„The most riveting facet of the mobile revolution is not only what we’re witnessing, it’s what we’re missing in these important times of transformation.” Brian Solis

2013 is the year of mobile! ….. again

Source: Deloitte

emerging generation!

digital natives!

1950 1960 1970 1980 1990 2000 2010

Baby Boomers Gen X Gen Y — Millennials Gen Z Post-90s

Post-Millennials Gen Next

technologies fade, people rise

mobile = X

Mobile is linked to devices Mobility changes with context as cultures incorporate mobile technologies differently

Behavior

long ago, people danced at concerts ... today they video, click, share, tweet …

Source: KPCB

behavior approach vs.

channel approach

„Mobile is the next frontier for marketing. The potential of mobile marketing is huge — location-specific, time-based, highly personalized messaging. It has the potential to offer real utility to consumers. But the current state seems more geared to interrupt than create value.”

Tom Fishburne

Domino’s GPS Delivery App

Missing Children

Ivan Hernandez

Digital Strategy and Development @IvanHernandez_

ivanhernandezonline.wordpress.com

walk.pl thedigitalloop.co