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MICA RECKONER 2004
Compiled by Knowledge Exchange & Information Centre
(KEIC)
Mudra Institute of Communications, Ahmedabad (MICA)Shela, Ahmedabad – 380 058
Tel: 02717-237946-51Fax: 02717-237945
Website: www.mica-india.netKEIC E-mail: [email protected]
ContentsIndia: Some Basic Information
Basic DemographicsRanking of States/UTs by PopulationRanking of States/UTs by Literacy Rate among Persons, Males and FemalesAverage Size of Villages and Towns by Population - 2001 Census (Provisional)Share of urban population in states and union territories of India – 2001 Census (Arranged in descending order)Population Structure - Age WiseDistribution of Adults – Age WisePopulation by ReligionThe Top 27 Cities
Socio/Economic IndicatorsStandard of Living Indicators (National)Standard of Living Indicators (International)India and China Head to Head
Distribution of Households By Monthly Household Income (MHI)Distribution of Individuals by Monthly Household Income (MHI)Estimated Number of Household by Income GroupsIndia: Distribution of Middle Income Household GroupsComposite of Consumption Expenditure Rural Consumption BasketIncome Variation in Urban and Rural Areas
FMCG Product Market GrowthHousehold Durables PenetrationHouseholds, other Products Consumption
Advertising RelatedAdvertising Spend and Growth by Medium Year wiseAd Spends growth by Medium (%) How Asia will grow in 2004Advertising Agency RatingMedia Agency RatingTop Ten Advertisers During 2002-2003Top Ten Advertisers During 2002-2004Top Ten Indian BrandsTop Categories in Print
Media Related Press
Media Reach ComparisonMedia Reach (All Adults)Media Reach Among Certain Specific Target groups – SEC ABMedia Reach Among Certain Specific Target groups – SEC CDEStrengths of Scheduled Language
Cities with 100 or More Publications (Language & Productivity Wise)Total Number of Newspaper in 2002-2003(State/UTs & Productivity-Wise)Total Number of Newspaper in 2002-2003(State/UTs & Language Wise)Total Number of Newspaper in 2002-2003(Language & Periodicity Wise)Circulations of Dailies, Fortnightly, Monthly, and AnnuallyTop Ten Dailies (Urban and Rural)Top Ten Dailies (Urban)Top Ten Dailies (Rural)Top Ten Magazines (Urban and Rural)Top Ten Magazines (Urban)Top Ten Magazines (Rural)
Television TV Homes in India Top BroadcastersThe Top Software HousesThe Top Signal DistributorsChannel Generally Viewed (Urban and Rural)Top Ten Televisions Channels (Urban)TV and C&S Penetration in Leading TownsTV and C&S Penetration India – By StateRadio
Radio Listeners in Leading Towns Cinema Cinema Gores in Leading Towns Outdoor Outdoor Market and Vehicle Segmentation Top Ten Outdoor Products/Brands Catagories
Ratailing The Great India Bazaar Consumer Spending Habit Expanding Retail Format
Marketing Research Size of Marketing Research Leading MR AgenciesPublic Relations Entertainment
Segment-Wise Revenue ProjectionsTotal Entertainment Industry Revenue ProjectionsMarket Shares by SectorIntra-Segment ConsolidationsFilmFilms in 2003 – The Year in ReviewHindi Film IndustryRevenue from Top Hindi FilmRevenue of Film IndustryDistribution of TheatersPresent/Proposed MultiplexesMultiplex IncomeCollection After Digital CinemaEntertainment TaxTelevisionTelevisionMSO CoverageSubscription Revenue DistributionTelevision Industry RevenueShare of RevenueAdvertising RevenueGrowth in Number of Subscribers and Revenue of DTHTop Ten Product Categories on TV 2003Software RevenueSize of Television IndustryMusicMarket Share of Music Industry
Forecast of Music Industry
Radio Ad Spend on Radio Live Entertainment Live Entertainment Forecast
Segmentation Wise Analysis of Organised & Unorganised Business of Live Entertainment Segmentation of Live Entertainment Industry
Health and Insurance Time Trends (1951-2000) in Health Care Estimated Diseases Burden First Year Premium Received by Life Insurer 2003-2004 Total Premium Received by Life Insurers 2002-2003 Mediclaim Policy Jan Arogya Bima Policy Growth of Health Insurance in India
India: Basic Demographics
Population (in millions) 1,027Persons per household 05.35States 0028Union Territories 0007Districts 0593UAs & Towns (No.) 5,545Villages (000s) 0638Rural Population (in million) 0742Urban Population (in million) 0285Female per thousand males 0933Literacy rate (%) 65.4
Male (%) 75.9Female (%) 54.2
Source: Census of India 2001
Population Structure - Age Wise
Age Group 2004Male Female Total
0-4(000s) 56,776 53,345 110,1215-9 55,865 53,509 109,37310-14 61,465 58,620 120,08515-19 62,182 56,980 119,16120-24 53,527 47,239 100,76625-29 44,513 40,783 085,29630-34 39,485 39,228 078,71335-39 35,607 35,493 071,09940-44 31,499 29,544 061,04245-49 27,198 24,347 051,54550-54 22,438 19,994 042,43255-59 18,118 16,269 034,38760-64 13,742 12,604 026,34565-69 10,094 09,812 019,90570-74 07,327 07,335 014,66275-79 04,178 04,094 008,27280+ 03,543 03,275 006,819
All ages 547,556 512,468 1,060,024
Source: Population projections for India and States 1996 – 2016. Census of India 1991.
