C

RGB0 83 153

Black

CMYK

0 0 0 100

PANTONE

Black c

RGB35 31 32

When using a Primary logo in print we

recommend it to be prepared in CMYK.

Kod primjene Primarnog logotipa uprintu preporučamo pripremu u CMYK-u.

MZLZ Design Guidelines11 2. Boja - dopuštena transparentnost • Color - Permitted Transparency


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ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqstuvwxyz0123456789!“§$%&/()=?€@







Helvetica Neue LT Pro 45 Light

Helvetica Neue LT Pro 55 Roman

Helvetica Neue LT Pro 65 Medium

Helvetica Neue LT Pro 67 Medium Condensed

Helvetica Neue LT Pro 75 Bold

Helvetica Neue LT Pro 77 Bold Condensed

Helvetica Neue LT Pro 95 Black

Korporativni font MZLZ-a jeHelvetica.Koristimo sljedeće stilove:Bold Condensed, MediumCondensed, Medium i Light, kaoi Bold, Regular i Black.

Corporate font for MZLZ is

Helvetica.

We use the following styles:

Bold Condensed, Medium

Condensed, Medium and Light, as

well as Bold, Regular and Black.

Arial je zamjenski font za internet aplikacije i zaured. Koriste se stilovi Regular i Bold.

Arial is the replacement font for applications on the

internet and in office. The Regular and Bold styles areused.

Minion Pro se koristi isključivo u plain tekstovima za potrebe uredničkih medija. MinionPro nikada se ne koristi u naslovima. Koristi se samo za medije s puno teksta (časopisi igodišnja izvješća). U svim drugim medijima (brošure proizvoda, letcima i sl.), koristiti samoHelveticu.

Minion Pro is used exclusively in plain texts for editorial media. Minion Pro is never used inheadings. It is used only for editorial media with a lot of text (magazines and annual report). In all

other media (product brochures, image brochures, etc.), use Helvetica only.

Design Guidelines MZLZ 123. Tipografija - korporativni font • Typography - Corporate Font

Urednički mediji / Editorial MediaInternet i ured / Internet and office


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Primjeri / Proposals

MZLZ Design Guidelines13 4. Vizualni jezik - Motivi • Visual Language - Motivs

Autentičan prikaz arhitekture / Authentic display of architecture

Korištenje maštovitih detalja

u pozadini sa nebom / Usingimaginative details in the backgroundwith sky

Opušteni modeli, koriste resurseaerodroma / Relaxed models, using

airport resources

autentičnost /authentic

maštovitost /imaginative

privlačan /appealing


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Design Guidelines MZLZ 145. Principi vizuala - Marka • Layout Principle - Brand

Logo grupacije je uvijek pozicioniran na gornjojdesnoj strani ukoliko je to moguće. Ostali elementisu raspoređeni na maksimalnom principu od 2/4.Elementi mogu biti manji i do 1/8 ili 1/16.

Group logo is always positioned on the upper right side ifpossible. Other elements are arranged on the principle of

maximum 2/4. Elements can be smaller to 1/8 or 1/16.

Krovni logo i logo članica su udaljeni za x. Veličina logotipa članice je definiranaveličinom fonta krovnog logotipa y. Pozicioniranje logotipa članica grupacije jemoguće uz krovni logo ili u footer. Ukoliko nije prisutan krovni logotip već samologotip članice, logotip članice zauzima poziciju krovnog logotipa, a u footeru sepostavlja logotip “Član grupacije“ (Y).

The minimum spacing between the umbrella logo and other members logos is definedby x. Size of members logos is defined by the size of the font of umbrella logo y.Positioning of logos group member is possible with the umbrella logo or in footer.If umbrella logo is not present, but only logo of group members, the logo memberoccupies a position of umbrella logo, and in footer is set logo “group member” (Y).

1/16

1/4

1/4






Zagreb Airport OperatorČlan grupacije

C o r p o r a

t e L o g o a n

d M Z L Z C o m p a n y


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MZLZ Design Guidelines15 6. Tablice • Tables

Tables always consist of a table titleand table content, separated by lines. The content includes a table header,pre-columns, individual items, andsimilar elements. Footnotes are

positioned below the closing line.

Tablice se uvijek sastoje od naslovai sadržaja odvojene linijama.Sadržaj uključuje zaglavlje,lijeve redove, posebne elemente islične. Fusnote su pozicionirane ispodzadnje linije. 1 pt

0,25 pt

Header - 75 Bold, 12 pt

Left row - 77 Bold Condensed, 10 pt

Text - 67 Medium Condensed, 10 ptFootnote - 45 Light, 9 pt

*footnote Aa

Header 1 Header 2 Header 3 Header 4 Header 5

Left row 1 TEXT TEXT TEXT TEXT






CMYK

0 0 0 20Background

Table on a whitebackground

Table on a backgroundthat is 20% black

Table on a backgroundthat is 100% Primary blue

H ea de r 1 H ea de r 2 H ea de r 3 H ea de r 4 H ea de r 5




H ea de r 1 H ea de r 2 H ea de r 3 He ad er 4 H ea de r 5




He ad er 1 He ad er 2 He ad er 3 H ea de r 4 He ad er 5





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Design Guidelines MZLZ 166. Diagrami • Diagrams

Donut charts

Donut charts or piecharts show fractions of a whole and their percentages.

Prstenasti grafikon

Prstenasti grafikon ili pitagrafikon pokazuje frakcijecjelina i njihove postotke.

4545

45

45

Column charts

Column charts show

figures that areinterrelated. They mayalso represent differentitems within a restricted

period of time.

Stupac grafikon Stupac grafikoni pokazujubrojke koje su međusobnopovezane. Oni mogutakođer predstavljati različitestavke unutar ograničenog

vremenskog razdoblja.

Grafikoni koriste primarne bojenavedene u poglavlju 2.

Graphs are using primary colorslisted in Chapter 2.

$ 2010 2011 2012 2013

3

2

1

$ 2010 2011 2012 2013

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2

1

$ 2010 2011 2012 2013

3

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MZLZ Design Guidelines17 7. Ilustracije i piktogrami • Illustrations and Pictograms

Osnovno pravilo u izradi ilustracija ipiktograma je jasnoća i jednostavnost prikaza.Boje koje se koriste za podlogu su primarneboje grupacije MZLZ. Informacija koju želeprenijeti treba biti u kontrastu u odnosu napodlogu, tako da prije svega preporučamo

upotrebu bijele boje ikona na tamnoj podlozi.

Primjeri ilustracija nisu vezani za globalno određene znakove kojisu obvezatni u primjeni zračne luke / Examples of illustrations are notrelated to global designated signs mandatory for application in public areaof the airport

The basic rule of creating illustrations andpictograms is that they must be presentedin a simple and straightforward manner. The colors used for the background colorare the primary colors of group MZLZ. Theinformation you wish to convey should be in

contrast to the background, so you primarilyuse white icons on a dark background.


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Lorem Ipsum

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MeđunarodnazračnalukaZagreb d.d.ZagrebInternationalAirportJsc.

