hummel KIDS & TWEENS SPORT LIFESTYLE SS14

kids & tweens

sport lifestyle

spring/ summer

2014

Change the world through sportfor hummel, sport is more than a physical activity. it is a universal language with the strength to eliminate differences in politics, culture, religion and beliefs.

We trust that we can make a real change in the world by using sport to create borderless understanding, respect and unity.

From Afghanistan to sierra Leone we support and initiate projects that help people live out their passion for sport. in a connected world, we believe this will act as a boomerang of positive change for all.

We are on the same team.

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kids sport lifestyle spring/ summer 2014Whether busy toddling, running or playing online games, kids will love this season’s concept—for the fun and for the function!

‘Play with us’ is the recurring statement in this season’s kids lifestyle collection and also the overall theme. With focus on this decade’s digital heritage, the styles feature an edgy and playful look where pixels and mélange patterns reign alongside with the hummel chevrons and bumblebee logo.

When it comes to materials and functionality, the freedom to move and play is equally prioritised with comfortable sweat materials and an active fit. Cotton and polyester dominate offering great comfort and a durable quality.

Outerwear comes in a great variety of styles, featuring light summery jackets as well as waterproof jackets with taped seams and reflective details. The incredible softshell is also part of this season’s collection

offering both breathability and water resistance in a durable quality. As one of the few, hummel also offers a softshell pant; the perfect outfit for inbetween seasons!

For boys, oldschool styles are given new life with cheerful prints and happy colours such as Bright Marigold, Peacock Blue and Vallarta Blue. Crewnecks, loose tracksuits and sweatpants blend in perfectly with the retro silhouettes for a both relaxed and sporty.

Page 6Kids Sport Lifestyle


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36—471—3639Flora Zip Jacket SS14

09—166—3639Ritta LS Lee

39—693—3639Flora Pants SS14

drop 01Spring/ Summer 2014


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36—469—8520Jon Zip Jacket SS14

08—967—8520Baldur LS Tee SS14

39—688—7402Poulus Pants



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08—969—8242Severin LS Tee




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08—970—3639Vitta Dress

39—693—3639Flora Pants SS14



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08—965—2006Gy LS Tee

39—690—7429Christina Pants SS14



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36—472—2006Snorre Zip Jacket

08—971—8242Juan LS Tee

39—695—2006Kain Pants



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36—470—8242Mike Zip Jacket

39—692—8242Mike Pants

22—380—7710Salt 3-Pack Socks SS14



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08—965—3639Gy LS Tee

39—694—2006Tinne Pants

22—381—7709Beate 3-Pack Socks SS14



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36—473—7429Naia Zip


39—696—7429Jea Pants



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81—259—8520Karno Jacket




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81—261—7429ebba Jacket


39—731—8407Noelle Pants SS14



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81—258—3639Terri Jacket

08—964—3054Bella SS Tee

39—687—7889Paulina Pants



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81—258—8242Terri Jacket

81—473—2021Rene Pants



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81—257—3639Paula Jacket SS14

08—965—3639Gy LS Tee

39—694—2006Tinne Pants

22—381—7709Beate 3-Pack Socks SS14


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81—256—8520Hubert Jacket SS14

08—969—8520Severin LS Tee

39—691—8520Jon Pants SS14



tween sport lifestyle spring/ summer 2014‘raw’ and ‘playful’ are the words best to describe this season’s tween lifestyle collection; a comfy line-up of styles with a sporty feel and loads of street vibe.

One short look at the spring/summer tweens collection and you will discover a fun digital world with pixelated tiger print, game-over sculls and big cats on mélange fabrics with cool-coloured flecks. Silhouettes are sporty and street with a cool and casual vibe, great for before and after sports or as a fresh input to the everyday wardrobe.

The girl’s collection is a playful blend of current trends mixing the denim look with the sweat pant feel and adding slim legs to baggy pants. Subdued colours are disrupted with vibrant colours, and oldschool silhouettes are updated with cool new details such as the zip going all the way up through the hood. Underwear comes with anti-bacterial treatment, an unrivalled fit and feel and beautiful colours.

The boy’s collection offers a cool and urban look with a sporty fit. Geometric lines and playful pixel prints cover oldschool hummel designs with cool colours and contrasting chevrons. Updated, slim-legged sweatpants are easily combined with sporty tees, crewnecks and hoodies for a casual street look and a cosy feel. A fresh an urban look to combine in infinite ways.