Ranking of States/UTs by Population
State/Union Territory Population 2001 Male Female
India 1,027,015,247 531,277,078 495,738,169Uttar Pradesh 166,052,859 87,466,301 78,586,558Maharashtra 96,752,247 50,334,270 46,417,977Bihar 82,878,796 43,153,964 39,724,832West Bengal 80,221,171 41,487,694 38,733,477Andhra Pradesh 75,727,541 38,286,611 37,440,730Tamil Nadu 62,110,839 31,268,654 30,842,185Madhya Prasesh 60,385,118 31,456,873 28,928,245Rajasthan 56,473,122 29,381,657 27,091,465Karnataka 52,733,958 26,856,343 25,877,615Gujarat 50,596,992 26,344,053 24,252,939Orissa 36,706,920 18,612,340 18,094,580Kerala 31,838,619 15,468,664 16,369,955Jharkand 26,909,428 13,861,277 13,048,151Assam 26,638,407 13,787,799 12,850,608Punjab 24,289,296 12,963,362 11,325,934Haryana 21,082,989 11,327,658 9,755,331Chattisgarh 20,795,956 10,452,426 10,343,530Delhi 13,782,976 7,570,890 6,212,086Jammu & Kashmir 10,069,917 5,300,574 4,769,343Uttaranchal 8,479,562 4,316,401 4,163,161Himachal Pradesh 6,077,248 3,085,256 2,991,992Tripura 3,191,168 1,636,138 1,555,030Manipur 2,388,634 1,207,338 1,181,296Meghalaya 2,306,069 1,167,840 1,138,299Nagaland 1,988,636 1,041,686 946,950Goa 1,343,998 656,617 658,381Arunachal Pradesh 1,091,117 537,951 517,166Pondicherry 973,829 486,705 487,124Chandigarh 900,914 508,224 392,690Mizoram 891,058 459,783 431,275Sikkim 540,493 288,217 252,276Andaman & Nicobar Islands 3,56,265 192,985 163,280Dadra and Nagar Haveli 220,451 121,731 98,720Daman & Diu 158,059 92,478 65,581Lakshadweep 60,595 31,118 29,477
Source: Census of India 2001
Ranking of States/UTs by Literacy Rate Among Persons, Males and Females
State Literacy Males FemalesRate
Kerala (%) 90.92 Kerala 94.20 Kerala 87.86Mizoram 88.49 Lakshadweep 93.15 Mizoram 86.13Lakshadweep 87.52 Mizoram 90.69 Lakshadweep 81.56Goa 82.32 Pondicherry 88.89 Chandigarh 76.65Delhi 81.82 Goa 88.88 Goa 75.51Chandigarh 81.76 Daman & Diu 88.40 And. & Nic. 75.29Pondicherry 81.49 Delhi 87.37 Delhi 75.00And. & Nic. 81.18 Maharashtra 86.27 Pondicherry 74.13Daman & Diu 81.09 And. & Nic. 86.07 Daman & Diu 70.37Maharashtra 77.27 Himachal Pr. 86.02 Himachal Pra. 68.08Himachal Pradesh 77.13 Chandigarh 85.65 Maharashtra 67.51Tripura 73.66 Uttaranchal 84.01 Tripura 65.41Tamil Nadu 73.47 Tamil Nadu 82.33 Tamil Nadu 64.55Uttaranchal 72.28 Tripura 81.47 Punjab 63.55Gujarat 69.77 Gujarat 80.50 Nagaland 61.92Punjab 69.95 Haryana 79.25 Sikkim 61.46Sikkim 69.68 Manipur 77.87 Meghalaya 60.41West Bengal 69.22 Chhattisgarh 77.86 Uttaranchal 60.26Manipur 68.87 West Bengal 77.58 West Bengal 60.22Haryana 68.59 Madhya Pra. 76.80 Manipur 59.70Nagaland 67.11 Sikkim 76.73 Gujarat 58.60Karnataka 67.04 Rajasthan 76.46 Karnataka 57.45INDIA 65.38 Karnataka 76.29 Haryana 56.31Chhattisgarh 65.18 Orissa 75.95 Assam 56.03Assam 64.28 INDIA 75.85 INDIA 54.16Madhya Pradesh 64.11 Punjab 75.63 Chhattisgarh 52.40Orissa 63.61 Dad. & Nag. 73.32 Andhra Pra. 51.17Meghalaya 63.31 Assam 71.93 Orissa 50.97Andhra Pradesh 61.11 Nagaland 71.77 Madhya Pra. 50.28Rajasthan 61.03 Andhra Pra. 70.85 Rajasthan 44.34Dad. & Nag. Hav. 60.03 Uttar Pradesh 70.23 Arunachal Pra. 44.24Uttar Pradesh 57.36 Jharkhand 67.94 Dad. & Nag 42.99Arunachal Pradesh 54.74 Meghalaya 66.14 Uttar Pradesh 42.98Jammu & Kashmir 54.46 Jammu & Ka. 65.75 Jammu & Ka. 41.82Jharkhand 54.13 Arunachal Pra. 64.07 Jharkhand 39.38Bihar 47.53 Bihar 60.32 Bihar 33.57
Source: Census of India 2001
Table 6 : Average Size of Villages and Towns by Population - 2001 Census (Provisional)
Sl. No.Name of State / Union Territory*
No. of Villages
Rural Population
Average Population per Village
No. of Towns
Urban Population
Average Population per Town
INDIA 638,691 741,660,293 1,161 5161 285,354,954 55,291
1 Jammu & Kashmir 6,652 7,564,608 1,137 75 2,505,309 33,404
2 Himachal Pradesh 20,118 5,482,367 273 57 594,881 10,437
