Lessons Learned when I started my business, the mistakes we made and how you can avoid them. Women entrepreneurs share their stories of mistakes and successes.
<ul><li><p>VOLUME 1; ISSUE 7 NOVEMBER 6, 2011Its All About YES</p></li><li><p>VOLUME 1; ISSUE 7 NOVEMBER 6, 2011Its All About YES</p><p>3</p><p>4</p><p>6</p><p>8</p><p>10</p><p>12</p><p>14</p><p>16</p><p>18</p><p>20</p><p>From the Editor</p><p>6 Essential Things Every Solopreneur Should KnowJennifer Shelton</p><p>Do your homework and your business will become your favourite teacherMary Joyce</p><p>Which are you: Creator or Maintainer?Daye Salander</p><p>What Not To DoLiz N Nonnemacher</p><p>Clarity and PurposeTamsyn Hawkins</p><p>Lessons Learned (?)Liz LaClair</p><p>Just Do It. Three simple words that are simply powerful.Jihan Cover</p><p>Will You Learn Your Lesson?Lori Latimer</p><p>You Cant Do It ALONETricia Dycka</p><p>TABLE OF CONTENTS</p><p>Publisher: Tricia DyckaEditor-In-Chief: Lori PaquetteEditor: Liz LaClair Copyright 2011 Its All About Yes</p></li><li><p>VOLUME 1; ISSUE 7 NOVEMBER 6, 2011Its All About YES</p><p>AFROM THE EDITOR</p><p>As we approach the winter, you may be wondering is </p><p>NOW a good time to start a business? What do I do? How </p><p>do I start? Where do I go?</p><p>These plus a hundred more questions, statements along </p><p>with some fear(s) are tugging at you all at the same </p><p>time. In this issue you will read 9 stories from 9 different </p><p>business owners. There are examples of what lessons </p><p>were learned, what mistakes we made and how you can </p><p>avoid them or if you already made the same mistakes, </p><p>how you can come back from it quicker and stronger.</p><p>This ezine is written by women for women and I am </p><p>hoping that you realize that we all have a lot of the same </p><p>struggles and obstacles. The moral of the story is We got </p><p>back up and followed our dreams, our hope is that you </p><p>will too. Never give up on YOU!</p></li><li><p>VOLUME 1; ISSUE 7 NOVEMBER 6, 2011Its All About YES</p><p>6 Essential Things Every Solopreneur Should Knowby: Jennifer Shelton</p><p>A few random things Ive learned after two years as an online, solopreneur.</p><p>1. People dont find you just because you have a website and some PayPal buttons.</p><p>This seems obvious, but when you go to all that work to put up your site, define your offerings and structure payments, well, it just SEEMS like youd instantly magnetize clients from far and near. Most everyone, when they are just starting out, uncovers a subconscious belief in if you build it, they will come. But, you actually have to actively work to let people know about your business. And you have to do it constantly. Ever notice how much companies like McDonalds continue to advertise, even though theyve served billions?</p><p>2. People dont pay you just because theyve discovered you exist.</p><p>You have to court your clients. Establish trust. Think of the paid client like getting engaged. Its rare that you get engaged to someone the minute you meet them, right? For someone to pay you, they need to get to know you and/or what you offer. The courting process will vary slightly from person to person. It will take longer with some than others. But, you have to show up for your dates! This means that you keep yourself, your thoughts, your products, in front of your potential clients. You may blog, or vlog, or hang out on forums, just chatting. Dont push yourself on someone either! No one likes being constantly sold to (or a pushy date). Just talk about what you know. Theyll know if its a fit or not.</p><p>3. I hate marketing.</p><p>I blog daily. Engage in conversations on Twitter and facebook. Respond to emails that people have sent me. Hang out in forums, just talking. Im sure this is a form of marketing. I prefer to think of it as relationship building. (I notice a theme starting to develop here!)</p><p>4. Multiple revenue streams are important.</p><p>This one also seems obvious to me. But, all things are clear in hindsight! And, by multiple revenue streams, I dont mean coaching packages that are comprised of 1, 5, or 10 sessions. I mean tele-seminars and eBooks and products and emails subscriptions and well, much of this will depend on what youre selling. Make some offerings passive (an eBook or prerecorded class, for instance); you dont want to work yourself to the point of exhaustion.</p><p>5. I have limitations to what I can do.</p><p>I wrote a post for my website a while back I wish I were a robot. See, I come up will all kinds of things to do and dont take into consideration that various parts of me will get tired, need a break, want to sleep. Others have trouble motivating themselves to do what they need. The key is to understand yourself well.</p></li><li><p>VOLUME 1; ISSUE 7 NOVEMBER 6, 2011Its All About YES</p><p>6. Competition is good.</p><p>I have a real problem with this one. Something deep in my brain thinks that I have to be the only one doing what Im doing, if Im going to make any money. But, to use the fast food example again, have you ever noticed a McDonalds across from a Burger King, next to a Wendys?