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Toorank – Taste beyond flavour. 1 Introduction Private & Confidential

Introduction to Toorank (No Product)

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Page 1: Introduction to Toorank (No Product)

Toorank – Taste beyond flavour. 1

Introduction

Private & Confidential

Page 2: Introduction to Toorank (No Product)

Data on the Spirits market

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Share of global spirits market, (%) byvolume, 2014

Top 5 categories byCAGR 2014-2019

Specialty spirits + 9.1%

Brandy + 7.0%

Vodka + 4.8%

Gin & Genever + 3.4%

Liqueurs + 3.3%

Market overview: The global spirits market is poisedfor growth

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Market overview: Asia Pacific is the largest andfastest growing spirits market globally

2.1bn

North America

3.4%

Latin America

2.4bn 4.5%

Asia Pacific

14.0bn 9.1%

Western Europe

2.0bn 0.9%

Eastern Europe

3.1bn 3.3%

Middle East & Africa

0.2bn 1.7%

2014 volume sales (liters)

Volume CAGR 2014-2019

Volume sales (liters) and forecast growth (%) by region, 2014

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Consumer behavior: Millennials consume spiritsmost frequently

Global: Consumers who drink the following spirit types a few times a month or more, (%) by age group, 2014

Source: Canadean’s global consumer survey, 2014

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Consumer behavior: Spirits are consumed mainlywithout food

At home

With food

Relaxing drink

#1 Wine

#2 Beer

#3 FAB

Informal gathering

#1 Beer

#2 Wine

#3 Spirits/liquor

Without food

Relaxing drink

#1 Beer

#2 Wine

#3 Spirits/liquor

Before nightout

#1 Beer

#2 Wine

#3 Spirits/liquor

Out of home

With food

Relaxing drink

#1 Beer

#2 Wine

#3 FAB

Picnic/BBQ

#1 Beer

#2 Wine

#3 FAB

Without food

Relaxing drink

#1 Beer

#2 Wine

#3 Spirits/liquor

High energynight out

#1 Beer

#2 Spirits/ liquor

#3 Wine

Source: Canadean’s global consumer survey, 2013

Global: Consumers' preferred alcoholic beverages by occasion, 2013

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Consumer behavior: Mid-priced products continue todominate

Source: Canadean’s global consumer survey, 2014; *only includes consumers who notice their spend

Global: Consumers purchasing priorities for spirits in terms of price*, 2014

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Private label evolution: Own brand spirits remain achallenging segment

Source: Canadean’s global consumer survey, 2014

Global: Consumers who somewhat or completely agree that private labels are good alternatives to famous name brands, by sector, 2014

Global: Consumers who agree that private label alcoholic drinks are good alternatives to name brands, by country, 2014

Emerging markets Developed markets

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Craft remains

king

Pushing flavor

boundaries

A “health- aware”

approach

Right-for- me

Innovation trends: Canadean has identified four keytrends in the spirits category

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Innovation trend #1: Craft remains king

Source: Canadean’s Q4 global consumer survey, 2014

Global: Top five qualities/attributes consumers associate with “craft”food and drink claim, 2014

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Innovation trend #1: Craft remains king

Santamania La Virgen Vodka de

CervezaBrewed in a

micro-distillery in

Madrid.

Jim Beam Signature Craft

Produced by a seventh generation “master distiller”.

Roca Patron Artesenal Tequila “Crafted from the

500 year old Tahona process in small

batches.”

Ole Smoky Original Moonshine

Packaged in a traditional glass jar

reminiscent of home- made variants.

Local micro- distillery

Enduring expertise

Small batch “Home- made”

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Innovation trend #2: Pushing flavor boundaries

Source: Canadean’s global consumer survey, 2013; Canadean’s Q2 global consumer survey, 2015

Global: “What motivates you totry new flavors?”, 2015

57%of global consumers who drink spirits a

few times a month or more

enjoy experimenting with different alcoholic beverage flavors and

mixes.

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Innovation trend #2: Pushing flavor boundaries

Marks & Spencer Garden Pea & Mint

VodkaGarden pea and mint

flavoring.