3 Punjab 12,729 16,043,730 1,260 157 8,245,566 52,5204 Chandigarh * 24 92,118 3,838 1 808,796 808,7965 Uttaranchal** 16,823 6,309,317 375 86 2,170,245 25,2356 Haryana 6,955 14,968,850 2,152 106 6,114,139 57,6817 Delhi * 165 963,215 5,838 62 12,819,761 206,7708 Rajasthan 41,353 43,267,678 1,046 222 13,205,444 59,4849 Uttar Pradesh 107,452 131,540,230 1,224 704 34,512,629 49,02410 Bihar 45,113 74,199,596 1,645 130 8,679,200 66,76311 Sikkim 452 480,488 1,063 9 60,005 6,667
12 Arunachal Pradesh 4,065 868,429 214 17 222,688 13,099
13 Nagaland 1,317 1,635,815 1,242 9 352,821 39,20214 Manipur 2,391 1,818,224 760 33 570,410 17,28515 Mizoram 817 450,018 551 22 441,040 20,04716 Tripura 870 2,648,074 3,044 23 543,094 23,61317 Meghalaya 6,023 1,853,457 308 16 452,612 28,28818 Assam 26,247 23,248,994 886 125 3,389,413 27,11519 West Bengal 40,793 57,734,690 1,415 375 22,486,481 59,96420 Jharkhand** 32,615 20,922,731 642 152 5,986,697 39,38621 Orissa 51,349 31,210,602 608 138 5,496,318 39,82822 Chhatisgarh** 20,308 16,620,627 818 97 4,175,329 43,045
23 Madhya Pradesh 55,392 44,282,528 799 394 16,102,590 40,870
24 Gujarat 18,544 31,697,615 1,709 242 18,899,377 78,09725 Daman & Diu * 23 100,740 4,380 2 57,319 28,660
26 Dadra & Nagar Haveli * 70 169,995 2,429 2 50,456 25,228
27 Maharashtra 43,722 55,732,513 1,275 378 41,019,734 108,518
28 Andhra Pradesh 28,123 55,223,944 1,964 210 20,503,597 97,636
29 Karnataka 29,483 34,814,100 1,181 270 17,919,858 66,37030 Goa 359 675,129 1,881 44 668,869 15,20231 Lakshadweep * 24 33,647 1,402 3 26,948 8,98332 Kerala 1,364 23,571,484 17,281 159 8,267,135 51,99533 Tamil Nadu 16,317 34,869,286 2,137 832 27,241,553 32,74234 Pondicherry * 92 325,596 3,539 6 648,233 108,039
35Andaman & Nicobar Islands *
547 239,858 438 3 116,407 38,802
Note: * signifies the Union Territories** signifies the New states formed during 2001 census
Source: eCensusIndia Issue 14 : 2003
Table 3: Share of urban population in states and union territories of India – 2001 Census (Arranged in descending order)
India/States/Union territories
Urban population
Share of urban population
India/States/Union territories
Urban population
Share of urban population
India 285,354,954 100 Assam 3,389,413 1.2
Maharashtra 41,019,734 14.4 Jammu & Kashmir 2,505,309 0.9Uttar Pradesh 34,512,629 12.1 Uttaranchal 2,170,245 0.8Tamil Nadu 27,241,553 9.5 Chandigarh 808,796 0.3West Bengal 22,486,481 7.9 Goa 668,869 0.2Andhra Pradesh 20,503,597 7.2 Pondicherry 648,233 0.2Gujarat 18,899,377 6.6 Himachal Pradesh 594,881 0.2Karnataka 17,919,858 6.3 Manipur 570,410 0.2Madhya Pradesh 16,102,590 5.6 Tripura 543,094 0.2Rajasthan 13,205,444 4.6 Meghalaya 452,612 0.2Delhi 12,819,761 4.5 Mizoram 441,040 0.2Bihar 8,679,200 3 Nagaland 352,821 0.1Kerala 8,267,135 2.9 Arunachal Pradesh 222,688 0.1
Punjab 8,245,566 2.9 Andaman & Nicobar Islands 116,407 0
Haryana 6,114,139 2.1 Sikkim 60,005 0Jharkhand 5,986,697 2.1 Daman & Diu 57,319 0Orissa 5,496,318 1.9 Dadra & Nagar Haveli 50,456 0Chhatisgarh 4,175,329 1.5 Lakshadweep 26,948 0
Note: See Note 1 under Table 1Source: eCensusIndia Issue 14 : 2003
Estimated Number of Household by Income Groups
Annual Income (Rs.) Income 1998-99At 1998-99 Prices Class Urban Rural Total
<=35,000 L 19.0 47.9 39.735,001 – 70,000 LM 33.8 34.8 34.570,001 – 105,000 M 22.6 10.4 13.9105,001 – 140,000 UM 12.2 3.9 6.2
>140,000 H 12.5 3.0 5.7Total 100.0 100.0 100.0
Source: India Market Demographics Report 2002
India: Distribution of middle income household group
Annual Income (Rs.) 1989-90 (%) 2001-02 (%) 2009-10 (%)At 2001-02 Prices Urban Rural All India Urban Rural All India Urban Rural All India
Below 45,000(low) 31.7 67.3 58.8 14.3 42.7 34.6 4.7 20.6 15.645,000-90,000 (low mid.)34.8 23.9 27.0 31.7 39.5 37.4 21.4 42.5 36.0Above 90,000 (Mid. High)28.1 8.8 14.2 54.0 17.8 28.0 73.9 36.9 48.4
Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0Memo: Total no. ofhouseholds (thousands) 40106 102334 142440 53488 134704 188192 69202 152744 221964
Source: The Hindustan Times September 29, 2004.