Adr: Ulica Rudolfa Fizira 1,Grad Velika GoricaHR - 10150 Zagreb

UREDUPRAVE

Tel: +385 1 456 2809; Fax: +385 1 456 2121e-mail: [email protected]

Poslovniračun/plaćanje: IMEXBANKA d.d.,IBAN:

HRXXXXXXXXXXXXXSWIFT:XXXXXXXTemeljnikapital:1.000.000,00 knuplaćen ucjelosti. Direktor

društva,predsjednik Uprave:Bruno Mazurkiewicz

Međunarodna zračna luka Zagrebd.d.upisan je usudski

registar Trgovačkogsuda uZagrebu.MBS:XXXXXXX,MB:XXXXXXX

OIB:79446233150

8. Poslovne tiskanice - Memorandum / Fax • Business Stationery - Letter Paper / Fax Paper

Poštovani,

Eribus, quam labo. Ratur sita dolor alit landandae nim faccat quiatati volupta inusae cuscium faces dunt aut paconsed eos abo. Ut eum rem ersped endebis natem conseca eperites maximi, nectum qui torerspiet quistiist antmolupta temporpor sequas mint escius peris molorias distrum ex et et fuga. Sent asitatem faceaquod qui re lit fugiavolestius aborae. Nam doloris sunt, int repra volorror abor seceat poratem accusa andanti de nonsed modiatepostinctem fuga. Optatis dolupta doluptur? Ofctem samus estius.Ut dias ut doluptia dolupid magnis dolorumquat.Optium sus is comnitat eaquissum accatume voluptatis aut re ofcilita quist ulloreic te volupta tuscimp erepudismodic torerovit omnimilis et la consequ iberis maximag nientur, volorep eraecerit, cuptam alitatur alignimus, in revolorias nem vel etur ratatem in conseceseque con nectur? Abore ratatur eptataqui sandanda volorum doluptat et,seque et vel ipsunt que rerit, verupie nient, sam, sum que in pro doluptatem hic to eaturit inullor rovidebiti nonsedig-nis ut quiate volor mo dolore, nesent quo molori omnimil itatatat.Doluptaque voluptate omnist, ut quam qui simus et eatestibus ulpa voluptatur? Qui nus ma sapienecti ipiscimdolora venimustem doluptat del et parum intia sim inulparum expeles quosam, ipid ute estoriae volupta ipsamusernam expercilles quatem. Ut utati sunto te exceprem volo molupta nos di ut molupta tatissum et ut voluptur, undi

debis eum, nis militas pernatet plab ipsandae num as enti rem corem ea nemposamet aligent quuntur abori omniade non pa del inctat untiunt ati ipicitis et alibus in ped estinct aspelloria exerumq uatiat ut laut aborecto blaut utaenum ipienis simuscit voloriae aut rerferiorrum ius ipsapelest, nonsendi doluptate evel minctotatur mossum iuntinimpedisinus, quis essimincto optaten imolupt atectem eictas volorib usamet ut est, te niet alite volutat emporporsum volorae et ut am, volupitaecus escipsa quae. Pudio inulpa im quae rerchic illecus delest, sum vernatem isnullaci llendel in nem aut untis millorat pore nus a volorepra cusam aut aut aliciat volore expliquunt volore delecesexperum volore volum volupta teniet pa pa dipsam voloria tectet liam, nullaut eiur aut utemposse veruptae cusreptium reptat volore, vendis qui asperrovidit que plabor audia dolorpo rporiorum facculparum et re, vellaute estrumet am quis aut pedioru ptatur sitio id untiunto que occae et lam voloreperi denducid quas est volum est laboribusnos utem commolo reicto tent quatem. Ut lita eos eari ommolen dempore volor sam invelenistio doluptatis demquead molorem poresequat vel imet etur rendest quia qui omni aliquam que nulpa doluptae duntion ectota simet

28mm

28mm

15mm

15mm

15mm

15mm

H e

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L T P r o

7 7 B o

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d e n s e

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A r i a

l R e g u

l a r

1 0 p t

A r i a

l R e g u l a r

1 0 p t

Memorandum je baziran na A4 formatu, smanjen za 60%

The letter paper is based on A4 size, reduced by 60% The fax paper is based on A4 size, reduced by 60%

Fax je baziran na A4 formatu, smanjen za 60%

Letter Paper Fax Paper

T e x t c o l o r -

C M Y K

0 0 0 6 0

T e x t c o l o r -

C M Y K

0 0 0 1 0 0

T e x t c o l o r -

C M Y K

0 0 0 1 0 0

MeđunarodnazračnalukaZagreb d.d.Zagreb InternationalAirport Jsc.

Adr: Ulica Rudolfa Fizira 1,CRO / HR - 10410 GradVelika Gorica

UREDUPRAVE

Tel: +385 1 456 2809; Fax: +385 1 456 2121e-mail: [email protected]

Poslovniračun/plaćanje: IMEXBANKA d.d.,IBAN: HRXXXXXXXXXXXXX SWIFT:XXXXXXXMeđunarodna zračna luka Zagrebd.d. upisanje usudskiregistar Trgovačkogsuda uZagrebu, MBS:XXXXXX X,MB: XXXXXXX, OIB:79446233150

Temeljnikapital:1.000.000,00 knuplaćenu cjelosti.Direktor društva,predsjednik Uprave:Bruno Mazurkiewicz

15mm

15mm


19/48

MZLZ Design Guidelines19 8. Poslovne tiskanice - Posjetnice • Business Stationery - Business Cards

Ivica Ivankovićsavjetnik komunikacija

Odnosi s javnošću

Međunarodna zračna luka Zagreb d.d.Ulica Rudolfa Fizira 1, Grad Velika Gorica, HR - 10150 Zagreb

Tel +385 1 XX XX XXX, XX XX XXXFax +385 1 XX XX XXX, XX XX XXXMob +385 99 XX XX XXX, 98 XX XX

e-mail [email protected] kontakt: iivanovic

www.zagreb-airport.hr

4,8 mm

4,9 mm 4,9 mm

13,8 mm

7,8 mm

4,4 mm

4 mm

Helvetica Neue LT Pro

77 Bold Condensed, 9 pt

It can be used for Staff ID / Visitor ID /Name Tags.

Može se koristiti za Staff ID / VisitorID / Name Tags.

Helvetica Neue LT Pro 77 Bold Condensed, 6,5 pt

Helvetica Neue LT Pro 47 Light Condensed, 6,5 pt


Text color

Text color

BlackCMYK

0 0 0 100

Black

CMYK

0 0 0 100

Standardna dimenzija: 85x55 mmStandard dimension: 85x55 mm

Standardna dimenzija: 85x55 mmStandard dimension: 85x55 mm

S poštovanjemKind regardsMit freundlichen Grüßen

Međunarodna zračna luka Zagreb d.d.Ulica Rudolfa Fizira 1, Grad Velika Gorica, HR - 10150 Zagreb


4,8 mm

4,9 mm 4,9 mm

13,8 mm

10 mm

8 mm

Helvetica Neue LT Pro 77 Bold Condensed, 9 pt

Helvetica Neue LT Pro 77 Bold Condensed, 6,5 pt


General Business Card

Business Card


20/48

Design Guidelines MZLZ 208. Poslovne tiskanice - Kuverte • Business Stationery - Envelopes

10 mm

10 mm

25 mm

12 mm

21 mm

16 mm

5 mm


Područje osigurano zapoštansku dokumentaciju

The area provided formailing documents

Helvetica Neue LT Pro 47 Light Condensed, 7 pt

Međunarodna zračna luka Zagreb d.d.Zagreb International Airport Jsc.

