Information Centre

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Learning is a never ending process

Warm WelcomeWarm WelcomePGDM-2013-15PGDM-2013-15

Knowledge Exchange &

Gateway to Knowledge

KEIC – Always at Your ServiceKEIC – Always at Your Service

I Love KEIC I Love KEIC CampaignCampaign

Only Students can writeOnly Students can write

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Well absolutely- KEIC and the staff running it are both totally cool “Rockstars” in their own right.- A complete savior in every situation of knowledge quest for us “MICAns” be it assignments, competition or creative presentations. KEIC is the answer.-How to be a “Rockstar”? Learn from KEIC team and look no elsewhere. Experience the rocking show of KEIC at MICA.Ritu Jhajharia (Batch:- 2011-2013) [22-03-2012]

Well absolutely- KEIC and the staff running it are both totally cool “Rockstars” in their own right.- A complete savior in every situation of knowledge quest for us “MICAns” be it assignments, competition or creative presentations. KEIC is the answer.-How to be a “Rockstar”? Learn from KEIC team and look no elsewhere. Experience the rocking show of KEIC at MICA.Ritu Jhajharia (Batch:- 2011-2013) [22-03-2012]

ByBy

KEIC Team Member KEIC Team Member

Information Literacy Programme

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Knowledge WorkerKnowledge Worker

• Dr. Shailesh R. Yagnik

• Mr. Niraj R. Patel (Pursuing Ph.D.)

• Dr. Lavji Zala

• Mr. Ashok Chauhan (Pursuing BLIS)

• Mr. Bhikhabhai Chuahan, (Pursuing MLIS)

• Mr. Anil Chauhan

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Communications TimelineCommunications Timeline

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1690

1790

Source: Communication technology update and fundamentals by Grant and Meadows

The Power of KnowledgeThe Power of Knowledge

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(6 Letters)______From Knowledge(6 Letters)______From Knowledge

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Information Literacy ProgrammeInformation Literacy Programme• Introduction

• Data/Information/Knowledge

• Requirements Analysis

• Knowledge Management

• Information Sources/KEIC/Libraryonline

• Literature Search

• Plagiarism

• Citing Reference

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Knowledge Exchange & Knowledge Exchange & Information Centre (KEIC)Information Centre (KEIC)

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WHY KEIC ?WHY KEIC ?

Update the information/knowledgeUpdate the information/knowledge

Assignment SubmissionAssignment Submission

Presentation, ProjectPresentation, Project

Literature Survey, Literature Survey, Research/DissertationResearch/Dissertation

PlacementPlacement

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IntroductionIntroduction• Users Driven

– Role in selection and Recommendations

• Timings- Monday 9 a.m. – Saturday 10 p.m.- Sunday 9 a.m. – 6 p.m.

• keiconline 24/7

• Eight books per member (No Library card) for one month

• No Periodicals will be Issued

• No baggage’s inside the library

• Mobile (silent mode) and not to attend a call inside the KEIC

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New InitiativesNew Initiatives

• Discussion Room

• Human Book

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Introduction – KEIC ResourcesIntroduction – KEIC Resources

Print&

ElectronicMICA

KEIC DatabaseMembership

KEIC

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MembershipMembership

• Advertising– International

• Advertising Research Foundation (ARF), USA• American Academy of Advertising (AAA), USA

– National• Audit Bureau of Circulations (ABC), Mumbai• The Advertising Club Bombay (ACB), Mumbai • The Advertising Standards Council of India (ASCI)• Indian Society of Advertisers (ISA), Mumbai

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MembershipMembership

• Communication– International

• Asian Media Information and Communication Centre of India (AMIC), Singapore

• Association for Education in Journalism and Mass Communication (AEJMC), USA

• Broadcast Education Association (BEA), Washington, USA

• International Communication Association (ICA), USA

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MembershipMembership

• Library and Info. Science– National

• Ahmedabad Library Network (ADINET), Ahmedabad

• The British Council Library, Ahmedabad• Vikram Sarabhai Library (IIMA)• INDEST – AICTE Consortium• UGC InfoNet Digital Library Consortium (Inflibnet)• DELNET, New Delhi

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MembershipMembership

• Management– International

• Design Management Institute (DMI), USA• European Case Clearing House (ECCH), UK

– National• All India Management Association (AIMA), New Delhi• Association of Indian Management Scholars (AIMS), Pune • Consumer Education and Research Society (CERS), Ahmedabad• Federation of Indian Chambers of Commerce and Industry (FICCI), New

Delhi

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Interlibrary LoanInterlibrary Loan

• National Institute of Design, Ahmedaad

• Dhirubhai Ambani Institute of Information & Communication Technology, Gandhinagar

• Indian Institute of Technology, Gandhinagar

• DELNET, New Delhi

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MICA knowledge ResourceMICA knowledge Resource

