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A challenge to build Rural India

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DESIGN copyright © by ZAINAB RUPAWALLA

I greatly appreciate all the encouragement and the support given to me by my family, professors and friends to help me accomplish and complete my project.

PUBLISHED IN 2010 BY Z PRESS

ZAINAB RUPAWALLA

925 330 6890

www.be.net/zainab

3602 Springer court, Walnut creek,CA 94598

TYPEFACE: Meta and Eames

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A challenge to build Rural India

ZAINAB RUPAWALLAbe.net/zainab

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Contents

Summary 07

Overview 11

OGST 13

Material Matrix 15

Timeline 17

Three Habits For A Successful 19

Possible Future 21

Content Outline 23

Resources 24

Biography 25

01. Summary

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01. Summary India has a huge population of 1.2 billion people,

of which 74% reside in underdeveloped regions.

They face daily challenges of health and poor eduction.

On the other hand English which dominates the

business world today only benefits those living in the

city. Most people in the villages do not gain access

to new found opportunities with the country due to the

lack of English education. Higher English education

and access to information leads to opportunities which

means a chance for a stable future for many people

in Rural India.

In the rural regions people understand the value

of English Education but the limited skilled

educators and resources is a huge on going challenge.

For my thesis I will create a program that will

seek volunteers from cities and different

countries who are very well educated and can

teach teenagers and young adults from the

underdeveloped regions. A fund raiser to get

resources like text books and other materials

for the program.

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“Our progress as a nation can be no swifter than our progress in education. The human mind is our fundamental resource” —John F. Kennedy (1917-1963) Thirty-fifth President of the USA

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02. Overview

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02. Overview India has an estimated population of 1.2 billion

people, of which 74% reside in the rural regions.

The schools in these areas have a low level of English

education as compared to the major cities. This

creates vast differences in income between the urban

and rural regions and is a major impediment to the

progress of the nation. Improving the standard of living

can be achieved through the development of English

education within villages. Equipping the work force with

English language skills is the key to the progress

of the Nation.

HISTORY

After independence in 1947, India’s economic policy

went through many changes. Today the focus of

economic policy is marketed towards privatization

and globalization. This new policy has an excessive

dependence on market force which leads to the increase

in regional, rural-urban income and consumption

differences. Nearly 63 years later, this issue is still under

debate by various economists. At the national and

state level, income disparities between the rural

and the urban sectors have increased due to the lack

of education in English language. In the past,

many rural areas attracted industries that required

a reliable source of low-wage workers. However

today, a low-educated labor force poses a challenge

for many of the rural areas that are seeking greater

economic development. Many rural jobs held by workers

with limited English education are being lost to

rapid improvements in production technology or

changing consumer demand. In today’s fast moving

economy, regardless of where they live and work,

an unprecedented level of English equipped workers

will be needed to compete in the global market which

is dominated by English language.

04. OGST Breakdown OBJECTIVE

GOAL

STRATEGY

TACTICS

To Build Rural India through English Education

Setting up English teaching programs

Borrowing form existing English teaching sources

ESL support groups

Rosetta Stone

British Council

< Course book < Online training sites< Interactive learning< Collecting used books from schools

< Public Campaign< Lectures in universities ( Extra Credits )

< Rebranding< Website< Event Promotional< Catalogs< Annual Report

Getting English Major students to Volunteer

Paring with a Non Profit Organization

Teach for India

Pratham

< Campaign < Direct mailer to company directors< Catalogs with village stories

< Government directed

campaign< Community Projects

(workshops) Instruction

manuals, guides, catalogs

< Bilingual computer usage

guide books.< Free internet Cafe< Availability of information

to woman ( bilingual books

on the laws and rights )

School environment

and roads

Raising funds TechnologyDevelopment

Village Development

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A PROGRAM FOR TEENAGERS

LOGO FOR MY PROGRAM(INGLISH)

CAMPAIGN To Seek VolunteersFrom Cities / Out Of CountryWeb Blog

Books

Stories and interviews

from Rural and urban schools

Stationary

Campaign to collect course

books and materials.

Interactive camps

Setting up a small

tent outside colleges

Outdoor

Transit Ads

Kiosk

Stationary Ads

Brochure

Website and Blog

05. Thesis Matrix

FUND RAISER DESIGNING MATERIAL FOR AN EXISTING ORGANIZATION Theater Act

Redesign the brand

Website

Event Promotion

Redesigning course books

Festival

Advertisement

Catalog and schedule

Tickets/Pass

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06. Timeline

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07. Three Habits

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07. Three Habits

DEVELOP A LONG TERM RELATIONSHIPSWITH NONPROFIT ORGANIZATIONS.

I believe in giving back what I have learnt to the

society in some form or the other. Doing work

for an NGO would give me that opportunity. It would

interact with people from every walk of life and

learn from their experience and create a personal

connection which would be reflected in the

designs. This work would reflect my social values.

WORK WITH EMERGING TECHNOLOGY

Using and adopting the current technology and

how it works helps you use it as a tool to improve

design and how it would reach people, rather

than focusing on making the technology work.

Adapting to the new technology would help create

momentum for the designs and ideas to reach

people and place, which otherwise seem difficult.

EXPAND YOUR AUDIENCE BY DOING PUBLIC ART PROJECTS

To make something that grabs peoples attention

and conveys your intent is a powerful tool in

spreading your message across a wide audience.