Ulica Rudolfa Fizira 1, Grad Velika Gorica, HR - 10150 Zagreb

Kuverta je bazirana na american formatu i smanjena za 30%. The envelope is based on the american format and reduced by 30%.


21/48

MZLZ Design Guidelines21 9. Komplementarna kartica • Complementary Card

1/16

1/16

1/16

S poštovanjemKind regardsMit f reundl ichen Grüßen

Helvetica Neue LT Pro 45 Light 12 pt

Tracking 100


22/48

Design Guidelines MZLZ 2210. Uredska komunikacija - Zapisnici / Obavijesti • Office Communication - Minutes / Notices

Responsible:Ivan Ivanović

Deadline:

00.00.0000

Completed:

Yes /No

Meeting minutes

Date:

Place:

Author/Department:

Tel.:

Participants:

Copy to:

Subject:

28 mm

15mm

15mm

15mm

15mm

15mm

15mm

A r i a

l R e g u

l a r

1 8 p t

A r i a

l R e g

u l a r

1

2 p t

A r i a l B ol d

1 0 p t

1. ContentSed quam, conem dolluptaquis noneceate secte erupicilitat peroriae san-

danto di berios quis doloribus eos aceatur rerit la pa qui disint que eosae.

Ut volorit alit apienih ilibus quam audandestis aut quaecus que eum cores

mo estiur autas sedipsae voluptam nectum laborpore int amus resequam,

idit perferum que molore.

2. Content

Sed quam, conem dolluptaquis noneceate secte erupicilitat peroriae san-





3. Content






Responsible:

Ivan Ivanović

Deadline:

00.00.0000

Completed:

Yes /No

Responsible:

Ivan Ivanović

Deadline:

00.00.0000

Completed:

Yes /No

Starts:

00.00.0000

Will be present:

Name, Name,

Name

The subject

Subtitle

Zagreb, 21.9.2014.

28 mmA r i a l R e g ul a r

1 8 p t

A r i a l R e g u

l a r

1 2 p t A

r i a l B ol d

1 0 p t

1. Content






2. Content






3. Content






3. Content




Starts:

00.00.0000

Will be present:

Name, Name,

Name

Starts:

00.00.0000

Will be present:

Name, Name,

Name

Starts:

00.00.0000

Will be present:

Name, Name,Name

Minutes Notices

Zapisnik je baziran na A4 formatu, smanjen za 60% Obavijesti su bazirane na A4 formatu, smanjen za 60%

The minutes are based on A4 size, reduced by 60% The notices are based on A4 size, reduced by 60%


23/48

MZLZ Design Guidelines23 10. Uredska komunikacija - Formulari • Office Communication - Forms

28 mm

The design of forms variesconsiderably according to therequirements of the form. However,what all designs have in common isthe form background (7%) comprising theMZLZ corporate logo, and the distance fromthe form elements to the margin(recommendation).

Dizajn oblika znatno varira obzirom nazahtjeve forme. Međutim, ono što sviprojekti imaju zajedničko je podlogaobrasca (7%) koji obuhvaća MZLZkorporativni znak i udaljenost odtekstualnih elemenata (preporuka).

15mm

15mm

15mm

Formular je baziran na A4 formatu, smanjen za 60%

The forms are based on A4 size, reduced by 60%


24/48

Design Guidelines MZLZ 2410. Uredska komunikacija - Stolne kartice • Office Communication - Table Cards


Odnosi s javnošću

Međunarodna zračna luka Zagreb d.d.


Standardna dimenzija:160x100 mmStandard dimension:160x100 mm





47 Light Condensed, 12 pt


25/48

MZLZ Design Guidelines25 11. E-mail


Odnosi s javnošću

Međunarodna zračna luka Zagreb d.d. / Zagreb International Airport Jsc.


Tel +385 1 45 62 611, 45 62 612 | Fax +385 1 45 62 265, 45 62 612

Mob +385 99 4562 611, 98 4562 611

e-mail [email protected] Skype kontakt: iivanovic


Arial Bold, 12 pt

Arial Bold, 10 pt

Arial Regular, 10 pt

Arial Regular, 10 pt

Communication by e-mail has replaced letter and fax as the rst choice of communication media for many situations. A consistent design in electronic communication depicts MZLZ as a well-structured company.

Komunikacija putem e-maila zamijenila je pismo i fax kao prvi izbor komunikacijskih medija za mnogesituacije. Dosljedan dizajn u elektroničkim komunikacijama prikazuje MZLZ kao dobro uređenu tvrtku.


26/48


Naslov brošurePodnaslov brošure tekst

15mm

1/16

15mm

15mm

15mm

Međunarodna zračna luka Zagreb d.d.Ulica Rudolfa Fizira 1,Grad Velika Gorica,HR - 10150 Zagreb

Helvetica Neue LT Pro 47 Light Condensed, 30 - 36pt

Helvetica Neue LT Pro 47 Light Condensed, 15 - 22 pt



Front Page LayoutBack Page Layout

Logo grupacije je uvijekpozicioniran na gornjoj desnojstrani ukoliko je to moguće.Ostali elementi su raspoređenina maksimalnom principu od 2/4.

Elementi mogu biti manji i do 1/8ili 1/16.

Group logo is always positionedon the upper right side if possible.Other elements are arranged on the

principle of maximum 2/4. Elements

can be smaller to 1/8 or 1/16.

Fotografije prikazane na brošurama, letcima i oglasima su prijedlozi i podložne su promjenama.Photos displayed in brochures, leaflets and advertisements are suggestions and are subject to change.

12. Brošure - Omoti • Brochures - Cover


27/48

MZLZ Design Guidelines27

15mm

15 mm

21 mm

15mm

15mm

15mm

1

2

3

4

5

6

7

8

9

HeadingSub Heading 1

Sub Heading 2 Tus milloreius. Hentus dem. Onectemp oreheniet rescitenes ea

Title Lorem Ipsum

Ehenimus, nobis ad que esectorent endictenda prero

magnit vendit que nonsers picilit quam re pere rero

qui ulpa volor alique volor rerchit et acest aut officia

et ipsum volore nonsenisimet dolores porernatur aut

qui dolupta esequo corem ut pore ped quod quam ad

qui coreribus.

Explace atiorepernam alit explissit, susda inctem etquam et, offici siminve rspedi officid eius.

Vitio. Tem non reprepro molupta turento rupidellanditas moditat hiliquam, sus andes evendel iquat.Seque laborem est milit eos et, ulpa quat queoccatur sinvel et, abor se sit et quamus es et laboredus rehenia tquame sus, eiusae nonsequia velluptusamus dolorero ero doluptiatem eos nimuscimodigentur rem consequunt.Nos ad maione porepel ibeat.

