Int. Sales HASP Sets You FreeInt. Sales HASP Sets You Free

Aug 2005Aug 2005

ConfidentialFor Internal Use Only

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Objectives (1)

Encourage our distributors to distribute DKs to potentials without

worrying about costs incurred to them

Get DKs out to more prospects…

Need to be more aggressive in pushing DKs to our distributors

Reiterate that we are loosing opportunities by not getting the DKs to

potential customers

To inform them that they have no risks involved…all they need to do is

get information about our end-users and developers

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Objectives (2)

Get information about our end-users

Build up marketing-incubation database in specific countries

Develop a pipeline for HASP in Int. Sales regions

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Campaign Scope

Qualified customers:

All HASP distributors in all Int. Sales regions

Taking part: Distributor Sales Managers will also get a

bonus for their efforts

Duration: Sep. 1 - December 31 2005

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HASP Sets You Free - How Does It Work?

Distributors will get free DKs based on their revenues (2004*)

each month. Distributor will be able to distribute the DKs freely

without concern of incurring a cost. In return we request that

they provide us a monthly report regarding the prospects who

received the DKs. By providing the free DK incentive we are in

essence building a pipeline for HASP. If we receive an

appropriate pipeline by the end of the month the respective

distributor will get another batch of DKs free.

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HASP sets you free - how does it work?

Aladdin Distributor End-user

ReportAladdin

Mon

th X

Mon

th X

+1

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Conditions

A distributor will receive additional DK’s only after he sends us the DK

report

A distributor can receive DK’s only on a monthly basis, and not more

than the # of DK’s allocated to him based on the revenue he brings to

Aladdin

This program will be in effect until the end of 2005. However, Aladdin

can terminate this program at any given time.

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HASP DKs to be provided free of charge to you every month*

HASP Revenues in 2004 Free DKs per

month

$ 100,000 or less 20

$ 100,000 to 200,000 30

$ 200,000 and above 45

* Contingent to meeting all the required conditions

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Reporting Tool

Distributors will need to provide a monthly report citing to

whom the DK was sent

Distributors will need to provide a conversion rate from DK

to sale

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Reporting Tool (Excel form)Customer:_______________________________________________________

Contact person:___________________________________________________

Country: ________________________________________________________

Email:__________________________________________________________

Type of DK given:_________________________________________________

Date DK was given:________________________________________________

Industry:_________________________________________________________

Potential Purchase of HASP Keys (per year): ____________________________

RSM:____________________________________________________________

Comments / special requests: ________________________________________

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Good Luck!