Indian Core Values

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    Indian

    CoreValues

    Subject:

    Consumer Behaviour

    Lecturer:

    Mrs. Shubhangi Dharma

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    What IsIndian

    Culture??

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    The culture of India is one of the oldest and unique.

    The culture of Indiarefers to the religions, beliefs, customs, traditions, languages,

    ceremonies, arts, values and the way of life in India and its people.

    India's languages, religions, dance, music, architecture, food, and customs differ from

    place to place within the country.

    India is home to some of the most ancient civilizations, including four major world

    religions, Hinduism, Buddhism, Jainism and Sikhism.

    Indian culture is best expressed as comprising the following: Humanity, Tolerance,

    Unity, Secularism, Joint Family System.

    What Is Indian

    Culture??

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    Some of the

    Indian Core

    Values

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    MusicArchitecture

    Cuisine

    Clothing

    Religion & Spirituality

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    Indian Culture &

    Advertising.

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    Indian commercials are mostly based on Indian culture, tradition, festivals, and

    norms.

    Indian culture is followed by every Indian, and mostly Indians get more influenced

    when there are ads based on culture, festivals, etc.

    Marketers relate their products to Indian culture and get tremendous outcome and

    results.

    It is the strategy used by the marketers to attract the consumers and hit their mind

    when the commercial is broadcasted.

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    Though some of the Indian values are left behind now, but still there is a lot of

    influence of it on peoples mind.

    So basically by relating the ads or the products to the Indian culture marketerssucceed in grasping/seeking attention of the consumers.

    Ads based on Indian values create impact on every individual irrespective of social

    class.

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    Hamara Bajaj

    A Bajaj Family = A Happy Family

    With the technology changing everyday with lighting fast speed, life becoming so hectic

    and tensed, and the world becoming a 'Global Village', Bajaj ads also changed, but the core

    theme of the ad campaign is still the same.

    The video shows the traditional values residing in modern, young India. A very emotion

    packed video illuminating every Indian's pride and the way they have captured andrepresented Indian culture, values and aam aadmi's feelings.

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    Brooke Bond Taj Mahal

    Wah Taj!!!

    'Wah Taj' commercial featuring Ustad Zakir Hussain and Aditya kalyanpur. The ad

    was shot at the Taj Mahal in Agra in 1990.

    In this ad Taj Mahal which is one of the seven wonders of the world has been

    referred to the Taj Mahal tea which intensely means that Taj Mahal gives an Indianessto its taste.

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    VivagaSarees

    Vivaga is a brand which manufactures silk sarees and to advertise this brand of Silk

    sarees they have the south Indian womens who are fond of silk sarees.

    It also resembles our traditional clothing.

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    Cadbury Celebrations : -

    Kyunki Sirf Shagun Hi Kaafi Nahin

    Festivals and occasions are the heart of Indian core values. They play a vital role in

    giving the flavor of indianess to the culture. On the festival like Diwali, Raksha

    Bandhan it is a norm to offer sweets.

    In this ad the innocent relationship of Brother and sister has been showed on thefestival of Raksha Bandhan exchanging Chocolates. Cadbury has come up with an

    idea to offer Cadbury Celebration to our near and dear ones instead of sweets.

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    ParachuteAdvanced Hair Oil

    Parachute Advanced Hair Oil ad has been related with the festival of Holi

    wherein the girls are scared of vicious chemical colors which are used while

    playing Holi. So the Parachute Advanced Hair Oil helps to maintain the rough and

    damaged hair.

    Again in this ad the main theme used is the Indian festival to attract the womens

    and girls to protect the hair from roughness and damage.

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    Incredible India-Aamir khan

    Aamir Khan is the Spokesperson of Incredible India.

    In this ad the foreigners who come to visit India are been harassed and

    Vandalized by the few Indian fellowmens where Aamir Khan restrict them from

    doing disrespectful behavior.

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    The ads which are mentioned here are all some where or the other related to the

    Indian Core Values.

    The advertisers of this products have used the strategy of using the India Core Values

    to advertise their product and they are quite successful.

    All the brands who have used this strategy are the

    brands which are having really good position

    in the market.

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    Thank you!!!

    Presented by:- Group Number 6

    Ayush Sharma,

    Kunal Shah,

    Mahavir Jain,

    Tarun Menon,

    Vijit Dudeja.