How to Easily Set-up a Facebook Business Page

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    07-Jan-2016

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Maybe you've created a Facebook business page before or maybeyou haven't or maybe you created one in haste and aren't sure you did everything right. I want to walk youthrough the process of how to create a Facebook Business Page the rightway.

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  • A FACEBOOK BUSINESS PAGE

    H O W T O

    CREATE

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 1

  • My #1 goal here is to make YOU a better Facebook Marketer.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 2

  • heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 3

  • heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 4

    Maybe you've created a Facebook business

    page before -- or maybe

    you haven't --

  • heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 5

    or maybe you created one in haste and aren't sure you did everything

    right.

  • heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 6

    Today, I want to walk you through the process of

    how to create a Facebook Business Page the right

    way.

  • get Lets

    STARTED!

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 7

  • { } 1 Go to "Create Page" Link

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 8

  • There are lots of ways to get

    to this page, but I'll make it

    easy for you. Just click here:

    https://www.facebook.com

    /pages/create/

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 9

  • heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 10

  • Log in using your

    Facebook Account.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 11

  • heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 12

  • { } 2 Choose a Page Type

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 13

  • Choose one of the following:

    1 Local Business or Place

    2 Company, Organization or Institution

    3 Brand or Product

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 14

  • Choose one of the following:

    4 Artist, Band or Public Figure

    5 Entertainment

    6 Cause or Community

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 15

  • You'll need to decide

    which page type is best

    for you as each type has

    different benefits &

    drawbacks. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 16

  • Lets choose Local Business or Place

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 17

  • { } 3 Choose a Category

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  • If you choose a page type

    other than Cause or

    Community, then you'll

    need to choose a

    Category for your page.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 19

  • You're category is VERY important with Graph Search -- so choose wisely so people can find you easier.

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  • Just click the dropdown

    and you'll be given plenty

    of choices.

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  • heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 22

  • For this tutorial, lets choose Business Services.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 23

  • { } 4 Choose a Business Name

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 24

  • Its pretty siple -- yet SUPER important.

    Enter your exact business

    name here.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 25

  • Keep in mind that people need to be able to find your business in Graph Search -- so choose the name people know you by.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 26

  • If your page name is too

    generic, Facebook could

    take it over as a

    "Community" page --

    which limits the page

    features. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 27

  • heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 28

    Enter your address & phone

    number

  • Entering an address &

    phone number is only

    necessary if you select

    "Local Business or Place"

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 29

  • -- all other page types

    require only the Category

    & Business name.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 30

  • { } 5 Agree to Facebook Pages Terms

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 31

  • To proceed further in

    creating your business

    page you must agree to

    Facebook's terms.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 32

  • It's a good idea to read over these terms every few months, as Facebook is constantly tweaking them.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 33

  • Inside the Facebook Pages Terms you'll find out information regarding:

    1 Page Administration

    2 Content

    3 Page Management

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  • Inside the Facebook Pages Terms you'll find out information regarding:

    4 Page Names

    5 Collection of Data

    6 Page Features

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 35

  • Inside the Facebook Pages Terms you'll find out information regarding:

    7 Advertising on Pages

    8 Cover Photos

    9 Apps on Pages

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  • Inside the Facebook Pages Terms you'll find out information regarding:

    10 Offers

    11 Promotion Guidelines

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  • As a page owner, this

    information should

    definitely stay familiar

    with.

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  • { } 6 Click Get tarted

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  • Now that you've

    followed the first 5 steps,

    it's time to "Get Started".

    So click the blue button.

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  • So, click the blue button

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  • { } 7 Set Up Page

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  • Heres where the fu starts!

