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Maybe you've created a Facebook business page before or maybeyou haven't or maybe you created one in haste and aren't sure you did everything right. I want to walk youthrough the process of how to create a Facebook Business Page the rightway.
Citation preview
A FACEBOOK BUSINESS PAGE
H O W T O
CREATE
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 1
My #1 goal here is to make YOU a better Facebook Marketer.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 2
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 3
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 4
Maybe you've created a Facebook business
page before -- or maybe
you haven't --
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 5
or maybe you created one in haste and aren't sure you did everything
right.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 6
Today, I want to walk you through the process of
how to create a Facebook Business Page the right
way.
get Lets
STARTED!
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 7
{ } 1 Go to "Create Page" Link
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 8
There are lots of ways to get
to this page, but I'll make it
easy for you. Just click here:
https://www.facebook.com
/pages/create/
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 9
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 10
Log in using your
Facebook Account.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 11
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 12
{ } 2 Choose a Page Type
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Choose one of the following:
1 Local Business or Place
2 Company, Organization or Institution
3 Brand or Product
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 14
Choose one of the following:
4 Artist, Band or Public Figure
5 Entertainment
6 Cause or Community
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 15
You'll need to decide
which page type is best
for you as each type has
different benefits &
drawbacks. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 16
Lets choose Local Business or Place
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 17
{ } 3 Choose a Category
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 18
If you choose a page type
other than Cause or
Community, then you'll
need to choose a
Category for your page.
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You're category is VERY important with Graph Search -- so choose wisely so people can find you easier.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 20
Just click the dropdown
and you'll be given plenty
of choices.
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heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 22
For this tutorial, lets choose Business Services.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 23
{ } 4 Choose a Business Name
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 24
Its pretty siple -- yet SUPER important.
Enter your exact business
name here.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 25
Keep in mind that people need to be able to find your business in Graph Search -- so choose the name people know you by.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 26
If your page name is too
generic, Facebook could
take it over as a
"Community" page --
which limits the page
features. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 27
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 28
Enter your address & phone
number
Entering an address &
phone number is only
necessary if you select
"Local Business or Place"
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 29
-- all other page types
require only the Category
& Business name.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 30
{ } 5 Agree to Facebook Pages Terms
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 31
To proceed further in
creating your business
page you must agree to
Facebook's terms.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 32
It's a good idea to read over these terms every few months, as Facebook is constantly tweaking them.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 33
Inside the Facebook Pages Terms you'll find out information regarding:
1 Page Administration
2 Content
3 Page Management
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 34
Inside the Facebook Pages Terms you'll find out information regarding:
4 Page Names
5 Collection of Data
6 Page Features
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 35
Inside the Facebook Pages Terms you'll find out information regarding:
7 Advertising on Pages
8 Cover Photos
9 Apps on Pages
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 36
Inside the Facebook Pages Terms you'll find out information regarding:
10 Offers
11 Promotion Guidelines
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 37
As a page owner, this
information should
definitely stay familiar
with.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 38
{ } 6 Click Get tarted
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 39
Now that you've
followed the first 5 steps,
it's time to "Get Started".
So click the blue button.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 40
So, click the blue button
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 41
{ } 7 Set Up Page
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Heres where the fu starts!
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 43
You can choose to fill out
this info or you can skip
it. The best thing to do is
fill it out now.
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heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 45
The info will show up on
your "About" page and in
the "About" section on
your page's Timeline.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 46
Youll eed to eter the followig:
1 Category -important in Graph Search)
2 Add a Description -your About Section in your Timeline
3 Website -how to find you online outside Facebook
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 47
Facebook then asks you
"Is XYZ business a real
establishment, business
or venue"? Check Yes
anyway.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 48
Once you select Yes, Facebook
will ask you "Will XYZ business
be the authorized and official
representation of this
establishment, business or
venue on Facebook?". heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 49
Check Yes -- unless you're
setting up a fan page for a TV
show or celebrity and aren't
the official brand
representative.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 50
Once you're finished
with the above info,
you'll see something
like this:
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 51
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 52
Notice how I selected
multiple categories and
Facebook gives me
more to choose from.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 53
Select the ones that
apply & click the "Save
Info" button.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 54
{ } 8 Add Profile Picture
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 55
Your image needs to be
at least 180 pixels wide
in order for Facebook
to accept it.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 56
Upload your image
from your computer or
import from website
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 57
Click here to import
from website
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Enter your URL here and click
Import
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Then, click Next
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{ } 9 Add to Favorites
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Facebook will now walk
you through a few
steps.
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The first one directs
you to add your Page to
Favorites
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 63
Adding your Page to
your Favorites means
that you can easily
access it anytime
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 64
Click Add to Favorites
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 65
Then, click Next
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 66
{ } 10 Preferred Page Audience
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This is a great way to get
your initial burst of
Likes.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 68
Facebook will ask you of
your preferred target
audience.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 69
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 70
Include geographical
location (country,
state/province, ZIP)
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heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 72
Or, simply drop pin on
the map to include
locations
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heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 74
Choose your Preferred
Page Audience in terms
of Age, Gender and
Interest
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 75
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 76
Then, click Save
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 77
{ } 11 Like your Page
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 78
Facebook will now
walk you through a
few steps.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 79
Everything you need to
manage your Page is in
these tabs
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 80
Then it directs you to
Like your Page
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 81
Click Skip if you aren't
ready for people to see
your page, it's probably
best to hold off on
Liking it just yet. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 82
{ } 12 Invite your Facebook Friends & Email Contacts
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 83
This is a great way to
get your initial burst of
Likes.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 84
But as mentioned above,
if your page isn't 100%
ready for primetime then
hold off on inviting
people just yet.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 85
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heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 87
{ } 13 Share Something
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 88
At this point, Facebook
considers your Business
Page ready to go &
encourages you to share
a status update to your
Timeline. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 89
But if you don't have any
Likes yet, no one will see
it -- unless they come to
your Timeline later.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 90
You might consider
posting a "Welcome"
image or greeting.
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{ } 14 Add a Cover
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 93
Facebook doesn't prompt
you to upload a cover
photo like it does on all
of the other setup
features. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 94
But you should definitely
add a cover to your page
-- otherwise it looks like
it's not ready for
business. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 95
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 96
Your cover needs to be
851 pixels wide, 315
pixels tall & less than 100
kb to get the best load
time. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 97
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 98
Your Facebook Business Page is Created!
Congrats! You've officially
created a Facebook
business page! Hopefully
this step-by-step guide
was helpful to you.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 100
Now it's time to start
marketing with your
Facebook page.
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 101
You can read other great resources and tutorials on my blog. Please visit Your Stellar Virtual Professional Partner
on the website below. I would love to read your
comments and suggestions. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 102
A life spent making mistakes is not only more honorable, but more useful
than a life spent doing nothing. ~ George Bernard Shaw