FOCUS ON HELPING YOUR PROSPECTS!

GET YOURINTERNATIONALALUMNI INVOLVED

HOW SOCIAL MEDIA CANENHANCE INTERNATIONAL STUDENT RECRUITMENT

MEASURE, MEASURE, MEASURE

THINGS TO CONSIDER BEFORE LAUNCHING SOCIAL MEDIA EFFORTS FOR INTERNATIONAL RECRUITMENT.

Some collegesuse Skype or

Google+ hangouts to interview

prospects

DO YOURHOMEWORK! FACEBOOK IS STILL

THE MOST IMPORTANT PLATFORM FOR THE16 - 24YEAR OLDS

Enable international students to share

through a blogor community

message board.

TESTIMONIAL

NEW BLOGFOLLOWERS INTERNATIONAL

NEWSLETTERSSIGN UPS

INTERACTIONS

Keep track of your successes on all platforms

Questions?

Follow us

1.514.312.3968info@higer-education-marketing.com

www.higher-education-marketing.com

Aside from the international student mentorship program, there are many other ways to involve international alumni

Social media is great to give immediate help and get into direct contact with the Admission team. Be sure to consider ways to use social media to make it easy for students to contact you.

Use Google Analytics to know what the best keywords to be found are. Use those keywords

to optimize your profiles and blog to make it easy for students to find information and

contact people.

Monitor social networks in the countries or regions you would like to recruit to see what

the most popular platforms are:

Creation of testimonials for international students sections

Featuring their profiles in the international section of the general blog of your college

Establish international networks through a LinkedIn group for current and former

students to join.

Ensure that an international alumnus attends on-campus info sessions or online student

question sessions.

What forums have they used?

What platforms did they find useful to get to their questions?

Keeping track of your efforts will enable you to make the necessary tweaks to continuously improve your international recruitment initiatives in social media.