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IMAGINEA: THE RIGHT DNA FOR PRODUCT ENGINEERING [email protected]

Imaginea our dna

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Page 1: Imaginea   our dna

IMAGINEA: THE RIGHT DNA FOR PRODUCT ENGINEERING

[email protected]

Page 2: Imaginea   our dna

CONFIDENTIAL and PRIVATE. Do not forward or share without written

consent from Im

aginea. Copyright © 2011, Imaginea, Inc.

What we can do for you…

Prototype your idea. Design the

experience and service. Advice on

technology. Write the code. Scale

engineering. Tune performance.

Automate tests. Maintain it.

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aginea. Copyright © 2011, Imaginea, Inc.

Global product companies work with us. Here are some.

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aginea. Copyright © 2011, Imaginea, Inc.

Software development on all major platforms

Designing user experience and services

Social, local and enterprise integration

Location-based offerings across verticals

Native and HTML5 Mobile Apps

Custom app framework and system applications

Functional, stress and performance testing

Seamless service across platforms and devices

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The landscape of technologies where we play

Core JavaJEE FrameworkStruts, SpringJMSMule ESBHibernateZend PHPYii PHPRubyPhusionTapestryPythonDjangoPerl.NetC++C#Javascript

HadoopMongoDBHUECouchDBCassandraSinatra S3Amazon EC2SOLRRackSpaceVMWareServer Virtualization

PhoneGapTitaniumHTML 5.0iPhone/iPad iOS 5AndroidGingerbreadHoneycombRed LaserGoogle Zxing

FacebookFour SquarePlacesTransitLatitudeQontextSocialTwistSocial CRMGoogle+

jQuery/MobileSproutcoreDojoHTML 5.0extJSGWTCSS 3.0SenchaTouch

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We are people with a Product Mindset

Access to top engineering talent

Engaged with top EDUs like IIIT to develop talent pool (sponsored Middleware Labs and Centers of Excellence in institutions)

Strong reputation in India as a provider of leading-edge products and solutions

Committed mentoring of new hires on product-oriented development

Named one of the top 20 Best IT Employers in Hewitt Associates survey

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aginea. Copyright © 2011, Imaginea, Inc.Engaging With Customers

How We Work

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Design First ApproachExperience design captures requirements and models the solution.

Committed to Agile MethodologyTrue Agility is in the Mind of the Engineer. We have strong mentors.

Using Test Driven DevelopmentThinking through design before writing functional code.

Investing Time in Test Automation Significant benefits in terms of savings in execution cycle time.

We Have a Familiar Vocabulary

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aginea. Copyright © 2011, Imaginea, Inc.

Go-Live Support & Performance Tuning

Agile Software Development & Weekly Goals

Interactive Prototyping & Walkthroughs

“Done-ness”: Work Unfinished Till Users Are Happy

Detailed Service & Experience Design

Defining the problem and visualizing the solution

Trying the model with various use cases

Use cases drive choice of technology & architecture

Design + Function + Performance = Fantastic Experience

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Identify the Key Architect / Technical LeadWe invest upfront in identifying the product owner and single point of contact. Such a person comes with the right mix of technology and maturity, and is the key to success of the engagement.

Assemble the Right Project TeamBased on [1], the owner studies requirements and mode of engagement with client, and assembles a team with right mix of skills, attitude, and seniority for the assignment.

Implement and Review ProjectWe always work with a roadmap to prioritize and pace our work. We work in an Agile environment with high visibility for all stakeholders. Styles will differ between fixed bid and time/material projects.Onboarding Process Aimed To Please

1

2

3

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Typical Kick-start

Familiar models of working together

Scoped Out Requirements

Fixed Duration Doesn’t matter.

Continuous Requirements Time and Material 5 or more

Strategic Partnership Development Center ~ 35 or more

Business Need Work Mode ~ Team Size

Project and software delivery managed by Imaginea, event based billing

Project and software delivery managed by client, man-month billing

Extended engineering center managed by Imaginea, investment

+ billing

What to Expect

Requirements Assessment Engineering Discussion

Proactive visit to client site

Estimates Proposal

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Working across the globe has its advantages, if overlapping hours are used effectively and clear communication is established. Our teams in India share a 2 to 3 hours overlap – depending on the working hours. During Go Live, overlap can be up to 8 hours.