Urectes antiisq uatquam am voleseque veligeniatursequo exero inveliatatem reped estin pere voluptaesinctatem que nonsequ idebis apeliquos destias iumnimil ipis quiam lamusan iendant et omnis v ollorehendentiume rerum iduciae ptamus rempe volorumrerferchil mint.Bus. Equatiat facepelent denimet fugit aliquam quiblaut expelit fugit ommod modit faccullam, occabipiet, aliquodis sunt, venestiis magni alignimusautemol uptaspitem conseca tionser natibeatemque corrovid eos a porrores et aut vern am quamdoluptatibus molessitio. Uriaest, quis et magnimolorsam, qui ipienih illaborias et audit quodit, sitiorecus,sam, sunt, sum et excessunt que earum rem aci-

molorum harcia cum rerferum sint voluptate moloridia nat eium et occulpa rumquodici tendi autectore,il magnimp orenda derspel exerios.Menis nimi, voluptae. Pid ma dolorion rectiae libusacorem unto blaute maximus es nitecatem ut lautvere cullam, aut quatur aut venima cust ute pa iduntetur,connem. Itaturmaio molenimagnisnimus eostis est vellauda inti doluptatem

fuga. Nequam qui denihil lendaerrore nisitis mint

porumquam derfero invenis doluptior aut quatur adi

ut am exerit ommolup tasperatia dollore catus.

Subtitle

et etureium quasperum ipsum es sit vid etur rectus-

dant quamus maiossunt, opta apere, officia erspiseatecae officaeri il il magni ut ea porita voluptas

as eturestium et assi rem numquo invel molor resequibusant omnihit facias dellore scidigent. Volupta tiatque officia nobisitiosam quatur aliquequatus natur a eati ipit, ulla non reperum estiis que

omnis nam voleni am hari utem iust, con nonsendaelam, qui volorum hicil ius des untem volum atus autaquam rehentiistio cus alictenis si re dolute latem

im int illor aspitaq uissin pedioss ecturessit officilexpliqui occullu ptatquis ipiciisquis eatur?

Ique parcius. Illes cum voluptus que aute pro vid

quas si dolore magnihilique platiae qui ium, conest, quo quae et et abore niam faccupt atecum ilesequam niant dundae vellore rionsed ut in rem esti

occum es aspit, estibusa voluptat alit labor suntorectemporem ipsum nihicipsa doluptatur, et hil int doloquidusandam voluptatint eat aliquaspel et faccupti

odic tem delitat estrumquas utem ab il everepellaborum reicita temquiat reicit utem nus sus est,aborepero enis il ma corro odiciducim quunt volores

es accum experro cusda eate num autem. Ut porumadi nimagnat et et dicto bearchiciet remporrum, anti

dolorrovid eos aut qui occus apelenist, in consequatumqui blant omnihilique estet dolore parios eossimcusam, conestrum volut et eaque nulparum, quamquunt verrorecta qui sunt et eum nisque aspienimi,

unt laceatur?

Pudaerum re quaerum aspe con et r a et aut et millacum facersped quat.

Tur re resciti delit, explaut lique eumquaesed quid etofcipsam facepro optatio. Ota nam fugiati ipid quia

nonse porae sam, etur maio omnis velenda nem inidolorupitem. Et quiatis eveliquo eos erum net re ven-dipsant omnitiunt unt parunt apicatem is undipiciatase non nos alia pedit re, nonsequas alitam fuga.Nem alia doloreperum si occulpa conseremquas

doluptatur, aut ipitat.Otatio cum hil estota conse nonsequunt aut audam

niam iuntotatus voluptatem as pos as quaspedquam landebi tatiatustrum lacepro occum fugitiadolectur atur, cum aperuptaqui offic tenihillecti autet idebitias ma sim apiendit, quas acearum a si alismillupiet, ulluptas que suntis sunt.Etum consed quosam cullit laborro omnis aut eiciaudite aut ate con eum volenist, in etur alibustis ilipsus dolorrum vendae dolupta tatiorporiam doluptasincturibus veliquis dolut illupta conecti busciat

urempor escias id que sumfacia sequibe ribus.

Apera doluptatatdemquosam, consentisnecepuda vent laccusexcepelendi delibust, amquibeaq uassum que nobisrerrum, ipsapit autem quenonseque por sum qui

doluptatur alit quamendus, non nulpa ipsamusas dendis atia dolupicat alis que min consequeiscil idenime ndignis volest ereriti onsequi omnisitenimus seque plias intinciet qui sit, vellorro quo blabiumquuntis sequamenim atibus nis eum voluptavolloribus et et, ut as ea veritas r atur, sit venisquoditibus, voluptia voluptur, exeris dus ea ipiet eanum ipsum et lanti alicipsus aut eario. Fugiaspel ide

et parum nat voles perrum, comnimp orerfernatemeum que nate vel ipsum vent lab in ne nonserumexplitas exped que rate doluptatur arum et voluptiasolorro eseque quatet que pe dolliquatur mos do-lorup tatiisq uassita prempor rest, core vere necumnestrumqui comnis ad quo endam estore cullendae.Eptiis ventur, coritinis sent ullori aliquat atenest volutfaccum volorum erspienia quis acersperfere premquaepta quaecte etur, int.Ugitin poris asi none volorep erferibus, oditibus,exero dolut ex eniendi arum et asimoluptis suscipsapienienest quatiandi officid eumet porisciet omninim audit et idusae re, quostiberis minus corepedut eat aut lam elit mo consequatiae pos res etur

sit molest venet fuga. Nem con rest ulpa quat

voluptas ipsam fuga. Nam, alia necest, quam cones

vendisi blaut hil modis doluptatis velest omnitatur,elecaecepel moles utate lab is que ped endipsus,et eum quuntiis maximin re secum qu ibus sit voloritrerum nis aut volorporis que modisquo intio. Itaestiatlatenditia nonsequ iandaectis doluptur ratecti simusut lit que moditateces duciis sitem haris eatur,simillore pa coresciendia dolor sit la consedicit,ut pos sundit quibus sin nonsequo mo ideri asdoluptatur arum volupta turectas reperum ulparciaquo doloris moluptae custint omnit esti dendiae.Seditiunt id quate voluptatecti omni quatur anit remquam quam re, nihit dolorem inctin coreseq uatur,quostium, il imus, odit incto que eos doluptas momilluptae omnis moluptur seceper entiust iberitationet esectiisi officius alitias as si as abo. Ut amque porpore ressimo luptatquo eum ium quaest,tet, inctorpore maio dolupta nonsequi ut est,ulloratust, sitiis ad moluptatur? Paruptatest, num

vendis aut et accaborest idunt volorentis est fugitaculparc hillupid quamet as ari dolut que et que entde natus si deritatquam vitibus et eniam quossitatemaiorem volor sant qui quis dolorrum enist, sitis estlationsed quia cus, quis nonsequ assendis quid etommodit, nulparchil in rem ipit omnihil iquaecuptaverum doluptas re volut odipitisto moluptas et fuga.Ebis dipicto volupta ecaborestium et ulligni blamvolum dem nat oditiscia is utem. Ed elestiae se vitoccaeped quis alic to quasperum ut facit pore, offictota et aut optaepu ditiusda in por seque quisquassinus imus, si blaborestrum voloriae nulluptatatelacersp icillac cullaborepe optas aut am volent. Accaess equiaec aboreium voluptatur?