KEIC

Monthly Briefing ServiceData CollectionAD IndexIndustry projectsThesis/ReportJournals/Books

Students

AssignmentsPresentationsSummer ReportsThesismicaminds

Research/Consultancy

Original ResearchMICA JournalsMIMICase Studies

Faculty

Course MaterialPapersClass Presentations

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Universe of Knowledge Universe of Knowledge Classification (as per DDC)Classification (as per DDC)

• 000 – Computer Sc., Info. & General Knowledge• 100 – Philosophy & Psychology• 200 – Religion• 300 – Social Sciences• 400 – Linguistic• 500 – Science (including mathematics)• 600 – Technology & Applied Science• 700 – Arts & Recreation• 800 - Literature• 900 – History, Geography & Biography

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Libraryonline – KEIC databaseLibraryonline – KEIC database

• Book database – 10910– Communications management and related

areas– Image of a book– Recommendation– Issue status

Bibliographic

HOW TO LOCATE A HOW TO LOCATE A BOOK?BOOK?

Call NoCall No 808.02808.02

Cutter NoCutter No GIBGIB

Acc. No.Acc. No. 26162616

MembershipMembership

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Book DatabaseBook Database

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Click on Acc. No. to Know issue status

Membership Number and NameMembership Number and Name

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Statistical OverviewStatistical Overview

• Books (Total) : 87910• Print : 10910• E-books: 77000• Serials (Total) : 11346• Print : 00157• Title : 11189• Newspaper (Total) : 154• Natinal (Print) : 019• National (e-papers) : 031• International (E-papers): 109

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Data, Information & KnowledgeData, Information & Knowledge

Requirement AnalysisRequirement Analysis

• New Product Launch– Identifying business opportunity– Design and development– Positioning– Sales channels– Distribution– Advertising– Public Relations

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Knowledge ManagementKnowledge Management

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Knowledge Management – TacitKnowledge Management – Tacit

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Knowledge Management - ExplicitKnowledge Management - Explicit

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Knowledge CycleKnowledge Cycle

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Literature searchLiterature search

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CONDUCTING LITERATURE SEARCHCONDUCTING LITERATURE SEARCH

Literature search is the means to Literature search is the means to bridge the gap that has created bridge the gap that has created because of because of vast literaturevast literature and lack and lack of of timetime to update regularly oneself.to update regularly oneself.

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When to do a researchWhen to do a research

• A literature review always comes first and proceeds the final formulation of a research question and the implementation of the study

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Why Review The LiteratureWhy Review The Literature

• To familiarize yourself with previous research on your select topic

• To critically determine the level of theory and knowledge development relevant to your problem

• To determine the relevance of the current research• To determine a rationale for the selection of your

research strategy

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How will the review help the How will the review help the researchresearch

• Become aware of how others approached and resolved problems

• Direct your research in different ways• Inability to find literature that will support your

position of strengthen a theory or hypothesis• Help design your research based on previous good

or flawed research

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How to conduct of literature How to conduct of literature search search

• Determine when to do a research• Delimit what is searched• Access data base for periodicals and documents• Organize the information• Critically evaluate the literature• Write the literature review

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Writing the literature reviewWriting the literature review

• The writing of the literature review is to justify your research, or for a manuscript describe the completed research project

• The literature review should not only present an overview but should also critically examine the previous research

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SOURCES OF SOURCES OF INFORMATIONINFORMATION

Primary

Secondary

Tertiary

Non-Documentary

Internet

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PRIMARY SOURCEPRIMARY SOURCE

First published records of original First published records of original research and development or research and development or description of new application or new description of new application or new interpretation of an old theme or idea.interpretation of an old theme or idea.

Primary sources are published in Primary sources are published in variety of formsvariety of forms

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SECONDARY SOURCESSECONDARY SOURCES

Information are those which either Information are those which either compiled from or refer to primary compiled from or refer to primary sources of information. This sources of information. This information isinformation is Modified, Selected Modified, Selected Recognized.Recognized.

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TERTIARY SOURCESTERTIARY SOURCES

Contain information distilled and Contain information distilled and collected from primary and collected from primary and secondary sources.secondary sources.