</p><p>I am a writer, and am currently working on a nonfiction book. I recently purchased Publish Your Nonfiction Book: Strategies for Learning the Industry, Selling Your Book and Building a Successful Career (Writers Digest Books) at my local Borders going out of business sale (yeah, theres all kinds of irony in that). One of the most essential elements of a book proposal is the comp list, where you compare your proposed book to books that have already been published. You want three to six books that are extremely similar to yours, and that have already sold very well. Agents will want proof (best-seller lists and number of copies sold). Once youve established that you have an idea that is a proven money maker, you must then take the next step of showing how your book is different. The common theme for all commercial nonfiction is that your book is similar to others in ways that have proven successful, but it is also uniquely yours by virtue of your valuable perspective.</p><p>Every business owner should take the time to do this as well. How do other businesses like yours do in the market? How are you unique? Use your competition to help you!</p><p>Finally, be prepared to keep learning, and keep evolving, each and every day. You cant learn it all before you start. You learn while doing. So, get started! No one will know how great you are if you keep it all to yourself!</p><p>Jennifer L SheLtonJennifer is the founder and administrator of FemCentral, the Virtual Institute for Women, where she also works as an astrologer, intuitive coach and instructor. She teaches undergraduate, online classes in global cultures for Franklin University and works as an education, outreach and training consultant. Shes a writer. Shes a mom. Shes gloriously busy doing the things she loves. You can find Jennifer at www.jenniferlshelton.com</p></li><li><p>VOLUME 1; ISSUE 7 NOVEMBER 6, 2011Its All About YES</p><p>Do your homework and your business will become your favourite teacherby: Mary Joyce</p><p>When I first started my business, I kind of used the same method I use when I do my housework, start in one room, go to another to fetch something or put something away only to forget why I came into the second room in the first place and on it goes, it works for me for my housework but it is an absolutely useless strategy for running a successful business. Trying to focus on too many things at once leads to overwhelm and not achieving anything, just like a dog chasing its tail.</p><p>Here I was taking the first steps into turning my purpose to profit, running around after two small children, involved in various voluntary roles in my community, studying, while also running a busy mobile massage business. So how do you do it all without losing your mind completely? Its one word and begins with a P.</p><p>Prioritizing became an underlying theme those first few months in business, its getting clear on what you want to achieve. Response-ability coaching came about as a result of my own life experience, growing up in an environment where no-one took responsibility for their lives and became victims of their circumstances, pulled along with the current of poor choices.</p><p>Once I began to step into my power and say Yes to the opportunities I was creating, and knowing that I knew where I wanted the business to be even if I didnt know exactly how I was going to get there. Accepting that just knowing it was ok, the next step led to life being less hectic.</p><p>Once you start to consciously create your business, your vision for what you want to achieve will became clearer and you will truly began standing in your power. My mission is helping women whove had a life of challenge overcome their obstacles, by responding to life and letting their abilities shine through.</p><p>Have a plan of action</p><p>List everything you need to do and eliminate the stuff that taking you away from your goals</p><p>Schedule important tasks to avoid getting sidetracked</p><p>My 3 top tips for success </p><p>Do your homework: I love learning, researching, growing myself while growing my business. If you are about to embark on your journey of creating a business, read up and learn as much about your industry as possible. Seek out the people who are successfully doing what you want to do, read their ezine (youre reading this so youve made a start). There are plenty, who have gone before you, learn from them. Get a mentor, a coach and sign up to online programs to learn what you need to move forward, the more you learn the more you can share with your clients. </p></li><li><p>VOLUME 1; ISSUE 7 NOVEMBER 6, 2011Its All About YES</p><p>Focus on your strengths and what makes you money. If you are spending too much time focusing on getting your website, social media up and running, outsource to a professional like a VA who will save so much time and money in the long run.</p><p>Get clear on who your business serves: </p><p>Why do they need you or your services?</p><p>What do you offer?</p><p>What problems do you solve?</p><p>Listen to your clients needs and create products or services to solve their problems.</p><p>Avoiding overwhelm</p><p>When you first start your business its not unusual to have so many ideas of what you want to do that your attention gets pulled all over the place. One of my clients is currently experiencing this; where her head is so full of ideas causing her lose focus. To overcome this we have created a simple system where she gets everything down on paper, creates a timeline.