Ignatibus re di te si consern atibus quassi autedolut ut volorera nis dendandebite volorerion prateum as inciducid que vernata turemporia sitiatemfuga. Apideliquo et quatur sundae voluptate nos

venduntes eum vendis verumqu iaecatist ad estiaepore serunte cearit eat labo. Evenda ex ea sa procumquat issimodi blab idestistia inctent ab iumnietur adis con pe et hari sum estis dolupta quatiorevoluptat optae lit, ne estiur aut et vel in pro tem etest maiorum volorio experum acea autem harion estautem ullandebis qui resedis erum id excepre reroviteaquiam nis eicabor si doluptae alignis re, iur? Ur,

sequo volest quis alibus reicatur? Quis dolorrum

Quoteequiaecaboreiumvoluptatur?

berspedqui nos exerum enem cusda autreiunt.

Inveroreperum ne comnistruptatio. Beatisautestet

1. Heading - Helvetica Neue LTPro 45 Light, 36 pt

2. Sub Heading 1 - HelveticaNeue LT Pro 45 Light, 22 pt

3. Sub Heading 2 - HelveticaNeue LT Pro 45 Light, 18 pt

4. Title - Helvetica Neue LT Pro 75Bold, 16 pt

5. Intro - Helvetica Neue LT Pro77 Bold Condensed, 11 pt

6. Text - Helvetica Neue LT Pro 45Light, 11 pt

7. Subtitle - Helvetica Neue LTPro 75 Bold, 13 pt

8. Quote - Helvetica Neue LT Pro45 Light, 20 pt

9. Footnote - Helvetica Neue LTPro 45 Light, 7 pt

12. Brošure - Unutarnje stranice • Brochures - Inside Pages


28/48

Design Guidelines MZLZ 2813. Oglašavanje - Pregled • Advertisements - Overview

Naslov OglasaPodnaslov Oglasa

15mm

1/16 1/4

1/4

15mm

H e

l v e t i c

a N e u e

L T P r o

4 7 L i g h t C o n

d e n s e

d ,

3 0 -

3 6 p

t

H

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N e u e

L T P r o

4

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d e n s e

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1

5 - 2 2 p t



Logo grupacije je uvijekpozicioniran na gornjojdesnoj strani ukoliko je to moguće. Ostalielementi su raspoređenina maksimalnom principuod 2/4. Elementi mogu bitimanji i do 1/8 ili 1/16.

Različite dimenzije oglasa

Different dimensions of ads

Group logo is alwayspositioned on the upperright side if possible. Other

elements are arranged onthe principle of maximum2/4. Elements can be

smaller to 1/8 or 1/16.

Title Lorem Ipsum

Explace atiorepernam alit explissit, susda inctem et quam et, offici siminve rspedi officid eius. Vitio. Tem non reprepro molupta turento rupidel landitas moditat hiliquam, sus andes evendel iquat.Seque laborem est milit eos et, ulpa quat que occatur sinvel et, abor se sit et quamus es et labore dusrehenia tquame sus, eiusae nonsequia vellupt usamus dolorero ero doluptiatem eos nimusci modigenturrem consequunt.




Plava označava udio slike naoglasuBlue indicates the proportion of theimage in the ads

3 O l š j


29/48

MZLZ Design Guidelines29 13. Oglašavanje - Ljudski resursi • Advertisements - Human Resources Advertisements

Naslov OglasaNaslov OglasaPodnaslov Oglasa

Podnaslov Oglasa

15mm

15mm

1/4

1/4

15mm

15mm

15mm

H

e l v e

t i c a

N e u e

L T P r o

4 7 L i g h t C o n

d e n s e

d ,

3 0 -

3 6 p

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H e

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N e u e

L T P r o

4 7 L i g h t C o n

d e n s e

d ,

1 5 - 2 2 p t

H e l v e t i c a N e u

e L T P r o

4 7 L i gh t C on d e n s e d ,1 1 p t

H e l v e t i c a N e u

e L T P r o

7 7 B ol d C on d e n s e d ,1 6 p t

Oglasi za zapošljavanjesu crno bijeli sa jasnimmotivom na slici kojastvara poveznicu saljudskim resursima.

Advertisements for

employment are blackand white with a clearmotive in the picture thatcreates a link with humanresources.

Title Lorem IpsumTitle Lorem Ipsum

Explace atiorepernam alit explissit, susda inctem et quam et, officisiminve rspedi officid eius.

Vitio. Tem non reprepro molupta turento rupidel landitas moditathiliquam, sus andes evendel iquat.Seque laborem est milit eos et, ulpa quat que occatur sinvel et,abor se sit et quamus es e t labore dus rehenia tquame sus, eiusaenonsequia vellupt usamus dolorero ero doluptiatem eos nimusci

Explace atiorepernam alit explissit, susda inctem et quam et, officisiminve rspedi officid eius.

Vitio. Tem non reprepro molupta turento rupidel landitas moditathiliquam, sus andes evendel iquat.Seque laborem est milit eos et, ulpa quat que occatur sinvel et,abor se sit et quamus es et labore dus rehenia tquame sus, eiusaenonsequia vellupt usamus dolorero ero doluptiatem eos nimusci



H e l v e t i c a

N e u e L T P r o

4 7 L i gh t C on d e n s e d ,1 1 p t


13 O l š j P t i Ad ti t P t


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Design Guidelines MZLZ 3013. Oglašavanje - Posteri • Advertisements - Posters

Naslov PosteraPodnaslov Postera

1/4

1/16

1/16

1/16

1/16

1/16

1/16 1/16

1/16


Ulica Rudolfa Fizira 1,Grad Velika Gorica,HR - 10150 Zagreb

Naslov PosteraPodnaslov Postera


Bilo da se radi o posterimamanjeg formata (A3) iliJumbo plakatima, elementi

na posteru se odnose na jednak način. Podjela jebazirana na 1/4, 1/8 ili 1/16.

Whether it is a small-format

poster (A3) or billboards poster,

elements relate in the same

way. The division is based onthe 1/4, 1/8 or 1/16.

O š


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MZLZ Design Guidelines31 13. Oglašavanje - Letak • Advertisements - Leaflets

1/8 1/8

15 mm15 mm

15 mm15 mmOsnovni elementi letkasu pojedini segmenti kojesmo dobili preklopom

letka (A, B, C). Samapodjela unutar pojedinogsegmenta letka jebazirana na 1/4, 1/8 i 1/16.

The basic elements of theleaflet are certain segmentsthat we get from foldedleaet (A, B, C). Divisions

within each segment of theleaet is based on 1/4, 1/8

and 1/16.

