Have the Right Data? We Can Help.

ICF Data Driven Customer Experience Management

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Forward-thinking, customer-centric organizations strive to deliver seamless customer experiences. The integration of people, processes, data, and technology through a holistic process is called Customer Experience Management (CXM). CXM technologies facilitate the consumer’s journey throughout the various delivery channels—web, mobile, traditional, and social—by delivering the right messaging to a specific customer segment at the moment they are ready to receive that message.

While the promise of an optimized, multi-channel CX is exhilarating, the pathway to success is complex and riddled with difficulties. Challenges include:

�� Numerous, unconnected data systems

�� Inconsistent use of data definitions across organizational units

�� Critical data that is either unstructured or does not reside on your organization’s servers

�� Lack of data skills required to collect, clean, organize, connect, and prepare data for action

ICF works behind the scenes to perform the complicated, unglamorous, but critical tasks required to create a foundation for extracting value from trusted and connected data. ICF delivers on your CXM promise by:

�� Collecting, organizing, and consolidating your data from multiple sources into a common data management platform

�� Cleansing and preparing your data for value added analytics and visualizations

�� Improving data quality while minimizing disruption to existing IT systems and staff

�� Automating data integration or synchronization to decrease time required to transform raw data into actionable intelligence

If you have challenges with messy, scattered, or untrusted data that is limiting your analytics, visualization, or CXM initiatives, contact ICF to see how we can help.

TMS GRA 0914 0284

ICF International (NASDAQ:ICFI) provides professional services and technology solutions that deliver beneficial impact in areas critical to the world’s future. ICF is fluent in the language of change, whether driven by markets, technology, or policy. We partner with clients around the globe—advising, executing, innovating—to help them define and achieve success.

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