</p><p>So we take her big vision (creating an event to attract new clients) and break it down into small daily tasks. She has a venue she wants to use, so her first step is phoning them up to find out pricing to work out if its a viable option. Breaking everything down turns what would appear as a big task in to easily achievable steps. When everythings floating around your head, your minds going a hundred miles an hour saying I need to this, this and this and ooh my God how am I ever going to get it all done. One step at a time, we move forward, growing our business, gaining momentum.</p><p>Mary JoyceMary Joyce is a life and relationship coach, naturally gifted intuitive, works with the angelic Realm, and Mum to two beautiful young children. She runs a couple of weekly life coaching workshops for women, works with local government agencies in the UK providing trainings in both life and career coaching. She works with women from every background from Entrepreneurs, small business owners to single mothers to help them live a life of Purpose and prosperity.</p></li><li><p>VOLUME 1; ISSUE 7 NOVEMBER 6, 2011Its All About YES</p><p>Which are you: Creator or Maintainer?by Daye Salander</p><p>Although simplistic, there are basically two types of people. Creators and Maintainers. Both have their strengths and weaknesses. By understanding yourself and the type of person you are permits you to see down the road a bit and where you will excel and where you will struggle.</p><p>Creators do just that, they create. They plan, they brainstorm; they are the creative force behind the company.</p><p>Maintainers take what was created and they maintain. They tweak the system so it works better, they make sure what needs to get done, gets done.</p><p>Personally, I admire the Maintainers. I have no capacity to maintain. I create and then, I get bored and have this insane desire to go create something else and leave what I created to someone else to take care of.</p><p>Long term projects? Yuk! I want it down and dirty and quick so I can go on to something else. I can multi-task on levels that many cannot imagine but that is all part of the Creative personality. What I cannot do and often fail at are the day-to-day tasks that need to be done for the health of the company.</p><p>By knowing what type of personality I am, I consciously look for people who are not like me or we wouldnt get anything done. We would be too busy flitting from one idea to the next instead of nurturing what was already created.</p><p>So, if you are a creator, these are some of the areas that you will struggle with, areas that will frustrate you to no end.</p><p>Bookkeeping</p><p>Filing</p><p>Answering the phones (because you do not like interruption)</p><p>Actually doing the project yourself (you want to project manage instead of doing the actual work)</p><p>Opening Mail</p><p>Cold-calling</p></li><li><p>VOLUME 1; ISSUE 7 NOVEMBER 6, 2011Its All About YES</p><p>If you are a maintainer, and let me say that since I am not one, I can only guess, but these are the areas you will most likely struggle with.</p><p>Marketing</p><p>Multi-tasking</p><p>Creating the vision of your company</p><p>Delivering the message of your company (whether that be written materials, creative materials such as logos, taglines or signage)</p><p>Creative problem solving</p><p>So, by understanding what type of personality you are, you can arm yourself with what you need in order to succeed. At first, sometimes it is just strength of will to do the things that you dislike or struggle with but down the road, as your company grows it will permit you to hire the right people, make the right contacts, and get to the point to where you are doing those things that you not only love, but excel at and delegating where you struggle to someone else.</p><p>Daye SaLanDerDaye is a bit like a multi-colored coat for over the years she has followed dreams that have taken her in many directions; from graphic design, journalism, Webpage Coding & Creation to clothing design. In her most recent adventure, Daye has given into her love of antiques and the associated history and has become a antiques dealer. </p><p>http://JunkboxTreasures.comhttp://Facebook.com/JunkboxTreasures</p><p>WHAT WILL YOU FIND?</p><p>Take 10% OFF any item in booth No. 517,home of Junkbox Treasures in Snohomish.</p><p>1108 1st St., Snohomish, WA</p><p>I am only one,</p><p>But still I am </p><p>one.</p><p>I cannot do </p><p>everything,</p><p>But still </p><p>I can do </p><p>something;</p><p>And because </p><p>I cannot do </p><p>everything</p><p>I will not </p><p>refuse to </p><p>do the </p><p>something </p><p>that I can do.</p><p>~~~~~~~Edward Everett Hale</p></li><li><p>VOLUME 1; ISSUE 7 NOVEMBER 6, 2011Its All About YES</p><p>What Not To Doby: Liz N Nonnemacher</p><p>When I started my business nearly 6 years ago, I didnt know a thing about running a business. In fact, I didnt even think of it as a business. Starting Wickedly Chic was more like a venture. A clueless venture.</p><p>What I did know was that I wanted to find a way to support small businesses ~ at that time, I was strictly focused on small retailers. Now I have moved into supporting all kinds of businesses. Anyway</p><p>The first mistake that I made was spending way too much time doing things that I...</p></li></ul>