Subject Code :150001Name Of Subject : Management-2Name of Unit :Introduction to Marketing ManagementTopic :Different Concepts in marketing.Dept. :Electronics & CommunicationName of Faculty : Mrs. Alfiya VohraName of Students : (i)Savalia Avani(100870111020) (ii)Patel Jay (100870111021)

Sub: Management-2 Topic: Different marketing Concepts

Fundamentals of MarketingWhat You’ll Learn

Describe the concept of marketDifferentiate consumer and

industrial marketsDescribe market shareWhat target marketing isThe four P’s of the marketing mix

Sub: Management-2 Topic: Different marketing Concepts

Market – all potential customers who have the ability and willingness to buy

Sub: Management-2 Topic: Different marketing Concepts

Consumer MarketsConsist of

consumers who purchase goods and services for personal use.

Sub: Management-2 Topic: Different marketing Concepts

Industrial MarketsBusiness-to-business (B-to B) markets

include all businesses that buy products for use in their operations.

Sub: Management-2 Topic: Different marketing Concepts

Market ShareA company’s percentage of the total sales

volume generated by all companies that compete in a given market.

Sub: Management-2 Topic: Different marketing Concepts

Focusing all decisions on a very specific group of people who you want to reach.

Sub: Management-2 Topic: Different marketing Concepts

Customer ProfileTo develop a clear picture of their target

market, businesses create a customer profile.It lists information about the target market,

such as age, income level, occupation, attitudes, lifestyle, and geographic residence

Sub: Management-2 Topic: Different marketing Concepts

Customers –

people who buy the product

Consumers – people who actually use the product

Is mom the customer or the consumer? The kids?

Sub: Management-2 Topic: Different marketing Concepts

Marketing Mix

Basic marketing strategies – the four P’s

ProductPlacePricePromotion

Sub: Management-2 Topic: Different marketing Concepts

Product StrategiesWhat product to makeHow to package itWhat brand name to useWhat image to project

Sub: Management-2 Topic: Different marketing Concepts

Place StrategiesHow and

where a product will be distributed.

Sub: Management-2 Topic: Different marketing Concepts

Price StrategiesReflect what customers are willing and

able to pay.

Sub: Management-2 Topic: Different marketing Concepts

Promotion StrategiesHow potential customers will be told

about the new productWhat the message will beWhen and where it will be deliveredWhat inducements are there to buy

Sub: Management-2 Topic: Different marketing Concepts

The elements are interconnected

Product

Place

PricePromotion

Sub: Management-2 Topic: Different marketing Concepts

The Marketing Mix – The 4 P’sContains countless alternatives.Management must select a combination of

marketing mix decisions that will satisfy target markets and achieve organizational goals.

Sub: Management-2 Topic: Different marketing Concepts