Advertising Agency Rating
Agency Composite Rating
O&M 7.69JWT 7.24Leo Burnett 7.03McCann-Erickson 7.02Lowe 6.81Mudra 6.59Rediffusion 6.44Contract 6.41Saatchi & Sattchi 6.35Grey Worldwide 6.28FCB Ulka 6.21Madison 6.05RK Swamy BBDO 5.86Orchard 5.80Enterprise Nexus 5.74Publicis India 5.70Ambiance Publicis 5.68Bates India 5.62Lemon 5.57rmg daivid 5.57Euro RSCD 5.56SSC&B 5.56Percept H 5.53TBWA India 5.47Quadarant 5.41
Source: Brand Equity. The Economic Times, 28th April 2004
Media Agency Rating
Agency Rating
Group M 7.05Madison 6.60Starcom 6.42Initiative 6.35Carat 6.15Lodestar 6.04Media Com 6.00Universal McCann 5.92Time 5.89Zenith 5.76Media Planning Group 5.74OMS 5.72Media Direction 5.71
Source: Brand Equity. The Economic Times, 28th April 2004
Top Ten Advertisers During 2002-2003
Company Advertising % Advt. to Sale(Rs. Crore) 02-03 01-02 Ch 02-03 01-02
HLL 841.86 823.82 2.2 4.46 7.72ITC 219.69 180.09 22.0 3.75 3.56Colgate-Pal. 184.82 230.99 -20.0 18.16 20.75Dabur India 159.97 154.45 3.6 13.79 13.99Videocon Intl. 153.55 219.70 -30.1 4.95 7.14Nestle India 150.71 155.41 -3.0 7.78 8.54Bajaj Auto 147.09 115.52 27.3 3.54 3.21Hero Honda 141.86 90.16 57.3 2.78 2.02Ranbaxy Lab 130.65 86.35 51.3 4.67 4.39McDowell 113.59 108.07 5.1 13.53 13.17
Total (300) 5198.64 5130.28 1.3 2.25 2.66
Source: The Financial Express,11 September 2003
Top Ten Advertisers During 2003-2004
Company Advertising % Advt. to Sale(Rs. Cr.) 2003-04 2002-03 2003-04 2002-03
HLL 759 842 -9.8 7.49 8.46Maruti Udyog 516 348 34.3 5.49 5.36ITC 267 220 21.5 4.12 3.75Ranbaxy Lab 182 131 39.5 5.17 4.67Bajaj Auto 162 147 10.2 3.42 3.55Dabur India 155 160 -3.1 14.30 13.79Videocon Int. 153 154 -0.1 4.57 4.95Colgate-Palmolive 148 185 -20.1 15.72 19.51
Nestle India 136 151 -9.7 6.32 7.79Mah & Mah 134 84 59.5 2.74 2.29
Total 5321 4923 8.1 2.63 2.81
Note: Advertisement includes sales promotion alsoSource: The Financial Express, September 20, 2004
Top Ten Indian Brands
Name Sales (Rs. Cr.)
Gold Flake 3,922Pepsi 1,771Thums Up 1,688Wills Navy Cut 1,500Scissors 1,400Britannia 1,381.6Coca-Cola 1236.0Parle 1,152.1Nirma 1,095
Source: The Economic Times, 21st April 2004
Strengths of Scheduled Language
Language Percentage to Total Population
Hindi 39.85Bengali 8.22Telugu 7.80Marathi 7.38Tamil 6.26Urdu 5.13Gujarati 4.81Kannada 3.87Malyalam 3.59Oriya 3.32Punjabi 2.76Assamese 1.55Sindhi 0.25Nepali 0.25Konkani 0.21Manipuri 0.15Kashmiri NA*Sanskrit 0.01
Source: Census of India 1991
Population by Religion
Religious 2001 Per centGroup Population of total
Hindu 827,578,868 80.5Muslim 138,188,240 13.4Christians 24,080,016 2.3Sikhs 19,215,730 1.9Buddhists 7,955,207 0.8Jains 4,225,053 0.4Others 6,699,626 0.6
Total 1,028,610,328 100Source: Census of India, 2001 (Religion)
The Top 27 Cities
West Population Literate
Person Male Female Male(%) Female(%)Greater Mumbai 11914398 6577902 5336496 55.20 44.80Ahmedabad 3515361 1863886 1651475 53.02 46.98Pune 2540069 1325694 1214375 52.19 47.81Nagpur 2051320 1058692 992628 51.16 48.64Surat 2433787 1372307 1061480 56.38 43.62Vadodara 1306035 684130 621905 52.38 47.62Indore 1597441 839843 757598 52.57 47.43Bhopal 1433875 755685 678190 52.70 47.30Thane 1261517 674660 586857 53.48 46.52Kalyan-Dombivali 1193266 633395 559871 53.08 46.92Nasik 1076967 579638 497329 53.82 46.18Pimpri Chinchwad 1006417 543436 462981 53.99 46.01
East
Kolkata 4580544 2506029 2074515 54.71 45.29Patna 1376950 479868 627082 34.83 65.17Hoara 1008704 547969 460735 54.32 45.68
North
Kanpur 2532138 1354581 1177557 53.49 46.51Jaipur 2324319 1239711 1084608 53.33 46.67Lucknow 2207340 1165932 1041408 52.82 37.18Ludhiana 1395053 789868 605185 56.61 43.40Agra 1259979 674902 585077 53.56 46.44Varanasi 1100748 584514 516234 53.10 46.90
Meerut 1074229 571074 503155 53.16 46.84Faridabad 1054981 580548 474433 55.02 44.98Delhi Municipal Corp. 9817439 5378658 4438781 54.78 45.22
South
Bangalore 4292223 2240956 2051267 52.20 47.80Chennai 4216268 2161605 2054663 51.26 48.74Hyderabad M.C. 3449878 1773899 1675979 51.41 48.59
Source: Census of India 2001
Composite of Consumption Expenditure
Components % Per Capital (Rs.)2001-02
Food, beverages etc. 48.6 6,991
Clothing & footwear 4.1 594
Rent, fuel & power 11.5 1665
Transport & comm 12.9 1855
Others 22.9 3302
Total 100 14, 396
Source: Statistical Outline of India 2003-2004
Rural Consumption Basket
Basket Share During55th 58th Round (%) Round (%)
Cereals 22.2 18.2Milk & MilkProducts 8.8 8.5Edible Oil 3.7 4.0Vegetables 6.2 6.6Beverages etc. 4.2 4.6Food Total 59.4 55.0Fuel & Light 7.5 9.0Clothing 6.8 7.1Misc. Goods& Services 19.6 12.4
Durable Goods 2.6 3.2Non-Food Total 40.6 45.0
Source: The Economic Times. September 9th, 2004
Standard of Living Indicators (International)
International Comparisons
Particulars India China Pakistan Thailand USA UK
Population 1.3 0.6 26.4 0.9 1.0 0.3growth rat(%) (2001-15)
Life expectancy 63.9 71.0 61.0 69.3 77.1 77At birth (years)(2000-2005)
Infant mortality 67 31 84 24 7 6(per 1000 lives births) (2001)
GDP Per unit of 5.5 4.1 4.0 5.1 6.0 4.2energy use) ppp(US$ per kg of oilequivalent)
Per capita GDP 2840 4020 1890 6400 34320 24160(US$)
Population per 48 17 0.9 153 276 164physician(per 100,000 people)1990-2002
Per capital daily Calories supply(gms) 1997 2496 2897 2476 2360 3699 3276
Colour TV per 31.1 45.5 34.8 81.7 99.5 98.6100 household
Telephone lines 3.4 13.8 2.4 9.4 66.5 57.8Per 100 pop.
