WHAT MEDIA TEXTS DID YOU LOOK AT TO RESEARCH YOUR ANCILLARY TEXT? (POSTER)

For our poster, we were inspired by the film poster ‘The Awakening’. As its backdrop was the isolated woods, we found that

the link between the woods and our concept of ‘roses’ was very similar, as they both involved nature. Hence we decided to

replicate this concept of nature and use it as our background. By using this background, it also indicates to the audience

how our film will be primarily set in a nature setting.

Furthermore, by using an isolated area for our poster, it conforms to the horror convention of using isolated locations.

This portrays a sense of hopelessness and vulnerabitly, which gives clues to the themes that will be portrayed within our

film.

We liked how ‘The Awakening’ poster was presented in a landscape format, therefore we decided to make our poster

landscape as it is more visually appealing and gives a greater view to the potential settings which will be present in the

film.

In addition, after viewing ‘The Awakening’ poster, we were keen to use our lead female character to be the face of our

poster as it is indication to the audience that she will be the main victim within the film.

We favoured the horror effects used within it’s poster such as the smoke effect, and centring light within the middle,

hence we also incorporated that with in our poster. This therefore makes our poster extremely realistic to a horror poster.

WHAT MEDIA TEXTS DID YOU LOOK AT TO RESEARCH YOUR ANCILLARY TEXT? (MAGAZINE)

For our magazine, we were inspired by multiple media texts. We gave particular interest to Empire magazines, as

they were visually exciting as well presented, thus also very informing.

We were fond of the concept of using a medium close up of Sméagol's’ face in ‘The Hobbit’ edition as it the

audience can clearly see its facial expression whilst also exemplifying the point he has a key role to play within

the film. Hence we decided to use this camera shot size as it stresses to the audience that Angie is the main

characters with in the film, whilst also portraying the fear in her eyes to the audience, resulting them feeling

anxious for her and pitying her.

Another concept we were inspired by was from the ‘The Hunger Games’ edition. We liked how they used a female

character to be the face of their magazine, as it challenges the typical magazine convention of using a male

character. As we also wanted to be original, we also made Angie to be the face of our magazine cover.

In both magazines, the background used portrays a key setting within the film, hence the background footage

used in our magazine cover is also related to our film, as the park is a main feature in our story.

WHAT MEDIA TEXTS DID YOU LOOK AT TO RESEARCH FOR YOUR TRAILER? In order to gain a greater bank of knowledge towards the horror genre, we researched various horror trailers in

order to inspire us. These included ‘A Nightmare on Elms Street’ ‘Scream’ and ‘Women in Black 2’

From the trailer ‘A Nightmare on Elms Street’ we were struck by how they can

simply change an innocent nursery rhyme ‘One, Two, Buckle my Shoe’ to become a

mind chillingly chant. Therefore we also used the same concept as them as

inserted the creepy scarier version of ‘Ring around the Rosie’ as it gives a twisted

creepy sense to it whilst also sending chills down the audiences spine.

From the trailer ‘Women in Black’, it came to us as a scary surprise how they

inserted a ‘sudden’ scream at the end to stress to the audience that this will be a

dramatic horror. In order to get the same effect, we also incorporated a scream at

the end of our trailer after the credits have appeared to leave a lasting

impression on our target audience.

From the trailer ‘Scream’, we found the concept of having the killer identity as a

mystery to be exciting, as it also leaves the viewers hanging on who can be the

killer. We made our antagonist to have an unknown identity, however we also

developed this use of convention by not using the common convention of a mask

to hide her identity but simply covering her face with hair. This leaves an enigma

for the audience which conveys one of Bathes Five Codes.

HOW DID YOUR POSTER APPEAL TO YOUR TARGET AUDIENCE?

The lead character is the

same age as our target

audience, hence they can

relate to her and be

interested to what sport

of events may occur to

her.

As the Distribution and Production

company logo are present on the

poster, it appeals to the audience

as they are popular companies and

have created successful films which

our target audience more than likely

would have watched.

The 4 star reviews will appeal to our target

audience as they are given by well known

film critic ‘ Rotten tomatoes’ and well-known

national newspaper ‘The Independent’.

Therefore, making the audience believe that

our film will be worth the watch.

