Set Up a Facebook Page for Your Business

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This workshop will give you an opportunity to create and build your own Facebook page with hands-on help from the instructor. Well also talk about best practices for design, apps, promotions, and effective status updates.


<ul><li> 1. Set Up a Facebook Page for Your Business </li> <li> 2. Why Create a Facebook Page? <ul><li>It's a free way to promote your business. </li></ul><ul><li>It helps you engage with current and potential customers. </li></ul><ul><li>Pages show up high in search engine results, giving your organization better visibility. </li></ul><ul><li>It helps you spread the word online. </li></ul></li> <li> 3. Do I Need a Personal Account? <ul><li>No. </li></ul><ul><li><ul><li>Facebook allows you to create a business account </li></ul></li></ul><ul><li><ul><li>Have limited access </li></ul></li></ul><ul><li><ul><li>Can't view profiles </li></ul></li></ul><ul><li><ul><li>Create a biz account after you create your page (Facebook Login) </li></ul></li></ul><ul><li><ul><li>Don't create multiple accounts </li></ul></li></ul></li> <li> 4. Should I Create a Personal Account? <ul><li>A personal account allows you to invite friends and build visibility to your page. </li></ul><ul><li>You can post updates to your biz page as yourself or your company. </li></ul><ul><li>Create multiple admins for your page so it's not linked to just one person. </li></ul><ul><li>You can convert your biz account to a personal account, but not the other way around. </li></ul></li> <li> 5. Getting Started <ul><li>Click the link at the bottom of the sign-up form to create your page. </li></ul></li> <li> 6. Select Your Page Type </li> <li> 7. Get specific </li> <li> 8. Create a Facebook Account </li> <li> 9. Add Your Profile Picture <ul><li>Make sure the file is under 4 MB. </li></ul></li> <li> 10. Add Your Profile Picture <ul><li>Width: 200 px. </li></ul><ul><li>Allow for 12 px border. </li></ul><ul><li>Height is flexible. </li></ul><ul><li>Include extra info or a call-to-action. </li></ul><ul><li>Thumbnails are always square. </li></ul><ul><li><ul><li>50 x 50 </li></ul></li></ul></li> <li> 11. Get Fans SKIP THIS STEP! <ul><li>Save this for later when your profile is complete. </li></ul></li> <li> 12. Add Basic Info </li> <li> 13. Getting Started with Your Page <ul><li>Follow the steps on the welcome screen to add a profile picture, invite friends, write company info, promote the page, and more. </li></ul></li> <li> 14. Edit Your Page (Click button in top right corner) <ul><li>Change settings </li></ul><ul><li>Manage Permissions </li></ul><ul><li>Set Featured Likes </li></ul><ul><li>Add &amp; manage admins </li></ul><ul><li>Remove apps </li></ul><ul><li>Set mobile settings </li></ul><ul><li>Insights </li></ul></li> <li> 15. Page Building Tips <ul><li>Be concise. </li></ul><ul><li>Sell the FB page rather than your organization: </li></ul><ul><li><ul><li>What value will people get from becoming fans? </li></ul></li></ul><ul><li>Use social plug-ins on your website to let people know about your Facebook page. </li></ul><ul><li>Create a home page using the Static HTML app. </li></ul></li> <li> 16. Status Updates <ul><li>Tips: </li></ul><ul><li><ul><li>Post blog updates, leading questions, polls, news, events, etc. </li></ul></li></ul><ul><li><ul><li>Limit your posts to 2-3 per day. </li></ul></li></ul><ul><li><ul><li>Keep sales copy to a minimum. </li></ul></li></ul><ul><li><ul><li>Create an editorial calendar. </li></ul></li></ul></li> <li> 17. Status Updates Con'd <ul><li>Tips: </li></ul><ul><li>Use a first-person voice. </li></ul><ul><li>Educate fans. (Share statistics, graphs, etc.) </li></ul><ul><li>Mix it up: Use video, pictures, podcasts, and interviews to generate a viral response. </li></ul><ul><li><ul><li>Take photos/video from your events. </li></ul></li></ul><ul><li><ul><li>Give a behind-the-scenes glimpse of your organization. </li></ul></li></ul><ul><li>Share other peoples content if you think its of interest to your fans. </li></ul><ul><li>Ask questions that require short answers. </li></ul></li> <li> 18. Status Updates Con'd <ul><li>Tips: </li></ul><ul><li>Respond to comments. </li></ul><ul><li>Comment on other people's posts. </li></ul><ul><li>Solve problems. </li></ul><ul><li>Use contests. </li></ul><ul><li>Tag people you like to generate cross traffic. </li></ul><ul><li>Turn negative comments into opportunities. </li></ul><ul><li>Integrate with Twitter, Flickr, YouTube and other social media sites (Hootsuite). </li></ul></li> <li> 19. Notes Tab <ul><li>Notes can be used for articles you've written. </li></ul><ul><li>Acts like a blogging space. </li></ul><ul><li>I wouldn't advise using this in place of a blog, though. </li></ul></li> <li> 20. Helpful Apps <ul><li>Events </li></ul><ul><li>Event Calendar </li></ul><ul><li>YouTube </li></ul><ul><li>Polls/Questions </li></ul><ul><li>Recipes </li></ul><ul><li>Static HTML </li></ul></li> <li> 21. Promoting Your Page <ul><li>Invite friends! (But only friends who might have an interest in your company.) </li></ul><ul><li>Encourage them to share, spread the word, and comment! </li></ul></li> <li> 22. Promoting Your Page <ul><li>Use the Like Button on your website! </li></ul><ul><li>Or try a Like Box. </li></ul></li> <li> 23. Promoting Your Page with Ads <ul><li>Create Ads </li></ul><ul><li>Warning: This costs $! </li></ul><ul><li>Pay per click or impression. </li></ul><ul><li>Target a specific demographic. </li></ul><ul><li>Track your results. </li></ul></li> <li> 24. Insights <ul><li>Metrics are key to the success of any social media campaign. </li></ul><ul><li>Facebook shows you who's visiting and when, so you can gauge the effectiveness of your posts. </li></ul></li> <li> 25. Is Facebook Worth It? <ul><li>Like any marketing effort, your Facebook campaign won't succeed if you don't: </li></ul><ul><li><ul><li>Make a time commitment. </li></ul></li></ul><ul><li><ul><li>Respond to comments. </li></ul></li></ul><ul><li><ul><li>Track your results. </li></ul></li></ul><ul><li><ul><li>Know your audience. </li></ul></li></ul><ul><li>But if you start posting content that matters to your customers, the potential for going viral and getting immediate feedback can be make it worth the investment. </li></ul></li> <li> 26. Good luck! Find me at: [email_address] 828.290.9314 Facebook Page: Bull's-Eye Writing &amp; Editing Services Twitter: @BullsEyeWriting </li> </ul>