Page 22Tweens Sport Lifestyle


TexTiLe

81—049—7429Janne Coat SS14



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87—273—7429Leise Waistcoat

36—486—8246Kitti Sweatshirt

39—680—7429Colette Pants



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36—394—7710Lorry Zip Jacket

08—418—6595Remo SS Tee

39—673—2006Thorn Pants



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36—386—7429Victor Zip Jacket SS14

08—419—2006Yde SS Tee




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08—943—3054Kia SS Tee

08—416—3651Maddy Top SS14

39—678—7429Pearl Pants SS14



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36—395—3651Chrissy Zip Jacket SS14

08—943—3054Kia SS Tee





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36—393—7429Pablo Zip Jacket SS14





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87—274—7429Mack Waistcoat

09—140—7710Lama LS Tee

39—677—2336Ronaldo Pants SS14



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08—944—2006Tai SS Tee

39—680—7429Colette Pants



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08—943—8245Kia SS Tee


39—722—2006Li Pants



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08—420—7175earl LS Tee SS14




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81—051—7429Tao Jacket

36—387—2006William Sweatshirt SS14

39—679—7429Lude Pants



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36—450—2006Cheri LS Tee




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81—053—7429Asta Jacket SS14

36—486—8246Kitti Sweatshirt

39—722—2006Li Pants



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81—255—7429Jac Jacket SS14




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81—050—7429Ruben Jacket SS14




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36—391—7429Joa Zip Jacket

08—943—8245Kia SS Tee


39—722—2006Li Pants



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81—052—7429ima Jacket




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81—254—7429Seir Jacket



Ah, days at the beach, children playing by the water’s edge or throwing themselves into the waves. if that isn’t the quintessence of summer, what is?

For these exceptional days – where the kids have all the opportunities to enjoy the water and the sun and explore the world full on – hummel has created a stunning swimwear collection for kids and tweens. it’s catchy, it’s functional, it protects your loved ones from the UV rays, and the high quality prevents the colours from fading!

Covering a broad field of fresh summery colours, this season’s palette is all about feeling good and having fun. Patterns go from flickering white noise-inspired lines to pixelated camo; a cheerful landscape of cool and catchy styles!

From brief swimming trunks, to swimsuits, to light swim shorts, hummel has it all for the water-

loving boys. For kids, the swim trunks come in two lengths, a long version for extra UV protection and a short version for the boys less sensitive to the sun. The tweens collection for boys also offers brief swimming trunks, perfect for the beach or as an extra garment under a swim short. For the babies and toddlers, hummel has created a swimsuit with a great fit and zip on the front giving the toddlers and smaller kids the opportunity to practice their dressing skills. The collection also comes with several pairs of light swim shorts for kids and tweens to wear at the beach or as a cool input to the everyday garment on those extra hot days. As a cool match for the various shorts and pants, the kids collection presents both

swimwear ColleCtion spring/ summer 2014

Page 42Kids Swimwear

a long- and a short-sleeved version of the swim tee to mix and match in infinite ways.

The girls collection covers everything from swim tees, to bikinis, to swimsuits. For babies and toddlers, hummel has created two different swimsuits; one with cute flounces and an inner nappy pant and one with short sleeves and legs and a zipper at the front allowing the small ones to practice their dressing. The collection also offers a swimsuit for the girls a little older, a bikini, long- and short-sleeved swim tees and swim pants; one with short legs and one with an over-the-knee length. Tweens can choose between bikinis and lovely swimsuits with open back and an amazing fit, great for the

beach as well as the swimming bath. The bikinis come with more or less coverage and are easily matched with the hummel swim pants in different lengths or the light swim shorts.

As a supplement to the baby and kids swimwear, the collection also presents soft and lovely hooded bath towels in two different sizes and cool caps with neck cover – both of it in colours that match the rest of the collection.


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88—562—8363Ummi Swimsuit SS14




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88—567—7886xenia Bikini SS14



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88—554—8520Sofus Bermuda SS14



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88—555—7710Wade Bermuda SS14



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88—564—7886Vanessa Swimsuit SS14



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88—565—7886Zab Swim Tee SS14

88—553—4030Yanka Swimshorts SS14



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88—565—7710Zab Swim Tee SS14

88—568—7886Yakow Swim Trunk SS14



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88—555—7429Wade Bermuda SS14



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88—566—3665Sydney Swimtee SS14

88—569—3665Sailor Swimpants SS14


Page 56Tweens Swimwear

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88—556—7886Liam Swimpants SS14



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88—558—8246Catalina Bikini Top SS14

88—561—7886Pamela Swimpants SS14



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88—550—7710Curt Swimpants SS14



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88—557—7709Merell Swimsuit SS14



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88—559—8246Bett Bikini Top SS14

88—560—7709Rianne Swimpants SS14



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88—549—5265Svenne Swimpants SS14



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88—551—8520Cris Swimpants SS14


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88—558—7886Catalina Bikini Top SS14

88—552—4030Ponto Swimpants SS14



hummel international

sport & Leisure A/s

Balticagade 20 8000 Aarhus C

Denmark

Tel +45 87 34 48 00 Fax +45 87 34 48 09

[email protected] www.hummel.net

Documents

hummel KIDS & TWEENS SPORT LIFESTYLE SS14