A BC

Naslov LeaetaPodnaslov Leafleta



Podnaslov Leafleta

Nis que velitatia nonsequi cullabore-rum reste lab iliciduntio. Itat.Luptat ofci ditatur, sequatur? Suntrempore vent ipsus aut pore nis autet voluptat aspissunti sa volore se etut repre suntis nonecepe peribus etdolum aut et ist harum quatemporioerovit aut fugiam rem dem harumautem sinveliqui as et velentur max-ime ium dolupid eum nia dem as est,adit quae

Podnaslov Leafleta

Nis que velitatia nonsequi cullaborerum

reste lab iliciduntio. Itat.Luptat offici di-tatur, sequatur?

Sunt remporevent ipsus autpore nis aut etvoluptat aspis-sunti sa volore seet ut repre suntisnonecepe peribuset dolum aut et ist

harum quatemporio erovit aut fugiam remdem harum autem sinveliqui as et velenturmaxime ium dolupid eum nia dem as est,adit quaePis aut reptatius ad ut maximi, ex-perrore conet maxim quis qui ducium nisulpa esectota perchitiam hitiatis ant, tor si-taturis entiaepreri nos cus veleni sitio. Nam

fugit, ut est et, si officab inullabor magnihi-cium veribus daecti doloreic tem expelit adque consernatur magnit dolorendi quam,expliqui dolest accatur asim harum estetautasim lacerum fugiae pliqui nonseceranullorias cum quae et expera vere volore-perem et faccat offic te molor eicae. Menimis di consend ipitatqui quae ex eos ea no-bist, omnis pe laut faces sam res inctest,

ut vellandandi audam volo volo comniatioessequi consequam re lacepta voluptadellitiatio explataqui consend iorerci unte




14 Knjižice / Mape / Datoteke Korice knjižice • Booklets / Folders / Files B kl t C


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Design Guidelines MZLZ 3214. Knjižice / Mape / Datoteke - Korice knjižice • Booklets / Folders / Files - Booklet Covers

Naslov BookletaPodnaslov Bookleta

21. Siječnja 2014.

15mm

1/4

22,5mm

H e

l v e

t i c a

N e u e

L T P r o

4 7 L i g h t C o n

d e n s e

d , 3

0 -

3 6 p

t

H e

l v e t i c a

N e u e

L T P r o

4 7 L i g h

t C o n

d e n s e

d ,

1 5 - 2 2

p t





Covers can be printed out on a

conventional office printer. Booklets arebound with spiral binding, but bookletswith holes for a standard hole punchcan also be used.

Naslovnice se mogu ispisati na

konvencionalnom uredskom pisaču.Knjižice su vezane sa spiralnimuvezom, ali mogu se koristiti i knjižicesa standardnim izbušenim rupama.

MZLZ G33

14 Knjižice / Mape / Datoteke Tiskovne mape • Booklets / Folders / Files Press Folders


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MZLZ Design Guidelines33

Naslov FolderaPodnaslov Foldera

15mm

15mm

1/4

22,5mm

22,5mm





Komunikacija se bazira naslici novog aerodroma. Slika je u visokoj kvaliteti i odišeprofesionalnošću. Ostali elementisu zadani kao i kod knjižica.

Communication is based on the

image of the new airport. Thepicture is in high quality and exudesprofessionalism. Other elements are

given as in the Booklet.


14. Knjižice / Mape / Datoteke - Tiskovne mape • Booklets / Folders / Files - Press Folders

D i G id li MZLZ 3414 K jiži / M / D t t k Ti k B kl t / F ld / Fil P F ld


34/48

Design Guidelines MZLZ 3414. Knjižice / Mape / Datoteke - Tiskovne mape • Booklets / Folders / Files - Press Folders

Naslov FolderaPodnaslov Foldera

15mm

15mm

1/4

22,5mm

22,5mm




Opcija tiskovne mape bezslike. Ovakav tip foldera je jeftinija varijanta i može sekoristiti za različite prilike.

Option for press folder without

images. This type of folder is acheaper option and can be usedfor different occasions.

MZLZ Design G idelines35 14 Knjižice / Mape / Datoteke Tiskovne mape • Booklets / Folders / Files Press Folders


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MZLZ Design Guidelines35 14. Knjižice / Mape / Datoteke - Tiskovne mape • Booklets / Folders / Files - Press Folders


Posebna opcija tiskovne mapekoja se koristi za specijalneevente.

XXXXX XXX XXX XXXXX XXX XXX

Special option press folder that isused for special events.

Design Guidelines MZLZ 3614 Knjižice / Mape / Datoteke - Datoteke• Booklets / Folders / Files - Files


36/48


15mm

15mm

1/4

Naslov FileaPodnaslov Filea

MeđunarodnazračnalukaZagreb d.d.

Ulica Rudolfa Fizira 1,GradVelika Gorica,HR - 10150 Zagreb

MeđunarodnazračnalukaZagreb d.d.

Ulica Rudolfa Fizira 1,GradVelika Gorica,HR - 10150 Zagreb

N a s l ov F i l e a

P o d n a s l ov F i l e a

Naslov FileaPodnaslov Filea

Subject

Text

Date

Helvetica Neue LT Pro 47 Light Condensed, 30 - 36pt


47 Light Condensed,15 - 22 pt

Files intended for internal use do not have a specic design. The spines are labeled with self-adhesive or slide-in labels.

Datoteke namijenjene za internu uporabu nemajuspecifičan dizajn. Hrbati su označeni samoljepljivimetiketama ili etiketama koje se mogu umetnuti.

14. Knjižice / Mape / Datoteke - Datoteke• Booklets / Folders / Files - Files

MZLZ Design Guidelines37 15 Power Point prezentacija • Power Point Presentation


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MZLZ Design Guidelines37 15. Power Point prezentacija • Power Point Presentation

1/4

1/8

1/16

MainHeader

SubHeader

SmallHeader

SmallSubHeader

Text

*Footnote

1.

2.

3.

4.

5.

6.

7.

Footer 1 Footer 2 Footer 3 Footer 4 Footer 5

Kod Power Point prezentacija obvezatna je upotreba plave u naslovu i podnaslovu.Elementi koji su smješteni između zaglavljai podnožja su podložni promjenama, osimstrukture teksta koji je podjeljen premaprioritetima, od glavnog naslova sve dofusnote. Footer olakšava navigaciju unutarsamog prezentacijskog dokumenta, ali nije gaobvezatno koristiti.

In a Power Point Presentation is obligatory theuse of blue in the title and subtitle. Elements thatare placed between the header and footer aresubject to change, except the structure of thetext, which is divided according to the priorities,from the main title to the footnotes. Footerfacilitates navigation within the presentation of

the document, but it is not mandatory to use it.

1. MainHeader - Arial Black, 30 pt

2. SubHeader - Arial Regular, 20 pt

3. SmallHeader - Arial Black, 18 pt

4. SmallSubHeader - Arial Regular, 14 pt

5. Text - Arial Regular, 12 pt

6. Footnote - Arial Regulart, 9 pt

7. Footer - Arial Regulart, 12 pt

• quae vero tem fugit, cus ut voles sequiatis

nobis pe prepeliquo endae. Ofc temporepor repremp orumquo dolupta temquo te

• quae vero tem fugit, cus ut voles sequiatisnobis pe prepeliquo endae. Ofc temporepor repremp orumquo dolupta temquo te

• quae vero tem fugit, cus ut voles sequiatisnobis pe prepeliquo endae.