Mobile telephone 0.6 11.2 0.6 11.9 44.4 78.3Subscribers per 1000 pop.
Computers per 0.6 1.9 0.4 2.7 62.3 36.6100 pop. Internet hostsPer 1000 pop. 0.7 0.1 … 1.6 375.1 43.4
Source: Human Development Report 2003 & 2002The Economist Pocket World in Figures 2004
Top categories in print Q 12004
Newspapers Magazines Rank Category %share Category %share
1 Corporate/brand image 12.6 Corporate/brand image 7.42 Two Wheelers 4.6 Publications/books 4.33 Cars/jeeps 4.5 Cars/jeeps 3.64 Educational Institutions 4.5 Liquor 2.45 Properties/real estates 4.0 Cellular phones 2.36 Cellular phone service 2.7 Travel & tourism 2.37 Insurance 2.7 Insurance 2.28 Events 2.6 Readymade garments 2.19 Social advertisements 2.6 Jewellery 2.010 Travel & tourism 2.0 Airlines 1.8
Source: Press AdEx (Q1 2004) in Business Standard May 19, 2004.
The Top Software Houses
Name 2002-03 Revenue(Rs. Crore)
Balaji Telefilms 185.96Padmalaya Telefilms 88.00UTV 65.00TV 18-CNBC 40.00In-House Production 35.00*Contiloe Films 30.00Radaan 25.00Hansa Vision 23.00*Optymystix 20.00Cinevistaas 18.78Creative Eye 18.14B.A.G. Films 14.12The Moving Picture Co. 6.70Saregama 4.00
Source: Capitalised billing company source in Business World 15th December 2003
The Top MSO’sName No. of Subscribers (mn) Revenue (2002-2003)
(Rs. Crore)
Siticable 6.5 113.6Hinduja TMT 4.5 59.08RPG Netcom 1.0 55.00Hathway 2.0 N.A.Sumangali N.A. N.A.
Source: Capitalised billing company source in Business World 15th December 2003
Top Broadcaster
Name 2002-03 Revenues(Rs. Crore)
Star 1,200.00Zee 1,199.00Sony 800.00Sun 500.00Eenadu 400.00ESPN 400.00Doordarshan 350.00
Sahara 127.00TV Today 109.38TV 18-CNBC 40.00MAA TV 10.00SS Music 8.00
Source: Capitalised billing company source in Business World 15th December 2003
Standard of Living Indicators (National)
Particulars Nos.
Schools
Primary schools 615700Higher secondary schools 125300General education colleges 8361Professional colleges 2340Engineering 1195Medical 213Universities 261
Hospitals
Hospitals 17952Hospitals beds 65753 Post offices (in ‘000)
Urban 16Rural 139Total 155
Hotels
Hotels 1490Hotels rooms (extrapolated) 80936
Companies
Public companies 76257Private companies 494561Total 570818
Motor Vehicles (Mn.)
Motor cars 7.55Buses and goods carriers 3.44Two Wheelers 39.99
Miscellaneous
Telephone connections (‘000) 45000CinemasRadio receiver sets (mn.) 120Television sets (mn.) 83
Source: Statistical Outline of India 2003-2004Indiastat.com (Loksbha unstarrred question no. 4200 dated 17.12.20020
Income Variation in Urban and Rural Areas, 1999-2000
State/UT Per Capita Income Ratio of urban Rank
(Rs. /annum) PCI to rural PCIUrban Rural
Delhi 29,364 24,852 1.18 1Haryana 18.134 14,855 1.22 2Chandigarh 34,509 27,256 1.27 3Punjab 21,413 16,540 1.29 4Pondicherry 18,938 13,215 1.43 5Rajasthan 15,850 10,693 1.48 6Assam 17,231 11,109 1.55 7Gujarat 22,742 14,574 1.56 8Goa 17,440 11,017 1.58 9Karnataka 18,394 11,300 1.63 10Kerala 17,372 10,342 1.68 11Andhra Pradesh 19,143 11,033 1.74 12Bihar 12,404 6,976 1.78 13Uttar Pradesh 12,257 6,738 1.82 14Himachal Pradesh 19,881 10,816 1.84 15Tamil Nadu 24,246 12,888 1.88 16Maharashtra 23,747 11,769 2.02 17All India 19,407 9,481 2.05 -Madhya Pradesh 14,719 7,079 2.08 18Meghalaya 20,714 9,284 2.23 19West Bengal 23,892 8,792 2.72 20Orissa 15,993 5,704 2.80 21
Source: India Market Demographics Report 2002 (Page 19)
FMCG Product Market Growth
(% Per annum)
Product 1992-93 to 1995-96 to Change in1995-96 1998-99 Growth
Lipstick 31.3 45.0 +13.9Nail Polish 25.0 41.9 +16.9Shampoo 23.6 41.1 +17.5Tooth Paste 12.6 19.3 +6.7Electric Tube 8.2 16.6 +8.4Face Cream 18.5 15.8 -2.7Body Talcum Powder 10.6 13.8 +3.2Footwear-Leather 17.1 13.7 -3.4Health Beverages 16.7 13.7 -3.0Packaged Biscuits 14.0 13.5 0.5Footwear-Sports - 10.0 -Electric Bulb 13.7 7.4 -6.3Tea 13.5 6.0 -7.5Tooth Powder 10.1 6.0 -3.9Washing Powder 10.0 5.9 -4.1Cooking Oil 6.0 5.6 -0.4Hair Oil/Cream 9.6 5.1 -4.5Washing Cake 3.2 5.1 +1.9Vanaspati 9.3 4.7 -4.6Cigarettes 4.7 4.5 -0.2Toilet Soap 11.8 2.8 -9.0
Source: India Market Demographics Report 2002
Socio/Economic Indicators
Gross Domestic Prices Rs. 22778bnPer Capital Income Rs. 17978Export US $ 43.8 bnImport US $ 51.4 bnAs % of World Export 0.7%Laboure Force 363.33Structure of Employment