Art has many forms and faces and it has the

power to create reaction and promote an action.

08. Possible future

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08. Possible future WORKING FOR A DESIGN STUDIO

Having acquired the skills from this program and

worked on my thesis for year. I wish to work for

a design studio that is not related to my thesis topic

at all, but has given me the skills sets necessary

to take on any challenge in my field. I wish to focus

on Information design in particular and would like

to build on that before I finish school so that I could

work more on organizing and arranging information

in a more compelling way.

SETTING AN ORGANIZATION OR WORK FOR ONE

I am very interested in explore how design can

bring about social change. My thesis topic also

reflect the same and I wish to take in a direction

that encourages me to combine design as a

tool of education. I am inspired by Emily Pilloton

of Project H and her rural Bertie County community

transformation project. In the near future I could

see myself working for an organization.

WORKING ON PUBLIC ART TO BRING AWARENESS

I like to work with things that are more tactile and

interactive. Things that keep me involved physically

in its constructing it. I can see myself working with

an artist who creates art and murals to generate public

reaction or awareness.

09. Content Outline

BOOKS

Content: Self, Anisa (English Teacher) and Non profit OrganizationsPhotography: Self, Flickr ( With permission of owner), Alpa (Photographer)Info graphics: Self, Maharashtra State Government.Illustration: Self or collaborate with an illustrater.

WEB

Content: Self, Anisa (English Teacher) and Non profit Organizations Photography: Self, Flickr ( With permission of owner), Alpa (Photographer)Coding: Work with a Web designer.Illustration: Self or collaborate with an illustrater.

OUT DOOR/ ADS

Content: SelfPhotography: Self, Flickr ( With permission of owner)Illustration: Self or collaborate with an illustrater.

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10. Resource PEOPLE I NEED TO TALK TO.

ORGANIZATIONS IN INDIA.

Teach for India

Reach-India.

Smile Foundation

Give India

Aajivikakarmayog.org/ngo/aajivika

Amurae - Academy for Mobilising Urban Rural Action through Educationkarmayog.org/ngo/amurae.

Asha Handicrafts Associationashahandicrafts.org

Bahujan Hitay Bahujan Sukhay Foundationglobalenvision.org

Aarav Charitable Trustaaravtrust.org

Ananda Marga Universal Relief Teamamurtindia.org

ARTICLES

10 Ways to Support English Language Learning With The New York Times

Emily Pilloton: Teaching Design for change.

Giving slums a human face.

Times of India

NDTV

India Together

BOOKSMaharashtra Development ReportBy India. Planning Commission, Planning Commission Government of India

Rural Development and Poverty Eradication in Indiaby N. Mukundan

Right to Information (RTI) and Rural Development in Indiaby Sudhansu Sekhar Mishra

Role Of Elites And Citizens In Rural Development Of Indiaby Sharada Rath, S.C. Jena, R.K. Sahoo

Rapid Rural Transformation Through Voluntary Actionby Syed Noman Ahmad

Concept And Strategy Of Rural Industrial Developmentby Ajmer Singh Malik

Education For Sustainable Livelihoods In Rural Areaby Yerroju Bhaskaracharyulu

BOOKS ON THE ECONOMIC STRUCTURE IN INDIA

Unleashing India: Powering The Nationby M. Veerappa Moily

Regional Economic Disparities in Indiaby V. Nachimuthu

BOOKS ON EDUCATION

India`S Struggle To Universalize Elementary Educationby S.P. Ruhela

Education Planning And National Development :Some Crucial Aspectsby M.R. Kolhatka

Education In Emerging Indian Societyby Dr. Madhumita Sharma

Energy, Environment, Ecology and Society (RGPV-2010)by Raman Sivakumar,

VIDEO

Sugata Mitra: The child-driven education on TED

Charles Leadbeater: Education innovation in the slums on TED

Sheryl WuDunn: Our century’s greatest injustice TED

Stefan Wolff: The path to ending ethnic conflicts TED

Subodh Gupta sculpture artist.

Seed and Earth, a 36-minute award-winning documentary by Lina Fruzzetti and Akos Ostor,

chronicles everyday life in the village of Janta in West Bengal, India

Cycling to success, Bihar girl inspires documentary

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11. Biography

EDUCATIONCandidate MFA in Graphic Design

Academy of Art University, San Francisco, U.S.

Fall 2008–present.

Bachelor of Fine Arts in Applied Art

Rachana Sansad College of Fine Arts and Crafts, Mumbai, India

June 2004–March 2008.

EXPERIENCEReaders Digest Magazine

Graphic Designer and Illustrator, May 2006

SKILLSAdobe Photoshop, Adobe Indesign, Adobe Illustrator, 3D Max,

Maya and Microsoft Office.

I am a little designer from my home town Mumbai. After

completing high school I was unsure in which direction

to head. With amalgamation of different life ideas and

career options, I finally decided to drop all and pick

the Art field.

This decision came easily to me but was a complex

one, because being the elder child in the family it

was expected off me to run my father’s business but

his field was completely alien to me. Soon my father

dropped all hopes after seeing my bad appetite for

math. But he encouraged me to push forward towards

my liking.

With a strong determination I went on to pursue my

interest by getting a degree in Applied Arts with a

specialization in 3D graphics. Design was the only aspect

I enjoyed the most. The urge to know more and study

in a different place got me here at the Academy, where

I have grown as a designer and a person.