Left indent: 6 mm

First line indent: -6

Left indent: 11 mm

First line indent: -5 Tab position: 11 mm

CMYK 0 0 0 40

CMYK 100 65 0 15

P r i m a r y B u l l e t s

S e c o n d a r y B u l l e t s

2 p t

4 p t

Bullets

Design Guidelines MZLZ 3815. Power Point prezentacija • Power Point Presentation


38/48


Footer 1 Footer 2 Footer 3 Footer 4 Footer 5Footer 1 Footer 2 Footer 3 Footer 4 Footer 5

Footer 1 Footer 2 Footer 3 Footer 4 Footer 5 Footer 1 Footer 2 Footer 3 Footer 4 Footer 5

15. Power Point prezentacija Power Point Presentation

Naslovnica prezentacije. Preporuča se upotreba slike koja prekriva cijelu površinu.Cover of presentation. It is recommended to use an image that covers the entiresurface.

P o w e r P o i n t V e r s i o n 0 1

MainHeader

SubHeader

Druga stranica prezentacije. Vrlo jednostavan dizajn. Svaki element mora biti jasnoprikazan, a tema prezentacija mora biti jasno naglašena.

The second page of the presentation. Very simple design. Each element must be clearly

shown, and the topic of the presentation must be clearly emphasized.

Maximi, siti cus ut lacimporis aspidebita post essectur, tem ipsum eos assimo veriam autaeprore optacomnihil ipsapis aspello rrumquis et latur? Quisiti ut aut faces et esequam disit untius rem rero bla nonsevelless untium adis ad esto comnient quodign iantium doluptas maximi, et minim ut evelest, nimusciumquo offic temquo tempor aut qui acerum quodis assum es mossimus doluptur sernam esciis verum ratiam

Maximi, siti cus ut lacimporis aspidebita post essectur, temipsum eos assimo veriam autaeprore opta comnihil ipsapisaspello rrumquis et latur? Quisiti ut aut faces et esequamdisit untius rem rero bla nonse velless untium adis ad estocomnient quodign iantium doluptas maximi, et minim utevelest, nimuscium quo offic temquo tempor aut qui acerum

Maximi, siti cus ut lacimporis aspidebita post essectur, temipsum eos assimo veriam autaeprore opta comnihil ipsapisaspello rrumquis et latur? Quisiti ut aut faces et esequamdisit untius rem rero bla nonse velless untium adis ad estocomnient quodign iantium doluptas maximi, et minim utevelest, nimuscium quo offic temquo tempor aut qui acerum

$ 2010 2011 2012 2013

3

2

1

Table

MainHeader

Druga stranica prezentacije. Slikovni sadržaj je organiziran ili po horizontalama ilivertikalama te je naglasak stavljen na čiste slike bez očite fotomontaže.

The second page of the presentation. Imaging is organized by horizontals or verticals,and an emphasis on clean images without obvious photomontage.

Zadnja stranica prezentacije. Uobičajeno je završiti prezentaciju sa kontaktpodacima i sa disclaimerom.Last page of presentation. It is customary to end a presentation with contactinformation and a disclaimer.

MZLZ Design Guidelines39 15. Power Point prezentacija • Power Point Presentation


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MZLZ Design Guidelines39 15. Power Point prezentacija Power Point Presentation

Verzija 2 omogućava čišću i jasniju površinu za unos podataka, a ujedno u

grafikone unosi više boje. Niže se nalaze neki od grafičkih rješenja verzije 2. Version 2 provides cleaner and clearer surface for data entry, and also in bringingmore color charts. Below are some of the graphic designs of version 2.

Glavni naslov

Podnaslov Isciducim vent vel

eos iduntib ustiat.

Manji podnaslov

TekstRestiorpori ut maxim qui doluptas simag-nis venditium reste dolupitibus, ea doluptiis qui-

dus, alignis dolore aut audis eatem a coriaest,odic tem eatur magnisi ditescid qui adi volupta-

tur restium faciam sinit lam imost, imus experu-metus, consed modignatur, cum rerum asped

que ni ullores voluptam eiusdaecto consectur?Odipictia nis et ipicte doloria dunt que pre

conem et dolupta conserciur aut ad ma volorepuditat estem eate sitemped qui reperit ianditat.

Vit et fuga. Oluptatur autecae ctatur aut volup-

Međunarodna zračna luka Zagreb / Zagreb International Airport

Manji podnaslov

Oluptia nobis pa desti beria quo-

dipsamus.Lenis moluptatur asimi, sequam nim

est, estrumque porerupta pa cone

Manji podnaslov




Manji podnaslov




Glavni naslov

Podnaslov Isciducim vent vel eos iduntib ustiat.

Manji naslov

Manji podnaslovOluptia nobis pa desti beria quo-dipsamus.

Lenis moluptatur asimi, sequam nimest, estrumque porerupta pa cone

consequas sitatur, omnistia nobitisatem volendebist qui dis sin ped ex-

pliam, sam fuga. Luptat dignaturibusidunt alit, secus doluptiis

Međunarodna zračna luka Zagreb/ ZagrebInternational Airport

$ 2010 2011 2012 2013

3.000,00

2.000,00

1.000,00

TekstRestiorpori ut maxim qui doluptas simagnis venditium reste dolupitibus, ea doluptiis quidus, alignis dolore aut audiseatem a coriaest, odic tem eatur magnisi ditescid qui adi voluptatur restium faciam sinit lam imost, imus experumetus,

consed modignatur, cum rerum asped que ni ullores vol uptam eiusdaecto consectur?

Glavni naslov

Podnaslov Isciducim vent vel eos iduntib ustiat.

Manji naslov

TekstRestiorpori ut maxim qui doluptas

simagnis venditium reste dolupitibus, eadoluptiis quidus, alignis dolore aut audis

eatem a coriaest, odic tem eatur mag-nisi ditescid qui adi voluptatur restium

faciam sinit lam imost, imus experu-

Međunarodna zračna luka Zagreb/ ZagrebInternational Airport

Manji podnaslov

Oluptia nobis pa desti

beria quodipsamus.

Lenis moluptatur asimi, sea-turibus idunt alit, secus

doluptiis

Manjipodnaslov

Oluptia nobispa desti beria

Manji podnaslov

Oluptia nobis pa desti

beria quodipsamus.

Lenis moluptatur asimi, sea-turibus idunt alit, secus

doluptiis

Glavni naslovPodnaslov Isciducim vent vel eos iduntib ustiat.

Manji naslov

Manji podnaslov

Oluptia nobis pa desti beria quo-dipsamus.