The title ‘Ring a Ring of Roses’ on the

poster appeals to the audience as it is

memorable and is a common nursery

rhyme which most know, as well as

the colour red being used which helps

it stand out and makes it visually

appealing.

HOW DID YOUR MAGAZINE APPEAL TO THE TARGET AUDIENCE?

Our target audience would be

interested to buy this magazine

as they would understand that

the world biggest movie

magazine would only promote

successful films.

As our magazine distributing

company is ‘Empire’, it is a well

known magazine and people know

that they only present successful

movie production within this

magazine. Furthermore, the

burning of the masthead represent

a slightly horrific side to the film.

The main feature in the magazine

is the face of the main character

‘Vanessa’. This is an indication to

the audience that she will be the

main characters with in the film,

hence giving clues to the

audience.

We have conformed to the

magazine convention of using a 3-

colour scheme. Our main colours

used are Red , White and Gold.

These colours compliment each

other well, whilst the red also

indicates the horrific side to the

film. Our target audience would

find this visually appealing.

HOW DID YOUR TRAILER APPEAL TO YOUR TARGET AUDIENCE?

The creepy version of the nursery rhyme ‘Ring a Ring of Roses’ appeals to our target audience

as even though it is memorable, and known due to it being a popular nursery rhyme. It also is

spine-chilling as it is not the version that they’re use to hearing. Therefore, makes them want

to watch the whole film to see how the nursery rhyme fits within the horror context.

The age of the characters in our trailer will appeal to our target audience, as the characters

is of similar age to them. Therefore, they will be able to relate to them and be interested to

know what events and situations the characters will encounter. So, they can form a personal

relationship with them, which conveys the theory of uses and gratification .

The unknown person in our trailer will appeal to our target audience as it leaves a sense of

mystery and an enigma, due to the character having a hidden identity, and them wanting to

watch the film to see whether the identity will be revealed. Also, as an antagonist is central

within the horror genre.

SYNERGY Our Trailer, Film poster and Magazine front cover works in synergy together by the ‘Ring a Ring of Roses’

title all being in the colour red. This allows the audience to instantly recognise it as a brand.

We used the same colour scheme of Red, White and Black throughout our media products. This is presented

within the house style of our Empire magazine, and the text included within our trailer and film poster. This was

used so they would work in synergy together, which would lead to our media products being easily recognizable

to our audience, and so it can be familiarised as a brand.

Red White Black

SYNERGY We incorporated the character ‘Vanessa’ in our media products by her being seen frequently in our trailer,

along with her also being on the magazine front cover and film poster. This was so that she could be used as

a marketing strategy, and become recognisable to the audience to give a sense of consistency.

The tagline ‘When the last petal falls’ appears in our trailer, film poster and magazine front cover, making it

work in synergy together as the tagline is consistent. In addition, it makes it unforgettable for the audience,

and apart of ‘The Ring a Ring of Roses’ brand.

WHERE WILL THE TEXT APPEAR? Our ancillary texts will appear where a large group of people will normally be. This will be in order

to grab there attention easily.

The formats include: • Sides of Big Red Buses

• Bus Stops

• Train Stations

• Averts in Newspapers e.g. Metro

• YouTube Adverts

• TV Adverts

• Billboards

WHY ARE THESE FORMATS APPROPRIATE? These formats are appropriate due to the fact that they are easily accessible by our target audience.

the newspaper ‘Metro’ is a free newspaper, hence it is free for our audience to pick up and so they are

likely to view our poster promotion with in it, hence also a larger, wider audience will view our horror

production as not only our target audience reads the newspaper. By our horror production being

advertised on the sides of buses it means a large number of viewers will know about our horror

production as will be easily viewed by them since transport is commonly used, this also applies to

adverts on the sides of train station walls.

WHAT DID YOU LEARN FROM YOUR AUDIENCE FEEDBACK? From our audience feedback we found out that overall, they were very content with our final media texts. They

were also very excited to know more about our horror production however we also got constructive criticism. The

main criticism surround the ‘text’ with in the ancillary texts. Viewers said that they would like it if the text was

bigger and brighter, however they were majorly impressed with the effects such as the burning of the Mast head

on the magazine covers and the horrific effects added to both media texts. We took their criticism well and

enlarged our text in order for the audience to be able to see it as well as brightening it up, outlining some text with

white and correcting our spelling mistakes.