Agriculture 67%Industry 12%Services 21%
Women Labour ForceTotal Employment 27790Public Sector 19139Private Sector 8652
Source: Statistical Outline of India 2003-2004 Economic Survey 2003-2004
Name of Newspaper/Daily Circulations Circulations Website
Data Data English Jul-Dec 2003 Jan-Jun 2004The Times of India 2119247* 661011* http://timesofindia.indiatimes.com/Hindustan Times 1152575 UC http://www.hindustantimes.com/
The Hindu 981565 UChttp://www.thehindu.com/http://hinduonnet.com/04hdline.htm
The Economic Times 481290 278639* http://economictimes.indiatimes.com/Deccan Chronicle 342053 380093 http://www.deccan.com/The Telegraph 325091 UC http://www.telegraphindia.com/section/frontpage/index.aspThe New Indian Express 197374 UC http://www.newindpress.com/The Statesman 166292 UC http://www.thestatesman.net/Deccan Herald 154560 152908 http://www.deccanherald.com/deccanherald/oct312004/index1.aspMid-Day 136018 133562 http://ww1.mid-day.com/Business Standard 61730 31952* http://www.business-standard.com/Hitavada 60679 59499 http://www.hitavadaonline.com/Assam Tribune 59228 57295 http://assamtribune.com/Hindu Business Line 56103 UC http://www.thehindubusinessline.com/Vijay Times 45124 8183* http://vijaytimes.com/news/default.aspxThe Sentinel 44895 UC http://www.sentinelassam.com/O Herald 36057 37165 http://www.oherald.com/The Navhind Times 33843 34426 http://www.navhindtimes.com/The Shillong Times 28692 28704 http://www.theshillongtimes.com/The North East Times 8920 9174Gomantak Times 6161 5419 http://www.gomantaktimes.com/MAI.htmPatna & Delhi Figures as per last available ABCHindiAaj Ka Anand 22856 21992Aj 716941 611782*Amar Ujala 569459* 302066* http://www.amarujala.com/today/default.aspDaily Hindi Milap 32294 32483 http://www.hindimilap.com/Dainik Agniban 101405 104506Dainik Bhaskar 1680496 824984* http://www.bhaskar.com/Dainik Jagran 1633602* 898692* http://ind.jagran.com/home.aspDainik Tribune 40306* UC http://www.tribuneindia.com/Divya Himachal 66008 50296Hari Bhoomi 195543 124145* http://www.haribhoomi.com/Hindmata 27720 UCHindustan 798216* UC http://www.hindustantimes.com/news/2045_0,0100.htmLokmat Samachar 18232 19876 http://onlinenews.lokmat.com/index.phpNai Dunia 145631 148413 http://www.naidunia.com/Nava Bharat 534670* UC http://www.navabharat.com/ (coming soon)Navbharat Times 390529* UC http://navbharattimes.indiatimes.com/?Prabhat Khabar 200007 202054 http://www.prabhatkhabar.com/Punjab Kesari 829474 301115* http://www.punjabkesari.com/Purvanchal Prahari 20583 20296Rajasthan Patrika 732814 UC http://www.rajasthanpatrika.com/Ranchi Express 72367 73816 http://www.ranchiexpress.com/Rashtriya Sahara 154768 UC http://www.rashtriyasahara.com/Sandhya Times 40908 NASanmarg 107656 110177 http://www.sanmarghindi.com/Yeshobhumi 112574 112634* NBT D is JJ03
AssameseAmar Asom 76458 75832 http://www.amarasom.com/Asomiya Khabar 48437 UCAsomiya Pratidin 121810 UC http://www.pratidinassam.com/Dainik Janambhumi 32046 UCBengaliAajkaal 140113 142370 http://www.aajkaal.net/Anand Bazar Patrika 961114 UC http://www.anandabazar.com/Bartaman 427144 431092 http://www.bartamanpatrika.com/Bikeler Pratidin 21822 21672Daily Desher Katha 19714 UCDainik Jugasankha 52467 52988Dainik Sambad 49023 49447 http://www.dainiksambad.com/Ganashakti 136101 UC http://www.ganashakti.com/Sandhya Aajkaal 17443 16111Sangbad Pratidin 278674 289313 http://www.sangbadpratidin.net/Utta Banga Sambad 126246 133086GujaratiBombay Samachar 107303 105057 http://www.bombaysamachar.com/Desh Pradesh Ni Aajkaal 52651 UCGujarat Samachar 1051039* UC http://www.gujaratsamachar.com/Gujaratmitra & Gujaratdarpan 88380 NALoksatta-Jansatta NA NAMid-Day 37342 40426Sandesh 743239* NA http://www.sandesh.com/Sanj Samachar 51936* UCSaurashtra Samachar 39251 37180Kutch Mitra 39989 40014Nobat 23937 24402 http://www.nobat.com/Kannada Andolana Dinapatrike 32685 32665Kannada Pragha 60666 UCKarnataka Malla 23176 22674 http://business.vsnl.com/kmalla/Samyukta Karnataka 143696 150561Udayavani 189352 200083 http://199.74.239.15/udayavani/home.aspVijay Karnataka 583168 576071Praja Vani 309541 UC http://www.prajavani.net/oct312004/home.phpMalayalamDeshabhimani 266384 UC http://www.deshabhimani.com/Kerala Kaumudi 127190 139187 http://www.keralakaumudi.com/Malayala Manorama 1296360 1309052 http://www.manoramaonline.com/Mangalam 99241* UC http://www.mangalam.com/Mathrubumi 856389* UC http://www.mathrubhumi.com/MarathiAapla Vartahar 144306 131931Daily Deshdoot 63440 UCDaily Sakal 667479 519429* http://www.esakal.com/today/home.htmlDainik Ekmat 18751 UCDainik Lokmat 426056 437529 http://onlinenews.lokmat.com/index.php Kesari 42591 41388 http://www.dailykesari.com/Deshonatti 108802 111772 http://www.deshonnati.com/oct/aaj/homepage-mainpage.htmDhavate Navnagar 2210 UC