Spirits by Design Lobstar Gin

Formulated with almost 200 grams of real lobster per bottle.

Aske Stephenson Peanut Butter Old

Fashioned And Jam Whiskey

Inspired by the popular

PB&J combination.

Black Cow Pure Milk Vodka

Made from pure milk, blended with secret flavorings, and then

triple filtered.

Vegetable extract

Real seafood

Food flavor blends

Dairy basedspirits

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Innovation trend #3: A “health aware” approach

Source: Canadean’s global consumer survey, 2013; Canadean’s Q4 global consumer survey, 2014

34%of consumers pay high

attention to the number of calories in the alcoholic

drinks they consume.

Weight consciousness Sugar is the new fat

38%of consumers believe

alcohol has a high sugar content.

Consumer perceptions of alcohol and health

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Innovation trend #3: A “health aware” approach

Devotion Tiki Tea Vodka Claims to be sugar-free, gluten- free, non-GMO, and allergen-

free.

Brugal Suspiro Rum Contains only 50 calories per

50ml.

Ty Ku Cucumber Sake Infused with all-natural cucumber and “pristine natural spring water”.

NaturalReduced calorie Free-from

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Innovation trend #4: Right-for-me

Sophistication and aspiration

Grey goose VX Cognac Infused Vodka A combination of vodka and “precious”

cognac.“Truly unique and luxurious”.

Smirnoff Electric Flavored Vodka Marketing campaign sees the brand combining music and social media

(#whatwebring) to encourage inclusivity.

Targeting millennials

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Innovation Trends: Canadean’s TrendSightsFramework

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Summary: Key growth and innovation take-outs

Specialty spirits will show fastest forecast

volume growth, followed by brandy and

vodka.

Emerging markets offer the highest potential

with high volume growth over the

forecast.

Key regions to capitalize on will be

Asia Pacific and Latin America.

Millennials are the most frequent consumers of spirits making them a

key audience for growth.

Opportunities exist to capitalize on the “with food occasion” using

cocktails and customizable offerings.

Own label spirits need to diversify through more innovative, quality-led

strategies.

“Craft” claims need to be substantiated using

visible packaging, formulatory, and marketing cues.

Savory flavors and new distillates create

new avenues for sensory

experimentation.

Diverse health needs mean brands must

offer claims that meet specific concerns.

Market Consumer Innovation

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Vision and Mission.To deliver the plan.

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Vision – 5 year view

The Worlds Best Tasting Spirits

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Mission – 5 Year viewTo be the Global Partner for alcoholic drinks brands, Challenger products, Private label/3rd party satisfying every consumer moments.

GTD is the partner with the capability to innovate, offer quality, reliability, customers service and the experience to do what we say.

Working with our partners to deliver strong margins and together sharing the profitable category growth.

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DGT 5 pillars of growth.

Enter new Markets

Grow existing

Customers

Known forNPD

Over index on factory investment

Marketing led sales

driven

To be the Global Partner for alcoholic drinks brands, Challenger products, Private label/3rd party companies satisfying every consumer moments. DTG is the partner with the capability to innovate, offer quality, reliability, customers service and the experience to do what we say. Working with our partners to deliver strong margins and together sharing the profitable category growth.

‘The world best tasting spirits’

Family focused culture – with an entrepreneurial spirit

Financially secure – we are here for the long term

Products for every spirits category – and consumer moment

1 2 3 4 5

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Company Overview

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Introduction

Toorank is a family owned Distiller. It has over 25 years experience, within the Spirits category and has evolved its operations to ensure it has a strong and stable structure and management team.

Today it supply’s four main markets, Holland, UK, USA, Poland and also trades in 55 other Countries.

Toorank has four elements to the business, a branded stable of award winning products, a range of 3rd party agency and challenger brands and private label.

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Why Toorank?

