Set Up a Facebook Page for Your Business

Embed Size (px)

DESCRIPTION

This workshop will give you an opportunity to create and build your own Facebook page with hands-on help from the instructor. We’ll also talk about best practices for design, apps, promotions, and effective status updates.

Text of Set Up a Facebook Page for Your Business

  • 1. Set Up a Facebook Page for Your Business
  • 2. Why Create a Facebook Page?
    • It's a free way to promote your business.
    • It helps you engage with current and potential customers.
    • Pages show up high in search engine results, giving your organization better visibility.
    • It helps you spread the word online.
  • 3. Do I Need a Personal Account?
    • No.
      • Facebook allows you to create a business account
      • Have limited access
      • Can't view profiles
      • Create a biz account after you create your page (Facebook Login)
      • Don't create multiple accounts
  • 4. Should I Create a Personal Account?
    • A personal account allows you to invite friends and build visibility to your page.
    • You can post updates to your biz page as yourself or your company.
    • Create multiple admins for your page so it's not linked to just one person.
    • You can convert your biz account to a personal account, but not the other way around.
  • 5. Getting Started
    • Click the link at the bottom of the sign-up form to create your page.
  • 6. Select Your Page Type
  • 7. Get specific
  • 8. Create a Facebook Account
  • 9. Add Your Profile Picture
    • Make sure the file is under 4 MB.
  • 10. Add Your Profile Picture
    • Width: 200 px.
    • Allow for 12 px border.
    • Height is flexible.
    • Include extra info or a call-to-action.
    • Thumbnails are always square.
      • 50 x 50
  • 11. Get Fans SKIP THIS STEP!
    • Save this for later when your profile is complete.
  • 12. Add Basic Info
  • 13. Getting Started with Your Page
    • Follow the steps on the welcome screen to add a profile picture, invite friends, write company info, promote the page, and more.
  • 14. Edit Your Page (Click button in top right corner)
    • Change settings
    • Manage Permissions
    • Set Featured Likes
    • Add & manage admins
    • Remove apps
    • Set mobile settings
    • Insights
  • 15. Page Building Tips
    • Be concise.
    • Sell the FB page rather than your organization:
      • What value will people get from becoming fans?
    • Use social plug-ins on your website to let people know about your Facebook page.
    • Create a home page using the Static HTML app.
  • 16. Status Updates
    • Tips:
      • Post blog updates, leading questions, polls, news, events, etc.
      • Limit your posts to 2-3 per day.
      • Keep sales copy to a minimum.
      • Create an editorial calendar.
  • 17. Status Updates Con'd
    • Tips:
    • Use a first-person voice.
    • Educate fans. (Share statistics, graphs, etc.)
    • Mix it up: Use video, pictures, podcasts, and interviews to generate a viral response.
      • Take photos/video from your events.
      • Give a behind-the-scenes glimpse of your organization.
    • Share other peoples content if you think its of interest to your fans.
    • Ask questions that require short answers.
  • 18. Status Updates Con'd
    • Tips:
    • Respond to comments.
    • Comment on other people's posts.
    • Solve problems.
    • Use contests.
    • Tag people you like to generate cross traffic.
    • Turn negative comments into opportunities.
    • Integrate with Twitter, Flickr, YouTube and other social media sites (Hootsuite).
  • 19. Notes Tab
    • Notes can be used for articles you've written.
    • Acts like a blogging space.
    • I wouldn't advise using this in place of a blog, though.
  • 20. Helpful Apps
    • Events
    • Event Calendar
    • YouTube
    • Polls/Questions
    • Recipes
    • Static HTML
  • 21. Promoting Your Page
    • Invite friends! (But only friends who might have an interest in your company.)
    • Encourage them to share, spread the word, and comment!
  • 22. Promoting Your Page
    • Use the Like Button on your website!
    • Or try a Like Box.
  • 23. Promoting Your Page with Ads
    • Create Ads
    • Warning: This costs $!
    • Pay per click or impression.
    • Target a specific demographic.
    • Track your results.
  • 24. Insights
    • Metrics are key to the success of any social media campaign.
    • Facebook shows you who's visiting and when, so you can gauge the effectiveness of your posts.
  • 25. Is Facebook Worth It?
    • Like any marketing effort, your Facebook campaign won't succeed if you don't:
      • Make a time commitment.
      • Respond to comments.
      • Track your results.
      • Know your audience.
    • But if you start posting content that matters to your customers, the potential for going viral and getting immediate feedback can be make it worth the investment.
  • 26. Good luck! Find me at: [email_address] 828.290.9314 www.bullseyewriting.com Facebook Page: Bull's-Eye Writing & Editing Services Twitter: @BullsEyeWriting