Bibliography of bibliographiesBibliography of bibliographies

Directories Guide to LiteratureDirectories Guide to Literature

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NON-DOCUMENTARY SOURCESNON-DOCUMENTARY SOURCES

Formal - Formal - OrganizationOrganization

Informal - Informal - IndividualIndividual

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SEARCH STRATEGYSEARCH STRATEGY

•Subject/Topic (Impact of TV on Subject/Topic (Impact of TV on Children)Children)

•Scope (sources)Scope (sources)

•Time Period to be CoveredTime Period to be Covered

•Avoid DuplicationAvoid Duplication

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SEARCH STRATEGYSEARCH STRATEGY

Name: Eyeglasses Name: Eyeglasses UT: Spectacles UT: Spectacles BT: Optical Devices BT: Optical Devices NT: Sunglasses NT: Sunglasses RT: Contact Lenses RT: Contact Lenses Brand Name, Generic NameBrand Name, Generic Name

Company NameCompany Name

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KEIC AccessKEIC Access

• IP Address: http://keic.mica-apps.net/

or 10.0.0.5

• User name: pgp1

• Password: firstone

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keiconlinekeiconline

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New Arrivals

keiconlinekeiconline

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Important SourcesImportant Sources

• Census of India• TAM (TRP)• Audit Bureau of Circulations & Indian Newspaper Society

(IRS)• White Book 2012-13• NCAER• NSSO• CSO• Planning Commission• RBI

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Thank YouThank You

KEIC – Always at Your Service

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Style ManualStyle Manual

• Modern Language Association (MLA)

• American Psychological Association (APA)

• Chicago Style Manual

• American Marketing Association (AMA)

• American Anthropological Association (AAA)

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When to cite?When to cite?

• Work of those individuals who have directly influenced your work– Ideas

– Theories

– Research

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Citing referenceCiting reference

• Citation of an article implies that you have personally read and cited work.

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Why Cite Sources?Why Cite Sources?

• Provide a way to give proper credit to the sources used in writing the paper

• Enables the reader to find the information for themselves

• Adds credibility and provides strength for arguments

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How to cite sources?How to cite sources?

• Quoting from a source (copying from the source word to word)

• Summarizing or rephrasing information from a source into one’s own words

• Demonstrating awareness about previous research

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In-Text ReferencesIn-Text References

• Direct Quote (Mid-sentence)– Use the author’s surname followed immediately by

the copyright year in brackets and the page or paragraph for non-paginated materials from which the information was copied in brackets at the end of the sentence

Or

Direct Quote (at the end)– Use the author’s surname, copy right year, and page

or paragraph in brackets at the end of the sentence immediately after the quotation marks

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Direct Quote Appears in Mid-Direct Quote Appears in Mid-sentence sentence

• Interpreting these results, Robbins et al, (2003), suggested that the “therapists in dropout cases may have inadvertently validated parental negativity about adolescent without adequately responding to the adolescent’s needs or concerns” (p. 541), contributing to an overall climate of negativity.

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Quotation Appears at the End of a SentenceQuotation Appears at the End of a Sentence

• Confusing this issue is the overlapping nature of roles in palliative care, whereby “medical needs are met by those in the medical disciplines; nonmedical needs may be addressed by anyone on the team” (Csikai & Chaitin, 2006, p. 112).

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ParaphrasingParaphrasing

• If you are paraphrasing an idea from another work, you only have to make reference to the author and year of publication in your in-text reference, but APA guidelines encourage you to also provide the page number (although it is not required.)

• According to Jones (1998), APA style is a difficult citation format for first-time learners.

•APA style is a difficult citation format for first-time learners (Jones, 1998, p. 199).

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PlagiarismPlagiarism

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Academic IntegrityAcademic Integrity

• Core Value• Honesty• Fairness• Respect• Not acceptable are• Lying• Stealing• Misusing

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What is Plagiarism?What is Plagiarism?

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DefinitionDefinition

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PLAGIARISMPLAGIARISM

The word “plagiarism” used in The word “plagiarism” used in relation to lawsuits in the relation to lawsuits in the publishing and recording publishing and recording industriesindustries

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ACADEMIC ACADEMIC PLAGIARISMPLAGIARISM

Plagiarism is to give the Plagiarism is to give the impression that you have impression that you have written of thought something written of thought something that you have borrowed from that you have borrowed from someone elsesomeone else

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ACADEMIC ACADEMIC PLAGIARISMPLAGIARISM

Plagiarism is the act of Plagiarism is the act of using another person’s using another person’s ideas or expressions in ideas or expressions in your writing without your writing without acknowledging the sourceacknowledging the source

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ACADEMIC ACADEMIC PLAGIARISMPLAGIARISM

Plagiarism often carries severe Plagiarism often carries severe penalties, ranging from failure in a penalties, ranging from failure in a

course to expulsion from schoolcourse to expulsion from school

Plagiarism often carries severe Plagiarism often carries severe penalties, ranging from failure in a penalties, ranging from failure in a

course to expulsion from schoolcourse to expulsion from school

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KEIC Knowledge HuntKEIC Knowledge Hunt

• Online 50 multiple choice questions

• Duration: 10 days

• 50% passing

• Surprise gift

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TurnitinTurnitin

Anti-Plagiarism Software

• Turnitin_Originality_Report_168362176.html

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