I MADE S. UTAMA

DEVELOPMENT OF ARUMANIS MANGO FOR EXPORT MARKETS

Department of Agricultural Engineering

Faculty of Agricultural Technology

Udayana University

I MADE S. UTAMA

BACKGROUND

I MADE S. UTAMA

BACKGROUND

• High mango production per year (25,000 tons)• Eating quality of Arumanis mango from Buleleng

is better than the same mango from Java• Most production send to Java and sell with the

name of Probolingo’s mango. • When the harvesting season, the price declines

significantly• Minimum technologies involve from harvesting to

market• Losses are still very high (30 - 40%)

I MADE S. UTAMA

BACKGROUND

• Institutional farmer’s group is still weak• Quality assurance system could not be

developed well• Supply chains have not integrated to

supply mango in good quality.• Cold chains and other postharvest

technologies have not developed to deliver product for long distant market (export)

• A postharvest treatment for fruit flies has not been developed as required by the export markets

• There is no significant efforts to develop the mango as processed products especially for off-grade mangoes

• Lack of promotions

I MADE S. UTAMA

PRIMARY GOALS

1. Development of technologies as required to deliver the Arumanis mango for long distant markets

2. Strengthening the existing institutional farmer’s group

3. Development of quality assurance system for export markets

4. Product development to vary the products and markets

5. To promote and build a strong image of the product

I MADE S. UTAMA

Goal 1. Development of technologies as required to deliver the Arumanis mango for long distant markets

Objectives Strategies Outputs

1. Develop cold chains system Identify a critical minimum temperature tolerated by the mangoes for long term shelf life

The identified minimum critical temperature for arumanis mango

Develops a pre-cooling system suitable for arumanis mango

A model pre-cooling system for Arumanis mango

Develop a storage system Storage system using the identified minimum critical temperature

Ensure a transport system meet the required temperature

Transport system using reefer container for long distant market (export).

2. Develop proper postharvest handlings and treatments system as required for long distant market

Develops harvest index and harvesting system to gain high quality mango

Harvest index and a proper harvesting system

Develop sorting, washing, desaping, waxing and grading system

Good postharvest handling practices (GPHPs)

Preventing and controling fruit flies using pheremone on the field and postharvest heat treatment for export market

Fruits free from fruit flies as required by export market.

  Develops a packaging system for long distant market

a proper packaging system for long distant markets.

3. Develop additional technologies accompanying a cooling system for export markets

Identify optimum gas compositions of O2 and CO2 for Arumanis mango

MA and CA system accompanying the cooling system

Identify the effect of ethylene on the shelf life of the mango

Ethylene scrubber accompanying the cooling system

I MADE S. UTAMA

Goal 2. Strengthening of the farmer’s group

Objectives Strategies Outputs

1. Develop farmer's group to bocome a cooperative business system by 2008

Helping farmer's group to get legal status for cooperative system.

Cooperative business sytem for the farmer's group

Conducting cooperative workshop

Members of group (cooperative) deeply understand the importance of

cooperative system

Benchmarking to the succeeded existing cooperative business Better understanding the importance of Cooperative system

2. Develop a professional management system for the cooperative by 2008

Develops a proper structural organization for the cooperative

A proper structure of the organization

Business Management training Professional management system for the cooperative

Benchmarking to the succeeded existing cooperative business

Professional management system for the cooperative

Technical assistance for development of professional management system

Professional management system for the cooperative

I MADE S. UTAMA

Goal 3. Development of quality and safety assurance system for export markets

Objectives Strategies Outputs

1. Develops quality and safety assurance system

Market research on the quality required by the market

Quality standard as required by export markets

Develop quality control system and SOP on production and postharvest systems

SOP for quality control system on production and postharvest systems

Develops HACCP system on production and postharvest systems

HACCP systems on production and postharvest systems

Goal 4. Increase the market volume by varying the forms of products (product development)

Objectives Strategies Outputs

1. Increase the volume of the marketed products through the development of processed products

Identify the types of developed-processed products as required by markets

Identified product development

Develop technologies to develop processed products

Model of technologies to develop processed products

Develops quality control and HACCP system, and SOP to develop processed products

Developed quality control and HACCP systems, and SOP to develop the products.

I MADE S. UTAMA

Goal 5. Promote and build a strong image of the products

Objectives Strategies Outputs

1. Increase the sale with proper strategic promotions

Generating leaflet, brochure, poster and other point of sale materials

Different types of point of sale materials

Involve in exhibitions In crease the sale

Inviting buyers Increase the sale

1. Increase the sale by building a strong image of the products

Use the famous of Bali as an image (trade mark) of the products

Increase the image of high quality products

Develop a proper design for the logo or trade mark for different types of mango products

Increase the image of high quality products

I MADE S. UTAMA