Gavakari 112686 UCGomantak 20704 19870 http://www.gomantaktimes.com/MAI.htmLokmat 436774 446882 http://www.lokmat.com/Maharashtra Times 247079 UC http://maharashtratimes.indiatimes.com/?Matribhumi 8706 8541Mumbai Choufer 238634 247023Navakal 139847 136385Prabhat 23422 22460Punya Nagari 355263 UCRatnagiri Times 83046 UCSaamana 102900 107588 http://www.saamna.com/Sanchar 33984 31165Sandhyakal 48629 UCSandhyanand 72981 74496Sarwamat 18646 UCTarun Bharat 120254 122127 http://www.tarunbharat.com/Yuva Sakal 54843 NA http://www.esakal.com/today/yuv_nivadak.htmlPudhari 218498 UC http://www.pudhari.com/Dakshin Maharashtra Kesari 22945* NAOriyaDharitri 175054 186652 http://www.dharitri.com/311004/default.htmPragativadi 126778 132956 http://www.pragativadi.com/Prajatantra 117317 UC http://www.theprajatantra.com/Samaj 183583 200074 http://www.thesamaja.com/Sambad 213636 130593* http://www.orissasambad.com/sambadeng/index.aspThe Samaya 134377 137184 http://www.orissasamaya.com/PunjabiAjit 265539* UC http://www.ajitjalandhar.com/20041101/Jag Bani 264935 UCPanjabu Tribune 66191* UCTamilDaily Thanthi 714910 750430 http://www.dailythanthi.com/Dinamalar 561649 UC http://www.dinamalar.com/Dinamani 136305 UC http://www.dinmani.com/Mumbai Tamil Times 10286 11050TeluguAndhra Bhoomi 33641 51699Andhra Jyoti 162620 UC http://www.andhrajyothy.com/Enadu 956088 UC http://www.eenadu.net/UrduHind Samachar 35565 35503Inquilab 35561 34967 http://www.inquilab.com/Siasat 41597 UC http://www.siasat.com/The Munsif 57873 57904 http://www.munsifdaily.com/Urdu Times 19858 19502 http://www.urdutimes.com/
Name of WeeklesCirculations
DataCirculations Data
English Jul-Dec 2003 Jan-Jun 2004Business World 146532 UC www.businessworldindia.comSahara Times 20673 UC www.saharaindiapariwar.org
Sunday Hindustan Times 171662 UC www.hindustantimes.comSunday Mid-Day 116042 112428 www.mid-day.comThe Economic Times 264326 160134* www.economictimes.comThe Energy Era 20725* NAThe Sportstar 48884 UC www.tssonnet.comThe Sunday Statesman 222963 UC www.thestatesman.orgThe Sunday Times of India 1941766* 1219916* www.timesofindia.comThw Week 201970 203879 www.the-week.comThe New Sunday Express 222388 UC www.newindpress.com/SundayHindiSahara Samay 151199 UC www.saharavas.com/samay/master/asdales.htmSandhya Times Dinaman Samahit 59369 NAAssameseSadin 39480 38592 www.pratidinassam.com/sadinBengaliKhela 7845 NASaptahik Bartaman 111929 118689 www.bartamanpatrika.com/feedback.htmGujaratiAbhiyaan 74722 74829Bombay Samachar 116083 114329 www.bombaysamachar.comChitralekha 240307 UC www.chitralekha.comKutch Mitra Saptahik 39890 39921KannadaKarmaveera 27690 25757Mangala 66485* UCSudha 67412 65518Taranga 85352 81759 www.tarangaonline.comMalayalamBalabhumi 84437 89270Balamangalam 40631 40992 www.mangalam.com/publications/html/balamangalam.htmBalarama 276728 UCChitrabhumi 30274 28896Kalikkudukka 89837 96439Malayala Manorama 1001776 991563 www.manoramaonline.comMangalam 577765 544118 www.mangalam.comMathrubhumi Illustrated Weekly 38302 38839 www.mathrubhumi.comMathrubhumi Thozhilvartha 249505 220804MarathiAajchi Navi Mumbai 1864 1617Chitralekha 95285 UC www.chitralekha.comOriyaThe Saptahik Samaya 33378 33560 www.orissasamaya.comPunjabiKheti Duniyan 67085 NATamilKheti Duniyan NA UCDevi 64760 NAJunior Vikatan NA UC www.vikatan.com/Kalki 42063 40556 www.kalkiweekly.com/Kumudan 385925 400165Kungumam 72525 72990Muththaram 11831 10594
Rani Weekly 189049 193961Vannathirai 30004 29033 www.vannathirai.com/TeluguAndhra Bhoomi Sachitra Vara Patrika 33453 32127Sitara 28464 28400Swati Sapari Vara Patrika 241086 237866UrduAalmi Sahara 3652 NA www.saharaindiapariwar.org
