Student Recruitment From an agent’s point of view

Today’s objectives

• A better understanding of what we do as an agent

• Knowledge of the events we run throughout the year

• What makes a great working relationship

• Case studies

• Questions

My Background

• Director of Operations with 12 Years experience in Student Recruitment

• Manages and supports offices in UK, China, Saudi Arabia, India and Thailand

• Advisory Services to institutions

• Market Research and update to institutions

• Institutional collaborations

IEC Abroad Ltd Background

• Established in 2006

• Work with 80 universities in UK, USA, Ireland and EU

• 22,000 applications per year

• 4,000+ recruits per year

• 10 offices in India, UK, China, Saudi Arabia and Thailand

• Global agency

Our Team

What do we offer students?

• University and English language school placements

• Advice and guidance on;- Institution course selection

- entry requirements

- language proficiency

- fees and funding

- and documentation.

• Pre-departure advice

• Visa Services.

• Accommodation Services.

Case studies

• Supporting the universities at country fairs with translator and experienced consultants to take over the enquiry and process the applications resulting in increased conversation rate

• Conversation activity with university for their direct enquiry i.e. direct enquiry scheme

• 3+1 articulation agreement

• Testing English in our premise

• HE Placement Service to Schools with Financial Incentives

What do students want?

• Quality Education

• Hassle-free process from application to registration

• Support from academics during the course

• To feel at home

• Better career prospects

• Scholarships for those who cannot afford

• Inter-cultural understanding

What do we offer our partners?

• A multi-lingual team

• Full support to students throughout their journey

• Multi-centre approach (offices in UK, Saudi Arabia, India, China and Thailand).

• Dedicated account manager and administration team

• A close working relationship with your admissions officers

• Access to full marketing collateral (website, social media, fairs, brochures, newsletters etc.)

What do agents expect from Institutions?

• Flexible & Available:

-Open-minded

-Available if anything is needed urgently

• Communication

-Good relationship with admissions team

-Regular communication during application process and beyond.

• A win-win approach

-Striving for the same goal

• Regular updates:

-Changes in staff contacts

-Marketing collateral

-Commission procedures

• Good commission structure -Offering extra bonuses

-Marketing contribution

-Counsellor incentives

• Valuable feedback -Any issues

-Testimonials

• Get Involved-International student fairs

-Marketing campaigns

-Visits

• Mutual respectYour delay - Our reputation

What you see

What we do

Late-night calls

Offices

Staff

Applications

Text messages Counselling

Weekends

Long days

Handle complaints

Deal with rudeness

Tonnes of marketing

Stay patient

Who plays a key role at your institution?

External Challenges

• UKVi

• Drop in currency value

• BREXIT

• Sponsor market changes.

• Unrealistic expectations

Internal Challenges

• Change of agents

• Delays in application

• Ambiguous entry requirements

• Preferential treatment

• UCAS restrictions

Any questions?

Thank You