Overlapping Hours: Making the most of “Follow The Sun”

Plan, Work and Stage.

Reviews, Tests, ReportsOur AM

DailyOffshoreScrum

Your AM

Wednesday Thursday

Imaginea Updates on

Qontext

9:00 IST India08:30 EST

18:00 IST India

Twice a Month Project Management Sync Up

Our PM

12:30 EST22:00 IST India

DailyStandupMeetings

Close Of Day

Updates

9:00 IST India

Client Updates on

Qontext

Extended offshore day during release time

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Engineering Process Layers

CUSTOMER

Imaginea

1

2 3 4

5

6

CUSTOMER

Imaginea

1

3 4

5

6

2

Product Definition1 Vision & Strategy, Competition/Market Analysis, Product Positioning

MRD, Product Roadmap, Prototypes, High Level Requirements, Release Plans

UX and Architecture2 POCs, Technology Adoption, Standards, Frameworks, Patterns, UI Design

Experience Design, Technical Architecture, High Level Design, Prototypes

Product Development3 Component design, feature design and development, design and code reviews , unit tests, build automation, continuous integration

Completed features, Iterative product sprints, QA drops

Product Testing, Release Readiness

4 Test Planning, Processes, Tools, Functional Testing (Manual, Automated, Regression), Performance Tests, Platform Certification, Docs

Test Suites, Harness, Go-To-Market Testing, Alpha, Beta Testing, Product Docs, GA

Deployment & Implementation

5 Product customization, Professional Services, SaaS and Multi Tenancy, Cloud Deployment, Integration (ERP, SF etc)

Solution Implementation, Scalable product deployments, Enterprise Integrated

Reengineering & Sustenance

6 Performance, Technology Stack, Usability, Web20 & Social Aspects Migration & Maintenance,

Reengineered product,, Better Architecture, Performance & Marketability

Engagement Models

2 5

4 CUSTOMER

Imaginea 6

1

2 3 4 5

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aginea. Copyright © 2011, Imaginea, Inc.A few examples of our work

Stories

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Cloud Automation Platform using Java, Python

A leading hi-performance platform ISV engaged Imaginea to build a “catch-all” Cloud Automation Platform that enables enterprises to transform their legacy computing infrastructure to automated, cloud enabled environment.

Technologies Used: Flex, jQuery, Java, Python

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Ecommerce Marketplace on LAMP Stack

A leading B2B online marketplace wanted to revamp their online customer experience through an integrated workflow for their Online Auctions, enhanced with Web2.0 style interactions and an easy to maintain UI

Technology: REST API integration, PHP, AJAX, JavaScript, XHTML, CSS

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Game Monetization Platform using RoR, Javascript, HTML5

LOGO A micropayment solution that interacts with hundreds of payment method vendors, providing a native look and feel, over social, web and gaming platforms. Safe, convenient and friendly in-app purchases using over 85 global payment methods in 180 countries. Consistent experience across social platforms, mobile devices and locales. The solution is built using PHP, Ruby on Rails, JavaScript, HTML5, JSON, REST API

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Creating an ebook using the technology it’s going to be published in is more effective.

We rebuilt the eBook platform using HTML5, CSS3, Ember.js (formerly Sproutcore).

Goals of re-engineering were:

Performance improvement

Support for multiple platforms

Faster development turnaround across multiple teams/location

Easy debugging and fixing code

Leading Ebook platform using HTML5 and Ember.js

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Supply Chain on the Cloud: J2EE

A flexible, scalable and robust SaaS solution for Amitive Inc – a leading provider of on-demand Supply Chain Management. The framework supports customizable, collaborative business workflows for any vertical industry. The initial solution was delivered within two weeks to enable Amitive secure their second round of funding. The project used a combination of Cloud, Hibernate, Spring ,J2EE, Drools, JBPM, Web 2.0, Flash 3.0 , Acegi, and Flex.

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BETTER PEOPLE LEAD TO BETTER SOFTWARE.

[email protected]