Fortnightly/Monthly Magazines Circulations
DataCirculations
Data English Jul-Dec 2003 Jan-Jun 2004Auto India NA NA www.autoindia.com/Business India NA NAChampak 32336 UCCompetition Success Review 247439 246124Crime and Detective 30031 28961Femina 122200 UC www.feminaindia.comFilmfare 135228 UC www.filmfare.indiatimes.comFrontline 62725 64331 www.flonnet.comGeneral Knowledge Today 102422 100286Inside Outside NAJust Another Magazine 26974 28799 www.jammag.comNew Woman 67276 68182Women's Era 78174 UC www.womans-era.comHindiArogya Sanjivani 49081 50568Balhans 20931 20272Champak 65989 UCCricket Bharati 21688 21297Cricket Samrat 64021 UCDiamond Cricket Today 48041 UC www.diamondcrickettoday.comGrehlakshmi 261541 UC www.grehlakshmi.comGrih Sobha 313155 UCKadambini 31833 UC www.kadambiniformen.com/Madhur Kathayen 59346 64336Mahanagar Kahaniya 44598 41634Meri Saheli 334067 330478Nandan 58385 UCPratham Pravakta 39801 43285Rozgar Prabhat Khabar 15504 15545 www.prabhatkhabar.com/add/advt.htmSaras Salil 1017627 UCSarita 111364 UCSuman Saurabh 38723 UCVanitha 118297 UC http://vanitha.com/Norigdham 200312 146055AssameseBismoi 71146 71801 www.bismoi.com/Nandini 26904 26072Priyo Sakhi 32995 32651 http://www.priyosakhi.com/main.html
BengaliAajkal Sustha 31112 29292Anandalok 98578 UCAnandamela 41832 UCDesh 82236 UCNaba Kallol 36975 34192Paraashuno 38758 34321Sananda 172521 UCSukhi Grrihakon 78662 80483Suktara 44320 40495Unish Kuri 42757 UCKhela 7845 UCGujaratiGrih Sobha 49767 NAKannadaBalamangala NA UCGrihshobha 79003 UCKasturi 24023 23456Mayura 28640 28093Roopatara 46346 46134Tushara 18027 17025MalayamBhashaposhini 19769 17861Grihalakshmi UC UCMathrubhumi Arogya Masika 152702 147397Mathrubhumi Sports Masika 62629 67873Vanitha 492892 527258MarathiGrihashobhika 112871 NAPunjabiCharhdikala 38438 UCPunjabi Digest 48552 48318TamilDeviyin 64633 NAMangayar Malar 207209 207009Rani Comics 19877 16814Rani Muthu 59123 56854TeluguAndhra Bhoomi Sachitra Mass Patrika 25627 26180Annadata 168659 167978 http://www.eenaduinfo.com/group.htmChatura 7862 8002 http://www.eenaduinfo.com/group.htmSwati 22734 24155Vipula 6535 6744 http://www.eenadu.net/vipnew/main.asp
AnnualCirculations
DataCirculations
Data English Jul-Dec 2003 Jan-Jun 2004Manorama Year Book 209505 NA http://www.manoramaonline.comHindiKalnirnay NA 539876 http://www.kalnirnay.comBengali
Shardia Bartaman 151811 NAKannadaMallinge Panchanga Darshini NA 283446Prajavani Deppvali Annual 50091 NA http://www.prajavani.netSudha Ugadi Annual NA 39646MarathiAvaz 30341 NAKalnirnay NA 4904084 http://www.kalnirnay.comShatayushi NA UCTrade & Technical PublicationsIeema Journal 2115 UC
Source: Audit Bureau of Circulations July - December 2003 Audit Bureau of Circulations January - June 2004
Market Share of Entertainment Industry
Entertainment by Sector %Television 67Films 23Music 6Events 3Radio 1
Source: The Indian Entertainment Industry
Table 2: Mediclaim Policy 1997-98 1998-99 1999-00 2000-01 2001-02
No. of Persons Insured 2783862.0 3534417.0 4894129.0 5623864.0 7784491.0
Premium (Rs. In Lakhs)21569.6 27173.5 38040.7 51898.2 74204.5Claims (Rs. in Lakhs) 18612.4 21810.3 33226.1 47152.8 62038.6Claims Ratio % 86.3 80.3 87.3 90.9 83.6
Table 3: Jan Arogya Bima Policy1997-98 1998-99 1999-00 2000-01 2001-
02No. of Persons Insured 139354.0 313643.0 686685.0 348413.0
348912.0Premium (Rs. in Lakhs) 115.3 2880.0 6569.0 6800.3
9079.3Claims(Rs. in Lakhs) 97.1 2882.4 7978.0 6689.0
8818.2
Claims Ratio % 84.3 100.1 121.4 98.4 97.1
Source: Annual Reports of the (non-life) public insurance companies.
Public Relations in India
Market Size Rs. 96 Cr. (Estimated)Growth Rate 40%-50%Net Margin 20%-40%Ratio of PR/Advertising 8%
Source: Business Standard July 13th 2002.
Leading PR Agency
Burson Marsteller www.bm.com/Genesis PR www.genesispr.comSampark Communications www.sampark.com/Perfect Relations www.brodeur.comIPAN www.ipan.com/Text 100 www.text100.comCorporate Voice Shandwick www.webershandwick.com/ LinOpinion http://www.golinharris.com/MelCole www.melcole.comHansa Public RelationsOgilvy Public Relations Worldwide www.ogilvypr.com/Prism PR www.prism-india.com/Ritam Communications www.statusvideo.com/Dean PielleAbacusVaishnavi Corporate Communications www.vaishnavi-india.com