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  • You can choose to fill out

    this info or you can skip

    it. The best thing to do is

    fill it out now.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 44

  • heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 45

  • The info will show up on

    your "About" page and in

    the "About" section on

    your page's Timeline.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 46

  • Youll eed to eter the followig:

    1 Category -important in Graph Search)

    2 Add a Description -your About Section in your Timeline

    3 Website -how to find you online outside Facebook

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 47

  • Facebook then asks you

    "Is XYZ business a real

    establishment, business

    or venue"? Check Yes

    anyway.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 48

  • Once you select Yes, Facebook

    will ask you "Will XYZ business

    be the authorized and official

    representation of this

    establishment, business or

    venue on Facebook?". heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 49

  • Check Yes -- unless you're

    setting up a fan page for a TV

    show or celebrity and aren't

    the official brand

    representative.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 50

  • Once you're finished

    with the above info,

    you'll see something

    like this:

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 51

  • heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 52

  • Notice how I selected

    multiple categories and

    Facebook gives me

    more to choose from.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 53

  • Select the ones that

    apply & click the "Save

    Info" button.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 54

  • { } 8 Add Profile Picture

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  • Your image needs to be

    at least 180 pixels wide

    in order for Facebook

    to accept it.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 56

  • Upload your image

    from your computer or

    import from website

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 57

  • Click here to import

    from website

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  • Enter your URL here and click

    Import

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 59

  • Then, click Next

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  • { } 9 Add to Favorites

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 61

  • Facebook will now walk

    you through a few

    steps.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 62

  • The first one directs

    you to add your Page to

    Favorites

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 63

  • Adding your Page to

    your Favorites means

    that you can easily

    access it anytime

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 64

  • Click Add to Favorites

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  • Then, click Next

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  • { } 10 Preferred Page Audience

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  • This is a great way to get

    your initial burst of

    Likes.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 68

  • Facebook will ask you of

    your preferred target

    audience.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 69

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  • Include geographical

    location (country,

    state/province, ZIP)

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 71

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  • Or, simply drop pin on

    the map to include

    locations

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 73

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  • Choose your Preferred

    Page Audience in terms

    of Age, Gender and

    Interest

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 75

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  • Then, click Save

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 77

  • { } 11 Like your Page

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  • Facebook will now

    walk you through a

    few steps.

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  • Everything you need to

    manage your Page is in

    these tabs

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 80

  • Then it directs you to

    Like your Page

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 81

  • Click Skip if you aren't

    ready for people to see

    your page, it's probably

    best to hold off on

    Liking it just yet. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 82

  • { } 12 Invite your Facebook Friends & Email Contacts

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 83

  • This is a great way to

    get your initial burst of

    Likes.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 84

  • But as mentioned above,

    if your page isn't 100%

    ready for primetime then

    hold off on inviting

    people just yet.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 85

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  • { } 13 Share Something

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 88

  • At this point, Facebook

    considers your Business

    Page ready to go &

    encourages you to share

    a status update to your

    Timeline. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 89

  • But if you don't have any

    Likes yet, no one will see

    it -- unless they come to

    your Timeline later.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 90

  • You might consider

    posting a "Welcome"

    image or greeting.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 91

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  • { } 14 Add a Cover

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  • Facebook doesn't prompt

    you to upload a cover

    photo like it does on all

    of the other setup

    features. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 94

  • But you should definitely

    add a cover to your page

    -- otherwise it looks like

    it's not ready for

    business. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 95

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  • Your cover needs to be

    851 pixels wide, 315

    pixels tall & less than 100

    kb to get the best load

    time. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 97

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  • Your Facebook Business Page is Created!

  • Congrats! You've officially

    created a Facebook

    business page! Hopefully

    this step-by-step guide

    was helpful to you.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 100

  • Now it's time to start

    marketing with your

    Facebook page.

    heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 101

  • You can read other great resources and tutorials on my blog. Please visit Your Stellar Virtual Professional Partner

    on the website below. I would love to read your

    comments and suggestions. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 102

  • A life spent making mistakes is not only more honorable, but more useful

    than a life spent doing nothing. ~ George Bernard Shaw