Manji podnaslov



est, estrumque porerupta pa coneconsequas sitatur, omnistia nobitis

atem volendebist qui dis sin ped ex-pliam, sam fuga. Luptat dignaturibus

idunt alit, secus doluptiis

• TekstRestiorpori ut maxim qui doluptas si-magnis venditium reste dolupitibus, ea dolup-

tiis quidus, alignis dolore aut audis eatem a

coriaest, odic tem eatur magnisi ditescid quiadi voluptatur restium faciam sinit lam imost

• Odipictia nis et ipicte doloria dunt que

pre conem et dolupta conserciur aut ad







Međunarodna zračna luka Zagreb / Zagreb International Airport




Design Guidelines MZLZ 4016. CD / DVD - omoti • CD / DVD - covers


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Design Guidelines MZLZ 4016. CD / DVD omoti CD / DVD covers

Naslov CD-aPodnaslov CD-a

Description of contentNi omnis asinime core nimus. Olest, qui apit ulpa simolorem solor rerecae ctaturrem dolessim qui alibus apit faccus earibusam sumqui core repro omnis aut mincidu





Description of contentNi omnis asinime core nimus. Olest, qui apit ulpa simolorem solor rerecae ctaturrem dolessim qui alibus apit faccus earibusam sumqui core repro omnis aut mincidu


1/16

1/4

1/4

CD / DVD omot je vrlo bitan marketinškidetalj. Vrlo jednostavno se na njegamogu položiti velike količine podatakai na taj način prezentirati mnoštvoinformacija upakiranih u praktičan medij.

CD / DVD cover is a very important

marketing detail. It can easily embed a largeamount of data and thus present a wealthof information packed into a convenientmedium.

MZLZ Design Guidelines41 16. CD / DVD - Logo / slika • CD / DVD - Logo / Image


41/48

gg a g g


Naslov CD-a Naslov CD-aPodnaslov CD-a Podnaslov CD-a

Ukoliko nema slike na CD-u na vrh sepostavlja logo MZLZ-a.

If there are no images on the CD, logo

MZLZ is placed on top of the CD.

Opcije sa slikom na CD-u.

Options with an image on a CD.

Design Guidelines MZLZ 4217. Zastave • Flags


42/48

g g

Version 1Za potrebe zastava koristi se vertikalnavarijanta logotipa. Boja podloge je Primaryblue, a logo je bijele boje.For the purpose of the ag is used vertical

version of the logo. The background color is thePrimary blue and white is color of the logo.

Version 2Za potrebe zastava koristi se vertikalna varijantalogotipa. Boja podloge je bijela, a logo je Sekundarnilogo sa svim primarnim bojama.For the purpose of the ag is used vertical version of

the logo. The background color is white, and the logo isSecondary logo with all primary colors.

Nevezano za veličinu zastave, isti principi izrade semogu koristiti i za stolne zastave. Kako su segmentipodijeljeni na 4/4 moguća je izvedba manjih stolnihzastava.

Irrespective of the size of the flag, the same principlesof making can be used for table ags. As segments are

divided into 4/4 it is possible to design small table ag.

1 m 1 m

2 m

1/4

1/4

MZLZ Design Guidelines43 18. Promo materijali - Općenito • Promotional Items - General


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j p

Aplikacija logotipa na promo materijale uveliko ovisi o vrsti materijala i tehničkimmogućnostima tiska koje su moguće. Svi reklamni materijali ukoliko su namijenjeniza svakodnevnu uporabu moraju biti praktični, jednostavni za korištenje i vrlo visoke

kvalitete.

The application of the logo on promotional materials depends largely on the type of material andtechnical possibilities of the press that are possible. All advertising materials, if they are intended

for everyday use should be practical, easy to use and of very high quality.

Identifikacija mora biti jasno vidljiva, ali ne pretjerano velika. Predlaže se suzdržanije

korištenje logotipa, znaka ili imena kompanije.

Identification must be clearly visible, but not too big. It is proposed restrained use of logo, signor company name.

Design Guidelines MZLZ 4418. Promo materijali - Vrećice • Promotional items - Bags


44/48

g

Version 1 Version 2

1/8

1/4

Osnovni elementi koji se apliciraju na vrećicu su Primarnilogotip, znak u pozadini ili slika terminala. Sama podjelaunutar pojedinog segmenta letka je bazirana na 1/4, 1/8 i1/16.

The basic elements that are applied to the bag are thePrimary logo, sign in the background or image of terminal. The divisions within each segment of the bag are based on1/4, 1/8 and 1/16.

MZLZ Design Guidelines45 19. Radna odjeća • Work Clothing


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Ukoliko je moguće logo se aplicira na lijevustranu odjeće i po mogućnosti na gornji džep

ili iznad njega. Logotip uvijek mora biti vidljiv.Ukoliko se radi o tamnoj podlozi koristi sebijeli logotip, a ukoliko se radi o svjetlojpodlozi koristi se plavi logotip.

If possible logo is applied on the left side of thegarment and possibly on the breast pocket orabove. The logo must always be visible. If it is adark background white logo is used, and if it is alight background blue logo is used.

Front

Back

Aplikacija logotipa na stražnju stranu radnog odijela slijedi slične principe kao i

aplikacija na prednju stranu, decentno se pozicionira na gornji dio jakne. Pravila bojalogotipa su jednaka kao i za prednji dio jakne.

The application of the logo on the back of the working suit follows similar principles asapplications on the front side, discretly positioned on the upper part of the jacket. Regulationsof logo colors are the same as for the front of the jacket.

Design Guidelines MZLZ 4620. Označavanje vozila - Zrakoplovne stepenice / Autobusi • Vehicle Identifcation - AC stairs / Buses


46/48

U slučaju da postoji potreba postavljanja cijelognaziva tvrtke, a da pritom postoji nedostatakpotrebnog prostora za jasnu vidljivost logotipamože se aplicirati logo za vozila.

In case that there is a need of setting the wholecompany name, while there is a lack of sufficientspace for clear visibility of the logo, vehicle logo canbe applied.

Logo za vozila je logo koji se primjenjuje zapotrebe vozila Međunarodne zračne lukeZagreb.

Vehicle logo is logo which is used for ZagrebInternational Airport vehicles.

Autobusi na platformi / Apron Buses

Zrakoplovne stepenice / Aircraft stairs

Logo za vozila Vehicle logo

MZLZ Design Guidelines47 20. Označavanje vozila - Auti / Slijedi me auto • Vehicle Identifcation - Cars / Follow me car


47/48

Za potrebe označavanja auta koristi seSekundarni logotip koji se postavlja ispodretrovizora.

For the purposes of vehicle identication

Secondary logo is used that is placed under therearview mirror.

Ovisno o podlozi logotip može biti prikazan upozitivu ili negativu.

Depending on the surface color, logo can bedisplayed in positive or negative.

Design Guidelines MZLZ 4821. Internet oglašavanje • Online Advertising


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Međunarodna zračna luka Zagreb

Zagreb International Airport

Međunarodna zračna luka Zagreb

Zagreb International Airport

Krovni logotip je uvijek smješten u zaglavlje. Bez obzira na dimenzijebannera odnosi se baziraju na 1/4, 1/8 i 1/16 visine ili širine. Na tajnačin se sistematično prenosi vizualni identitet tvrtke.

Umbrella logo is always placed in the header. Regardless of the dimensionsof the banner it refers based on 1/4, 1/8 and 1/16 of the height or width. In

this way it is systematically transmited visual identity of the company.

1/16 300 px

2 5 0 px

1/16

1/16

1/16

1/4

Documents

Knjiga grafickih standarda