KEIC – Always At Your Service

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KEIC – Always At Your Service

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KEIC – Always At Your ServicePresentation on

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RCM and Information SourcesBy KEIC

Indian EconomyThe 2nd fastest growing economy in the world The 3rd largest economy in terms of GDP in next 5 years The 4th largest economy in PPP terms after USA, China & Japan Among the top 10 FDI destinations. Fastest-growing Asia Pacific market for international tourist spending 8 % economy growth – expected to exceed that of China by 2015

Expected to become the 3 rd biggest economy in the world after China and US by 2032 Source: CSO

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Opportunity•Retail industry•Retail developer•Large corporate houses•Global retailers (FDI)•Foreign brand

Source: Images Retail January 2005

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Retail Communications Management•Informing•Persuading•Reminding

Source: Retailing Management by Lewy and Weitz

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VM Information Requirements

• Visual merchandising and display basics– Why display– Colour and texture– Line and compensation– Light and lighting– Types of display and display settings

• Where to display– Exterior of the store– Display window construction– Store interior

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• Successful display– Mannequins– Alternatives to the Mannequin– Dressing the three dimensional form– Fixture– Visual merchandising dressing fixtures– Modular fixtures– Modular fixtures and systems on store planning– Furniture as props

• Visual merchandising and display techniques

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VM Information Sources

• Visual Merchandising and display techniques

– Attention-getting devices

– Colour plates

– Familiar symbols

– Making and proscenia

– Sale ideas

– Fashion accessories

– Graphics and signage

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• Visual Merchandise and Planning– Visual merchandise planning

– Setting up a display shop

– Store planning and design

– Visual merchandising and the changing face of retail

• Related areas of visual merchandising and display– Point-of-purchase display

– Exhibit and trade show design – industrial display

– Fashion shows

– Trade organisations and sources

– Career opportunities in visual merchandising

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Information Requirements Analysis•Accounting and control•Brands V/S private label•Buying•Consumer behaviour•Customer service•Competitive environment•Economics •Finance Source: Retail books from KEIC resources

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Information Requirements Analysis•Format•Future•Human resources organisation•Information system•Intellectual property•International scenario•Legal and ethical issues•Location

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Information Requirements Analysis•Marketing/advertising •Merchandising•Online retailing and e-Tailing•Operations•Planning•Point of purchase (P-O-P)•Practice•Pricing

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Information Requirements Analysis•Personal selling -Promotion•Retail research•Segmentation -Services•Space management, store planning, design layout•Strategies•Supply chain management•Trends •Visual merchandising and display

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Consumer demographic•Smaller household•Two-income household•Migration to suburban area•Age mix communities•An older population•Increasing mobility•Growth of subcultures and minorities•Diverse household roles•Rise in single parent household•Widening income group•Mood of consumer

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Retail SegmentOrganised V/S Unorganised Branded V/S Generic or LocalMarket sizeMarket growth rateProductionPer capital consumption

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Retail SectorTotal Consumer Spend : Rs. 20,00,000 cr ($ 445 bn)Retail : Rs. 12,00,000 cr ($ 270 billion) double digit growth expected Organised Retail : Rs. 55,000 cr ($ 12.4 bn) at current prices 40%+ annual growth expected Scope for Organised Retail : Rs. 2,00,000 cr ($ 45 bn) by 2010. Av. Salaries hike of 15+ per cent : there will be lot more consumption. Leading retailers sales' growth : 50-100% in 2005-06

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Retail Format• Supermarket – Apana Bazaar, Food Bazaar

• Specialty Store – Bata, Planet M• Department Store – Shopper’s Stop

• The Plaza – GFountain Plaza, Chennai• The Mall – Corssroads, Mumbai

• The Emporium – The Bombay Dyeing• The Bazaar – Big Bazaar

• Stop-over – In&Out of BPCL• Single price denomination – Dollar Store, USA

• Kiosk – Pepsi fountainSource: Retail Management by Gibson

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Retail Segment – Product categorizationSuper PremiumPremiumMediumEconomyLowExtremely low

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Responsible growth factors for Retail1. Scalable and profitable Retail models are availablein the country2. Rapid evolution of New-Age Young Indian consumers3. Retail space no longer a constraint4. India on the radar of global retailer5. Suppliers/brands willing to partner with retailers

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Retail SegmentApparel retailing• Big Bazaar• Pantaloon• Vishal Megha Mart• Westside

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Retail SegmentJewellery• Titan Industries Ltd. (Tanishq)• Gili• OyzterBay• Carbon• Nakshatra• Enchante• InterGold

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Retail SegmentTimewear• Titan

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Retail SegmentFootwear• Royal Sporting House• Sports Station• Planet Sports• Nike• Reebok• Adidas• Woodland

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Retail SegmentFootwear• Bata• Puma• Fila• Converse• Action

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Retail SegmentHealth and Beauty Care Services• Shahnaz Hussain• VLCC• Lakme Beauty Salons• Personal point• Body Care• Kaya Skin care

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Retail SegmentHealth and Beauty Care Products• 98.4• Global Healthline• Guardian Lifecare• Health & Glow• CSR• Trust• Pill and Power• Medicine Shoppe

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Retail SegmentHealth and Beauty Care Products• Lifespring• Tango• Himalaya Drug Company• Apollo Pharmacies• Planet Health

