Embracing Social Media to Enhance Your Professional

Footprint Jennifer Tomarchio, CPLP

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National Advisor

for Chapters

Sunshine Area

Don’t forget:

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Poll: Are you a Linkedin user?

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presentations,

and move or

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Poll: Are you on Facebook?

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Poll: Do you use Twitter?

Social Media Revolution

http://youtu.be/0eUeL3n7fDs

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Tweet #ASTDSCC

• During this collaborative session, please feel free to Tweet your

– Ideas / Tips / Discoveries / Ah Ha! Moments

• Everyone benefits!

• Hashtags: #ASTDSCC #ASTD #ASTDChapters

• Mentions: @ASTDSCC @jenni694

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Today’s Purpose

• Realize a greater networking profile through the use of various social media channels.

• Expand your learning and marketing potential by leveraging social media.

• Encourage the use of a backchannel in your presentation design to engage learners and distribute your message beyond the physical room.

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When to Use What

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I eat ice cream

I “like” ice cream

I hang out with

people who like ice cream

This is where I eat

ice cream

Watch me eat

ice cream

I’m skilled at eating

ice cream

Here’s an ice cream recipe

Cool pictures of my ice cream

I write (blog) about ice cream

I recommend my favorite

Places to buy and eat ice cream

I am listening to “We all scream

for ice cream”

So What? / Why Tweet?

• Get tips and ideas

• Share ideas / opinions / ideas

• Follow backchannels for richer content, collaboration, and additional resources

• Attend live Tweet chats on topics of interest

• It’s a learning tool!

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Getting Started

• Set up your account – recognizable name

• Brand yourself

– 1 line “bio”

– Website address

– Actual location

– Use a picture…Don’t be an Egg Head!

• Find people to follow

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Tools / Apps

HootSuite

TweetDeck

TweetChat.com

– to follow hashtag during live chats

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LinkedIn – Today’s Resume

• Create your profile / resume

– Add websites

– Upload contacts

– Get recommendations

– Use to create discussion, job board, etc.

– Get answers to today’s professional challenges

ASTD National

Facebook

• Create your business “fan” page

– Send messages directly to your fans

– YouTube video box, content info, photos, blog

– Post photos from events

– Send “invites”

– Upload notes (press releases)

ASTD National Fan Page

ASTD CPLP Group

Blogging

• Publish ideas or discussion

– Write regularly

• Most often linked to website

Misadventures in Learning Blog

http://www.sharethebottle.com/

YouTube

• “How To” Videos

• Promote events / products / services

– South Florida Membership

• Record Testimonials

– Sponsors

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Grow a Great Following

1. Look for people you already know

2. Display Tweets on your web page

3. Offer something to followers / WIIFM

4. Join a “conversation”

5. Integrate your social networks

6. Add Social Media links in email signature

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For More Info

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7 Twitter Strategies for Growing

a Great Following http://t.co/awf0hDEa

5 Tips to Build a Powerful Network:

http://t.co/B8vvg609

Marketing Planner

• Blog 1 – 2x month

• Twitter posts – increase frequency as event approaches

• Linkedin – start discussions related to topic / follow up afterward

• Facebook

– Post events / invites

– Post Youtube videos to promote

– Follow up with event photos

– Media releases

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Twitter Session Prep Worksheet

• Get a moderator

– Speaker & moderator Twitter usernames

• Links to blogs and websites

• Hashtags to follow

• Set up tweets to post during session

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Don’t forget:

You can copy-

paste this

slide into other

presentations,

and move or

resize the poll.

Check the Backchannel

Jennifer Tomarchio, CPLP

jennifer.tomarchio@firstdata.com Mobile: 954-461-5724

@jenni694

Thank You!