Int. Sales HASP Sets You Free

Aug 2005Confidential For Internal Use Only

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Objectives (1)Encourage our distributors to distribute DKs to potentials without worrying about costs incurred to themGet DKs out to more prospectsNeed to be more aggressive in pushing DKs to our distributorsReiterate that we are loosing opportunities by not getting the DKs to potential customersTo inform them that they have no risks involvedall they need to do is get information about our end-users and developers

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Objectives (2)Get information about our end-usersBuild up marketing-incubation database in specific countriesDevelop a pipeline for HASP in Int. Sales regions

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Campaign ScopeQualified customers: All HASP distributors in all Int. Sales regionsTaking part: Distributor Sales Managers will also get a bonus for their effortsDuration: Sep. 1 - December 31 2005

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HASP Sets You Free - How Does It Work?Distributors will get free DKs based on their revenues (2004*) each month. Distributor will be able to distribute the DKs freely without concern of incurring a cost. In return we request that they provide us a monthly report regarding the prospects who received the DKs. By providing the free DK incentive we are in essence building a pipeline for HASP. If we receive an appropriate pipeline by the end of the month the respective distributor will get another batch of DKs free.

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HASP sets you free - how does it work? AladdinDistributorEnd-userReportAladdinMonth XMonth X+1

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ConditionsA distributor will receive additional DKs only after he sends us the DK reportA distributor can receive DKs only on a monthly basis, and not more than the # of DKs allocated to him based on the revenue he brings to AladdinThis program will be in effect until the end of 2005. However, Aladdin can terminate this program at any given time.

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HASP DKs to be provided free of charge to you every month** Contingent to meeting all the required conditions

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Reporting Tool Distributors will need to provide a monthly report citing to whom the DK was sent Distributors will need to provide a conversion rate from DK to sale

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Reporting Tool (Excel form)Customer:_______________________________________________________

Contact person:___________________________________________________

Country: ________________________________________________________

Email:__________________________________________________________

Type of DK given:_________________________________________________

Date DK was given:________________________________________________

Industry:_________________________________________________________

Potential Purchase of HASP Keys (per year): ____________________________

RSM:____________________________________________________________

Comments / special requests: ________________________________________

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Good Luck!