1/30/2013

1

Changing the gameDavid Cohen

Director, UK & Northern Europe

LinkedIn Talent Solutions

1/30/2013

2

Talent

1/30/2013

3

200 million members worldwide

7M+

Canada

74M+

USA

11M+

Brazil

40M+

Europe

India

11M+

UK

18M+

1/30/2013

4

Creating economic opportunity for every professional

Worldwide Workforce

3,300M+

Worldwide Professionals600M+

LinkedIn Members200M+

1/30/2013

5

interactions

1/30/2013

6

The world’s best recruiters

think like the world’s best marketers

1/30/2013

7

Sourcing

Branding

Targeting

Engagement

Posting

Pipelining

1/30/2013

8

“ ”If you can’t measure it,

you can’t fix it.

1/30/2013

9

1/30/2013

10

How many people dream of

working at your company?

1/30/2013

11

116,299Talent Brand Engagement

745,909Talent Brand Reach

= 16%

1/30/2013

12

16%Talent Brand IndexHow attractive Rolls-Royce isto prospective candidates

1/30/2013

13

PEERS

Airbus

BAE Systems

Bombardier Aerospace

GE

Jaguar Land Rover

Optimized Systems and Solutions

2 of7

Talent Brand Index Benchmark

16%14%

12%10% 10%

8%

Rolls-Royce

Weaker employer brandEmployer of choice

24%

1/30/2013

14

23%

19%16% 15%

13%

34%

24%

19% 18% 17%

10%

by Job Function by Geographic Location

1/30/2013

15

“ ”Talent Acquisition has

become indistinguishable from Sales & Marketing.

1/30/2013

16

Thank youDavid Cohen

Director, UK & Northern Europe

LinkedIn Talent Solutions