Multi-Focused ManufacturingProduct Expertise ScaleIn category execution

• Mutli channel experience Brand to Private label• Highly flexible manufacturing facility

• Focused on growing categories • 25 years experience with over 140 awards

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Production facility• Company owned site for over 25 years

• BRC A+ certified • 100% tracking and tracing system – from the entire supply chain.• Unannounced audits from BRC Dutch government annual audit• Asda (14th and 15th Sept 2015)

• Kosher approved from 2013.• SKAL approved each year.• ISO 9001 – will be in place by end of June 2015

• 45 Bulk tanks that can hold over 1.56m Litre of liquid.• 7 production lines.

• 3 lines for 0.2Ltr up to 2Ltr (5,000 bottles per hour)• 2 lines for .01Ltr to .02Ltr (miniatures)(30,000 bottles per hour)• 1 line for canisters 2Ltr to 50Ltr (1,000 per hour)• 1 line dedicated to pouches (1,500 per hour)

• 99.8% stock reliability of finished product.• Fully automated production lines.

• 1 shifts working 5 days a week (currently)• (2015 achieved 12m bottles)• We could do 18m bottles (66% capacity)

• Capacity for Toorank (increasing shift and weekends)• 90m bottles capacity.• Running at 12% total capacity currently.

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Distribution Centre• Company owned site for over 10 years.

• AEO certified by Netherlands customs.• Highest level certified – (Simplifications & Security/Safety)• Export shipping not controlled by customs as DGT have polices and procedures that exceed customs requirements.• Speed the flow of orders for our customers.

• BRC A+ certified • 100% tracking and tracing system – from the entire supply chain.• Unannounced audits from BRC• Asda private and ethical audit (14th and 15th Sept 2015)(audited annually)

• Kosher approved from 2013.• SKAL approved each year.

• Supply over 55 markets. • Ex works• FOB• Under bond (Tesco)• Duty paid

• Manage 6 different pallet sizes for different markets.

• 20 loading and unloading docks.• Facility can achieve 50,000 pallets annually.• Facility running at 60% capacity currently (curent shift)

• 5,000 pallet locations• Warehouse management system (RF system and paperless)• EDI and GS1

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Warehouse• Warehouse recently purchased for €2.5m (no debt)

• BRC A+ certified • 100% tracking and tracing system – from the entire supply chain.• Unannounced audits from BRC• Dutch government annual audit

• Kosher approved from 2013.• SKAL approved each year.

• 7,000 sqm of warehouse space.

• Store 7,000 pallets (currently floor).• Investment for into the building for 3 level racking system.

• Bonded warehouse.

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Strategic vision

Acquisition Consumption Retention

Product

Manufacturing

Customer experience

Premium BrandsChallenger Products

Private Labels

Differentiated taste profileValue driven products

Eroding barriers to entry

Best in class serviceProduct quality

Integrity

Flexible manufacturing bottling capability 20-cl to 1.5Ltr

Niche to volume product runs

90m bottle capacity annually

Great brands that differentiate.Challenger brands offering real alternative to brands.

Barriers to entry reduced.Commercially viable alternatives.On/Off pricing policy

Reward loyalty with BTL activity.Fun & excitementProduct credentials

Consumer Engagement

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Toorank RTM in Challenger & PL

BrandedPortfolio

Lottery

ChallengerBrands

PrivateLabel

30

Best

Super Premium

Premium

Cocktails

White Spirts

Dark Spirits

Niche & Specialty

Better

Good

AgencyBrands

Distribute

Manufacture

Bottle

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Brands Challenger

Bring new consumers into the category through differentiated

brand credentials.

To make the category easily accessible to the consumer by offering an alternative to the

brand leader.

Private Label

Maintain loyal consumers in the category.Category

Customer

Consumer

Category role

New products and increased margin opportunity.

Act as challenger to the branded global spirits

companies.Keep the consumers loyal with

great products.

Excitement and innovation in the category. Great products at great prices. Retailer halo affect to ensure

quality products.

Toorank category role is to act as validators, to be a challenger to mainstream brands, eroding price barriers into the category for the consumer whilst making high quality and respected products. To bring excitement through NPD development.

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Cross functional support

Customer

Commercial

Marketing

Finance

ProductCustomer service

Logistics

NPD