hummel SPORT FASHION SS14

SPORT FASHION

SPRING/ SUMMER

2014

CHANGE THE WORLD THROUGH SPORTFor hummel, sport is more than a physical activity. It is a universal language with the strength to eliminate differences in politics, culture, religion and beliefs.

We trust that we can make a real change in the world by using sport to create borderless understanding, respect and unity.

From Afghanistan to Sierra Leone we support and initiate projects that help people live out their passion for sport. In a connected world, we believe this will act as a boomerang of positive change for all.

We are on the same team.

Page 2Women’s Sport Fashion

Digging deep in the beautiful landscape of the last decade’s digital history, amazing patterns and figures have surfaced, loading hummel’s designers with inspiration. The result is an intense palette of vibrant colours and fantastic patterns.

Halftones are one of the elements playing an important role in this season’s patterns. As for many artists and creatives before them, the dots have been an important source of inspiration for hummel’s designers, and the fascination is easily spotted in the many playful halftone designs used in extraordinary camouflage patterns and graduation effects.

Another mind-blowing dive into the magic screen visuals is the former so dreaded peace killer,

the white noise. A fabulous graphic print resulting in a captivating distorted black-and-white look that makes you forgive and forget all unresolved issues you might have with this noisy phenomenon. The effect is seen in logo and all-over prints, as well as in polka chevron prints and mouliné fabrics.

Silhouettes have been designed and materials chosen with inspiration from the 90’s, the result being a great line-up of long, loose and boxy tees and tank tops in drapery fabrics for women and catchy details and poly fabrics for men; an inspirational source that is easily linked to the authentic and original hummel DNA. The 90’s have also given a twist to other great styles such as garment washed crewneck

SPORT FASHION SPRING/ SUMMER 2014

Page 4Women’s Active Bee

Enter spring in style with the fabulous hummel spring/summer fashion collection; a catchy collection with a sky-high level of wow effect.

sweats and twill shorts, as well as icon silhouettes such as the track top and the bomber jacket; available both for men and women. Whether it being mini skirts and leggings for women or sweat styles for men, all pieces are covered in magic, digital prints and patterns still with a distinct sporty hummel look.

Black and white are key colours in the collection matching perfectly with the fresh and feminine pink lemonade for women and strong orange or bright peacock for men. Halftones for women are kept in pastel green, grey and purple and for men different blues, grey and sharp green.

The collection comes with shoes, bags and caps in matching colours and patterns to complete the striking look.

Page 5Women’s Active Bee


TEXTILE

08—980—2920Makenna Top

10—858—2920Imani Shorts

drop 01Spring/ Summer 2014


TEXTILE

08—984—2094Moriah SS Tee



TEXTILE

36—475—6695Tia Zip Jacket




TEXTILE

08—982—2920Makenna SS Tee

39—715—2920Imani Pants



TEXTILE

36—477—3639Blanca Jacket




TEXTILE

08—985—3054Ardis SS Tee

10—859—3639Giselle Shorts



TEXTILE

36—476—3639Imani Sweatshirt




TEXTILE

36—476—4034Imani Sweatshirt




TEXTILE

08—985—2001Ardis SS Tee

34—111—2001Krista Skirt



TEXTILE

87—177—2508Dalia Waistcoat

11—188—2001Krista Leggings



TEXTILE

35—111—2508Dalia Dress



TEXTILE

08—980—4034Makenna Top

39—716—2508Dalia Pants



TEXTILE

08—981—2001Gia Top

39—715—2114Imani Pants

ACCESSORIES

40—615—2114Cactus Gym Sack



TEXTILE

36—477—2114Blanca Jacket

08—983—9001Lexie SS Tee




TEXTILE

36—485—2114Lulu Sweatshirt

11—188—2001Krista Leggings


Page 23Men’s Sport Fashion

TEXTILE

08—975—7459Easton SS Crew

39—718—7459Easton Pants


TEXTILE

08—546—9001Argo SS Tee




TEXTILE

08—974—2508Corey Tank

10—310—2114Santiago Shorts

40—617—2114Cement Shoulderbag


TEXTILE

36—479—2114Farrell Zip Jacket




TEXTILE

36—480—2114Santiago Zip Jacket

39—699—2114Crocket Pants


TEXTILE

08—976—2114Shane SS Tee

39—698—2001Farrell Pants

40—618—2114Clove Backpack




TEXTILE

08—976—2006Shane SS Tee

10—311—2094Talbott Shorts



TEXTILE

36—479—7175Farrell Zip Jacket

10—311—7459Talbott Shorts




TEXTILE

08—986—9001Iman SS Tee



TEXTILE

36—480—7175Santiago Zip Jacket




TEXTILE

08—989—9001Perez SS Tee



TEXTILE

36—482—2508Brams Sl Hood



TEXTILE

36—483—2508Barnet Crew

39—717—2508Barnet Pants



TEXTILE

36—481—3775Crocket Crew


AC CES SOR IES.

Accessories


AC CES SOR IES.

Page 39Fashion Accessories

ACCESSORIES


40—613—2114Chino Phone Sleeve

40—614—2114Brush Tablet Sleeve

40—615—2114Cactus Gym Sack

40—618—2114Clove Backpack


hummel International

Sport & Leisure A/S

Balticagade 20 8000 Aarhus C

Denmark

Tel +45 87 34 48 00 Fax +45 87 34 48 09

[email protected] www.hummel.net

Documents

hummel SPORT FASHION SS14