This workshop will give you an opportunity to create and build your own Facebook page with hands-on help from the instructor. We’ll also talk about best practices for design, apps, promotions, and effective status updates.
Text of Set Up a Facebook Page for Your Business
1. Set Up a Facebook Page for Your Business
2. Why Create a Facebook Page?
It's a free way to promote your business.
It helps you engage with current and potential customers.
Pages show up high in search engine results, giving your organization better visibility.
It helps you spread the word online.
3. Do I Need a Personal Account?
Facebook allows you to create a business account
Have limited access
Can't view profiles
Create a biz account after you create your page (Facebook Login)
Don't create multiple accounts
4. Should I Create a Personal Account?
A personal account allows you to invite friends and build visibility to your page.
You can post updates to your biz page as yourself or your company.
Create multiple admins for your page so it's not linked to just one person.
You can convert your biz account to a personal account, but not the other way around.
5. Getting Started
Click the link at the bottom of the sign-up form to create your page.
6. Select Your Page Type
7. Get specific
8. Create a Facebook Account
9. Add Your Profile Picture
Make sure the file is under 4 MB.
10. Add Your Profile Picture
Width: 200 px.
Allow for 12 px border.
Height is flexible.
Include extra info or a call-to-action.
Thumbnails are always square.
50 x 50
11. Get Fans SKIP THIS STEP!
Save this for later when your profile is complete.
12. Add Basic Info
13. Getting Started with Your Page
Follow the steps on the welcome screen to add a profile picture, invite friends, write company info, promote the page, and more.
14. Edit Your Page (Click button in top right corner)
Set Featured Likes
Add & manage admins
Set mobile settings
15. Page Building Tips
Sell the FB page rather than your organization:
What value will people get from becoming fans?
Use social plug-ins on your website to let people know about your Facebook page.
Create a home page using the Static HTML app.
16. Status Updates
Post blog updates, leading questions, polls, news, events, etc.
Limit your posts to 2-3 per day.
Keep sales copy to a minimum.
Create an editorial calendar.
17. Status Updates Con'd
Use a first-person voice.
Educate fans. (Share statistics, graphs, etc.)
Mix it up: Use video, pictures, podcasts, and interviews to generate a viral response.
Take photos/video from your events.
Give a behind-the-scenes glimpse of your organization.
Share other peoples content if you think its of interest to your fans.
Ask questions that require short answers.
18. Status Updates Con'd
Respond to comments.
Comment on other people's posts.
Tag people you like to generate cross traffic.
Turn negative comments into opportunities.
Integrate with Twitter, Flickr, YouTube and other social media sites (Hootsuite).
19. Notes Tab
Notes can be used for articles you've written.
Acts like a blogging space.
I wouldn't advise using this in place of a blog, though.
20. Helpful Apps
21. Promoting Your Page
Invite friends! (But only friends who might have an interest in your company.)
Encourage them to share, spread the word, and comment!
22. Promoting Your Page
Use the Like Button on your website!
Or try a Like Box.
23. Promoting Your Page with Ads
Warning: This costs $!
Pay per click or impression.
Target a specific demographic.
Track your results.
Metrics are key to the success of any social media campaign.
Facebook shows you who's visiting and when, so you can gauge the effectiveness of your posts.
25. Is Facebook Worth It?
Like any marketing effort, your Facebook campaign won't succeed if you don't:
Make a time commitment.
Respond to comments.
Track your results.
Know your audience.
But if you start posting content that matters to your customers, the potential for going viral and getting immediate feedback can be make it worth the investment.
26. Good luck! Find me at: [email_address] 828.290.9314 www.bullseyewriting.com Facebook Page: Bull's-Eye Writing & Editing Services Twitter: @BullsEyeWriting