January February March

April May June

July August September

October November December

1101321

28

Happy New Year!European Winter Sales 1/10 - 2/20Make Your Dreams Come True DayInternational Hugging DayData Privacy Day

489

13141627

Super Bowl LIINew York Fashion Week 2/8 - 2/16Winter Olympics - Pyeongchang 2/9 - 2/25Mardi GrasValentine's DayChinese New YearParis Fashion Week 2/27 - 3/6

1811

141517

20

World Compliment DayInternational Women's DayDaylight Savings Starts: +1 hourMarch Madness 3/11 - 4/2White day (Japan)/National Pi DayWorld Consumer Rights DaySt. Patrick's DayInternational Day of Happiness

19

1417

202127

Global Day of ParentsGlobal Wellness DayWorld Cup 6/14 - 7/15Father's DayWorld Refugee DayNational Selfie DayEuropean Summer Sales 6/27 - 8/7

4568

13252728

Star Wars DayCinco de Mayo (Spain)World Laughter DayTeacher's DayMother's DayGDPR goes into effectMother's Day (non english countries)Memorial Day

127

16222326

Easter Sunday/April Fool's DayEaster MondayWorld Health DayWear Pajamas to Work DayEarth DayFashion Revolution Week 4/23 - 4/29Take Your Daughter or Son to Work Day

456

141727

US Indpendence DayInternational Friendship DayInternational Kissing DayFrance Independence DayWorld Emoji DayTake Your Houseplant for a Walk Day

458

2631

International Beer DayFriendship Day (India)International Cat DayNational Dog DayInternational Blog Day

3911

1925

Labor DayNational Grandparent's DayPatriot DayInternational Talk Like a Pirate DayParis Fashion Week 9/25 - 10/3

515242531

International Ninja DayNational Cupcake DayChristmas EveChristmasNew Year's Eve

1461115222326

World Vegan DayDaylight Savings Ends: -1 HourUS Midterm ElectionsSingle Day (China)Beaujolais Nouveau (France)ThanksgivingBlack FridayCyber Monday

28

10141631

International Day of Non-ViolenceIndigenous People's Day/Columbus DayWorld Mental Health DayNational Dessert DayWorld Food DayHalloween

%

2018 SendinBlue Ecommerce Calendar

January

It's time to make your resolutions for the new year! Start sending a monthly newsletter to your customers! Here is a list of free tools that will help get you started and our email marketing checklist to make sure you don't forget anything along the way!

Discover 6 reasons to start using marketing automation in 2018.

Take a page from the European playbook and host a winter sale to help customers get rid of their holiday spending cash! Here are some tips on what millennial consumers are looking for from retailers.

February

In February, improve your subscription optins to gather more contacts.

For Valentine's Day, use segmentation to suggest gifts "for Him" and "for Her."

Running out of inventory? Create flash sales to encourage customers to buy fast! You can even broadcast these sales to your email subscribers.

March

With the post-holiday sales coming to a close, March is a great time to try new marketing tactics like SMS Marketing to improve your customer experience. Sometimes, happiness is brought about by the most unlikely things -- like animated gifs in your emails! Get inspired by other cultures! Celebrate Japanese "White Day" with a sale on your white products.

April

Improve your email open rate by optimizing your email subject lines. Earth Day - Keep Mother Nature in Mind this month and communicate your eco-friendly initiatives with your customers!

Have the Easter bunny help with your packages -- give customers free delivery for the Easter holiday weekend!

MARKETING TIPS

2018 SendinBlue Ecommerce Calendar

May

May 25: New European regulations on the processing and protection of personal data go into effect. Make sure you are GDPR compliant with your email marketing! For Mother's Day, try sending your promotional emails out during the first week of the month and use an email countdown to create a sense of urgency with your customers.

Feel like you're being too serious with your marketing? Try doing something fun for Cinco de Mayo or Star Wars Day. Better yet, combine the two for a fun weekend event! Or, find another weird holiday and make it your own!

June

Summer is another great time to have a sale and clear out your winter inventory. You can follow Europe's lead and make it last all the way to August, or adjust based on your inventory and customer preferences.

During the summer months, focus on your content to start engaging clients on a deeper level.

Feeling charitable? Try donating a portion of your sales proceeds to a non-profit helping refugees for World Refugee Day. Here is a good example.

July

Is your monthly newsletter getting stale? Here are 4 newsletter templates to help you turn up the heat.

Set up automated emails with marketing automation before you take that much needed summer trip (Greece anyone?).

In honor of World Emoji Day, try including emojis in your email subject lines to boost your open rates even more!

August

Make your life easier with Marketing Automation! Here are 5 workflows that will help boost your ecommerce sales.

Make sure you plan out your messages for the best time to sending times to achieve optimal engagement on your summer sales promotional emails.

Learn from the best! Here is an email strategy comparison for 3 top ecommerce brands.

MARKETING TIPS

2018 SendinBlue Ecommerce Calendar

September

Just like students going back to school this month with clean notebooks, you should make sure you have a clean email list to improve your deliverability and engagement rates!

Use your marketing automation KPIs to identify bottlenecks in your strategy and test new ideas to see how you can improve.

Learn from Industry Giants: Who has the better email marketing strategy between Airbnb and HomeAway?

October

National Dessert Day: Make your customers extra happy by giving them something sweet in the form of discounts. It's sure to make them smile!

Halloween marks the start of the crazy holiday shopping season. Find out how email can help you grow your ecommerce sales and create beautiful holiday emails to get the job done.

Optimize your Halloween email campaigns for scary good engagement rates!

November

Tis the season (for crazy deals). Here are 5 Black Friday marketing tips for boosting your holiday sales.

With all of the extra traffic to your store, you might need some help. See how chatbots and email can work together to increase conversions and save time.

Get scrappy with your holiday ecommerce marketing by following up on abandoned carts with automated emails.

December

Christmas is coming up quickly! Here are 6 Christmas newsletter ideas to get you ready.

December is always a crazy time for marketers. Automation can help you manage the rush!

Make sure to send your customers season's greetings and well wishes for 2019!

MARKETING TIPS

2018 SendinBlue Ecommerce Calendar

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January201801

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June201806

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November201811 December

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October201810

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