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Retail SegmentConsumer Durables (Covers Mobile)• Sony• Philips• LG• Samsung• Electrolux• Nokia – Reliance - Tata• Big Bazaar• Star India• Raymond• Provogue• Viveks• Woolworths

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Retail SegmentFood & GrocerySupermarket

-Food Bazaar-Nilgiri’s-Sabka Bazar

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Retail SegmentFood & GroceryHypermarket

-Big Bazaar-Giant (Spencer’s)-Star India Bazaar

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Retail SegmentFood & GroceryDiscount Supermarket

-Subhiksha-Margin Free

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Retail SegmentCatering Services• McDonald• Pizza Hut• US Pizza• Barista• Café Coffee Day

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Retail SegmentBook RetailingCrosswordOxfordLandmarkShop-in-shops

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Retail SegmentMusic and EntertainmentMusic WorldPVRInoxFun Republic

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Retail SegmentFuture PlayersRelianceWal-Mart250-Malls in coming two years

Source: DNA March 25th 2006

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Information SourcesNewspaperPeriodical

DataDatabase

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Indian Periodical (Newspaper)•Business Line (Catalyst)

•Business Standard (Strategist)•The Economic Times (Brand Equity)

•The Financial Express •DNA Daily (Advertising)

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Indian Periodical•Advertising Express•Asian Photography•Better Photography

Brand Reporter•Business India•Business Today•Business World•Consumer Voice

•Facts for You

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Indian Periodical•Franchise

•ICFAI Case Portfolio•Images of Business of Fashion

•Images Retail•Impact

•India Today•Insight

•Marketing Master•Outdoor

•Outdoor Today

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Indian Periodical•Indian Journal of Retailing

•Outlook•Pitch•P-O-P

•Retail Biz•Reserve Bank of India Bulletin

•Sarvekshana•Strategic Marketing

•Times of India Photography•USP Age

•Visual Merchandising and Retail Design •The Week

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Data Source•Ministry of Statistics and Programme Implementation: http://mospi.nic.in/•Central Statistical Organisation (CSO): http://mospi.nic.in/cso_test1.htm

•National Sample Survey Organisation (NSSO): http://mospi.nic.in/nsso_test1.htm•Reserve Bank of India: http://www.rbi.org.in/home.aspx•Planning Commission: http://planningcommission.nic.in/

•National Council for Applied Economic Research: http://www.ncaer.org/•Indian market demographic reprot 1998

•Census of India: http://www.censusindia.net/

http://mospi.nic.in/

http://mospi.nic.in/cso_test1.htm

http://mospi.nic.in/nsso_test1.htm

http://www.rbi.org.in/home.aspx

http://planningcommission.nic.in/

http://www.censusindia.net/

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Data Source•Centre for Monitoring Indian Economy (CMIE)

•Indiastat.com• ISI Emerging Markets

•KSA Technopak: http://www.ksa-technopak.com/index.jsp•KPMG: http://www.in.kpmg.com/about/overview.asp

•FICCI: http://www.ficci.com/•CII: http://www.ciionline.org/

•AC Neilson ORG MARG: http://www.acnielsen.co.in/home.asp•TAM: http://www.tamindia.com/tamindia/index.htm

•The Marketing Whitebook•Market forecast and indicators 1997-2007

http://www.ksa-technopak.com/index.jsp

http://www.in.kpmg.com/about/overview.asp

http://www.ficci.com/

http://www.ciionline.org/

http://www.acnielsen.co.in/home.asp

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Foreign Periodical•Advertising Age

•Business to Business•Campaign

•The Economist•Far Eastern Economic Review

•Fortune International•Harvard Business Review

•International Journal of Advertising•Journal of Advertising

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Foreign Periodical•Journal Consumer Bebaviour

•Journal of Consumer Psychology•Journal of Consumer Research

•Journal of Interactive Marketing•Journal of Marketing

•Journal of Marketing Research•Journal or Retailing

Journal of Advertising ResearchJournal of Brand Management

Ebsco Database

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On-Line Publication:Advertising Age: http://www.adage.com/ads/interstitial_1.html

Catalog Age: http://multichannelmerchant.com/Chain Store Age: http://www.chainstoreage.com/

Consumer Digest Online: http://www.consumersdigest.com/Convenience Store News: http://www.csnews.com/csn/index.jsp

Direct: http://www.directmag.com/Discount Store News: http://www.dsnretailingtoday.com/

Drug Store news: http://www.drugstorenews.com/E-commerce News: http://www.drugstorenews.com/

http://www.adage.com/ads/interstitial_1.html

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On-Line Publication:Progressive Grocer and Supermarket Business

http://www.progressivegrocer.com/progressivegrocer/index.jspPromo: http://www.promomagazine.com/

Restaurant Business: http://www.restaurantbiz.com/Shopping Centers Today: http://www.icsc.org/

Stores: www.stores.org/

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Research CompaniesAmerica’s Research Group

Burke Customer Satisfaction AssociationDun & Brandstreet

Environsell Shopping Behaviour ResearchGallup Organisation

GE Information ServicesInformation Resources Inc.

Info USAAC Neilson

Yonkelovich Partners

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AssociationRetail Association of India: www.retailersassociationofindia.org

National Retail Foundation – www.nrf.comPoint-of-Purchase Advertising Institute – www.popai.com

Direct Marketing Association: www.the-dma.orgDirect Selling Association: www.dsa.org

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KEIC – Always At Your Service