FOCUS ON HELPING YOUR PROSPECTS!
GET YOURINTERNATIONALALUMNI INVOLVED
HOW SOCIAL MEDIA CANENHANCE INTERNATIONAL STUDENT RECRUITMENT
MEASURE, MEASURE, MEASURE
THINGS TO CONSIDER BEFORE LAUNCHING SOCIAL MEDIA EFFORTS FOR INTERNATIONAL RECRUITMENT.
Some collegesuse Skype or
Google+ hangouts to interview
prospects
DO YOURHOMEWORK! FACEBOOK IS STILL
THE MOST IMPORTANT PLATFORM FOR THE16 - 24YEAR OLDS
Enable international students to share
through a blogor community
message board.
TESTIMONIAL
NEW BLOGFOLLOWERS INTERNATIONAL
NEWSLETTERSSIGN UPS
INTERACTIONS
Keep track of your successes on all platforms
Questions?
Follow us
www.higher-education-marketing.com
Aside from the international student mentorship program, there are many other ways to involve international alumni
Social media is great to give immediate help and get into direct contact with the Admission team. Be sure to consider ways to use social media to make it easy for students to contact you.
Use Google Analytics to know what the best keywords to be found are. Use those keywords
to optimize your profiles and blog to make it easy for students to find information and
contact people.
Monitor social networks in the countries or regions you would like to recruit to see what
the most popular platforms are:
Creation of testimonials for international students sections
Featuring their profiles in the international section of the general blog of your college
Establish international networks through a LinkedIn group for current and former
students to join.
Ensure that an international alumnus attends on-campus info sessions or online student
question sessions.
What forums have they used?
What platforms did they find useful to get to their questions?
Keeping track of your efforts will enable you to make the necessary tweaks to continuously improve your international recruitment initiatives in social media.
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