an understanding of marketing starts with the

marketing concept

The premise is that:organisations that best satisfy the needs of their customers are best placed to satisfy their own needs

the marketing concept

bestsatisfy

bestsatisfy the marketing concept

The premise is that:organisations that best satisfy the needs of their customers are best placed to satisfy their own needs

bestsatisfy

bestsatisfy the marketing concept

1

bestsatisfy

bestsatisfy the marketing concept

1

2

The importance of marketing

Give a hungry person a fish and you feed him for a day. Show them how to fish and you might feed them for life. Teach them how to market fish & they can build an empire.